eBridge Advertising Request for Funding Jan 2012
eBridge Advertising Delivers Internet Advertising to Small Businesses ◦ 30,000 Paying Subscribers (2011 revenues of
Simple Turnkey Approach “We Make Advertising Easy” ◦ 30 Day Free Trials ◦ Low Cost Subscription - “Foundational Five” ◦ Premium Services -Augment impact of any of the Foundational Five
Low Cost of Customer Acquisition ◦ < $50 per Paying Subscriber ◦ < $25 for Premium Services Up Sale
Invested Heavily in 2010 & 2011 in New Product Development ◦ Non-reoccurring Expenses used to improve product, acquire New CRM/ internal systems, lower staff costs, and Increase Life Time Value of customers
Seeking Funding to Continue Growth ◦ Replace all or part of the $1.5M Term Loan & $3.8M Revolving Debt (with Comerica) ◦ Flexible on Terms and Instruments- Debt, Equity or Combination
Dizzying Array of Online Options, Makes Internet Advertising confusing
We make it easy to try and buy!
Professional Website
Foundation to be found
Social Starting Point
High Traffic ! Local SEO
Professional Commercial
Enrollment
Red Carpet On Boarding/ Core 5 Delivery Reporting/ Evaluation Position & Offer Premium Partner Services
Results of $2.8M in Non-Reoccurring Expenses:
Expanded Product Offerings: •
Google Local/ Analytics, YouTube- Video Commercial, Facebook- Fan Page and Welcome Tab, Professional Web Site
Increased Customer Life Time Value Cut Costs and Improved Productivity: Improved Free Trial Conversion: Tested “Facebook Only “Product- Huge Success! Developed & Patented a Revolutionary New Product: • One Key Search Patent Granted, another in Process
Financial Performance eBridge Advertising Request for Funding Jan 2012
Year
2008
2009
2010
Gross Revenue $ 19,920,153 $ 24,486,342 $ 32,413,807 COGS
$
$
528,696
EBITDA
$ 1,848,658 $ 2,739,469 $
616,966
315,218
$
326,005
EBRIDGE, INC. AND SUBSIDIARY CONSOLIDA TED STA TEM ENT OF INCOM E Twelve Months Ended December, 2011
Gross Sales Cost of Services Gross profit
28,983,406 9,744,033 19,239,373
Operating Expenses Selling, general and administrative Depreciation & Amortization
18,634,746 381,647
Total Operating Expenses
19,016,394
Operating income
222,979
Quarterly 2012:
Q1
Q2
Q3
Q4
TOTAL
Projected
Projected
Projected
Projected
Projected
Gross Revenues
$ 6,695,532
$ 7,214,104
$ 7,633,247
$ 8,194,783
$ 29,737,667
Cost of Goods Sold
$ 2,549,595
$ 2,331,252
$ 2,470,534
$ 2,645,764
$ 9,997,145
Gross Profit
$ 4,145,937
$ 4,882,852
$ 5,162,713
$ 5,549,019
$ 19,740,522
Operating Expenses
$ 4,227,938
$ 4,482,282
$ 4,651,424
$ 4,604,025
$ 17,965,669
Pre-tax Profit/ Loss
$
$
$
$ 1,774,853
(82,001) $
400,571
511,289
944,995