WhatMakesThem Cr eat i ve?
Thei rSoci alCapi t al
Onl i neI ncomeGener at i on
WhatMakesThem Di f f er ent ?
TheFi ni shLi ne
I s s ue1 Dec ember2011 TheWebs i t eI s s ue Edi t edbyDar enDhor ay
www. dhor ay . c om
TheWebs i t eI s s ue
www. dhor ay . c om | TheNat ur eofCr eat i vi t y| Ent r epr eneur s hi p
I s s ue1/Dec ember2011
I nt hi sc ommemor at i ve r s ti s s uewe’ r et r eat i ngy out oas pec i al al l ac c es spas si nt ot hec r eat i ve mi ndsatTr i ni Tuner . c om, oneofTr i ni dad&Tobago’ smos tpopul aronl i nec ommuni t y . Fi ndoutwhat mak est hi ss i t eoneoft hemos tc r eat i vewehaves eenont hel oc al i nt er netl ands c ape.
ACr eat i veModel f orI nc omeGener at i on Theexper t sonCr eat i vi t yhavemanyt akesont he def i ni t i on.I nt hi si ssuewewi l ll ookatsomeoft hese r eadi ngsandat t emptt oshow youwhywet hi nk Tr i ni Tuner . com i si ndeedacr eat i vewebsi t ei nal l aspect sf r om t heconcept ,desi gn,f unct i onand execut i on.
Manyf eat ur er i char t i cl es,spect ucl arphot ogr aphy, onl i necl assi f i desf orcar sandj ustaboutanyt hi ng undert hesun-al lof f er edFREEt ot hemember shi p! Wewi l ll ookatt hemanycr eat i veadver t i si ngpackages of f er edaswel lashow t heyhavebecomeani nt er net st ar t uphomegr oundf ormanyent r epr eneur s. Page06
L et t erf r om t heEdi t or
ABl as tf r om t hePas t
Thi si ssuehaspar t i cul armeani ngt ot heEdi t or ,bei nga sel fpr ocl ai medbi ggestf anofTr i ni Tuner . com.Si tback andenj oyt hi si ssueasmuchast heedi t orenj oyed put t i ngi tt oget her . Page02
I nt hi sar t i cl ewel ookatsomeoft heol ddesi gnsand publ i ci t ycampai gnsunder t akenbyTr i ni Tuner . com.We wi l lshow how t hi sbr andhasi mpr ovedovert heyear s andadapt edt ochange. Page07
Whoi sTr i ni Tuner . c om
Whatmak est hem di ffer ent ?
Soyou’ vevi si t edt hewebsi t e,wentt ot hei revent sbut doyour eal l yt hi nkyouknow whoi sTr i ni Tuner . com. Readt hei rhi st or yandl ear nmor eabouthow t hei dea ofTr i ni Tuner . com becamear eal i t y. Page03
I si tt hevi sual l yst unni ngphot ogr aphy,t heheavi l y br owseddi scussi onf or umsort her esponsi venesst o t hemanyr equest sf r om t hei rhugemember shi p.Read mor et of i ndout . Page08
Whatmak est hem Cr eat i ve? We’ r eaboutt ogetabi tacademi cwi t hyouont hi sone. Her ewewi l lr evi ew someoft hel i t er at ur eonCr eat i vi t y andwi l ldr aw r ef er encet osi mi l archar act er i st i cson Tr i ni Tuner . com. Page04
I nt hi si ssuewear et easi ngyout osomeoft hebest phoosonTr i ni Tuner . com.Thi sspeci alcol l ect i onof phot oswi l lopenyoureyest ot hespect acl eofl ocal mot or spor t . Page09
TheSoc i al Capi t al ofTr i ni Tuner . c om Wheni tcomest oawebsi t e,i t ’ sal laboutt heanal yt i cs! Her ewewi l ldi scusst hewebsi t est at i st i csand compar eTr i ni Tuner . com t o ot herpopul arwebsi t esi n Tr i ni dadandTobago. Page05
I nt hi sconcl usi ont oourf i r sti ssue,wewi l lsummar i ze t her esear chuncover edanddet er mi nei ft hi swebsi t ei s t r ul yCr eat i ve.Wewi l lal somakesomef ut ur e r ecommendat i onsf ort hi swebsi t e. Page10
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I s s ue1/Dec ember2011
TheNat ur eofCr eat i vi t y-Tr i ni Tuner . c om I nt hi si s s ueI havet hedi s t i nc tpl eas ur eofr es ear c hi ngoneofmyf avour i t ewebs i t esTr i ni Tuner . c om i nanat t emptt os howwhyt hi sver ypopul arl oc al webs i t ei smor et hanwhatmeet st heey ebut i ns t ead, c anbec l as s iedasoneoft hemos tc r eat i vel oc al onl i nemagaz i nes .
Whati scr eat i vi t y?How dowedef i nei f somet hi ngi scr eat i veorsomeonei sdoi ng somet hi ngcr eat i ve?Ther eseemst obeno onedef i ni t i onf orwhatcr eat i vi t yi s.Event he exper t sf r om Andr easent oCsi kszent r i hal yi havedi f f er entwaysofdef i ni ngcr eat i vi t y.Yet st i l l ,onecanj ustl ookatsomet hi ngandsay " now t hat ' scr eat i ve" .Ver yof t enonemay maket hemi st akeofdef i ni ngsomet hi ngas cr eat i vewheni nt r ut hi tr eal l ymaybe i nnovat i veorevenj ustadapt i vet ot he cur r entenvi r onment .Wewi l lat t emptt omake t hatdi st i nct i ont hr oughoutt hesear t i cl es. Def i ni ngcr eat i vi t yt her ef or ecanbe subj ect i veaseachgr oupmayhavet hei rown cr i t er i af ordef i ni ngwhatcr eat i vi t yi s.Our goalf ort hi si ssueofTheNat ur eofCr eat i vi t y Magazi newi l lat t emptt oshow youwhywe bel i evet hatTr i ni Tuner . com i sacr eat i ve onl i nebusi ness. I nor dert odot hi s,wewi l lf i r stl ookatwhat t hel i t er at ur ehast osayaboutcr eat i vi t yand makeadi r ectcompar i sonbet weent hose def i ni t i onsandTr i ni Tuner . com.Wewi l lal so l ookatt hehi st or yofTr i ni Tuner . com i nan at t emptt oshow how t heyhaveevol vedover t i meandsust ai nedt hei ronl i necompet i t i ve advant ageusi ngcr eat i vi t y.
Par t i cul arat t ent i onwi l lbepai dt onotj ustt he websi t et echnol ogi esempl oyedbuthow t heset echnol ogi eswer eappl i edi nacr eat i ve wayt oachi evet hesuccesst heyexper i ence t oday.Anot herar eat hatwi l lbeaddr essedi s how Tr i ni Tuner . com hasdevel opeda cr eat i ver evenuegener at i onmodelwhi chhas hel pedsust ai nedt hei rexi st encei nwhat somewoul dt er m avol at i l eenvi r onment . Fi nal l ywewi l lseewhatot hercr eat i vei deas Tr i ni Tuner . com mayhavef ort hef ut ur eand wi l lt r yt omakesomer ecommendat i onsof ourownbasedonwhatwet hi nkt hecr eat i ve wayf or war dcoul dbef ort hi sonl i ne magazi ne.
Dar enDhor ayi st hewebmas t er att heUWI St . Augus t i ne Campus . Hei sc ur r ent l y pur s ui ngaMA Cr eat i veDes i gn Ent r epr eneur s hi p Cont ac tDar en dar en@dhor ay . c om @ddhor ay www. dhor ay . c om
Acknowl edgment s Speci alacknowl edgmentmustgooutt oDuaneBoodasi ngh,Di r ect or/Mr .Tr i ni Tuner . com f or t aki ngt het i met osi twi t husdur i ngt hewr i t i ng,r esear chi ngandr evi ewi ngoft hi s publ i cat i on. Thanksmustal sogooutt oal lt hephot ogr apher swhosewor kcont r i but edt ot he spect acul arphot ogr aphyusedi nt hi smagazi nenamel y,Nar endSooknar i ne,DeviNat h, Ger r ar dWI l sonandLydenThomas. ThankYoual sot oSt eveOudi t tf orencour agi ngmet ot r ysomet hi ngdi f f er entf ort hi spr oj ect . Ihopemyef f or t shavemetyourexpect at i ons. Fi nal l y,t hankst omywi f eandki dsf orput t i ngupwi t hmyl at eni ght sandl onghour sneededt o compl et et hi spr oj ect . Thi sonei sf oryouguys,Ai den,Adi t aandSasha.
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AHi s t or yoft hewebs i t e “ Thi si st hesel f pr ocl ai medcyber homeoft he” madda,badda,l oudar i de. ”I t ’ sal soaver y cl everandwi seWebsi t et hatshowcases8secondf our banger sandaver yevol ved per f or mancescene. ”
ByDar enDhor ay Tr i ni Tuner . com i sal ocalonl i neaut omot i vemagazi nededi cat edt ot hepr omot i onandawar enessoft hemot orspor ti ndust r yi n Tr i ni dadandTobago.Tr i ni Tuner . com st ar t edasahobbyf ort wol ocalmot orspor tent husi ast s,DuaneBoodasi nghandDar en Dhor ayi nMar chof2000who,bot hi nt hewebdevel opmentf i el dandavi dmot orent husi ast s,saw anoppor t uni t yt ouset hei r t al entt ohel pt hel ocalmot orspor ti ndust r y.Li t t l edi dt heyknow t hatt hi swebsi t ewoul dgr ow t obecomeoneoft hemost popul arl ocalwebsi t esi nTr i ni dadandTobagowi t hi t scompet i t or sbei ngt heonl i nenewspaper s,soci almedi awebsi t esanda coupl ef i l eshar i ngandadul tent er t ai nmentwebsi t es. Bor ni nat i mewher eanonl i nebusi nesswasunhear dofi nTr i ni dad,Tr i ni Tuner . com qui ckl ybecameanunder gr oundcul t f ol l owi ngbyl ocalmot orent husi ast s[ t uner s]whohadnow f oundawayt oshowcaset hei rcust om bui l tr i des.Theset uner s camef r om al lsect oroft hespor twhi chi ncl udedmodi f i edr i desi nt hef or m ofcust om pai ntj obs,upgr adedaudi oi nst al l at i ons andsuppedupengi nes.Theset uner swoul dgat heronaSundayatWal l er f i el di nwhatwasapt l ynamedSundaySchoolsi nce i twasat i mewhent he‘ Gods’ofmot orspor twoul dcomet oshowcaset hei rt al entandt her ewoul dbeamasscongr egat i onof di sci pl eseagert ol ear nf r om t hese‘ Gods’ .Tr i ni Tuner . com madei teasyf ort uner st or el i vet hei rSundayschoolexper i enceby t hecl i ckofamouseandpr ovi dedaf or um f ordi scussi ononvar i oust opi cs,whi chof t eni ncl udedandendedupi nsomef or m of pi cong,whi cht henhadt obeset t l edont hedr agst r i patt henextSundaySchool . Si ncet hatt i me,Tr i ni Tuner . com hasgr owni nt oavi abl eandpr oduct i veonl i nebusi ness,oneoft hef i r sti nTr i ni dadandTobago. I ti savai l abl ef r eeofchar get oanyoneandi ssuppor t edent i r el ybyadsandsponsor shi pf r om cor por at eTr i ni dadandTobago. I nt hi sr epor tIwi l lshow whyIbel i eveTr i ni Tuner . com i scr eat i veandwi l ldr aw r ef er encet oot herl ocalwebsi t esaswel las var i ousdef i ni t i onsofcr eat i vi t yandhow Tr i ni Tuner . com f i t ssomeoft hosedescr i pt i ons.Iwi l lal soat t emptt oshow how much mor ecr eat i veTr i ni Tuner . com canbeandmakevar i ousr ecommendat i onsonwher eIt hi nkTr i ni Tuner . com canposi t i oni t sel ft o cont i nuet obeal eaderi nt heonl i neaut omot i vei ndust r yi nTr i ni dadandTobago.
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Not hi ngmor eapt l ydescr i bes Tr i ni Tuner . com whenMi hal y Csi kszent r i hal yiment i onsi n hi sbookCr eat i vi t y,t hat“ t o haveanyef f ect ,t hei dea mustbecouchedi nt er ms t hati sunder st andabl et o ot her s,i tmustpasst he must erwi t ht heexper t s. . . andf i nal l yi tmustbe i ncl udedi nt hecul t ur al domai nt owhi chi tbel ongs” .
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Thei deaofTr i ni Tuner . com andi t smi ssi oni st obr i ngt he mot or spor tf r at er ni t yi nt ot he l ocalpubl i cdomai nand educat eanyonei nt er est ed aboutmot or spor ti nTr i ni dad andTobago.I ndoi ngso, Tr i ni Tuner . com becamea househol dnamef ormany peopl ewant i ngt of i ndout advi ceonf i xi ngand mai nt ai ni ngt hei rcar saswel l asi nf or mat i ononpur chasi ng new andf or ei gnused vehi cl es.Whathasmadet hi s under st andabl et oot her si s t hever ypopul aruserdr i ven di scussi onf or umswher e anyonecanaskany aut omot i ver el at edquest i on andgetananswerf r om manyexper t si nt hef i el dand ot herexper i enceduser s. Tr i ni Tuner . com br oughtt he nei ghbor hoodmechani ct o
youri nt er netr eadydevi ce andpr ovi dedanopenand f r eeenvi r onmentt oconduct conver sat i onsaboutvar i ous t opi cswhi chatt hesame t i mei saddedt ot he expansi veknowl edgebase t hatcur r ent l yr esi desont he websi t e.I tcanbecompar ed t oat ypeofwi kif ort hel ocal mot or spor ti ndust r y. Thi snow l eadst ot hesecond poi ntmadeby Csi kszent r i hal yiwher ehe sayst hati tmustpasst he must erwi t ht heexper t s.I n t hi scont ext ,t heexper t sher e ar et hel ocalmechani csand t uner swhohavespentt hei r l i f et i megai ni ngknowl edge andexper i encei nupgr adi ng andmodi f yi ngvehi cl es.I ti s becauseoft hei ri nt er act i on ont hesedi scussi onf or ums
Whatmak est hem Cr eat i ve?
wi t ht heever ydaydai l ydr i ver t hathasaddedt ot he popul ar i t yoft hosef or ums overt heyear s.Manyof t heset uner shaveal sobeen abl et oat t r actmor ebusi ness vi aTr i ni Tuner . com andi n somecaseshavebeenover subscr i bedwi t hcl i ent sasa r esul toft hesame. Tr i ni Tuner . com hasdef i ni t el y beeni ncl udedi nt hedomai n ofmot or spor t s.Thi si s evi dentnotonl yf r om t he wi despr eadaccept anceby t het housandsoft uner s, mechani csandgearheads butal sof r om t hevar i ous mot or spor tcl ubsandr aci ng f r at er ni t i esbot hl ocal l yand i nt er nat i onal l y.
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I nanat t emptt oexpl ai nwhy Tr i ni Tuner . com hasbeena cr eat i veonl i neent i t yovert he pastt enyear s,Iwi l ldr aw r ef er encet oaf ew st at ement smadebyexper t s i nt hef i el dandshow by compar i sonhow Tr i ni Tuner . com f i t st hese def i ni t i ons.
Tohaveanyef f ect ,t hei deamustbecouchedi nt er mst hati sunder st andabl et o ot her s,i tmustpasst hemust erwi t ht heexper t s. . .andf i nal l yi tmustbei ncl udedi n t hecul t ur aldomai nt owhi chi tbel ongs.-Mi hal yCsi kszent r i hal yi
I nherbook,“ TheCr eat i ve Br ai n” ,aut horAndr easen i dent i f i est hr eecomponent s ofCr eat i vi t ynamel y or i gi nal i t y,ut i l i t yandpr oduct . Shesayst hati nor derf or Cr eat i vi t yt oexi st ,t hese t hr eecomponent smustbe pr esent .Tr i ni Tuner . com has al lt hesecomponent s. Theor i gi nal i t yof Tr i ni Tuner . com comesf r om notonl ybei ngt hef i r stl ocal websi t eofi t ski ndbutal so f r om t hef actt hati thast aken anew spi nonpr esent i ng var i ousf or msofi nf or mat i on t ot hei nt er netvi ewi ngpubl i c. Tr i ni Tuner . com wast hef i r st t obr i ngt henei ghbor hood aut oent husi astt ot hevi r t ual wor l dandpr esenthi m wi t h t heoppor t uni t yt ogai na gr eat err espectand
popul ar i t yt hatwoul dhave ot her wi segoneunnot i ced. Thi swast hef i r stwebsi t et o coverl i vemot or spor tevent s onl i nevi asoci almedi aand keept hepubl i c,whower e unabl et oat t end,upt odat e wi t ht heact i vi t i est aki ng pl ace. Theut i l i t yofTr i ni Tuner . com canbeseeni ni t sact i ve di scussi onf or um t hatser ves asasour ceofi nf or mat i onf or awi der angeofaudi ences, notonl ymot or spor tr el at ed. Theuseoft echnol ogyont he websi t ehasi mpr ovedi t s ut i l i t yandt hi shasbeenkey f orTr i ni Tuner . com i nkeepi ng i t scompet i t i veadvant age. Tr af f i cspot t erupdat esvi a mobi l ephones,l ar gestf r ee onl i necl assi f i edsandan ext ensi vephot ogal l er yar e
al lcr eat i vei ni t i at i vest hat haveaddedt ot heut i l i t yof t hewebsi t e. Fi nal l y,t hepr oduct ,whi chi s t hewebsi t ei ni t sel f .As out l i nedbyAndr easen,t he pr oductbegi nswi t haper son, i nt hi scase,t heDi r ect orof Tr i ni Tuner . com,Duane Boodasi ngh.Whoaddr esses t hepr obl em oft her enot bei ngaf or um t odi scussand pr omot emot or spor tr el at ed act i vi t i esi nTr i ni dadand Tobago.Thepr ocessi swhat comesnextandt hi si nvol ved t hecr eat i on,desi gnand devel opmentofapr oduct t hatcansol vet hi spr obl em. Theout comeoff i nalpr oduct bei ngTr i ni Tuner . com.
Li t er at ur eRevi ew /ByDar enDhor ay Csi kszent mi hal yi ,Mi hal y.Cr eat i vi t y:Fl ow andt hePsychol ogy ofDi scover yandI nvent i on.New Yor k:Har perPer enni al ,1996. Pr i nt . Andr easen,NancyC." TheNat ur eofCr eat i vi t y. "For ewor d.The Cr eat i veBr ai n:t heSci enceofGeni us.New Yor k:Pl ume,2006. Pr i nt .
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al sooncur r entevent sandsoci alact i vi t i eshappeni ngwi t hi n t hel ocall andscape.Whathadst ar t edupasapl at f or mf or mot or spor tent husi ast ssl owl ybecamewhatsomemi ghtsay t hef i r stsoci almedi awebsi t ei nTr i ni dadandTobago.
TheSt at i st i cs ByMar ch2001,oneyearaf t erTr i ni Tuner . com wasdevel oped,t hewebsi t ehadgr own i mmensel yi nt heonl i nel andscapeofTr i ni dad andTobago.Thesi t ebecameamedi um by whi cht hel ocalcommuni t ywasabl et o soci al l yi nt er acti navi r t ualenvi r onmentand t al knotonl yaboutt hemot or spor ti ndust r ybut
Tr i ni Tuner . com qui ckl ysoughtt ocapi t al i zeont hi sr i sei n popul ar i t yandi n2003i mpl ement edabr andnew onl i ne pl at f or mt hatwoul dsuppor tt hei ncr easedwebsi t eact i vi t y andt hedesi r ebyt hi sonl i necommuni t yf ormor eanddi f f er entt ypesofcont ent .Usi ngt hei rcombi nedcr eat i vet al ent , t headmi ni st r at or sofTr i ni Tuner . com cameupwi t hanew desi gnandconceptoft hewebsi t ewhi cht hencat apul t ed t hi sonl i nesoci alphenomenoni nt ot her ecor dbooksof bei ngoneoft hemostpopul arwebsi t esi nTr i ni dadand Tobago.Tr i ni Tuner . com canebdescr i bedast hel ocalver si onofFacebook. comTM amer ef i veyear sbef or et hat websi t eeverexi st ed.
Thi sl ocalwebsi t enow boast sanact i veonl i necommuni t yof over35, 000member st hatdi scussover50di f f er entt opi cs postover1000messagesdai l y,accumul at i ngover 3, 000, 000post sovert hel astei ghtyear s.Googl eAnal yt i cs i ndi cat est hatTr i ni Tuner . com aver ages120, 000uni que i ndi vi dualvi si t or s,vi si t i ng350, 000t i mesandl ooki ngat10 mi l l i onpagesever ymont h! Di scussi ont opi csandot herar t i cl espost edon Tr i ni Tuner . com havebeenquot edbymanysour cesf r om l ocalpr i met i menewsst at i ons,r adi ost at i ons,t hel ocalpr i nt ednewspaper sandevenbei ngci t edbyani nt er nat i onal l y accl ai medmot or spor tmagazi neSpor tCompactCar . Haveal ookatt heGoogl eAnal yt i csbel ow f ort heMont hof Oct ober2011t oseet henumberofvi si t or sandt i mespent onTr i ni Tuner . com
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ONL I NEI NCOMEGENERATI ON
ACREATI VEMODEL FREEt oal luser s
Adver t i si ngi st hekey
Managi ngawebsi t eoft hi s magni t udecomesatacost .Annual oper at i ngexpenses,eventcover age andsponsor shi ppl usmanyot her i nci dent alcost sal laddupyet Tr i ni Tuner . com of f er sal lofi t ’ s ser vi cesatnochar get oi tmember s.
Tr i ni Tuner . com hadt odi gdeepi nt o i t scr eat i vet ool boxf ori deasonhow t okeept hi smodelsust ai nabl eand hasbeendoi ngsoqui t esuccessf ul l y f ort hepastdecade.Amaj orpar tof t hei ncomegener at edt osust ai n Tr i ni Tuner . com comesf r om t he var i ousadver t i si ngpackagest hat o ar eof f er edt osmal l ,medi um and Yesf ol ks,Tr i ni Tuner . com i sFREEt l ar gecor por at eor gani zat i ons.One anyonewhowi shest obecomea mi ghtquest i ont hatt her ei sn’ tany member .Ther ear enoannualf ees cr eat i veaboutadver t i si ngpackages; ormember shi pcost s.
A packagej ustf oryou t hecr eat i vi t yhowevercomesf r om t hemanydi f f er entof f er i ngst hatar e avai l abl ewhi chonceagai n,speaks t oawi deaudi ence.Asseenon Tr i ni Tuner . com/ v3/ adver t i se, i ndi vi dual scanadver t i seon Tr i ni Tuner . com f orasl i t t l eas TT$100permont h.Suchuser sar e gi vent het i t l eof‘ PowerSel l er s’and ar eabl et ohaveacompl et evi r t ual st or ef r ontt oshowcaset hei r pr oduct s.
Hel pi ngUpcomi ngEnt r epr eneur s Thi scr eat i vei ni t i at i vehasbeenanamazi ngsuccess notonl yf orTr i ni Tuner . com butal sof ormanyupand comi ngent r epr eneur swhom ot her wi sewoul dnothave beenabl et ost ar tabusi nessoft hei rown.Many ‘ PowerSel l er ’member shavemovedonf r om t he vi r t ualst or ef r ontt ohavi ngaphysi calpr esencei nt he mar ket pl aceal lbecauseoft heoppor t uni t yaf f or dedt o t hem byTr i ni Tuner . com.Evenwi t ht hei ncr easei n successoft he‘ PowerSel l er ’i ni t i at i ve,Tr i ni Tuner . com di dnotseekt oi mposeheavi erf eesf ort hi sser vi ce. Theyhavei nst eadl ookedatot hercr eat i vewaysof i ncomegener at i ont osuppor tt hewebsi t e. Wor ki ngwi t hcor por at eT&T I nanenvi r onmentt hati sf i er cel ycompet i t i veandst i l l upt ot hi sdayi n2011ver yaver set oonl i neadver t i si ng, Tr i ni Tuner . com hasbeenabl et ocr eat i vel ypackage andpr esentt hewebsi t et ocor por at eTr i ni dadand Tobagoi namannert hatdoesnotsel lt hewebsi t eas mot or spor tr el at edbuti nst eadbycapi t al i zi ngont he massuserbaset hati thasbeenabl et ogener at e.Over t heyear s,t hewebsi t ehasbeenabl et oat t r actvar yi ng l evel sofcor por at esponsor shi pf r om t hel ocal t el ecommuni cat i onspr ovi der s,t omaj orbanki ng i nst i t ut i ons,t ol ocalf oodandbever agemanuf act ur er s andyes,t her ear eal sosomeaut omot i ver el at ed sponsor saswel l .
Measur edasal evelofcor por at eandnat i onalr esponsi bi l i t y,oneoft hekeycr eat i vei ni t i at i vest hathaveat t r i but ed t ot heaccept ancebycor por at eTr i ni dadandTobagooft hewebsi t ei st hesaf eandr esponsi bl edr i vi ngcampai gns under t akenbyTr i ni Tuner . com.Thewebsi t eandt hei rowner shaveal waysspokenagai nsti l l egaldr agr aci ng, dr i nki nganddr i vi ngandadher i ngt ol ocalt r af f i cl awsi npar t i cul ar ,t hewear i ngofseat bel t s. Thi swebsi t ehasal sobecomet hepl at f or mf ormanybuddi ngphot ogr apher sandwr i t er swhouset hi smedi um t o l auncht hei rcar eer .Phot ogr apher sar epai dt owor kf orTr i ni Tner . com andcoveral lcat egor i esofmot or spor tevent s f r om r al l yt or aci ngt ocar t i ngandot herr el at edevenssuchast heCar i bGr eatRaceandRal l yBar badosf or exampl e.Whati scr eat i veaboutt hi smodeli st hatTr i ni Tuner . com hasbeenabl et omat chaneedwi t hawant . Tr i ni Tuner . com needst obeal waysf ur ni shedwi t hupdat econt entt hatkeepst heuser sandsponsor shappyand t hesephot ogr apher sandbl ogger swantanavenuet oshowcaset hei rwor k.Thi shast ur nedoutt obeawi nni ng combi nat i onf oral l .
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2000
A Compar i sonofThenandNow Fr om ast r i ct l ydesi gnper spect i ve, Tr i ni Tuner . com hasevol vedovert hepast decadeandhasadapt edt ot heneedsoft he ver ydemandi ngonl i neenvi r onment .Looki ng att het woi magest ot hel ef t ,t hehomepage wasi ni t i al l yver ysi mpl ewi t hl i t t l er oom f or adver t i si ng. Fr om auser ’ sper spect i ve,Tr i ni Tuner . com had t ost ayatt het opoft hegameandcont i nual l y r edesi gnt hesi t easnew websi t et echnol ogi es becameavai l abl e.Theupgr adedf or umsas seent ot hel ef thavemett hi sneed.
2011
Fr om amar ket i ngper spect i ve,t hechal l enge asout l i nedbyDuaneBoodasi ngh,f ounder andDi r ect orofTr i ni Tuner . com,wast of i ndt he r i ghtmi xofwebsi t econt entandadver t i si ng r ealest at esot hatt hewebsi t edoesnotl ose i t saest het i cappealandcor ef unct i onal i t y.Al l t hi shadt obedonewhi l est i l lbei ngabl et o pl easesponsor sandadver t i ser s. Thei rcr eat i vi t ywasshowni nt hef or matand desi gnofbanneradver t i sement st hatbl endi n wi t ht hecont entandt hemeoft he Tr i ni Tuner . com websi t eyetst i l lst ayi ng not i ceabl eandat t r act i veenoughf ort heuser t owantt ocl i ckont headver t i sement . Thi ssi t ehasbecomeamar ket er ’ spar adi se wi t ha2. 17% bouncer at e( Bouncer at ei st he per cent ageofsi ngl epagevi si t sorvi si t si n whi cht heper sonl ef tyoursi t ef r om t he ent r ance( l andi ng)page. )andwi t hanaver age t i meof14mi nut esspentont hewebsi t eper sessi on,t her ei snowonderwhyt hi snew desi gni sal waysf i l l edwi t hat t r act i veand not i ceabl eadver t i sement s.
A Bl astf r om t hePast
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WhatmakesTr i ni Tuner . com di f f er entf r om ot herpopul arl ocalwebsi t esandwhywoul doneconsi dert hi st obe cr eat i ve?Par toft heanswert ot hi squest i onl i esi nt hemessageout l i nedbySi monSi nek,aut horofSt ar twi t hWhy, andt het heor yofTheGol denCi r cl e,whenhesays“ peopl edon’ tbuywhatyoudo,t heybuywhyyoudoi t ” !I t ’ st he i nt angi bl est hatsel l ,andnotnecessar i l yt hepr oduct .Peopl ear enotat t r act edt oTr i ni Tuner . com becausei ti samot or spor twebsi t e,t heyar eat t r act edt oi tbecauseofwhati tdoesandwhyi tdoesi t .Tr i ni Tuner . com l et st hepeopl e ( user s)di ct at ewhatcont entt oshow andhow andwhent oshow i t .Thewebsi t er esponset ot her equest soft hei ruses i nat i mel ymannerandhavegai nedr espectf r om t hei ronl i necommuni t yf ordoi ngso.I ti sbecauseoft hi s,t hat r egi st er eduser sofTr i ni Tuner . com bel i evet hatt heyar emor et hanj ustmember sofanonl i necommuni t y.They bel i evet hatt heyownpar tofTr i ni Tuner . com.Thewebsi t ehasbecomemor et hanj ustat oolf ort hem buti nmany casesapar toft hei rdai l yl i ves.Theser egi st er edmember scal lt hemsel ves“ t uner s”andar epr oudt osayt hatt heyar e par toft hi sonl i necommuni t y. I ncompar i sont oanot herpopul arl ocalwebsi t e,Tr i ni Scene. comTM,whi chr i val sTr i ni Tuner . com i npopul ar i t yonl y dur i ngt hel ocalCar ni valseason,t her ear eno“ scener s”orequi val entt er m whi cht hei rmember sassoci at et hemsel ves wi t h.I ti st hi sdi st i nct i ont hatput sTr i ni Tuner . com overt het opofmanyot herl ocalwebsi t es. Tr i ni Tuner . com hasgr ownt obecomeawebsi t edr i venbycont entcr eat edbyt heuser sf ort heuser s.Theabi l i t yt o t aket hi scont entandmoul di ti nt oaf or matt hati swi del yaccept abl ebyt hehugeonl i necommuni t ycandef i ni t el y st andoutasoneoft hemaj orcr eat i veat t r i but esofTr i ni Tuner . com.
Aphot ogr aphi swor t hami l l i onpi xel s Anot herchar act er i st i ct hatset sTr i ni Tuner . com aquar t er mi l eapar tf r om anyoneel sei si t sabi l i t yt ocapt ur et he bestphot ogr aphs.Pi cassosai di tbest“ Thechi efenemy ofcr eat i vi t yi scommonsense” .Wecandef i ni t el ysayt hat t her ei snot hi ngcommoni nt hephot ogr aphyt hati sshowcasedont hemanypagesofTr i ni Tuner . com.Wehave t r i edt ocapt ur esomeoft hesephot ogr aphst opr esentt o you.Hopeyouenj oy.Whenyou’ r edoneandst i l lcr avi ng mor evi si tTr i ni Tuner . com f orat ast eoft her ealact i on.
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TRI NI TUNER. COM
I NPI CTURES
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Fi ni shLi ne Att hi spoi nt ,youmustbeconvi ncedt hatt her e ar esomeel ement sofCr eat i vi t yi n Tr i ni Tuner . com.Wel lIwantt oconcl udeby sayi ngt hatt her ear emanyel ement sof Cr eat i vi t yi nTr i ni Tuner . com.Thi scanbei nt he wayi nwhi cht heyar eabl et ot el lt hest or yof t her acei nphot ost hati ssor ealyoual most f eelasi fyouar esi t t i ngbehi ndt hest eer i ng wheel .Ori tcanal sobet hewayi nwhi cht hey havemett heneedsoft het ensoft housands ofmember st i meandt i meagai n,keepi ngt hei r i nt er estandl oyal t yt oawebsi t et hatof f er s t hem onl yi nt angi bl er ewar ds!I tcanal sobe how t heyhavebeenabl et ocont i nueof f er i ng t heusernew wayst oi nt er actonl i ne.Orsi mpl y put ,i ti show t heyhaveshownt hatt hei r i magi nat i oni sl i mi t l essandt hatwecanal ways expectmor ef r om t hi swi t t y,wackywebsi t e. I ti st her ef or edi f f i cul tt oconsi derwhatt hey mi ghtdobet t erast heexi st i ngf or mul aseems t obewor ki ng.Onehast obemi ndf ulhowever , t hati nt heonl i nebusi nessmar ket ,oneday youcanbet het al koft het ownandt hever y nextdayyoucanceaset oexi st ,wi t houta t r ace,asi fyouwer eneverpar toft hegame. Tr i ni Tuner . com hasal r eadyst ar t edont hef i r st ofmysuggest edr ecommendat i onst ocont i nue t hei rr unast henumberonel ocalwebsi t e.Thi s r ecommendat i oni st opr ovi demobi l er eady ver si onsoft hei rwebsi t e.Theyar eal r eadyi n t hepr ocessofdevel opi ngmobi l eappst hatwi l l al l ow user st obr owset hei rdi scussi onf or ums andhaveanywher eanyt i meaccesst ot hi s f aci l i t y.Thi swi l lt heni nt r oducenew di scussi on f or umssuchas“ Tr af f i cRepor t er ” ;“ Acci dent Spot t er ”and“ BessCarSpot t er ”whi chast he namei ndi cat eswi l lal l ow user st opost r eal t i mecont entt ot hef or umsont r af f i cupdat es,acci dent s,r oadbl ocks,new exot i cvehi cl esandgett hatcont ent del i ver edr i ghtt oyourmobi l edevi ce. Tr adi t i onalpr omot i onalcampai gnsar eshor tl i vedandwi l lnothaveal ast i ngef f ectont hemember shi pof Tr i ni Tuner . com.Theseuser swi l lf l ockt opur chasepr i nt edt shi r t s,capsorembl emshowever ;t hi si si nnoway al ongt hecal i berofcr eat i veadver t i si ngt hatTr i ni Tuner . com hascomet odemonst r at e.Tr i ni Tuner . com wi l lneedt o cont i nuet obur nt hatcr eat i ver ubberwheni tcomest ocr eat i ngsust ai nedmassappr eci at i onf ort hecampai gnst hey under t ake.Oncesuchcampai gnpr evi ousl yunder t akeni st hepar t ner shi pwi t hUni t edWayi nChr i st mas2010.Thi s par t ner shi pt ookTr i ni Tuner . com t ot hehei ght soft hei rcr eat i vecapabi l i t i eswhent heyhadt opr ovet hei rwor t ht o Uni t edWay;needl esst osay,t her esul t swer east oundi ng.Theywi l lhavet ocont i nuet of i ndcr eat i vewaysof showi ngt hatt heyar emor et hanj ustawebsi t ebutar esponsi bl eandcar i ngcor por at eent i t y. Anot herst r at egyf orTr i ni Tuner . com i st hef r anchi si ngoft hebr andt oot herl ocat i onst hathavesi mi l arneedsf or suchanonl i nemagazi nef orexampl e,Baj anTuner . com orJamTuner . com orevenNYTuner . com.Thesecaneach speakt ot hel ocalTr i ni dadcommuni t ywi t hi neachoft hesei sl andsandpossi bl yevenext endt ot her estoft he l ocat i onasawhol e. Fi nal l y,Tr i ni Tuner . com maywantt ol ookatt hef easi bi l i t yofbui l di ngont hei rbr andandmovef r om bei nganonl i ne br andt oacommer ci albr andt hatcanof f eranew exper i encet ot hei rmember shi pandatt hesamet i mebecome anot heravenueofi ncomegener at i on.Thi scanbei nt hef or m ofanaut omai nt enanceshoporar aci ngi nspi r ed spor t sbarorevenaTr i ni Tuner . com r aci ngf aci l i t y.Al loft hesewoul dr equi r esi gni f i cantcapi t ali nvest menthowever , wi t ht hepr ovencr eat i veski l l sofTr i ni Tuner . com,anyt hi ngi spossi bl e. Thet eam atTr i ni Tuner . com hasal wayshadt hecapaci t yt oseesomet hi ngnew t hatot her scoul dnot( Andr easen) andoncet heycont i nueal ongt hi spat h,t heywi l lal waysbeconsi der edasoneoft hemostcr eat i veandsuccessf ul onl i nebr andsevert or i det hedi gi t alwavesofTr i ni dadandTobago.
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