(CNN)Behind the showmanship, the blur of fast times and the resultant gold rush, who is the real Usain Bolt?
The world's fastest man has committed to just one more track season before he hangs up his racing spikes in London -- a place he calls his second home -- at next year's World Athletics Championships.
Kids around the world do the 'Bolt'
Both men star in "I Am Bolt," although in Simms' case he says "reluctantly." The Irishman first came across Bolt when he won the junior world 200-meter title in Kingston in 2002. Bolt was then 15, while most of his rivals were in their late teens and early twenties. Simms, himself a former runner, was one of the agents proposed to Bolt and his parents, and they went with him. "There was so much potential then but you never know for sure how things will turn out with injury," Simms says from his home in Monaco. "It's been a great journey and we've worked extremely closely in a very small team. We're almost like a family."
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'Refreshingly honest' Simms has seen Bolt grow from a shy boy into a towering 6-foot 5-inch colossus of the track, one of sport's great entertainers.
"He's the same person if there's two people watching or two million," he insists. "That's why people love him. "We were trying to work out why he's so popular, and what he says is just cool and funny. Were I to say the same thing it just wouldn't be, people would be just like 'sit down.' "He pulls it all off with a smirk and a smile. He's so honest and he just says it as he sees it. He's just refreshingly honest." Simms says the film shows that, behind the relaxed persona, Bolt works harder than most. He often gets up at five o'clock in the morning to beat the Jamaican heat, proving himself to be "an animal in training." There are times when his coach Glen Mills works him to submission on the track And despite his fame and fortune, the prima donna strops are in short supply. "Nobody's 100% happy all the time so even he has his off days but, even with it, he's a nice person," Simms says.
Businessman Bolt With his running days coming to an end, Bolt is approaching a career crossroads -- and he's already preparing for life off the track. "He's invested in real estate, he's got some key sponsors and there's TV work, maybe even Hollywood," Simms says. "We want him to be remembered as a legend of track and field but we want it to go beyond that. "Take George Foreman, he's probably now more famous for his grill than his boxing, or Colin Jackson, who's better known for his TV presenting than his hurdling career."
No diva
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"I Am Bolt" is an honest reflection of the world's fastest man, from his inability to solve a Rubik's Cube to his surprising level of anxiety before his opening race of the season.
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