Dan Ward - Berkshire Hathaway - Fine Homes Group - Scottsdale - Listing Presentation - DC Ranch by Dan Ward

HOME MARKETING SYSTEM

INTRODUCING DAN WARD...

WE KNOW YOUR HOME IS YOUR MOST VALUABLE ASSET...

It is said that the average person knows 5 real estate agents, but all agents and brokerages are not created equal. Many times, sellers choose an agent after just one interview or for reasons of obligation. Please accept the enclosed presentation for real estate services from my team and the Berkshire Hathaway Luxury Collection. My hope is that you understand what we can bring to the table for your most important asset, your home. I pride myself to be a wealth of knowledge and conduit to access the best homebuilders, architects, designers, stagers, photographers, and trades in Scottsdale. Whether it’s finding you your dream home, searching for the perfect lot to build your custom home, updating your existing home, preparing your home for sale, or re-listing or marketing your home that previously didn’t sell, I can help you. As a resident of DC Ranch, I understand what it means to love where you live. My wife, daughter and I truly understand how special living here really is. Some of our favorite things include running on the paths throughout the neighborhood, meeting our neighbors, and dropping off our daughter at “lil wranglers” so we can enjoy a rare adult night out. Born on the Central Oregon Cost, I moved to Arizona to attend Northern Arizona University. After graduation I chose to make Scottsdale to be my home. I earned my professional real estate license in 2007 and was subsequently named, “Rookie of the Year,” in 2008 during one of the worst economic times in housing history. In 2012, I founded the Fine Homes Group, which is the top producing team for Berkshire Hathaway Arizona Properties in the North Scottsdale Office. Most recently, my team earned the 2015 Diamond Circle award of Berkshire Hathaway. I am a member of the Scottsdale Association of Realtors, the Arizona Association of Realtors, and the National Association of Realtors. A little about my family. I have been married to my wife Brittani (a sales manager for Genentech) for over 16 years and we have a 7 year old daughter, Adeline. We have lived in the Hacienda’s at DC Ranch since 2011, and love where we live.

A PEDIGREE LIKE NO OTHER

Introducing Berkshire Hathaway HomeServices

By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2013 most admired companies.

“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER... IT’S TRUE OF ALL THE BUSINESSES WE OWN.”

A member of the over 200 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing — WARREN BUFFETT, CHAIRMAN AND over 300,000 people globally among its family of companies. CEO OF BERKSHIRE HATHAWAY Berkshire Hathaway HomeServices operates in nine countries; the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.

BACKED BY LEGENDARY STRENGTH

Berkshire Hathaway HomeServices Arizona, California and Nevada Properties

2014, 2013, 2012, Report

Our Company made the 2012, 2013 and 2014 Inc. 500 list of the fastest-growing privately owned companies in America.

Our Company is honored to have more top teams/agents than any other real estate company in the nation.

Our Company is the fastest growing real estate company in NV and AZ and the 3rd fastest growing company in the nation.

2,000

22+

Agents & Counting

Offices in 3 States

Our Company ranked #4 in the Berkshire Hathaway HomeServices Nationwide Network.

Our Company sold more listings at a higher value than any other real estate company in the Valley.

$25 BILLION

279,000

Gross Income as of 2014

Total Transactions as of 2014

World Wide Berkshire Hathaway HomeServices International network of firms

Consistently rated as one of the most productive companies in the nation

Highest average sales price locally and nationwide

LOCAL, NATIONAL AND INTERNATIONAL Real Estate Without Boundaries

n 1,100

“A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.” — WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY

COMPANIES IN 47 STATES

n OVER

35,000 SALES EXECUTIVES

n OVER

1,000 OFFICES

n $67

BILLION IN SALES VOLUME

n 199,356 n $3.5

CLOSED UNITS

BILLION IN MORTGAGE VOLUME

AGGRESSIVE MULTI-MEDIA EXPOSURE

Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. This requires a careful mix of strategies, including: • • • •

Intensive local and national networking Aggressive print exposure Expansive online exposure Custom direct mail advertising and marketing materials Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.

EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.

PRINT MEDIA

Local Print Advertising

Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway HomeServices’ section of the local community newspapers.

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DC Ranch Dan Ward 602.391.3661

4 bd / 3 ba / 3,001 sf

$1,300,000 5274805

Morristown Stacey Simmons 480.322.1189

4 bd / 3.5 ba / 4,925 sf

Cow Track Estates Richard Uhl 480.540.8024

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YOUR HOME MAY BE IN ARIZONA YOUR BUYER MAY NOT

Our agents know what speaks to potential buyers â&#x20AC;&#x201D; and how to create a custom marketing plan for your property that captures their interest.

publications. These publications have both print and digital distribution to reach the maximum number of potential buyers.

This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.

When working with a Berkshire Hathaway HomeServices Arizona Properties sales professional, your properties will receive special attention in publications like, The Collection an Arizona Buyers Guide, Homes & Land Calgary, Wall Street Journal, NY Times, Robb Report Exceptional Properties and the Prestige.

To find your buyers, we can advertise your property in many local, national and international

OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.

INCREASED EXPOSURE FOR YOUR LISTING

ALWAYS KNOW WHO’S LOOKING AT YOUR PROPERTY

Communication And Information At Your Fingertips

The SASM Listing Presentation Reports and Market Watch Reports demonstrate precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as: • How many registered buyers requested to be notified the minute a property like yours becomes available through the Multiple Listing Service (MLS) • How many registered buyers are monitoring other listings in your general area • How many times yesterday, last week, and last month your property was presented on search results to prospective buyers

Berkshire Hathaway HomeServices Arizona Properties

Syndicates to Over 1,000+ Websites

• Daily or Weekly Emails: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online buyers’ interest level and search behavior specific to your listing. This includes how many times your property was: - Included in search results - Viewed in the one property-per-page view - Saved in a prospective buyer’s online portfolio

ZILLOW.COM

TRULIA.COM

We Put The Largest Real Estate Audience In The U.S. To Work For You With Zillow’s Featured Listings

• Zillow reaches more than 110 MILLION users. That’s a Year Over Year growth of 66% and ranks #1 in the U.S. for buyer searches! • Comprehensive marketing solution across Zillow Network – Zillow.com, Zillow Mobile, Yahoo Homes, Hotpads.com, Frontdoor.com and Google Now. • Capitalize on the country’s largest mobile real estate platform: 60% of visits come from a mobile device. On weekends, it’s nearly 70%. Source: Zillow Internal, 2014.

Harness The Power Of Trulia’s Enhanced Listings

Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 24 million* unique home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate. Trulia’s intuitive, top-rated mobile apps drive 31% of Trulia’s weekend traffic from home buyers searching for properties on their mobile devices. Trulia has a unique, unduplicated audience that can’t be found anywhere else. • • • •

68% are not on other real estate sites 62% are buyers who will buy a home in the next six months** 41% are 1st time homebuyers 42% are pre-qualified for a mortgage

*Omniture, June 2014 **ComScore Plan Metrix Key Measures

s. ed V ! List URED T A E F

Enhanced Listings On:

THE PERFECT INTERNATIONAL PARTNER

CREATING BUZZ AROUND YOUR HOME

We Know Where Buyers Spend Their Time On And Offline

We Put Social Media To Work For You

Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property. While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.

The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards, it is considered the pinnacle of journalism. The Wall Street Journalâ&#x20AC;&#x2122;s digital and print publications reach across geographic and language barriers to bring your property to a powerful, influential and targeted affluent audience throughout the world. Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal, and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates.

WSJ.com

Europe.WSJ.com

Asia.WSJ.com

l MansionGlobal.com

THE WORLD IS YOUR AUDIENCE We Sell Your Home To The World

Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia. DID YOU KNOW? • The total international market is estimated at $103.8 billion • International home sales in the U.S. reached their highest level in recent years • Over 8% of the total market and in some markets up to 30% Source: The National Association of REALTORS ® 2075 Profile of International Home Buying Activity

PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION

Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.

SOMETHING TO REMEMBER Serviced by iSearchDecor

Every service you need to prepare your home to sell: Staging consultations to create a “WOW” factor for a buyer. Referrals to services such as carpet cleaning, house cleaning, landscape/ pool maintenance, and much more! Assisting you during the process of listing your home. I provide this service at no charge to you. You will be contacted to discuss the next steps in getting started!

THE

CONCIERGE

“I love this service. There is none like it! I was referred by my real estate agent and was thrilled by the level of service I received from the team at iSearchDecor.” -N. Kelly, Edmonton, CAN

Concierge service offered by iSearchDecor, LLC.480.619.5505 • 8151 E. Evans Dr. Suite D-3, Scottsdale, AZ 85260

WHAT PEOPLE ARE SAYING ABOUT DAN WARD

19525 N 96TH PL was listed and sold for $1,799,000 in the Hacienda’s at DC Ranch and represents the second highest sale in the neighborhood over the last 10 years. Because this home was so unique and heavily upgraded, we knew we need to do some out of the box marketing in order to find our buyer. We hired a film crew and produced a short 3 minute movie with included areal drone photography to help tell the story and I think the results speak for themselves…you can view the movie at: https://vimeo.com/123907049 Seller’s words: “Dan and his team put together a first class, innovative marketing plan for our house and truly went above and beyond. Dan and his team are AMAZING!” Kent & Heather Buttelmann

3-D VIRTUAL TOURS

3-D Marketing Without Boundaries, Creating Buzz Around Your Home

Users can go online and interact with the doll house view, floor plan, and even walk through the property at their own leisure from any computer or mobile device. Showcase your property in an impressive an immersive environment, reaching more potential buyers and creating a louder marketing buzz.

19493 N 96TH PL sits on one of the largest view lots in the DC Ranch Haciendas. This client purchased another home and moved out prior to listing. Since the client was moving out, we took the opportunity utilized our personal concierge service to pack, move, paint, and stage. We picked a modern paint color to brighten the spaces and staged the home with transitional furniture to accentuate and details of this great property. The results were great and we sold the house in less than 90 days. Seller’s words: “Moving out of our family home of 10 years was a chore in itself! Dan went above and beyond in helping us through the moving and selling process. From painting, to staging, to coordinating repairs, Dan was with us every step of the way. We would recommend Dan and his team to anyone looking to buy or sell.” Patrick & Renee Bolton 9460 E SIERRA PINTA DR This property had been listed previously for 1 year with another realtor and didn’t sell. We took over the listing and utilized our concierge service to facilitate subtle changes in paint, lighting, staging services to expand and brighten the space. The subtle changes made all the difference and the results were awesome! This property went under contract after being on the market for just 2 weeks. Seller’s words:”Having your house listed with no offers is exhausting! We were ready for someone who had a strong opinion and knew what we needed to do to sell. We took Dan’s recommendations, followed his lead, and sold the house in 2 weeks!” Eric & Kathryn Hinske 12477 E POINSETTIA DR had been listed previously by multiple agents who all employed a similar strategy over a 2 year period in an attempt to sell the house. We took over the listing and put together a marketing strategy that included the use of our concierge service to facilitate painting, modernizing lighting, removing old fans, and replacing carpeting. The results were transformational and the property went under contract just 3 days after we re-listed it with multiple offers! Sellers words: “I still can’t believe the house is sold…after having the property on and off the market for 2 years I questioned if it would ever sell. Seeing the results after being on the market for just 3 days with multiple offers still baffles me... I would recommend Dan to anyone!” Paul M.

Complete Interactive 3D Walkthrough

Complete Interactive 3D Model “Dollhosue View”

Interactive 3D Floorplan