3.26 AIR MAX DAY by Dan Sherman

3.26 30th Anniversary Celebration 11 W 34th St, New York, NY

March 26, 2017

YEARS OF AIR

THE GOAT.

We take a look back at some of the most iconic sneakers made by Tinker Hatfield, from his first shoe design to his latest break thorugh in sneaker technology

POP-UP SHOP.

Be sure to swing through the pop-up shop at the 34th St. New York flagship store for exclusive Air Max Day gear

ICONIC.

We take an in-depth look at the new 30th anniversary special edition Air Max 1 that is set to release in stores and online

NIKE x FootLockerâ&#x201E;˘ presents

AIR MAX DAY.

2017

4 POP

Be sure to swing thr New York flagship stor York, NY) for exclusive Ai will be exclusive 3.26 sneake and plenty of other 3.26 gea sneakerheadâ&#x20AC;&#x2122;s collection. Be sure to on this one day event in NY City.

page 15 A special thanks to our friends at Footlockerâ&#x201E;˘ for coming out and rocking with us for this special Air Max Day event

This publication and our exclusive Air Max Day limited edition Tinker book were designed by Dan Sherman, a young and up coming artist and designer who is a true sneakerhead & innovative thinking mind.

NEW AGE ICON.

We take an in-depth look at the new special edition Air Max 1 Ultra 2.0 in celebration of the 30 year anniversary of the Air Max 1 that is set to release in stores and online on Air Max Day. A tribute to the first design ever created by Tinker Hatfield, it is a twist on the classic Air Max 1 with new age material, and the 3.26 branding on the tounge.

THE GOAT.

page 16

EXCLUSIVE

P UP SHOP.

**we get a first look at the True Blue 88 that is set to release in November, just in time for the holiday season.

rough the pop up shop at the re (11 W 34th Street New ir Max Day gear. There ers, tshirts, posters, ar to satisfy any o not miss out

NIKE x oot Lockerâ&#x201E;˘ page 28

E.A.R.L.

We take a look into the Hyperadapt 1.0 and the auto-lacing technology of the future

presents

A collaborative event to remember and celebrate the GOAT himself, Tinker Hatfield. From his first designs of the Air Max that he created to his most recent release of the E.A.R.L., we look back at all the things that the great has created. Todays pop up show was presented in part with Foot Lockerâ&#x201E;˘ to celebrate the 30th Anniversary of the first release of the Air Max 1.

AIR MAX DAY.

YEARS OF AIR

X .

11 W 34th St, New York, NY

30th Anniversary Celebration Be sure to swing through the exclusive one day pop-up shop at the flag ship store located on 34th street. We will have plenty of Air Max Day apperal and exclusives that you can only get your hands on at this one day celebration. We will be giving away a limited edition run booklet (limited to only 100 printed copies) highlighting Tinker Hatfieldâ&#x20AC;&#x2122;s career as a designer and how he became on of the most legendary designers to ever live. This exclusive booklet will only be given upon purchasing this years release of the Air Max 1 Ultra 2.0, along with the rest of the goodies that come with this exclusive sneaker release.

3.26 Air Max 1 Ultra 2.0 LE

The shoe that became an icon. Air Max Day is turning out to be the best one yet, which will be having multiple releases leading up to Nike’s Holiday. To go along with the Nike Air Max 1 OG Anniversary, the brand is also dropping the Nike Air Max 1 OG ‘Air Max Day’. This Nike Air Max 1 comes dressed in White, University Red, Neutral Grey and Black ( just like the origionals that Tinker designed back in 1987). In addition, the brand is dropping a similar release using the Nike Air Max 1 Ultra 2.0. Both will celebrate the day with 3.26 on the tongues, which represents Air Max Day as well as the traditional University Red colorway. The “3.26” anniversay set includes: - Nike Air Max Sneakers - Nike Air Hang Tag - Limited Edition Sticker Set - “3.26” Retro Card - First 100 pairs bought at the pop-up show will recieve a limited edition printed booklet

AIR MAX DAY. 7

NIKE AIR MAX ULTRA 2.0 LE

87224 53647

10.5

UK_ 9.5

cm_28.5

BR_42.5

EUR_44.5

WHITE/UNIVERSITY RED BLANC/ UNIVERSITE ROUGE

4 16

MADE IN VIETNAM FABRIQUE AU VIETNAM_HECHO EN VIETNAM

908091 100

NIKE.COM

THE GOAT The Greatest Of All Time.

We take a look back at some of the most iconic sneakers made by Tinker Hatfield, from first deisgns he did for Nike to some of his most historical Jordan brand designs , including the AIR Jordan III and Air Jordan XI. We also take a look at how he continues to break into the future with his innovative designs and new technology never before seen in a sneaker. Tinker Haven Hatfield, Jr. was born April 30, 1952 in the city of Hillsboro, Oregon. He is the designer of numerous Nike athletic shoe designs, including the Air Jordan 3 through Air Jordan 15, the twentieth anniversary Air Jordan XX, the Air Jordan XXIII, the 2010 (XXV), the 2015 Air Jordan XX9 (XXIX), and other athletic sneakers including the world’s first “cross 10

training” shoes, the Nike Air Trainer. Hatfield oversees Nike’s “Innovation Kitchen” where they are always cooking up something fresh and new, from innovative desgins to using the newest technology to create self lacing sneakers. He is also Nike’s Vice President for Design and Special Projects. For his numerous innovative designs and numerous creations over more

The face behind the legandary designs

T. than three decades, Hatfield is considered a living legend of design. Hatfield grew up in Halsey in Linn County, Oregon, son of the late Tinker Hatfield Sr., a legendary figure in Oregon coaching circles who won three straight state Class AA titles during his son’s time at Central Linn. Tinker Jr. was an all-state selection as a basketball player and football player, and he was an All-American in track and field at Central Linn High School, leading to him being named the “1970 Johnny Carpenter Prep Athlete of the Year” for Oregon high schoolers. He then attended the University of Oregon, where he ran track for coach and Nike co-founder Bill Bowerman, and at one time had the pole-vault record at the school. Academically, he studied architecture and graduated with a B.Arch. degree from the University of Oregon School of Architecture. Hatfield joined Nike in 1981, and in 1985 started working on shoe design. He realized that his architectural skills could be applied to shoes. He

claims to have designed the cross-trainer as a “multisport” shoe when he realized people at his Oregon gym brought various sneakers with them for diverse activities such as basketball, aerobics, weightlifting and jogging. In 1987, Tinker Hatfield designed the Air Max 1 Running Shoe after visiting the Centre Georges Pompidou; and the Infrared Air Max 90 shoe, first released in 1990. In 2014, Hatfield indicated that Nike would unveil a shoe with power-lacing technology, as worn by Marty McFly in the 1989 film Back to the Future Part II, which partially takes place in the year 2015. Since then they have released a true auto lacing Air Mag as well as the newly coveted E.A.R.L.(electro adaptive reactive lacing). His design skills extend past just simpily shoe designs. He also created the graphic design on the basketball court at the Matthew Knight Arena at the University of Oregon facility which opened in 2011. Hatfield was also published for the architectural design of his Portland, Oregon home. The Nike Air Max line dates back to 1987 and was 11

the first ever sneaker designed by Tinker Hatfield. Differentiating from other models, the Air Max featured a large air-cushion which is visible on the midsole and known as the air unit. The Nike Air Max, which started out as a running model, is now one of the brands greatest retro releases. Even to this day Nike still releases a brand new Air Max with the latest technology based off the current year but is intended for running purposes with a new pair of Air Max’s releasing almost daily. This shoe is really what got Tinker started as a household name for Nike, since his next project he would be assigned to was to design the next signature shoe for Michael Jordan. The shoe originally released back in 1987 in two colorways; the red and white version as well as a royal and white version. The Air Max 1 has been retroed numerous times as well as been released with exclusive collaborations. Tinker also designed the famous Air Max 90. Origionally released the sneaker was refered to as the Air Max 3, but over time it would become known as the Air Max 90, since its origional release occured in the year 1990. I feel like ever sneakerhead has at least one pair of AM90s in their collection. 69 total Air Max

AM1

shoes have been designed since the origional back in 1987, with Nike still releasing a new model of the Air Max every year. The Air Jordan III was is where Tinker would begin to pave his way as the greatest shoe designer to ever live. By that time Michael Jordan was ready to leave Nike, but the Jordan III changed his mind. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim and tumble leather to give it a luxury look. The Air Jordan III was also famous for the humorous ads depicting Spike Lee as Mars Blackmon, the character he played in his film ‘She’s Gotta Have It’. This campaign was known as the “Mars and Mike” ad campaign, which was one of Nike’s most successful advertisement campaigns. These were the first Jordan’s to feature the “NIKE AIR” logo on the back, but later replaced by the Jumpman logo, with the words “AIR” underneath it, similar to the Air Jordan VI. These were said to be Michael Jordan’s favorite shoes, he wore them during the 1988 Dunk Championship and many other events in his basketball career. The Air Jordan III’s had poor sales when first reintroduced in 1994. On their second reintroduction in 2001, they sold well. The “Fire Red” Air Jordan III was

MAG

Tinker designs his first shoe with Nike

Tinker designs the iconic “self lacing” Air Mag shoe for Back to the Future 2

Tinker designs the Air Jordan XV and then removes himself from the Jordan Design team

1987

1988

III

1989

Tinker designs his first signiture shoe for Michal Jordan 12

1996

Tinker designs his second most iconic shoe for Michael

1999

Tinker re for Mich Jordan “

Todays pop up show was presented in part with Foot Locker™ to celebrate the 30th Anniversary of the first release of the Air Max 1.

MAG

Tinker designs and releases the first true self lacing Air Mag limited to 100 pairs

Air Max 1 2017

2005

eturns to design team hael, designing the Air “Anniversary”

2015

E.A.R.L. Tinker designs the auto lacing sneaker that was available to the public: E.A.R.L.

Air Jordan III The Air Jordan III was is where Tinker would begin to pave his way as the greatest shoe designer to ever live. By that time Michael Jordan was ready to leave Nike, but the Jordan III changed his mind. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim and tumble leather to give it a luxury look. 14

released in March 2007, and late again in 2013. In 2007, Jordan Brand collaborated with director Spike Lee to release a limited pair of Air Jordan III’s the Do The Right Thing movie poster. The same year also saw the reintroduced versions of the Air Jordan III’s in two monotone colorways, all black and all white, nicknamed the “Black Cats” and the “Pure Moneys” respectively. 2007 also had the “Flips” which moved the elephant print from the trim to the entire shoe and replacing it with white leather, indeed “Flipping” the original design of white leather with elephant print trim. In 2009, the Jordan Brand reintroduced the highly sought after Air Jordan III in the True Blue colorway. It was an international-only release, meaning they were not sold in the US. In 2011, the brand released a Black History Month (BHM) Air Jordan III colorway in commemoration of the 35th anniversary of Black History Month. The sneaker is black with gold trim and stitching as well as laser print around the toe and heel. The BHM III was a very limited release and there was said to have been no more than 3,000 pairs made. Also, the same year saw the release of the “True Blue” III on June 4. The Stealth colorway of the III

artist bio - Dan Sherman

SIZE: GRAIL: BIO:

10.5 Air Jordan XI

Dan Sherman is an athlete turned designer. MN born & raised, this 24 year old is always trying to cop a new pair of kicks always trying to set the trend, rather than follow it. “I always wear what I like. Whatever I’m feeling that morning when I’m getting ready is what I throw on my feet. To me, your style needs to fit you. From the shoes I pull out to the clothes I wear, I am always trying to make a statement with my style.” The young soon to be Junior Designer is excited to step foot out into the real world, and he believes that he will continue to elevate his designs and grow as an artist. He dreams of being a designer out in Oregon at Nike Headquarters and he is shooting for the stars and chasing his dream to become a Nike designer.

dansherman.info

TRUE BLUE 8 (nov. 17th)

We will be seeing a re-release one of the most iconic Air Jordan sneakers to ever be created. This fall we will see a drop of the True Blue III colorway. We see it return to the true OG with the addition of red accents to the eyelits and tounge as well as a “NIKE AIR” branding on the heel tab which hasn’t been seen since the ‘88 release.

AIR JORDAN III

This sneaker will be a general release, available at multiple retailers nationwide. The sneaker will release online at Nike.com at 10 am EST.

JUST DO IT.

was released in September and the Black Cements were released in November. The “Black Flips” were released on December 3, 2011. In 2013, Jordan released a special edition of the Jordan III this shoe was deemed the Air Jordan III “Retro ‘88” White Cement and were released in February. The Air Jordan III was originally released in 1988. The multiple retros and new colorways have been released in 1994, 2001, 2007, 2009, 2011, 2013, 2014 and 2016. One cherished pair of sneakers, the Air Jordan IV White & Black aka White Cements released in 1989, and at the time was thought of as a ugly shoe. But that didn’t stop people from purchasing the $110 pair of sneakers. Recently we saw a retro release of the cement VI with the original “Nike Air” branding on the heel, and cost double what you would have paided for the origionals at a costly $220. In the movie “Do the Right Thing” Buggin Out wore a pair of the Air Jordan White Cements, and he can be seen scrubbing the scuff off with a tooth brush. A

Air Jordan IV 18

deadstock pair of Air Jordan OG 4 (IV) White Cements can exceed $1,000. This sneaker saw an original release in four different colorways; the black cement, white cement, fire red, and military blue. The Air Jordan V was released in February 1990, designed by Tinker Hatfield again. Some elements were carried over from the Air Jordan IV, but overall they were a completely new look. Some of its new features were a reflective tongue, translucent rubber soles and lace locks. The soles gave them a new look, but it yellowed over time when exposed to moisture and were the source of many complaints early on due to the slippery nature of the soles when collecting dust. Hatfield is believed to have drawn inspiration for the Air Jordan V from World War II fighter planes, which was most notably visible in the shark teeth shapes on the midsole. The Air Jordan V was reintroduced in 2000, including a new color way featuring Michael Jordan’s high school (Laney High) colors. In 2006 several V’s were reintroduced, including the LS “Grape” V’s, the LS “burgundy” V’s, the “Fire-Red” V’s, the “Green Bean” V’s, and “Stealth Blue V’s. Along with the latter, a very limited laser design and the black/metallic/fire red colorways were released in early 2007. The Air Jordan VI had a new design by Tinker Hatfield and released in 1991. The Original 5 colorways were: Black/Infrared, White/Infrared, White/ Carmine-Black, White/Sport Blue, and Off White/ Maroon. The Air Jordan VI introduced a reinforcement around the toe, It had two holes in the tongue, and a molded heel tab on the back of the sneaker (Demanded by Jordan so it wouldn’t hit his Achilles tendon). Like the Air Jordan V this sneaker also had Clear rubber/”Icy”

Soles. The Air Jordan VI was the last Air Jordan to feature the Nike Air logo on it. Later that year the Bulls defeated the Lakers in the 1991 NBA Finals, with Jordan(wearing the Black/ Infrared ) named as the most valuable player. That was also the first NBA Championship won by Jordan and the Bulls. The Jordan VI was also seen in the film White Men Can’t Jump, which was produced in 1991 and released one year later. The Air Jordan VI has been retro’ed many times since its original release in 1991, Notable releases were in 2000, 2002, 2005, 2008, 2010, 2012 and 2014 with the Black Infrared Colorway. The Air Jordan VII was released in 1992 with a new design by Tinker Hatfield. This shoe introduced the huarache technology which allowed the shoes to better conform to the user’s foot. A few things were no longer featured on the new model, such as the visible air sole, the Nike Air logo, and the yellowing soles. This was the first Air-Jordan in the line that did not have any distinctive “Nike Air” on the outer portions of the shoe. The “Nike Air” branding was still on the in-soles, which Air Jordans VIII-XI also had. The VIIs were also known for a successful ad campaign in which Bugs Bunny appeared alongside Michael Jordan to market the shoes. When Jordan went to compete at the 1992 Barcelona Olympics to play for the US Men’s Basketball Team (also known as the “Dream Team”), Nike released a special Olympic color combo of the Air Jordan VII model which had Jordan’s Olympic jersey number, 9 even though most of the jordans that were made, especially the Air Jordan VII had a “23” on the back.

One cherished pair of sneakers, the Air Jordan IV White & Black aka White Cements released in 1989, and at the time was thought of as a ugly shoe. But that didn’t stop people from purchasing the $110 pair of sneakers. Recently we saw a retro release of the cement VI with the original “Nike Air” branding on the heel, and cost double what you would have paided for the origionals at a costly $220. A deadstock pair of Air Jordan OG 4 (IV) White Cements can exceed $1,000. This sneaker saw an original release in four colorways; the black cement, white cement, fire red, and military blue. 19

Heat Wave... A look at shoes set to release in 2017 April

Air Jordan I Air Jordan VI Air Max 1 Ultra Flyknit

May

Air Jordan XII Air Max 90 Flyknit Air Jordan V Low

Air Jordan VI

June

Air Jordan XVIII Air Jordan I Low Air Jordan IV LeBron Solider XI

July Air Air Air Air

Jordan III Jordan II Max 97 Jordan XIII

August Air Air Air Air

Jordan Jordan Jordan Jordan

II Low IV X VII

September Air Air Air Air

Jordan Jordan Jordan Jordan

VI Low XIV I XI Low

Air Jordan VIII

October Air Air Air Air Air

Jordan V Jordan XI Jordan VI Jordan XV Max 95

November

Air Jordan II Air Jordan III Air Jordan XII Air Jordan XIII Nike E.A.R.L.

December

Air Jordan VIII Air Jordan XXXI Kyrie 3 Air Jordan I

Air Jordan IX

#kickstagram @footlocker Be sure to tag your sneaker pics on Instagram with the hashtag #kickstagram and @footlocker for your chance to be featured on our Instagram and to recieve a $100 redemable at any FootLocker™ location or online

The Air Jordan VIII was released to coincide with the 1992–1993 NBA season. The eighth model of the Air Jordan was noticeably heavier than its predecessors. This shoe had a lot more detail than most of the earlier Air Jordan’s such as two crossover straps on each shoe and a Jumpman. Thus the Air Jordan VIII model became known as the “Punisher” because of the advanced basketball ankle support and enhanced traction. This shoe contains a full length air sole, polyurethane midsole, polycarbonate shank plate, and two crossover straps (for added support and more custom fit). The Air Jordan VIII was originally released in 1993. It was retro-ed in 2003, 2007, 2008, 2013 and 2015– 2016. Originally released in November 1993, the Air Jordan IX model was the first model released after Michael Jordan’s retirement. Jordan never played a full season of NBA Basketball wearing these shoes. This model was inspired by baseball cleats that Jordan wore when playing minor-league baseball. Like the VII and VIII models, the Air Jordan IX featured an inner sock sleeve and nubuck accents. The sole featured different symbols and languages of different countries. The Air Jordan IX has been the shoe chosen to adorn Jordan’s feet for his statue outside of the United Center in Chicago. In popular culture, in the children’s movie The Little Rascals one of the bullies, Butch is wearing a pair of these shoes. American rap icon Tupac Shakur also wore Air Jordans in a popular “Thug Life” photo set in 1993. The Air Jordan IX was originally released from 1993 to 1994. It was retro-ed in 2002, 2008, 2010, 2012, 2014– 2016. This was released in 1995 in 8 different colors, Black/grey, varsity-black, off-white/black/varsity red*, Powder Blue (worn by UNC’s Men’s and Women’s basketball teams), Orlando Magic*, New York Knicks*,

Seattle SuperSonics*, and Sacramento Kings*. It was the first Air Jordan to feature a lightweight phylon midsole. The shoe also featured all of Michael Jordan’s accomplishments on the outsole of the shoe. In 2012, the Air Jordan X was re-released and they were dubbed the “Chicago Bulls”, as they are part of a regional pack (City Pack), representing five teams. The lacing and tongue are completely black, and the red inner lining contrasts with the red inserts on the outsole. The outsole’s design features a striped (wavy) design, which list many of Jordan’s accomplishments. They retailed at $160. The Air Jordan X was released again in an OVO collaboration in 2015 and 2016, releasing in white and black colorways respectively with stingray detailing. The Air Jordan X was originally released from 1994 to 1995. It was retro-ed in 2005, 2008 and 2012–2016. This model was designed by Tinker Hatfield. When the shoe launched, Michael Jordan (retired from basketball by then) was trying in minor baseball leagues. Hatfield designed the sneaker waiting for Jordan to come back and hoping he would play in them. The ballistic mesh upper of the sneaker was meant to make the Air Jordan XI lighter and more durable than the past sneakers. Further changes came with the use of a carbon fiber spring plate in the clear out sole, giving the shoe better torque when turning on the court. The highlight and arguably most well-known aspect of the shoe is the patent leather mudguard. Patent leather was lightweight, when compared to genuine leather, and also tended not to stretch as much – a property to help keep the foot within the bounds of the shoe bed during direction changes on the court. The patent leather gave the XI a “formal” look. When this shoe released, some wore this model with business suits instead of dress shoes. The sneakers were only samples in 1995 when Jordan 21

decided to come back in the NBA. Hatfield and Nike discouraged Michael Jordan playing in them, but when produced he wore them. Also noteworthy, Jordan violated league dress code by wearing the shoes, as his teammates wore all black shoe. He was fined $5,000 for not following the Bulls colorway policy. After the fining, Nike made him a pair of the shoes in a black/ white/concord colorway for the series against Orlando. Jordan also wore this colorway in the movie Space Jam. A similar black/white/royal blue colorway was released to the public at the end of 2000. The colorway

An origional sketch of the Air Jordan XI

Jordan wore the Air Jordan XI model to help the Chicago Bulls claim the 95â&#x20AC;&#x201C;96 NBA Championship, he also wore the Air Jordan XI white Columbia colorway in the 1996 NBA All-Star Game and was selected MVP of the game. The shoes received more media exposure when Michael Jordan wore the Air Jordan XI model in the 1996 animated movie Space Jam.

Air Jordan XI

was changed for the public release because the concord purple had looked like royal blue on TV. Jordan wore the Air Jordan XI model to help the Chicago Bulls claim the 1995–96 NBA Championship, he also wore the Air Jordan XI white Columbia colorway in the 1996 NBA All-Star Game and was selected MVP of the game. The shoes received more media exposure when Michael Jordan wore the Air Jordan XI model in the 1996 animated movie Space Jam. These shoes were eventually released in 2000 and re-released in 2009 with the nickname Space Jams. The concord purple was changed to royal blue for the released versions of the shoe. The Air Jordan XI was originally released from 1995 to 1996. It was retro-ed in 2000, 2001, 2003, and 2006–2016. The Air Jordan XI is the most popular Air Jordan’s in the series, and has released almost ritualistically every December since 2008 and sells out within minutes, also it is Tinker Hatfield’s favorite. The Air Jordan XII was inspired by Nisshoki (the Japanese flag), and a 19th-century women dress boot. However, featuring gold-plated steel lace loops, embossed lizard skin pattern and a full length zoom air unit with a carbon fiber shank plate, this model set a new direction in style and technology in shoe design. Though not as light weight as previous models, the construction and firmness of the shoe is widely considered to be the most durable and sturdy shoes from the Air Jordan line. The first model released after the creation of subsidiary Jordan Brand, the Air Jordan XII has no Nike branding on it of any kind, while all the models before it have Nike Air or other Nike branding outwardly (Air Jordans I-VI) or just simply on the insoles

Air Jordan XII

(Air Jordans VII-XI). This shoe came in 5 colorways and was released on March 13. The shoe was re-released on December 25, 2008 with the Eleven as the final countdown pack. In addition, the Twelve was combined with the Thirteen numbered Jordan to produce the 12.5. As of today, the 11/12 countdown package (retro) retails for US$750–US$800, well above the starting price of US$310. The Air Jordan 12 has been subject to many highly limited colorways recently such as the Air Jordan 12 x PSNY collaboration, the Wings colorway that was limited to 12,000 pairs, and the OVO collaboration. In 1997, Air Jordan XIII’s were released to the public. This model was known for its cushioning along the feet, designed by Hatfield. The Black Panther was the inspiration for the Air Jordan XIII, the sole resembles the pads on a panther’s paw. But also the panther is the hologram on the back of the shoe which imitates a panther’s eyes in the dark when light is shined at them. They were re-released in 2005, which coincided with the release of the Air Jordan 8s shoe. In the movie He Got Game, the Air Jordan XIII was worn by Jake Shuttlesworth (Denzel Washington). Ray Allen, who played Jake’s son Jesus in the film, wore them when he broke Reggie Miller’s all-time record for made three-point shots during a game against the Lakers in Boston during the 2011 season. The Jordan Brand rereleased the Air Jordan XIII at the end of 2010, which

Air Jordan XIV 23

DS.

artist.designer.sneakerhead

dansherman.info

danshermandesign@gmail.com

Todays pop up show was pre

1 Bowerman Drive Beaverton, OR 97005

esented in part with Foot Lockerâ&#x201E;˘ to celebrate the 30th Anniversary of the first release of the Air Max 1.

included the French Blue/Flint Grey, White/Red-Black, ‘Playoff ’ color way and the Black/Altitude Green color way. The Air Jordan XIII was originally released from 1997 to 1998. It was retro-ed in 2004, 2005, 2008, 2010–2015, and 2017. Inspired by the Ferrari 550 M which Michael Jordan owned, the Air Jordan XIV was originally released from 1998 to 1999. It was re-released in 2005, 2006, 2008, 2011, 2012 and 2014–2016. The Air Jordan XIV co-styled by the famous Tinker Hatfield and Mark Smith was made race ready and equipped with the Jordan Jumpman insignia on a Ferrari shaped badge. In addition, these shoes include breathable air ducts on the outer sole. The color scheme of predominant black accentuated with red was nicknamed “The Last Shot” because Michael Jordan wore them as he hit the game winning shot over Bryon Russell, of the Utah Jazz, in his final game with the Chicago Bulls in the 1998 NBA Finals. There are 14 Jumpman logos on Air Jordan XIV’s—7 on each shoe— corresponding the shoes’ number in the series. The Air Jordan XVs were released in 1999–2000. Reggie Miller wore it during the 2000 NBA Finals. This was the first shoe after Jordan’s retirement. The design of the XV’s originated from the aircraft prototype X-15, which was developed by NASA during the 1950s. The sides of the XV were made from woven kevlar fibre. The Jordan XV’s were the first Air Jordan’s to be negatively received in a while (the last being the Air Jordan 2’s), because the quality on the Jordan shoes was bad. The Air Jordan XV was originally released from 1999 to 2000. It was retro-ed in 2007 and 2008, as well as 2017. This woud also be the last Jordan shoe that Tinker would design for the next few years, for he thought his

design was not his strongest so he removed himslef from creating Michael’s signature shoe until he was brought back to create the Jordan XX. Tinker really redemded himself with this creation. After staying away from Jordan design for a few years he was excited to get to design this new big release to celebrate 20 years of Jordan. He really had a great time designing this shoe, because he really got to know Michael on a much more personal level in order to create this shoe. Each little drawing on the velcro strap that crosses over the laces was inspired by the stories that Michael shared with him. Some were about his basketball career as well as his brief baseball career. Others related to his family life as well as stories related to his young adulthood and his father, who was very important to Michael. Michael had a very diffacult time with the passing of his father, so some of the features in the design pertain things that Michael has kept personal most of his life. The Air Jordan XX was also inspired by bicycling shoes. The strap was placed in the center of the shoe over the laces. It also helped to create a tighter fit and increased support. The Air Jordan XX was originally released in 2005. It was retro-ed in 2008 and 2015. Back to the Future, in a trilogy of films, was a box office success. In 1989, Nike Inc. designer Tinker Hatfield was asked to create a shoe for the second installment of the series, which was partly set in the then-futuristic year of 2015. The shoe had features such as light-up panels and self-fastening laces. Over 15 years later, an online petition that asked for the return of the shoes caught the attention of Tinker Hatfield. With the help of footwear innovator Tiffany Beers, they began to build the Nike MAG from scratch. They worked on the shoes for approximately six years

Air Jordan XV

Air Jordan XX

AIR MAG On October 4, 2016 Nike opened a raffle for the Nike Mag where anyone could purchase a ticket for $10, but the raffle was limited to 89 Pairs. All proceeds would be donated to Parkinson’s research. Nike raised $6.75 million for the Michael J. Fox Foundation for Parkinson’s Research. and had to restart about three times. After thousands of hours of work, the shoes were a perfect replica of the 1989 Nike MAG worn by Marty McFly. The shoes feature an electroluminescent out-sole, space age materials, and a rechargeable internal battery good for 3,000 hours. They are the first rechargeable pair of footwear by Nike. Power laces, a prominent feature of the shoe in the film, are not present. Nike has gone on record saying Mag is not meant for heavy activity and should not be worn for recreational purposes. A limited quantity of 1,500 pairs were auctioned on eBay on September 8, 2011 and proceeds were being dedicated to the The Michael J. Fox Foundation for Parkinson’s disease research. Online sales of the shoe ranged between US$2,300 and US$9,959. 10 additional pairs, packaged in deluxe presentation boxes, were sold exclusively by Nike at live auctions around the world, for a total of 1,510 pairs.

A total of US$4.7 million was raised from the online auctions. Sergey Brin, co-founder of Google, and his wife Anne Wojcicki agreed to match all donations of the Michael J. Fox Foundation, up to US$5 million through the end of 2011. This brought the total proceeds from the online auctions up to US$9.4 million. On October 21, 2015, which is the same date Marty McFly visited the future in Back to the Future Part II, Nike unveiled a self-lacing version of the Nike Mag which was scheduled to go on sale March 20, 2016. However, it was delayed to October 4, 2016. Michael J. Fox was the first to get the shoes from Nike in October 2015. On October 4, 2016 Nike opened a raffle for the Nike Mag where anyone could purchase a ticket for $10, but the raffle was limited to 89 Pairs. All proceeds would be donated to Parkinson’s research. Nike raised $6.75 million for the Michael J. Fox Foundation for Parkinson’s Research. 27

THE FUTUR

Nike HyperAdapt 1.0 28

RE.

“Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it,” says Tinker Hatfield. “We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.”

Welcome the Nike HyperAdapt 1.0, the first performance vehicle for Nike’s latest platform breakthrough, adaptive lacing. The shoe translates deep research in digital, electrical and mechanical engineering into a product designed for movement. It challenges traditional understanding of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preference. Functional simplicity reduces a typical athlete concern, distraction. “When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, Senior Innovator, NIKE, Inc., and the project’s technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.” For Hatfield, the innovation solves another enduring athlete-equipment quandary: the ability to make swift micro-adjustments. Undue pressure caused by tight tying and slippage resulting from loose laces are now relics of the past. Precise, consistent, personalized lockdown can now be manually adjusted on the fly. “That’s an important step, because feet undergo an incredible amount of stress during competition,” he says. Beers began pondering the mechanics shortly after meeting Hatfield, who dreamed of making adaptive lacing a reality. He asked if she wanted to figure it out — not a replication of a preexisting idea but as “the first baby step to get to a more sophisticated place.” The project caught the attention of a third collaborator, NIKE, Inc. President & CEO Mark Parker, who helped guide the design. The process saw Beers brainstorming with a group of engineers intent on testing her theories. They first came up with a snowboard boot featuring an external generator. While far from the ideal, it was the first of

a series of strides toward Beers and Hatfield’s original goal: to embed the technical components into such a small space that the design moves with the body and absorbs the same force the athlete is facing. Through 2013, Hatfield and Beers spearheaded a number of new systems, a pool of prototypes and several trials, arriving at an underfoot-lacing mechanism. In April 2015, Beers was tasked with making a selflacing Nike Mag to celebrate the icon’s true fictional release date of October 21. The final product quietly debuted Nike’s new adaptive technology. Shortly after, the completion of the more technical, sport version they’d originally conceived, the Nike HyperAdapt 1.0, confirmed the strength of the apparatus. The potential of adaptive lacing for the athlete is huge, Hatfield adds, as it would provide tailored-tothe-moment custom fit. “It is amazing to consider a shoe that senses what the body needs in real-time. That eliminates a multitude of distractions, including mental attrition, and thus truly benefits performance.” He concludes, “Wouldn’t it be great if a shoe, in the future, could sense when you needed to have it tighter or looser? Could it take you even tighter than you’d normally go if it senses you really need extra snugness in a quick maneuver? That’s where we’re headed. In the future, product will come alive.” In short, the Nike HyperAdapt 1.0 is the first step into the future of adaptive performance. It’s currently manual (i.e., athlete controlled) but it makes feasible the once-fantastic concept of an automated, nearly symbiotic relationship between the foot and shoe. The shoe release back on November 28th for $720 a pair (good luck getting your hands on a pair of these anytime in the near future).

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