Seven Day Kickstart Plan For Internet Marketing Success

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Copyright 2010 Higher Response Marketing Inc. All rights reserved.


The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

www.marlonsnews.com IN THIS ISSUE: – – – – – – – – – – – – –

5 steps to come up with 12 product ideas Dozens of target market ideas listed 7 steps to find your target market 3 steps to do your 12 product survey 4 steps to create your info product 7 steps to create your download page How to find people to interview — exactly How to create your mp3 at no cost Setting up your order taking system The 7-step quick start plan Who to get for hosting What I use to create flash audio What to outsource and where

I want to talk to you about how you make products make you a living so that you don’t have to "work" for a living. First, let me remind you of something in case you don’t know. I’ve been at this "Game" longer than just about anybody still active and producing in our market. Back BEFORE the Big Seminar, BEFORE Yanik’s seminars, BEFORE about anyone’s seminars, Jonathan Mizel, Declan Dunn and yours truly put on the shindig known as the "Boulder Seminar." For 4 years, we put on the seminar everyone who was anyone attended to get the real inside scoop on Internet marketing. I’ve spoken around the world at over 120 seminars. I’ve successfully produced and sold DOZENS of info products. Yet, NONE of those things matters that much. What DOES matter is this: In the last 7 years, I haven’t "worked" much. I read, hang out at bookstores and coffee shops. And check in with my staff daily, of course. Now, for 7 years, I did NOT have an office outside of my home. I had a few virtual assistants (mostly that was Lisa). Today, I have a small office with 2-3 employees, depending on the month. My point is THIS: My products make me my living, so I don’t have to invest a great deal of personal work and effort.

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Copyright 2010 Higher Response Marketing Inc. All rights reserved.


The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

www.marlonsnews.com The process is simple: 1. Find a group of people with money to spend and the willingness to spend it on a passion, hobby or compelling personal interest 2. Come up with 12 product ideas 3. Do your 12-product survey 4. Find experts to provide content on that topic 5. Create your info product 6. Set up your download page 7. Set up your order taking

The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps Since I AM the King of Step-By-Step Internet marketing, I’m going to break down those 7 steps for you. 1. Find a group of people with money to spend and the willingness to spend it on a passion, hobby or compelling personal interest a. Explore Yahoo Groups: Here are the basic categories. In each category you’ll find many forums where people with all sorts of passions meet together and discuss their interests: * Animals * Business & Finance * Computers & Internet * Culture & Community * Entertainment & Arts * Family & Home * Games * Government & Politics * Health & Wellness * Hobbies & Crafts * Music * Regional * Religion & Beliefs * Romance & Relationships * Schools & Education * Science * Sports & Recreation

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Copyright 2010 Higher Response Marketing Inc. All rights reserved.


The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

www.marlonsnews.com

b. Look for the people spending money You need to find a niche or target audience to fish in where the fish bite. In other words, they need to be spending money over and over on their passion and interest.

"YOU GOTTA FISH IN PONDS WHERE THE FISH ARE!"

c. See if anyone is spending money for INFORMATION vs. physical products. There are lots of car forums where people discuss different types of cars and share all sorts of resources. But you probably aren’t going to find any or many information products being sold, although you might find a few. Look for something that has repeat business or a big ticket item that a number of people buy. In the information selling business, you want to look for people who are spending money to go to seminars and workshops, buying newsletters, membership sites and that sort of thing.

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Copyright 2010 Higher Response Marketing Inc. All rights reserved.


The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

www.marlonsnews.com d. Begin making friends in Yahoo groups and other forums or groups related to your target market. You’ll need these people to take your 12-product survey when you get to that step. Pay SPECIAL attention to the people who sell products and have lists. You’ll know they have a list because their blog or web site will have a sign up form for their email list on it. e. Search Google for "workshop" or "seminar" or "coaching." That’s a secret back door. By scrolling through the results, you’ll find out who is ALREADY spending money. f. Search www.ezinearticles.com Here are the broad categories you have there: Business Accounting Accounting Payroll Advertising Branding Career Advice Careers Employment Change Management Consulting Continuity Disaster Recovery Customer Service Entrepreneurialism Ethics Franchising Fundraising Human Resources Industrial Mechanical International Business Job Search Techniques Management Marketing Marketing Direct Negotiation

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Copyright 2010 Higher Response Marketing Inc. All rights reserved.


The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

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Copyright 2010 Higher Response Marketing Inc. All rights reserved.


The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

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The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

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The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

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Copyright 2010 Higher Response Marketing Inc. All rights reserved.


The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

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Kids and Teens Womens Interests Cosmetic Surgery Menopause HRT Plus Size Arts and Entertainment Animation Astrology Casino Gambling Humanities Humor Movies TV Music Performing Arts Philosophy

Photography Poetry Tattoos Visual Graphic Arts Shopping and Product Reviews Collectible Jewelry Electronics Fashion Style Gifts Internet Marketing Jewelry Diamonds Lingerie Book Reviews

Each category has MANY niches within it. Surely within that list you can find a group of starving buyers who are PASSIONATE about spending money for products, preferably information products. How do you know? g. Read the articles in the category and look for links to sites. Then at the bottom of the articles, you’ll find the bio/resource box with information on the author and a link to their blog or web site. Go there and see if they’re selling anything, what they’re selling and how much they’re selling it for. 2. Come up with 12 product ideas After you find your niche or tartet market where people are ALREADY spending a lot of money for stuff they’re passionate about, then you come up with your 12 product ideas. a. Make a list of everything they’re already buying The best way to do this is in a Google Docs or Excel spreadsheet. List what they’re buying in one column, the url in the next column, and the price in the next column. If you do NOT see information products, seminars, workshops or coaching there, you may want to choose another niche, unless you want to enter the dropship or merchandise selling business. It’s more difficult to sell big ticket products and your profit margins are lower than an information business. But you can do very well there.

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Copyright 2010 Higher Response Marketing Inc. All rights reserved.


The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

www.marlonsnews.com I have a relative who sells garden supplies from a web site. All the products are shipped direct to the customer from various manufacturers. b. Sort the threads in forums by "most viewed" One thing you’ll want to do in Yahoo groups is look for OTHER forums that your target audience frequents. You can also just search Google for the name of your niche and "forum." And you can do this in the Yahoo groups. Most forums allow you to sort the posts by the number of views — from most to least. By sorting the posts this way, you can find out which ones have the most interest. These are GREAT topics for products, especially information products. c. Make a list of the top 50 most viewed posts. You can drop theses into a Google docs spreadsheet or into Excel on a worksheet. d. Scan through the top 50 posts looking for great product ideas, especially information product ideas. e. If that doesn’t work, use all top 50 posts to create 50 mini chapters for your information product. Those top posts become the topics you write about using the info in the posts as your basic research and starting point. f. Search affiliate programs on the topic 1.) Go to www.affiliateprograms.com Search the database there for your topic and see what you come up with. Affiliate programs are situations where you sell someone else’s product for a commission. This lets you know what is being sold and what the commissions being paid are. 2.) Search www.ommissionjunction.com If you’re going to sell PHYSICAL products, this resource is awesome because they publish the dollars per click that the affiliates make. In other words, for every click that goes to that web site how much money is made?

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Copyright 2010 Higher Response Marketing Inc. All rights reserved.


The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

www.marlonsnews.com Now you know if the product is profitable or not. You can go to www.quantcast.com and look at the traffic for the sites (or www.Alexa.com) and based on the dollars-per-click you get from www.CommissionJunction.com have a rough idea of how much money the web site makes. 3.) Search www.Clickbank.com for your topic This gives you the ebooks being sold on the topic. The gravity and popularity ratings give you an idea of whether or not the product does well. 3. Do your 12-product survey a. From step 2, you should have a robust list of product ideas. Take the ones you think are your 12 best and put them into a survey. b. Use the www.pushbuttonsurveys.com software or the survey module of automateyourwebsite.com to conduct the survey. Other options are www.surveymonkey.com or www.oneminutepoll.com. c. The best way to do the survey is to ask people you’ve met through the forums. You may even be able to get permission to post the survey in the forum. Sometimes you need to offer a bonus report to get people to take the survey. You may be able to find private label reports called PLR on your topic by searching Google for "private label rights." If not, then you may want to write a 5 or 10-page report on a hot topic to give people who take your survey. 4. Find experts to provide content on that topic a. Make a list of the blogs that are mentioned most in the forums in your target market. You need to know what blogs they’re reading and who they’re paying attention to. In forums, you’ll usually see certain names come up over and over. You’ll find blogs a lot of people read. THOSE are the people you want to interview — the ones who have influence in the market. You’ll find that you can get interviews with those opinion leaders more often than not because they’re "go-getters." They’re people used to self promoting, and they understand that interviews are nothing but a chance to self promote.

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Copyright 2010 Higher Response Marketing Inc. All rights reserved.


The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

www.marlonsnews.com One place you can easily search blogs is at www.technorati.com:

b. Get 5-12 people who will allow you to interview them for 15-30 minutes.

Call or email these people. Write out a brief description of your interview request. Do NOT write a book on this. Keep it short and to the point. 5. Create your info product

a. Use the www.freeconferencecall.com service. This service allows you to record the interview and delivers the recording to you as a downloadable file.

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The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

www.marlonsnews.com You can also use www.instantteleseminar.com.

To access your account, visit http://Xiosoft.com and click on "Member’s Login".Then click instantteleseminar. b. Get the audio transcribed. 1.) Go to www.odesk.com 2.) Post your transcription request 3.) Select someone with a good number of positive feedbacks. c. Get your ecover created This is another project for a graphic designer on www.elance.com, www.getafreelancer.com, www.odesk.com or www.rentacoder.com.

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The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

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The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

www.marlonsnews.com d. Turn the transcript into a PDF Use the www.openoffice.org software for this. The "Writer" program will export the file as a PDF. 1.) Open the transcript in Open Office Writer. 2.) Clean up the transcript. Sometimes the transcriptionist won’t be able to understand a few words or phrases. 3.) Add bold formatting, yellow highlights and a different font. 4.) Add your ecover as page one 5.) Select File ==> Export as PDF and you’re done. 6. Set up your download page a. Use an html editor for this We use Dreamweaver, but it isn’t cheap. You can also use Frontpage, NVU, First Page or other html editors. But if this is new to you, just have a graphic designer from one of the freelance sites do it for you. http://www.net2.com/nvu/ http://www.microsoft.com/expression/ http://www.evrsoft.com/ b. Turn your .wav file into an mp3 a.) Download the Audacity software (for PC or Macs) at: http://audacity.sourceforge.net/ b.) Download the lame encoder plugin. When you go to File ==> Export to export your wav file as an mp3, Audacity will prompt you to download and install the lame encoder: http://lame.sourceforge.net/ This allows you to export your files in the mp3 format that lets them play

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The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

www.marlonsnews.com d. Link to your PDF and audio file e. If you want, turn your mp3 into flash that can be listened to without downloading the file, this is a tad more involved. I use a product called Sonic Memo for this available at: http://www.SonicMemo.com Sonic Memo will work on Mac’s and PC’s. 7. Set up your order taking That’s basically my system. Nearly everyone SKIPS the 12-product survey. Big mistake! In the Info Product Dashboard, I show you actual survey results, just so you can SEE with your own eyes how much of a difference doing a 12-product survey makes. See, if you choose the product to sell that gets the FEWEST votes on a 12-product survey, you’re dead in the water before you begin. Now, the next issue people have problems with is coming up with the 12 product ideas. What most people do WRONG here is they create product ideas LIKE what is already selling. That’s dumb. I show you how to use Marketing Warfare strategy to do what’s called a "flanking" move. My whole business is built on FLANKING product ideas. In the Info Product Dashboard, I show you how to do these moves. I talked much more in depth about that last year in "The Red Factor." So if you have that, you’re ahead of the learning curve. Most people have NO IDEA or clue how to select winning product ideas.So if you HAVE produced a product in the past that did NOT sell, THIS is likely the reason. a. You didn’t use Marketing Warfare strategy b. You didn’t do your 12-product survey

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Copyright 2010 Higher Response Marketing Inc. All rights reserved.


The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

www.marlonsnews.com Now, in terms of finding experts, if you already have content, you don’t need experts. But if you don’t have expertise on the topic, you need to find and interview experts and spin this into an attractive info product. I give you the email template to send out and a resource that together have a 30% success rate for one of my friends. Oh, he pays ZERO for those interviews. And has $10,000 a month coming in from doing them. The logistics of creating and delivering the info product and setting up the download page STOPS a lot of people. That is why I’ve had professional graphics created for you. The graphics alone would cost you more to get done than the cost of the Info Product Dashboard. For the advanced people, I show you to use Amember to set up a back end membership site system. And I show you to do a One Time Offer using Amember. To my knowledge, until this product, no one had EVER published how to do that or figured it out. If you’re a newbie, I give you an alternative to using Amember. The point is, I’ve figured out all the logistics of creating, editing, packaging and deliverying your product for you, so you don’t have to waste time figuring it out from scratch. And for the next 60 days, I have a forum set up where you can ask questions if you get stuck. ALSO, I’ll be holding a 6 week teleconference to reveal advanced secrets. This is my One Time Offer you’ll receive at HALF PRICE when you buy in the next 72 hours. Because I have to start those calls before long, you need to get in NOW if you want the 1/2 priced coaching via my OTO (one time offer). Of course, the Info Product Dashboard by itself stands alone as a super power house to get the job done. The 6-week program is for those of you who want ADVANCED help and training. My question to you is this: If you haven’t produced your OWN INFO PRODUCT yet, what’s it gonna take for you to DO IT? Seriously. What will it take? Nothing else anywhere at any price breaks it down into this step-by-step of a system. A new year is coming. Why don’t you get on the program and have a product done by mid January to market? Best wishes, Marlon Sanders

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The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Exactly What To Do And How To Do It

www.marlonsnews.com

Marlon Sanders is the author of "The Amazing Formula That Sells Products Like Crazy and the KING of Step-By-Step Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds of other goodies every Saturday and during the week, to get simple, to-the-point Internet marketing know that works real world without all the hype, go to: http://www.marlonsnews.com and subscribe Check out all my products here: http://www.getyourprofits.com

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IMPORTANT RESOURCES AND AFFILIATE LINKS FREE podcasts, videos, PDFS www.marlonsnews.com/podcastnvideo "Point and Click" Your Way To Create Amazing Web Pages That Sell Your Products Like Crazy! www.designdashboard.com The Only Point-And-Click System That Turns Internet Marketing And Promotion Into A Virtual No-Brainer www.promodashboard.com Discover the Amazing Formula That Sells Products Like Crazy! www.amazingformula.com On December 3, 1998, I Discovered A "Money Getting" Secret That I've Repeated 122 Times -- And You Can Use This Same Secret Starting 2 Hours and 58 Minutes From Right Now! www.thewriterssecret.com Just Fill In The Blanks, Click a Button And Out Pops a Potent, Targeted Sales Letter Ready To Sell Your Products or Services! www.pushbuttonletters.com Step-By-Step. Point-And-Click To Your Own Product.... or quadruple your money back ! www.productdashboard.com How I Got 1 in every 102 english speaking net users to my web sties! www.1in102.com How to create products fast and roll them out successfully using simple 2-page web sites www.gimmesecrets.com Exactly how to vanquish overwhelm, delete your "to do" list, get unstuck, and gain crystal clarity -- all within 4 weeks www.marlonsnews.com/overwhelm

"The above links may pay out affiliate commissions. For info see: http://www.promotemarlon.com�


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