PORTFOLIO Daniel Keeble 2018
ARMADA INTERACTIVE BUSINESS CARDS Simple yet strong, White on Black design. The reverse of the card features only the logo.
ARMADA INTERACTIVE QUANTUM SIEGE GAME For the launch of the game, I created many promotional products. The stickers on the left were one example, but I also designed battery packs, t-shirts, hoodies and many other items for us to give away.
ARMADA INTERACTIVE MARKETING As our game was a fighting/war/battle game, I felt it fitting to design a propaganda poster, I wanted to inject a little satire into the advertising.
ARMADA INTERACTIVE MARKETING A postcard I created using the excellent art work from the art team in Armada.
ARMADA INTERACTIVE INSTAGRAM My job was to take assets from the game, in this case it was the characters, and showcase them in as many ways possible, while still being fresh and consistent.
ARMADA INTERACTIVE REVIEWS We wanted potential users of our game to see the excitement and the buzz from the users of the game. We decided to create ‘adverts’ out of the reviews that we were getting. My job at Armada was not to create the assets, but to compose them in a scene and bring them to life. I would add effects, lighting changes, smoke etc, to get the best possible outcome. I would then overlay text in appropriate ways and finalise the design to completion.
ARMADA INTERACTIVE FACEBOOK From studying the analytics and AB testing results, I found that the simple designs were often the most receptive. One character per design with a simple background regularly gave the best results.
ARMADA INTERACTIVE WEBSITE DESIGN Working closely with the Marketing Team, we came up with the design for an excellent parallax as you scroll down the Quantum Siege webpage.
ARMADA INTERACTIVE TRIAL AND ERROR In Armada’s pitch deck, I wanted to showcase the evolution of the character design, all the way to a polished 3d asset. This is how I represented it.
ILLUMINATED ROCKS LEAD DESIGNER At Illuminated Rocks, we make an application for sports fans, know as TVIIW. The application will be usable on phones and tablets. The company has not released the product yet, so I am limited in showing you much of my work from the 3 years of working there. I was their Lead Designer and I created every part of the UX UI for the application and all external communication for the company.
ILLUMINATED ROCKS APPLICATION WIREFRAME Illuminated Rocks creates an app that will be sold directly to sports organisations etc. The usability, functionality and very basic (almost wireframe) design of the application will be there but the organisations can then work with us to brand the app as they see fit.
EXTERAL WORK PERIODICAL I was commisioned by a PHD student to design their book.
EXTERNAL MARKETING A simple flyer template that was distributed by the City of Helsinki. I worked as the Lead Designer at NewCo Factory (a subsiduary of the City of Helsinki) for around 2 years.
EXTERNAL SOCIAL MEDIA I created some designs for Nitro Games however I am not affiliated with Nitro Games or the games that they produce.
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