(CNN)The makers of the irreverent and lewd game Cards Against Humanity celebrated Black Friday with another unconventional stunt this year: By digging a massive hole in the ground for no reason whatsoever. The project, dubbed the "Holiday Hole," saw online donors contribute more than $100,573 -- or, as organizers called it, "money thrown in the hole" -- for the frivolous dig. "As long as money keeps coming in, we'll keep digging," Cards Against Humanity says on HolidayHole.com, its dedicated splash page for the project.
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