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Danish creativity enables a greener future
Danish creativity enables a greener future The creative tradition has long been part of the Danish DNA. Now, it’s a resource that must be tapped into to accelerate the green transition and maintain Denmark as a global green leader.
In Denmark, good handcraftsmanship and creative thinking is appreciated. Timeless design classics such as the Wishbone chair, the Egg chair and many others were all born from the idea of combining function and the aesthetically pleasing. The Danes have a long tradition of using creativity to solve complex problems, whether it be in the home or on a societal scale. As a country, we encourage and enable creativity, innovation and collaboration across sectors and industries.
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Denmark is among the global leaders when it comes to sustainable solutions and a circular economy is an important part of our mission to be a green lighthouse in unchartered waters. By employing creative thinking and methods, we can drive the circular transition forward to the benefit of citizens’ everyday life and businesses’ competitive advantage. Creativity opens up new solutions and products, creating an energy that can be channelled into the green transition of our society.
The creative industries in Denmark are a strong part of the Danish economy and have seen substantial growth in export over the last 10 years. Their export can help solve some of the environmental challenges facing the world today. The potential of the creative industries will only increase in the coming years. This white paper illustrates how many of them could lie in the circular economy. That is why collaboration is so important. The creative industries should actively engage with companies from all sectors and industries in search of the best possible solutions for the challenges of the future.
In short: we need a greener world and we need businesses on board. A circular economy and creative thinking are an important part of achieving just that.
Simon Kollerup Danish Minister for Industry, Business and Financial Affairs
