WELCOME TO THE HYPE
Sponsorship / Initiatives
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Sponsorships at Hypepotamus Hypepotamus is a publication, housed in an open collaborative space, where startup stories are living and told. The doors are open for students, developers, creatives, tech entrepreneurs, service providers, and businesses willing to participate in the startup ecosystem. Hypepotamus is nonprofit, community supported, and located at the historic Biltmore in Midtown, Atlanta.
Sponsorship / Initiatives
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Major Initiatives: Content creation
Hosting events
We are sharing the story of ecommerce growth in Atlanta.
Monday through Thursday from 5-9PM we open our space up
Hypepotamus produces articles highlighting startups, ATL tech
to local tech meetups, tech focused civic organizations, student
talent, and events that foster the local community of innovators.
groups, and professional groups. This gives them a free space to
Our content is then syndicated by the AJC & Startup Atlanta and
host meetings, hackathons, launch parties, burning plans, and
pushed to our social media channels.
events.
Provide temporary work space to ecommerce startups
Ecommerce school This is a twice a month series of community driven workshops
We have resident companies (some teams, some individuals)
where hands-on ecommerce lessons are taught and experiences
who base their business in our space with no overhead cost.
shared. Ecommerce school workshops are delivered by domain
These residents share their expertise with each other and our
experts, including: store operators, technologists, marketers and
drop in collaborators while they expand their teams and build
leading ecommerce service organizations. Sessions attendance
traction. This allows them to save up and network with the startup
ranges from 20-45 students comprising of moonlighting collegiates
ecosystem while they prepare to grow into their own space.
to employed professionals from leading ecommerce companies. Each workshop begins with a topic focused presentation followed
Provide open work space to collaborators
by a 30-minute workshop, Q & A, or burn session. Our classes are
Anyone can drop in to use our space to share ideas, find
offered for free to remove participation barriers.
talent and collaborate. All are welcome and there is no cost to participate.
Office Hours Lawyers, accountants, experienced ecommerce professionals,
Calendar
online copywriters, and venture capitalist come to lend their
Our website holds the most comprehensive calendar of
expertise through one-on-one meetings in rapid fire mentoring
startup events in Atlanta. We aggregate all of Atlanta’s startup/
sessions that are available to anyone interested in participating.
ecommerce/entrepreneurship focused events and promotions to create a one-stop-shop resource for everyone.
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Becoming a sponsor of Hypepotamus is much more than logo placement and inclusion in our promotions. It is an opportunity to be a member of the Georgia startup and entrepreneurial ecosystem,
CORNERSTONE
Close Community to foster growth opportunities to retain Atlanta’s tech talent, and to be apart of the effort to turn Atlanta into a hub of tech and
Hypepotamus is proud to be community supported by a select few organizations. We adhere to a non-solicitation oriented culture and respect the ecosystem and all its constituents roles. Each
FOUNDING
ecommerce business in a way that is accessible to all.
partnership we have is for the current calendar year and available
Conversion Pageview Visit Rent Class
SPONSORS
at the following levels:
1
CONVER SION
Sponsorship / Initiatives
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CONVERSION LEVEL $12,000/year $1,000/month Category Exclusive
Your company can be the only one in your market to sponsor us
Signage
Website Physical Space
Promotion of all of your company’s public events on our: Website Social Channels
Office Hours opportunity to have someone from your company come once a month to share their expertise:
Participation Publication Promotion Social Promotion
Ecommerce Class:
Participation Speaker Participation Brief intro x 3 classes Mentions in pre-ecommerce class promotions
All job postings submitted on our job board will be featured
2
PAGE VIEW
Sponsorship / Initiatives
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PAGEVIEW LEVEL $6,000/year $500/month Signage
Website Physical Space
Promotion of all of your company’s public events on our: Website Social Channels
Office Hours opportunity to have someone from your company come once a month to share their expertise:
Participation Publication Promotion Social Promotion
Ecommerce Class:
Participation Brief intro x 2 classes Mentions in pre-ecommerce class promotions
All job postings submitted on our job board will be featured
3
VISIT OR
Sponsorship / Initiatives
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VISITOR LEVEL $3,000/year $250/month Signage
Website
Office Hours opportunity to have someone from your company come once a month to share their expertise:
Participation Publication Promotion Social Promotion
Ecommerce Class:
Participation Brief intro x 1 classes Mentions in pre-ecommerce class promotions
All job postings submitted on our job board will be featured
4
RENT
[one time]
Sponsorship / Initiatives
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RENT LEVEL $6,000 for 1 month Signage
Website- one month Physical Space during the calendar year Weekly Newsletter- one month
Featured article on your company as the rent sponsor
Mention all involvement for the month Include past entrepreneurship/startup/ecommerce work that your company has done Share recent news coverage of your company Shared on social channels
Promotion of all of your company’s public events for one month on our: Website Social Channels
Office Hours opportunity to have experts from your company in fields related to our mission come in on a meeting blitz: Participation Publication Promotion Social Promotion
Ecommerce Class:
Participation Speaker participation if appropriate Brief intro on the class(es) during your month Mentions in pre-ecommerce class promotions during your month
All job postings submitted on our job board will be featured
5
ECOM CLASS
Sponsorship / Initiatives
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ECOMMERCCE SPONSOR $500/Class Ecommerce Class: Participation
Brief intro on the class(es) during your month
Mentions in pre-ecommerce class promotions
Sponsorship / Initiatives
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Sponsorships at Hypepotamus Conversion $12,000 a year $1,000 a month
Pageview $6,000 a year $500 a month
Pageview $6,000 a year $500 a month
Rent Sponsor $6,000 one-time
Ecommerce Class Sponsor $500 one time
Category Exclusive Signage
One Month Calendar Year One Month
Website Physical Weekly Newsletter
Featured Article Promotion
Your Company’s Local Events on Website & Social
Office Hours
w/ promotion via calendar & article
All Events
Two Events
Two Events
Any events during that month
Three Classes
Two Classes
Two Classes
During the Class(es) of the sponsored month
One Class
During the Class(es) of the sponsored month
One Class
Educational presen-
Ecommerce Class tation opportunity at 1 ecommerce class A company representative is invited to come to do a brief company introduction at a class Mentions in pre-ecommerce class promotions
All Classes
Featured Job Posts
Two Classes
Two Classes
Sponsorship / Initiatives
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Ecommerce School 3/18
Ecommerce Accounting for nonaccountants- of what you need to know
4/1
Selecting the right ecommerce platform, by a recent re-platformer
4/15
Twitter 101- workshop- setting up an account, start following, start tweeting,
The 2014 Ecommerce School
start a conversation, direct messaging
curriculum contains topics such
5/6
Facebook 101- workshop set up an account, find friends, best practices
5/20
Using Social media to engage customers and increase sales
6/3
Latest website design practices
6/17
Copywriting for ecommerce. Best practices, examples
7/1
Copywriting mobile, best practices
7/15
Shipping - drop vs. stock
8/5
How does SEO work- rundown on the major search engines, Using live Hype site
8/19
Creating Video friendly content on a budget
9/2
Bootstrap vs. VC funding, pros and cons
9/16
How to get your ecommerce co. funded
10/7
Creating and refining your pitch- best practices
as:
Driving a platform migration: assessment to re-launch. Harnessing social media for conversion. Whipping your site’s design, copy and SEO into shape.
10/21 Stories of Scale- 3 different 10 minute presentations of good and bad experiences 11/4
Human resources- law/legal, how to add at a low cost, mitigate problems
11/18 Tracking customer shopping behavior 12/2
Email- best practices, vendor providers ** All Classes are at 6:30 PM **