NextGen Magazine by VIS by Danny Valize

ISSUE 1 • SUMMER 2013 € 3,95 • £ 3,40 • ¥ 514

“I’m green and it’ll do fine!” Road to the future New life for old parts

PROFILE

FORWARD!

AUTHOR: BLAIR BOGGS Vice president & General Manager, Valvoline Europe

› More than 2500 years ago, the Chinese philosopher Lao Tzu observed that even the longest of journeys begins with a single step. This wisdom has endured as a reminder that every big change starts with a small action. And it certainly holds true when it comes to preserving the Earth’s environment. Small actions such as using your personal mug at work instead of a new plastic one really helps. So does lowering the temperature in your living room by half a degree. It not only reduces your carbon footprint, it can save you lots of money! The same is true when you think about your transportation. You don’t need to run out and buy a hybrid or electric vehicle to make your transport ‘greener.’ You can make significant reductions to your vehicle’s carbon footprint by simply ensuring your tires are properly inflated or by moderating your speed. These simple changes create real, positive impact for our environment.

And now there’s NextGen™, our environmentally friendly engine oil. NextGen is made with re-refined motor oils. So NextGen is made with a lot less drilling and transport impact. It’s a ‘green’ lubricant that meets European specifications and performs just as well as conventional products. It’s available at the same price as our oil made from new oil. In fact, there’s only one difference with NextGen – it’s better for our environment. So I encourage you to take that first, small step, and to join with other vehicle owners who have made similar changes in their approach to their transport. Whether you join the millions of people who have switched to NextGen, or make other small steps in reducing their vehicle’s carbon footprint, I hope that you’ll join us in making the changes that will help protect our planet. ‹

Valvoline is working to support your efforts with products that care both for your car and our planet. We introduced MaxLife™, the world’s first motor oil designed for older engines. MaxLife helps older engines run more efficiently for a longer period of time, and it contains special additives that help prevent oil leaks. Valvoline makes fuel system cleaners that help ensure your engine’s best fuel economy.

3 NEXTGEN MAGAZINE

/ issue 1

COLOFON NEXTGEN MAG aims for social awareness in the area of mobility. Publisher: Ashland Nederland BV Valvoline EMEA Marketing Communications Pesetastraat 5 2991 XT Barendrecht The Nederlands Telephone: +31 10 497 5000 Fax: +31 10 497 5955 E-mail: valvolinemarketing@ashland.com www.nextgen.valvolineeurope.com Concept, content and design: VIS Free Format Communicatie, Valkenswaard (NL). ÂŠ 2013, Ashland. All rights reserved. No part of this publication may be reproduced and / or made public by means of print, photocopy, film or any other means without prior written permission of the publisher.

20 Porsche sexiest green GT3 911 R vehicle Hybrid The equivalent of Ryan Gosling and Amber Heard on wheels

CONTENTS

NEXTGEN MAGAZINE

nr.

High range, high anxiety?

Travelling through Europe on a wire.

Earth Hour: do you want to make a difference?

08 “I’m green

PERSONAL

and it’ll do fine!”

How green prevails over moi-moi-moi.

It’s a small step for man…

The extreme and beyond

Valvoline sponsorships: May we have your attention please?

30 Road to

Recycling dashboards, seats and other components: 85% and rising

Innovative companies lead the way to smarter mobility.

New life for old parts

Innovation

the future

5 NEXTGEN MAGAZINE

/ issue 1

BACKGROUND

NextGen Excellent for the car, better for the planet

› We will always drive cars. Because we have to. However, there is a choice in how we drive our car. Valvoline thinks it’s time for a change and therefore has developed an environmentally responsible engine oil. A revolution in mobility. Here’s our story.

Did you know that one liter of improperly disposed engine oil contaminates a million liters of drinking water? ‘One of the consequences of driving a car’, you might say. But it’s time to realise that the process of finding, drilling, transporting and refining crude oil impacts greatly on the environment. It is time to reduce emissions and cut fossil fuel consumption. That’s why Valvoline developed NextGen oil, an advanced recycled oil. Your chance to switch to a new and greener way of driving.

The journey to NextGen oil

The development of NextGen oil has been long in the making. It has taken several years and a lot of research before Valvoline decided to launch NextGen. The journey started with a couple of small oil companies recognising the advantages of recycled oil. They started the re-refining of used oil on a small scale. Unfortunately mass production was beyond their capabilities. But not for Valvoline. They set to work, tested endlessly and continually improved the oil until it reached their quality standards.

YouTube: Why recycle engine oil?

BACKGROUND

How NextGen causes less contamination

NextGen is a revolutionary oil with a unique formulation: 50% advanced recycled oil and 50% new oil plus additives. It is excellent for the engine and environmentally conscious at the same time. How? First of all, NextGen oil produces 48% less fossil fuels during the oil refining process compared to conventional oil. Secondly, using NextGen oil means a 40% reduction in harmful and acidic emissions. Thirdly, choosing NextGen oil means a 20% reduction in global warming impact compared to conventional oil. And lastly, choosing NextGen means we save millions of barrels of crude oil. How impressive is that?

Why was Valvoline the company that developed green oil?

It is not a coincidence that out of all oil producers it was Valvoline who developed a green lubricant. As a market leader Valvoline feels the urge and responsibility to create innovative and sustainable products. Moreover, as an independent producer of engine oil, Valvoline is not a part of an

oil company that focuses on drilling oil and selling fuel. Valvolineâ&#x20AC;&#x2122;s main focus is developing innovative lubricants that satisfy the needs of the customers, the people and the planet.

A bright future

NextGen oil is already available in the US. Europe and Australia will follow soon. The future of NextGen looks promising. At present Valvoline is continuing to develop product extensions and new services for customers and consumers. The result will be a comprehensive NextGen shelf concept displaying environmentally responsible service automotive products and customised solutions for every car. â&#x20AC;š nextgen.valvolineeurope.com

7 NEXTGEN MAGAZINE

/ issue 1

IT’S NOT THAT EASY BEING GREEN HAVING TO SPEND EACH DAY THE COLOR OF THE LEAVES WHEN I THINK IT COULD BE NICER BEING RED, OR YELLOW OR GOLD OR SOMETHING MUCH MORE COLORFUL LIKE THAT IT’S NOT EASY BEING GREEN IT SEEMS YOU BLEND IN WITH SO MANY OTHER ORDINARY THINGS AND PEOPLE TEND TO PASS YOU OVER ‘CAUSE YOU’RE NOT STANDING OUT LIKE FLASHY SPARKLES IN THE WATER OR STARS IN THE SKY BUT GREEN’S THE COLOR OF SPRING AND GREEN CAN BE COOL AND FRIENDLY-LIKE AND GREEN CAN BE BIG LIKE AN OCEAN, OR IMPORTANT LIKE A MOUNTAIN, OR TALL LIKE A TREE WHEN GREEN IS ALL THERE IS TO BE IT COULD MAKE YOU WONDER WHY, BUT WHY WONDER WHY? WONDER, I AM GREEN AND IT’LL DO FINE, IT’S BEAUTIFUL AND I THINK IT’S WHAT I WANT TO BE Written by Joe Raposo, performed by Kermit the Frog

PERSONAL

The frog, the image, the expectations, the dilemmas

“I’m green and it’ll do fine!” He sang it out loud in 1970, when he made one of his first television appearances: ‘It’s not easy being green’. A heartfelt cry, expressing his strongest inner struggle. But the most famous frog of all times has found peace with his greenness. ‘It’s beautiful.’ › Hello Kermit, thanks for having us… ‘You’re welcome. Can I get you something to drink? Let me put the kettle on. I’ve got some super Japanese green tea!’

Sounds good… Ok, first question. That song about being green. Could you tell us something about that?

‘Sure. Jim [Henson] made me sing it on one of the episodes of Sesame Street. It’s actually a song about the colour of my skin, but I saw it as a one-off to show the world that I’m green at heart. It was my coming-out: I’m green and it’ll do fine! It worked like a charm: from that moment on people started to acknowledge me as the most environmentalistic amphibian in showbiz.’

An hard image to live up to, I imagine…

‘Indeed! Especially when you’re a public figure. The whole world is watching you. I’m lucky though, that in the early days of my career there weren’t any social media networks like YouTube or Facebook. Every now and then you had your press junkets and carefully planned public appearances. There wasn’t much risk of being caught doing something un-green. Sure enough I had my share of mischief though…’

Do tell!

‘Well, in 1976 the wages for animal actors weren’t very high, to put it mildly. So I started doing two shows. The distance between the set of the Muppet Show and the set of Sesame Street was just a couple of miles. Normally I would take my bike. But working more than 18 hours a day wears you out. Sometimes I was so tired that I took a cab. But people ex-

pected me to act green, especially the folks at Sesame Street. I couldn’t take a bus: Sesame Street was cut off from the rest of the world as they didn’t want unexpected visitors crashing the party. Anyway, to finish off the story, I always asked the cabby to stop one mile before the beginning of that famous street. I’d give the guy some hush money and hop on a bike I had stashed in a bush nearby. Nowadays I joke about this fact, calling it “The Green Mile”. But at the time I felt deeply ashamed…’

Currently you’re a wealthy frog. Does that make things easier for you?

‘Absolutely! I can afford to eat only insects that have enjoyed the highest of welfare standards. But it’s mainly the power you obtain being an A-list star that makes the difference. I have strict requirements on set… Do you remember the spaceship in “The Muppets in Space”? With all those blinking lights and flashy gadgets? They wanted to use ordinary energy made from fossil fuels! Such an outrage! So I pressured Tim [Hill, the director] into using fireflies. I told him he could look for another frog, if he didn’t listen to me…’

Would you be as green as you are now if you were an ordinary, underpaid frog?

‘Yeah, it’s all about making choices! You don’t have to be rich to be a conscious consumer. I love being green and I’ll do anything to serve the planet. I never use toilet paper for example. Did you know that the average person goes through 50 rolls of toilet paper each year? I’m a frog who’s still in touch with his roots, so I rather do it the natural way, using only water.’ 9

PERSONAL

Making choices often means facing dilemmas…

‘Ah yes, too true! I face many dilemmas. To name but one: the heating in my Upper Manhattan apartment. I have underfloor heating, so I can turn down the thermostat by a couple of degrees and still get the same comfort. I’m a cold-blooded kind of guy. So it’s usually around 50 °F [about 10 °C] in my sweet little home. Better for my skin. And more importantly: I’m saving even more energy. But when friends come over for dinner, I fight an internal battle: Should I lower my green standards and crank up the heating for my friends’ sake? See, you don’t want grumpy old guys like Statler and Waldorf complaining from starter to dessert. Then again: they‘d moan even when the temperature was fine…’

Talking about your friends and colleagues: do they share your green ideals?

‘Not all of them. Sam the Eagle is all green underneath those blue feathers. Don’t try to get that bird on a plane! He’ll give you an instant lecture on CO2-reduction.The greenest of the lot is my nephew Robin. He always feels sad about being small. But he’s got a really big talent for being green... He’s a real role model.’

And The Hulk? There are rumours the two of you don’t get along…

‘The Hulk? Yeah, he’s big and green. But his brain’s the size of a pea! He’s nothing but a poster boy for genetic manipulation, that one! Miss Piggy’s also definitely on the not-list. I hold her personally responsible for at least one of the holes in the ozone layer. I could have married the girl, but she doesn’t care one whit about our planet. It’s “moi, moi, moi” all the froggin’ time. That’s why I’m so close to Angelina Jolie. We hang out a lot and discuss things like skincare products that combine organic ingredients, green travel and the sustainability of the livestock industry. I tell you, that girl’s got her heart in the right place. And not only her heart…’ ‹

How green are you on the muppet scale? They don’t come any greener than our froggy frienD. But what about you? Answer the following questions, add up your scores and find out! Are you a Kermit, a Big Bird, a Fozzie, or a Miss Piggy? 1. What do you eat the most? a. Rice b. Pasta c. Mosquitoes

2. What kind of energy do you use at home? a. Energy from fossil fuels b. Green energy c. Dunno. Electric energy I suppose…

3. What’s your favorite means of transport? a. A hybrid or electric car b. A car with a gasoline/petrol/diesel oil engine c. Breast stroke

4. Do you ever wash your car?

a. Not myself, I take it to a pro car wash b. Yes, every Sunday! c. No, the dirt gives it a natural look

5. What’s your favorite hot drink? a. Tea b. Espresso c. Cappuccino or latte

quiz

MIN

The scores Question 1: answer a: 5 pts, b: 10 pts, c: 15 pts. Rice agriculture accelerates greenhouse gas emissions. Eating mosquitoes is good for our planet, but it’s probably not everybody’s cup of tea…

Question 2: answer a: 5 pts, b: 15 pts, c: 0 pts. Bio energy has an

ugly by-product (toxic chemicals), but is still better than fossil fuels. You answered ‘c’? You probably use energy from fossil fuels. But you’re getting zero points simply because you don’t care… Ouch!

Question 3: answer a: 15 pts, b: 5 pts, c: 15 pts. Swimming’s good,

Question 4: answer a: 10 pts, b: 5 pts, c: 15 pts. Commercial car

washes use water about two or three times more efficiently than home washers. Not washing is the best option, but people might see your car as an extension of yourself…

Question 5: answer a: 15 pts if you drink it without milk, 5 pts if you put milk in your tea, b: 10 pts, c: 5 pts. The big shock here is the milk: cows belch a lot of methane into the air. Drinking three lattes per day over the course of a year equals flying half way across Europe…

but not that practical. So you also get 15 points if you answered ‘a’.

The MUPPET SCALE

25 – 40 points (Miss Piggy):

You care more about yourself than about the environment. That’s ok, unless you spray tons of French perfume on your inner wrists and neck…

45 – 60 points (Fozzie):

Hey, you big cuddly fellow! You probably mean well, but you got to think things through if you don’t want to be dodging tomatoes all your life. Get it? Wocka! Wocka! Wocka!

65 – 75 points (Big Bird):

You’re every inch the ‘practical environmentalist’. Sure: you’d rather rollerskate than drive a car. But that’s mainly because of your height. Take a few extra steps, ok?

80 – 90 points (Kermit):

You’re the Sultan of Sustainability! Say it loud: ‘I’m green and I’m proud!’

11 NEXTGEN MAGAZINE

/ issue 1

STATE OF THE EARTH

High range, high anxiety?

‘Take an electrical car for a holiday trip through Europe? Never!’ › Many drivers regard the limited range of fully electrical vehicles as an absolute roadblock. Admittedly, driving longer distances 100% electrical at the moment requires a somewhat mellow attitude towards travelling. But manufacturers are still going to great lengths to stretch the battery performance of their e-cars and the number of (quick)charge points is growing day by day. A relatively ‘green’ fuel alternative is liquefied petroleum gas (LPG), also known as autogas. But while LPG is hugely popular in France, Italy, Germany and the Netherlands, it’s not a sure bet driving through other parts of Europe. In Sweden, Austria and Ireland, for instance, drivers in need of autogas have to do some serious calculating to end up at one of the few dozen LPG stations. So, is the much dreaded range anxiety justified? The facts and figures below allow you to judge for yourself. ‹

0 Finland 0 118 Sweden 8 23 Denmark 14 247 Norway 36 1 Spain 42 333 Ireland 59 592 Austria 74 0 Romania 86 0 Greece 93 8 Slovakia 106 35 France 274 323 Portugal 274 70 Switzerland 283 3 Lithuania 286 11 Hungary 318 5 Croatia 410 109 Slovenia 419 889 Luxembourg 464 501 UnitedKingdom 655 1 Italy 720 1 CzechRepublic 893 5 Poland 937 783 Belgium 1576 166 Germany 1618 1 Bulgaria 2703 1863 Netherlands 4116 13 Estonia 44 2 Latvia 218

2000

1500

1000

500

1000

1500

2000

2500

3000

3500

4000

4500

Source: http://www.mylpg.eu

STATE OF THE EARTH openchargemap.org

mylpg.eu

530

952

139

6 10

1 2

141

187

1221 1596 281

774 239

1849

591

5777

2929

481 23

235

1710

704

501 29

117

296

0 3 2

298

232

2169

212 0

253

Number of EV chargepoint 0%

20%

NEXTGEN MAGAZINE

40%

205

60%

/ issue 1

80%

100%

Germany

1221

5777

123

United Kingdom

Number of LPG stations

Source: http://openchargemap.org

OPINION

TRENDING #TOPIC

INITIATIVE

Earth Hour: do you want to make a difference?

› Every year in March, millions of people turn off their non-essential lights for one hour. During Earth Hour a lot famous landmarks that are always illuminated, like The Eiffel Tower, Buckingham Palace and The Acropolis, switch off their lights, too. In order to save a very small percentage of the world’s energy consumption. And to get thinking green between our ears. It’s a nice thought, isn’t it? To make a contribution to the wellbeing of our planet by ‘turning off your lights’ for one hour. But do we really make the earth a better place by participating in Earth Hour? No, not really! Even initiator and organiser World Wildlife Fund (WWF) states that Earth Hour isn’t about ‘the measurement of energy or carbon reduction levels’. Earth Hour is a symbolic action, an initiative aiming to increase the realisation that every contribution counts. The fact that over 150 countries participate in the annual event is an added bonus.

I will if you will

People who want to do more than turning off their lights can take part in a new Earth Hour initiative: the I will if you will challenge. In short: dare the world to save the planet. Some of the challenges are quite inventive. How about: I won’t speak for two weeks, if 10,000 people promise to go car-free for a week. Or: I will shave my head, if sixty people refrain from printing e-mails for a month. What would you do to make a difference? Visit www.youtube. com/earthhour.

European Mobility Week 2013

Image: NASA

Like Earth Hour, the European Mobility Week aims to raise awareness. In this case of sustainable transport measures and alternatives to car use. Since its introduction in 2002 a total of 7,506 permanent measures have been implemented, mainly focusing on the infrastructure for cycling and walking and traffic calming schemes. The European Mobility Week takes place from 16-22 September 2013. ‹

15 NEXTGEN MAGAZINE

/ issue 1

PROFILE Valvoline Service Center Programme

Do you value excellent performance? In recent years independent garages have had the opportunity to join the Valvoline Service Center (VSC). This growing pan-European network supports automotive workshops in improving the quality of their products and services. › Imagine you run a small, independent garage. Would the environment be high on your list of priorities? Probably not. It’s difficult enough as it is to keep your head above water. This is why Valvoline developed the Valvoline Service Center (VSC) Programme, exclusively designed for independent garages. Valvoline offers them the power of a global premium brand and raises awareness of the environmental impact of good products and services. A win-win situation!

How do we support our members?

The VSC Programme was launched two years ago and now has over four hundred members in eight European countries: Poland, England, Portugal, Sweden, Norway, Denmark, Finland, Serbia, and this number is growing! The programme’s main goal is to improve the quality of products and services offered by independent garages. Not only by providing them with Valvoline™ products, but also by offering them a training programme consisting of technical information and information about new developments, upselling products

and services to gain new business, marketing programmes and promotions to expand the business.

Spreading the Valvoline philosophy

With the VSC Programme Valvoline continues to spread the Valvoline philosophy. Not only by using the best products imaginable - always complying with EU-standards - but also by advising clients on how to use them in an optimal, environmentally friendly way. As a consequence the VSC Programme is not only an investment in independent automotive workshops, but also in our planet. Valvoline educates garage staff in oil waste management and encourages them to save used oil for the production of the environmentally conscious NextGen oil.

Lots of services

Not just any automotive workshop can participate in the VSC Programme. A garage has to be well presented, clean and in a visible and accessible location. It’s also important that there is a service desk and that there are enough vehicle lifts. Valvoline actively approaches garages that meet these criteria. Once a member, a garage has continual access to the VSC support website. And the future is promising: the green line Eco Service will be integrated into the VSC Programme enabling Valvoline to keep on improving the quality of the participating garages. ‹ 16

PROFILE

17 NEXTGEN MAGAZINE

/ issue 1

CAN CT AE NETN EEN

FASHION FASHION

€199,-

info@twsteel.nl | www.twsteel.com

FUN You could be an enthusiastic driver or a person who just needs a car for daily commuting. Either way, you better make the best of the time spent in your four-wheeled friend. We’ve found quite a few gadgets that will make driving (even) more fun. Enjoy!

CAR GADGETS 1 I SPY WITH MY LITTLE EYE

2 Get all Jedi on your car

› City parking will never be the same again! This clip-on rearview mirror is connected to a nightvision rearview camera and will show your surroundings when you’re reversing. When you put your car into forward, the image disappears and your mirror becomes a mirror again. ‹

› How cool would this be? Scrape the ice from your windscreen with this Wampa-claw (think the abominable snowman in The Empire Strikes Back) to reveal Luke Skywalker and friends. Check out these two low-tech gadgets, guaranteed to make you feel like a Jedi Knight. May the Force be with you! ‹

3 Show your feelings › You don’t have to cut off a fellow driver to tell him how you feel about his driving. With the Drivemocion’s LED-lights you can express your emotions to fellow road users. From saying sorry to saying thank you, there is a message for every situation. You can even try and score a date, using a flirty face with heart-shaped eyes. Go on, express yourself! ‹

19 NEXTGEN MAGAZINE

/ issue 1

Porsche GT3 911 R Hybrid: PROFILE

the sexiest green vehicle of this moment! SPECS Country of origin Weight:

Germany 1300 kilo / 2866 lbs

One engine in the rear Displacement Power BHP/Liter

3.996 liter / 243.9 cu in 470 bhp / 351 KW 118 bhp / liter

Two electric motors in the front Power

100 bhp / 75 KW

Performance figures

Combined Power 670 bhp / 500 KW

20 YouTube

› Yep, this is the car of your dreams! Fast, furious, sexy… and green! The Porsche 911 GT3R Hybrid has the kind of curves you secretly fantasise about. What’s more, she’s got brains too…

PROFILE

It’s the hybrid technology underneath all that beauty that’s really breathtaking. The GT3 Hybrid is a perfect example of the ‘Porsche Intelligent Performance’: more power from less fuel, more efficiency and lower CO2 emissions. It’s developed by the Williams F1 Team and is based on using kinetic energy stored in a flywheel rather than batteries. The GT3 R has two electric motors, each developing 102 brake horsepower (76 kW). This system works in conjunction with the car’s 480 horsepower (360 kW) naturally-aspirated 4.0-liter flat-six engine at the rear. The general layout of the hybrid has been adopted from the 2010 model. After test driving this baby at the Nürburgring and races in the USA and China, Porsche knew how to optimise the hybrid system. In doing so the output of both electric motors increased, giving you an additional 200 hp boost at the push of a button… ‹

21 NEXTGEN MAGAZINE

/ issue 1

PROFILE

The extreme and beyond 22

PROFILE

23 NEXTGEN MAGAZINE

/ issue 1

PROFILE

The extreme and beyond Continuing Valvoline’s racing heritage

Why recycled oil?

ValvolineEurope

› Valvoline and motorsports share the same roots. From winning the first ever American auto race in 1895 to recent successes in NASCAR and the Dakar Rally, Valvoline’s home has always been the circuit, both on and off the tarmac. Racing and rally racing demand the utmost from an automobile. In particular from the engine, the vehicle’s beating heart. Only an engine in perfect condition can endure the extreme circumstances encountered in motorsports, like sweltering heat and freezing cold, water and dust and of course staggering speed. Up to the present day Valvoline has been successfully living up to its racing heritage, by sponsoring races and racing teams in the United States and Europe and by supporting talented rally drivers. Extreme cars. Extreme performance. Powered by Valvoline.

Valvoline Grid Girls at the WTCC

Valvoline is proud to be an Official Series Partner of the World Touring Car Championship (WTCC). Together with the DTM, the WTCC is the pinnacle of touring car racing and – after Formula One and WRC – is considered the third most important championship organised by FIA, the international motorsport federation. The races take place at major circuits all over the world and this year will feature BMW, Chevrolet, Ford, Honda, Lada and Seat. As part of a multi-year partnership Valvoline will have a strong presence at WTCC races throughout Europe and Morocco. Activities comprise extensive on-site hospitality programmes for Valvoline distributors, featuring the Valvoline Grid Girls. You can also experience the WTCC by playing the Valvoline Challenge on Facebook.

Looking for rallying extremes

Besides competing with other drivers, rally racing is all about battling the elements. Valvoline’s rally track record is highlighted by the legendary Scotsman Colin McRea, who was hugely successful a decade ago in his Ford Focus RS WRC, using Valvoline lubricants. Nowadays Valvoline still looks for extremes in rally events all over Europe. Valvoline’s local distributors are heavily involved in races in Poland, Portugal and Ireland. Valvoline also supports individual rally talents, like Norwegian rally and hill climb driver Anders Grøndal.

PROFILE

Dakar Rally: the ultimate endurance challenge

Since it started in 1979, the Dakar Rally has been both famous and notorious for being the most extreme motorsport event on the planet. Because of the enormous variety of surfaces and weather circumstances, the Dakar Rally is the ultimate test case for the participating truck, automobile and motorbike drivers, and their engines. This is exactly why Dutch truck driver Martin van der Brink and his Mammoet Rallysport team choose Valvoline NextGen. In 2012 Van der Brink used All-Fleet Extra NextGen 15W-40 engine oil in his GINAF X 2222, while conquering the mountains and deserts of Argentina, Chile and Peru. NextGen gloriously passed the test and Mammoet Rallysport continued using NextGen in the 2013 Dakar Rally, proving that extreme performances and environmental awareness do go hand in hand.

NextGen lubricant to professional race drivers. Bousch Yates driver Carl Edwards used NextGen in his Fastenal Ford, driving 195 laps in the Great Clips 300. NextGen pulled it off and so did Edwards: on a track known for pushing engines to their limit, he came in first! ‹

NASCAR: pushing it to the limit!

Indy 500… Daytona 500… classic car races that make the heart of motorsport enthusiasts the world over beat faster. Both events are part of the Sprint Cup Series, organised by the National Association for Stock Car Auto Racing, better known as NASCAR. The popularity of NASCAR in the United States is boundless and even the practice runs are broadcast live. Valvoline has been actively involved in NASCAR for many years. In 2011 the company teamed up with Bousch Yates Racing to introduce the new

25 NEXTGEN MAGAZINE

/ issue 1

SOLUTIONS

The end is the beginning Valvoline’s environmentally friendly NextGen engine oil requires fewer resources to produce and it exceeds industry standards for performance and durability. ‘It’s better for the environment and excellent for vehicle engines. Wouldn’t it be great if consumers could be part of the NextGen recycling philosophy too? If they could return their used oil to Valvoline for re-refining and thus ‘closing the loop’? In the USA, Valvoline made this a reality.

SOLUTIONS

› Each year millions of barrels of lubricant run through vehicle engines worldwide. In the United States alone car and truck drivers use over three billion liters of vehicle oil annually, producing millions of liters of used oil. Valvoline is the first major brand to pioneer a scheme of recycling used lubricants. Specially developed re-refining techniques enable the large scale production of NextGen motor oil, made with fifty percent recycled used oil.

Living NextGen

Valvoline first introduced its ‘green’ engine oil in 2011. Although US sales figures indicate consumers’ environmental awareness is increasing, Valvoline realises NextGen is still an early adopters product. Buying NextGen is one thing, ‘living’ NextGen is another. Not every car enthusiast disposes of his used oil in a proper way. One of the challenges Valvoline faces, is the collection of sufficient quantities of used oil to re-refine into NextGen lubricant.

Creating awareness

Valvoline US started the ‘Close the Loop’ programme to stimulate consumers to dispose of their used oil responsibly and to create more environmental awareness. Customers who collect their used oil and return it to participating car part stores, receive a $20 voucher towards future NextGen purchases. To promote this incentive Valvoline has teamed up with the main US car part chains and hypermarkets like Walmart. Following last year’s European introduction of NextGen, Valvoline currently prepares a similar program for this part of the world. This will most likely incorporate partnerships with car service centers and local recycling depots. ‹

27 NEXTGEN MAGAZINE

/ issue 1

STATE OF THE EARTH

New life for old parts How much of your car can be recycled?

Shredded old dollar bills can be used in upholstery and insulation. Old car tyres can be used as a base product for new road surfaces. It’s not only motor oil like NextGen that is made with used materials, virtually every part of a car can be turned into something else. In fact – depending on brand, age and condition – somewhere between 80 and 95 percent of a car can be reused or recycled. This goes the other way as well: car manufacturers more and more often use sustainable raw materials like dollar bills or scrap wood (we’re not kidding, see below!) in their car designs. Recycling is hot! Give your car a new lease of life!

Plastic

Plastic from bumpers, dashboards, battery cases and other interior parts can be melted down and used again. Other uses are for the melting of iron.

Battery

Car batteries are made up of three recyclable products: plastic (made into new plastic), lead (melted down into new battery grids and oxide) and electrolytes (i.e. liquids of electrically charged ions, which can be used in new batteries or to manufacture glass, laundry detergents and textiles).The sulphuric acid in car batteries can neutralised and turned into water.

Oils and greases

Most oils can be burnt as fuel. Recycled motor oil is distilled into diesel fuel. It can also be used to make asphalt. As motor oil doesn’t lose its lubrication properties, it can be recycled indefinitely into new motor oil.

Dashboards

Dashboards are increasingly made from (or include) recycled plastic bottles, compressed recycled paper or even scrap wood. Dashboard plastics can be recycled over and over again.

STATE OF THE EARTH Glass

Glass can be recycled indefinitely. But car glass â&#x20AC;&#x201C; such as windshields, side windows and sunroofs â&#x20AC;&#x201C; is made up of two layers with a polymer layer in between. This makes it difficult to recycle, but not impossible. Recycled car glass can be used in new glass, floor tiles, work tops, porcelain and jewelry.

Metal

Around 77% of a car is composed of metal. Shredded into scrap metal it can be turned into new steel, oil barrels, soup cans or even Matchbox cars.

Fuel tanks

The metal and plastic components of fuel tanks can all be recycled once they have been punctured and drained (see Oils and Greases).

Seats, cushions, headrests

Most of the fabrics and foams used in car seats, cushions, headrests and carpets can be recycled. These car parts are more and more often made with eco-friendly materials like recycled fiber, denim jeans, soybeans and even old dollar bills. The same materials are also used for (sound) insulation.

Tires

Rubber makes up only 3% of a car. But recycled old tyres can be made into floor mats, mud guards, brake pedals, air deflectors or even new tyres. As well as playground surfaces, pavements or a base product for asphalt.

29 NEXTGEN MAGAZINE

/ issue 1

INNOVATION

Road to the future Innovative designs and technological developments conquer our highways

› Electrifying! The Dutch are commonly known for their innovative and creative designs, but the Swedes also have a reputation to live up to as innovative frontrunners. Coupled with their ambition to ged rid of fossil fuel by 2030, this should make for some ground breaking ideas. Case in point: the electric highway. In Sweden 80% of CO2-emissions comes from cargo transport. But replacing diesel engines in trucks with electric batteries - like in electric cars – isn’t a realistic option. A report from the Swedish Energy Administration concluded that using electric battery technology in long distance trucks would make them too heavy and too expensive. Electrifying the roads with overhead cables or rails in the road is considered a more reasonable option. Several ideas followed the publication of this report. Volvo, for instance, has been working on the continous charging of vehicles via an electrified highway pavement. But the most practical

INNOVATION

Photo used with courtesy of Scania CV AB

idea as yet has come from truck manufacturer Scania. Together with engineering company Siemens, Scania is working on a modernised version of the old trolley bus: an intelligent connector on top of a hybrid truck (diesel and electric), which draws current from overhead wires. Both companies have been testing the trucks on special test tracks. But now the Swedish Energy Administration has proposed to electrify 62 miles of highway in the far north of Sweden with overhead wires. This would allow hybrid trucks to transport iron ore from a new mine near Svappavaara to a train depot in Pajala. Fast, clean and relatively cheap: expect to hear more from this Swedish initiative!

Photo used with courtesy of Scania CV AB

31 NEXTGEN MAGAZINE

/ issue 1

INNOVATION

Solar roads – the idea

Solar roads – the practice

Here’s the theory: asphalt gets hot in the sun. During the day the dark surface of a highway absorbs heat energy from the sun; energy which disperses naturally overnight. Wouldn’t it be great if we could harvest this energy and put it to use?

Independently of each other both organisations have come up with more or less the same idea, built on the same technological principals. A road made out of solar panels: large modules consisting of roughly three layers.

Asphalt heats up in the sun. There are asphalt roads everwhere, so why don’t we use this heat ? This is easier said than done. One of the more ambitious ideas – a road made out of solar panels – is currently being tested in both the United States and the Netherlands. How does this work?

For several years universities in the United States have been looking at ways to harvest the solar heat stored in asphalt. The original idea was to tap directly into the heat of the asphalt by embedding water pipes in the tarmac. The sun heats the asphalt, the asphalt heats the water in the pipes and the hot water can serve nearby houses, hotels or offices. But if the water cannot be used directly, the efficiency of this system is reduced. So a more sophisticated idea was developed: instead of asphalt, why not build a road out of solar panels? A translucent glass surface with electronic solar collectors underneath taps directly into the power of the sun. Sounds futuristic, doesn’t it? But the first prototypes of these solar panels are already being tested!

Dutch research institute TNO is building a real life test track: a few hundred meters of cycling path, made out of solar panels! In the USA Solar Roadways is doing a similar thing by planning to convert a car park into a solar power grid.

The road surface layer is made of translucent and high-strength glass. It is rough enough to provide good traction, yet still passes sunlight through to the solar collector cells embedded in the layer underneath. It is capable of handling today’s heaviest loads under the worst of conditions. The electronic layer directly below contains the solar cells, heating elements and LED-lights that can be used for lighting, warning signals or traffic information. The base layer is a concrete panel through which the solar energy can be distributed. Unique to the Dutch concept is an extra layer of solar concentrators that guides the sun light through the rough surface layer directly to the solar cells. It’s estimated that every square meter of solar road can produce 50 kilowatt of energy annually. Solar Roadways calculated that if every highway in the USA were covered with solar panels, it would produce three times the yearly energy consumption of the United States.

PROFILE

Glow in the dark highway

You’re driving your car on the motorway. It’s dark and the street lights are off. But as you drive by, the lights switch on. As soon as you’ve passed, they turn off again. A fairy tale? No, this is one of the ideas of ‘Smart Highway’, a concept by designer Daan Roosegaarde and Heijmans Infrastructure. This wildly futuristic idea resonated with the international media. Many journalists focused on the ‘glow in the dark paint’ for road markings. But the concept of Smart Highway is more than just that. New designs like ‘Dynamic Paint’, ‘Interactive Light’, ‘Induction Priority Lane’ and ‘Wind Light’ all work together to make the roads of the future safer and more sustainable, by using light, energy and road signs that automatically adapt to traffic situations.

And soon this concept will be a reality in The Netherlands. From mid-2013 onwards several hundred metres of highway in the Netherlands will be fitted with the Smart Highway designs. First the dynamic paint will be tested: a photoluminising powder that will replace road markings. It charges up in sunlight, giving it up to 10 hours of glow-in-the-dark time come nightfall. The paint will also be used for images on the road that will become visible to warn drivers about weather conditions like rain or snow. Over the next five years more ideas will be implemented: priority induction lanes for electric vehicles, interactive lights that switch on as cars pass and wind-powered lights. Maybe someday all of our roads will not only be safer and more energy-efficient, but will look damn good too! ‹

33 NEXTGEN MAGAZINE

/ issue 1

OPINION

B ofuel

Biofuel is not as green as you think! Yes, that’s quite a shocker... Sure, the concept sounds great: replace fossil fuels and make transportation greener. Stop the fossil fuel addiction, stay independent! But it’s not all sweetness and light. For instance, does biodiesel produced in Europe meet EU-sustainability targets? And what’s the impact on food production?

At this moment oil companies mix fossil diesel and biodiesel. Diesel engines will still run flawlessly with maximum 7% biodiesel added.

there are 3 generations Mostly derived from foodplants (sugar, starch, vegetable oil) or animal fats. So yes; there might be a bit of tiger in your tank...

You probably don’t know it, but there is a good change your tank already contains a beautiful blend of biofuels....

diesel

Produced from waste and inedible vegetables, like sawdust. It’s a great step up: no need for extra farmland.

Depending on the car, petrol engines can cope with maximum 5-10% added biofuel.

Time to get the facts straight!

petrol By 2020 ten percent of our transportation energy has to orgiginate from renewable sources. At least, that’s what the European governments commited to in 2009.

the real deal

Still: you can’t ignore all distinctions when it comes to biofuel.

5-10%

Petrol is mixed with bio-ethanol. Ethanol (alcohol) is mainly produced from grain, sugar beat and wheat.

10% renewable

Brussel promises a reduction of 35%

35% Quite an ambition...

Meanwhile a growing group of influential people and organisations turned their back on the so called green solutions to fossil fuels. And they are backed by scientific evidence.

C02

The main benefit of biofuel is the reduction of greenhouse gasemission.

But - alas!- biofuels fail the European sustanability test, according to German researchers who came up with lower emissions figures after tests on locally produced rapeseed biodiesel. In most cases reduction was under 30%.

13% of world corn production is turned into ethanol for biofuel by the USA.

50% of corn produced by USA is used for fuel production.

The main ingredients are algae and bacteria. This kind of biofuel doesn’t have any downsides. Exept one...

The last generation gets the most cheers but is still to expensive to produce. But governments lately have been investing hugely in this new production method.

So... put all your money on the last one.

in 2020!

OPINION

biofuel champions! The US are the biofuel champions of the world. 48% of the global production is accounted for by the USA. Brazil claims silver with 22% and Europe bronze with 17%.

U S A

48% 22% 17% USA Brazil Europe

48%

127.000.000 people

could have been fed for a year in Europe if farmers had grown wheat and maize on the land that is now used to produce biofuels.

Germany has a rapeseed acreage of at least

14.600 km2

Most of it is used in edible oils and magerines. But the German transport absorbed an amount of biodiesel which requires at least 1.6400 km2 of rapeseed By 2020 the biofuel mandates will cost a European adult every year (Oxfam Novib).

€30,-

Biofuel is definitly big busin€ss.

35 NEXTGEN MAGAZINE

/ issue 1

OPINION

B ofuel

At this moment oil companies mix fossil diesel and biodiesel. Diesel engines will still run flawlessly with maximum 7% biodiesel added.

there are 3 generations Mostly derived from foodplants (sugar, starch, vegetable oil) or animal fats. So yes; there might be a bit of tiger in your tank...

You probably don’t know it, but there is a good change your tank already contains a beautiful blend of biofuels....

diesel

Produced from waste and inedible vegetables, like sawdust. It’s a great step up: no need for extra farmland.

Depending on the car, petrol engines can cope with maximum 5-10% added biofuel.

Time to get the facts straight!

petrol By 2020 ten percent of our transportation energy has to orgiginate from renewable sources. At least, that’s what the European governments commited to in 2009.

the real deal

Still: you can’t ignore all distinctions when it comes to biofuel.

5-10%

Petrol is mixed with bio-ethanol. Ethanol (alcohol) is mainly produced from grain, sugar beat and wheat.

10% renewable

Brussel promises a reduction of 35%

35% Quite an ambition...

Meanwhile a growing group of influential people and organisations turned their back on the so called green solutions to fossil fuels. And they are backed by scientific evidence.

C02

The main benefit of biofuel is the reduction of greenhouse gasemission.

13% of world corn production is turned into ethanol for biofuel by the USA.

50% of corn produced by USA is used for fuel production.

The main ingredients are algae and bacteria. This kind of biofuel doesn’t have any downsides. Exept one...

The last generation gets the most cheers but is still to expensive to produce. But governments lately have been investing hugely in this new production method.

So... put all your money on the last one.

in 2020!

OPINION

biofuel champions! The US are the biofuel champions of the world. 48% of the global production is accounted for by the USA. Brazil claims silver with 22% and Europe bronze with 17%.

U S A

48% 22% 17% USA Brazil Europe

48%

127.000.000 people

could have been fed for a year in Europe if farmers had grown wheat and maize on the land that is now used to produce biofuels.

Germany has a rapeseed acreage of at least

14.600 km2

€30,-

Biofuel is definitly big busin€ss.

35 NEXTGEN MAGAZINE

/ issue 1

FUN

CAR GADGETS

1 Dude, where’s my car? › A nifty keyring gadget to help you remember where you parked your car. It couldn’t be more simple: park the car, push the button on the device, and the car’s position is logged via GPS. When you have finished your shopping spree, push the other button and it will take you back to your beloved car. ‹

4 HANDS-ON ENERGY › Always wanted to own your personal power station? The POWERplus Elephant is a forceful power bank that can easily be recharged by either the optional solar panel or by some old-fashioned elbow grease: by using the hand windup dynamo. Fully charged, the Elephant offers enough power to charge twenty mobile phones. The Elephant’s even powerful enough to jumpstart your car! ‹ 34

2 Italian flavour › Fancy a freshly brewed cup of steaming hot espresso during your commute? Italian car manufacturer Fiat and Italian coffee company Lavazza have teamed up to make this a reality. The new Fiat 500L comes with a built-in espresso machine! Use with care… ‹

5 Vroom Vroom! › Pretending your family car is a racing car has become that little bit easier. XLR8 (pronounced ‘accelerate’) is a new app that makes even your silent electric car sound like a nostalgic Ferrari, Lamborghini or popular classic V8 muscle car. Start enjoying accelerating, braking and turning corners! ‹

3 Let’s talk solar! › Want to use your mobile phone in your car without compromising road safety and without increasing your carbon footprint? The solCHAT solar-powered bluetooth speakerphone delivers on both. This highly acclaimed speakerphone by Scosche offers voice-announce caller IDs, stores up to 1000 contacts and is continuously charged by the integrated solar panel. ‹

6 Text ‘n Drive › Hands-free calling is one thing. But what about texting? Text ‘N Drive is a voice recognition app that can read out your emails and messages. It even lets you dictate new emails, whilst keeping your eyes on the road and hands on the wheel. ‹

PRODUCTS

Valvoline Eco Service Every journey has a first step › Do you care for the planet as much as you do for your vehicle? Then take a closer look at the Valvoline Eco Service product range. Valvolines ‘green line’ is of course highlighted by NextGen, the groundbreaking lubricant made with fifty percent re-refined oil. But Valvoline has plenty more to offer the environmentally responsible driver. Or those who aspire to become one. A couple of years ago Valvoline first introduced its ‘green’ lubricant NextGen in the US. NextGen is a high performance multigrade 10W40 - engine oil with an impressive track record, including the prestigious NASCAR races. Meanwhile Valvoline is expanding its NextGen range with lubricants for other types of engines. NextGen 5W40 for example is currently being tested and optimised to meet with the high standards of both Valvoline and car manufacturers.

SynPower™

As an innovative market leader Valvoline already offers several lubricants and maintenance products that help your car engine to operate more efficiently, with less emission and lower fuel usage. SynPower for instance: SynPower offers an extensive selection of fully synthetic engine oils, ranging from a 0W30 oil specifically advised by Volvo, to a broad variety of 5W30 oils for practically all modern engine types. SynPower lubricants offer excellent protection, fewer oil changes and less sludge. Especially when combined with SynPower fuel system cleaner which removes rust and residue and optimises your engine’s performance.

MaxLife

For cars with higher mileage Valvoline has developed MaxLife. This internationally acclaimed lubricant offers perfect protection to critical engine parts and slows the ageing process by fighting leaks, deposits, sludge and friction. MaxLife lubricants last longer and keep your engine in excellent shape. Valvoline’s MaxLife range also includes a specially developed fuel system cleaner. You’ll start to notice the difference after only one use! You’ll notice the difference form the moment you start using it! ‹

35 NEXTGEN MAGAZINE

/ issue 1

ENGINE OIL HAS NEVER BEEN SO DIFFERENT

20%

LeSS

GLOBAL WARMING IMpACT

Keeping The World Moving Since 1866

Do you ever think about where your engine oil comes from? Most people don’t. Well, it doesn’t grow on trees. The big oil companies find, dig, transport, and refine crude so that we can keep driving. But it puts a lot of pressure on the environment. Unnecessary pressure. Introducing the future of engine oil: NextGen™. It’s the world’s first widely available premium engine oil with 50% advanced recycled oil and major manufacturer approved. It’s better for the environment and great for your engine. For more information, please visit: nextgen.valvolineeurope.com