DR. DIRK LINZMEIER, CEO OSRAM CONTINENTAL
„The car is evolving to a self- driving data center on wheels“ Where is the market for automotive lighting heading?
fusion for dynamic high-resolution lighting.
The market for automotive lighting has been in a constant state of change. While headlamps were once installed mainly for better sight - for the driver as well as all other road users - today‘s lighting solutions are entering a new stage. They are merged with electronics and connected to a vehicle‘s board systems, making them adaptive and intelligent. For future driving scenarios light will become a differentiation technology.
These features depend heavily on the development of digital lighting systems that enable ultra-fast and precise light distribution. At OSRAM Continental we focus on how detailed models of the vehicle environment and the movement of the vehicle are obtained by intelligent sensor fusion algorithms and align our products accordingly. Technical solutions like SMARTRIX HD systems with a large number of individually controllable LED pixels open up numerous new possibilities for efficient lighting functions.
Your declared goal is to shape the future of mobility lighting with seamless connectivity. How can we imagine the new mobility’s demands and your solutions? Our mobility needs and expectations are generally changing. The car is increasingly evolving from purely a means of transportation to a sustainable self-driving data center on wheels – available 24/7 and digitally connected to its environment. In the vehicles of tomorrow visible and invisible light will take on essential functions powered by an innovative lighting system architecture. Topics, that will become relevant are for example digital headlamps systems for more safety, exterior surround lighting for visualization and communication as well as sensor
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In addition, automotive lighting will provide new external communication possibilities and create a personalized atmosphere inside. Using light projections, the vehicle’s near-field surroundings can become the future canvas for mobility – allowing interactive communication and unlocking digital services. From logo projections on the vehicle‘s sides to 360° dynamic around-the-car content, OSRAM Continental is exploiting the potential for personalization, perception and safety. What makes Osram Continental a decisive player in terms of future lighting? We are a global joint venture that benefits from many years of experience in the
key technologies on both sides. OSRAM is the market leader in automotive lighting and Continental is an expert in electronics and software. Equipped with outstanding technological competence as well as the spirit and agility of a startup, we develop innovative lighting solutions that will take automotive lighting to a new level – for a connected, safer, more personalized and more sustainable mobility of the future. With our joined forces we are able to drive forward innovations by working closely with the automotive industry to integrate lighting, sensor technology and electronics seamlessly in a single application. This allows us to advance new intelligent light functions such as the combination of lighting and sensor technology in a module or light-based communication between the driver, other road users and the vehicle’s surroundings. Another advantage: We are a globally acting company with 16 locations worldwide and a production site as well as a research and development team in all central regions. OSRAM Continental Anul 5, nr. 13
Mai 2020
