SELLING YOUR PROPERTY STRATEGY

My strategies are tailored to every client’s specific needs with a full suite of capabilities.

Leveraging Content & Marketing

I will ensure a unique property narrative is shared with my exclusive network to generate buzz and exposure for the property, all in an effort to secure the right buyer.

In-Person & Virtual Experience

I will invite them to tour the property in-person and virtually; follow-ups will include the necessary collateral and pieces of information they can send to their networks and contacts.

Exclusive Network

One of the key tactics I employ is ensuring my network of interior designers, art consultants, financial advisors, plane & yacht brokers, and previous and current clients all understand the product we are selling.

One-on-One

I will reach out to brokers who currently hold exclusive listings with similar asking prices in the market.

OUTREACH & PUBLIC RELATIONS

40.4B

Total potential reach of all articles that mentioned Douglas Elliman.

15,700+

Total number of online press articles that mentioned Douglas Elliman. That is almost 423 articles per work week, or 60 articles a day.

700+

Total ad value equivalent of all news content that mentioned Douglas Elliman.

Backed by data-driven strategies, I will implement several campaigns that leverage geo-targeting, combined with psychographic, demographic and behavioral data to target the right individuals, at the right time.

Specifically, I will run targeted, customized email and digital campaigns across platforms including Instagram, Facebook, LinkedIn, and email campaigns to my exclusive network and database, as well as paid promotions, if applicable.

In addition, my national media partner provides access to 95 million email addresses across the United States with advanced targeting capabilities covering 130 data points allowing us to micro-target niche demographics and audiences that are actively searching for real estate.

I will also work with the Elliman PR team for relevant press coverage, editorial opportunities, and select event engagements, if applicable.