S
uccess in Internet marketing is all about traffic, and a website called Alexa keeps very good
track of this. These ranking are published, and ranked according to popularity. When you get into the lower numbers, the value of a website can be in direct correlation with the Alexa traffic rankings. Click here know more about what is my alexa rank
The Alexa traffic rankings are a tremendous feat when you consider the service ranks sites into the tens of millions. For the Internet marketer, it is also a tremendous tool to gauge how popular their site is. This provides a gauge and target for the website management to try and climb in the rankings, and thus generate more traffic to their site via the search engines.
So how some of the top sites stack up? Here is a list of the top ten sites on the Internet.
Google Facebook Yahoo YouTube Windows Live Wikpedia Blogger.com MSN Baidu.com - Leading Chinese search engine. MySpace So how accurate are Alexa Rankings? With so many sites, it would almost be impossible to have total accuracy in ranking the sites. Alexa uses a formula that takes certain criteria into account in the measurement process. For the top 100,000 sites, it appears to be very accurate, and grows less accurate from there on. But for the most part, the top million are a pretty close estimate.
So why is this important to you? There are many reasons why a serious Internet marketer would want to pay close attention to these rankings. First, the higher you rank, the more traffic you get, and the more valuable your Internet real estate becomes. Secondly, it gives one an inside look at their competition, as well as credibility of the website. Here's a tip. There is a great little that you can install in your web browser called "search status". This allows you to quickly check the ranking on any Alexa listed site.
I just mentioned that Alexa rankings have a monetary correlation. Internet rankings are much like real estate; high traffic equals high marketing value. A top Alexa rated site can be extremely valuable based on its traffic alone.
Here is a rough estimate on rankings, and how they relate to monetary value.
1,000,000 + - Very little traffic, just a runt of the mill site.
500,000 to 1,000,000 - A pretty good ranking, and if they have a good product and marketing, the site is likely producing revenue.
250,000 to 500,000 - This is pretty good traffic, and if it is a commerce site, it is probably fairly successful.
100,000 to 250,000- this is break-even point, when you get into the area, your site is successful.
20,000 - 100,000- this is big deal. You get into this area, and if you and marketing skill, and a decent product, you will be likely making money. This is the point where your site starts to have some real advertising value.
1, 000- 20,000 -This is a very successful site, and you are likely highly profitable by advertising value alone. This also becomes literally like a piece of real estate that you can sell for large sums of money.
1,000 - These sites are worth millions, if not billions of dollars.
In conclusion, Alexa ranking are very important to the Internet marketer, and should be closely monitored. As a marketer, ones goal should be to climb as high as possible in the rankings. The higher you get, the higher you will rank in keyword searches. If you can get to the top page on the most popular key word searches, you will be very successful in your Internet business. Visit alexa rating to know more about