Code of Conduct Education HEALTH CARE SERVICE CORPORATION SHARON FAHLBERG
By telling a story… What would you remember first? Research in cognition shows that the stickiness of information increases when it is delivered through a story.
1.
The words, “No one believes a liar, even when he speaks the truth.”
2.
A story about a boy who “cried wolf” one too many times?
“There is consistent evidence that people learn more deeply from words and pictures than from words alone…” e-Learning and the Science of instruction, p. 78, Clark/Mayer
Employees experienced the animated stories of Chuck & Rita
stories grab employees’ attention stick figures took diversity concerns out of it
“I liked the Chuck & Rita scenarios. They helped me…feel out the situation rather than just reading it in paragraph form.”
“In context of ethics and values, stories help make abstract issues concrete and accessible, especially when we can sympathize or identify with one of the characters.” Modeling the Message: Communicating Compliance through Organizational Value and Culture, Scott Killingsworth, Social Science Research Network, Oct 1, 2012
We used real & relatable scenarios
vendor took custom pictures to depict story made personal connection with learner
“I really liked…how real world scenarios were played out. Gives a better perspective and commits the information to memory better.”
we TONED DOWN the language Broke content down
Incorporated quotes from
into digestible chunks
employees
Used conversational
language (10th grade)
Took out legalese “Seems much shorter and much more ‘to the point’ than the training in previous years.”
Average time to complete
training cut by 10 min
“The quotes from my co-workers were really, really good – very meaningful. The more we humanize the workplace the better.”