MASERATI GHIBLI ECO-PAVILION PROPOSAL FOR THE NEXT GEN MASERATI GHIBLI DISPLAY PAVILLION AS PART OF THE MILAN AUTO SHOW 2020.
The Design Magazine 2019 competition called for an innovative and original design for a temporary pavilion that expressed a “strong and creative identity” to showcase the 2020 version of the Maserati Ghibli car at fairs and open air presentations in Italian squares. The approach was to use the car’s design as a flexible and sustainable vehicle as the basis to reimagine the typical trade show pavilion. The qualities of dynamic form, interactivity, visual impact, functionality, and efficiency were all considered to create a sustainable temporary structure that, while appealing, also offers highperformance. The design integrates structure, form, and performance by utilizing a continuous organic form composed of translucent energy absorbing mesh fabric with integrated photovoltaic panels tensioned over carbon fiber rods. The digitally designed contours of the mesh fabric are what bend the rods into their curvy forms. The result calls to mind the image of an elegantly blooming butterfly expanding its wings. The use of light weight high-tech and easily portable materials and photovoltaic power generation makes the pavilion extremely cost-effective for fabrication, transportation, and set up. It does not require a large crew or the use of a truck or other additional equipment for installation.
CARBON FIBRE MULLIONS FOR STRUCTURAL SUPPORT OF MESH
TRANSLUCENT SOLAR ATTRACTOR MESH
RETRACTABLE CHARGING DOCK
PAVILLION BASE
Side Elevation of the Pavillion
Gary Kapoor 2019. All rights reserved