10 awesome nuggets to drive patient traffic

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Awesome Nuggets to Drive

Patient Traffic

Simple Strategies • Easy Execution • Great success


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Awesome Nuggets to Drive

Patient Traffic Simple Strategies Easy Execution Great success

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Your Guide to Medical Practice Marketing.

10 Awesome Nuggets to Drive Patient Traffic. Simple Strategies Easy Execution Great success

This Free E-book is brought to you by www.practiceedge.net __________________________ Kathirvel N www.PracticeEdge.net

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Hi, From being a bright young medical grad you have transformed as a Physician/Surgeon and in the process you have carefully nurtured the skills to provide outstanding clinical outcomes to your patients. But often you would have seen that this medical brilliance not being fully tapped by the needy patients and potentially bright careers not transforming into a flourishing practice as much as they should. As Physicians, you often pay lot of attention in upgrading your professional skills through CME programs, attending seminars and congresses, presenting case studies, publishing papers etc. Rarely do you get time to devote as much thought, energy and ammunitions to market your Practice itself. Medical practice marketing is often a neglected but very important aspect of todays Medical practices. You would agree, it is the cut and polish that enhances the inherent value of a diamond. This Free Module will give a short glimpse on the various aspects of Practice Management. You will find it as a easy to read, down-to-earth approach to practice management. After you complete reading this book, just being conscious of the learnings will by itself make your practice more efficient. It will bring about a radical change in the way you look at your practice, patients, staff and competition. Drawing a practice roadmap with clearly set goals will help you achieve greater successes with increased patient traffic, brand equity and of course the incremental earnings will necessarily follow. Wishing you good luck.

Kathirvel N

www.practiceedge.net

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Awesome Nuggets to Drive

Patient Traffic Simple Strategies Easy Execution Great success

Legal Disclaimer Earnings & Income Disclaimer In this free E Book, we present information that can try to increase the potential for improving your impact on your medical practice. However, we do not promise, guarantee or imply that you or that your use of our products and services will improve your operation, raise your practice profile, or increase your revenues. As with any business, successful or unsuccessful use of our services will widely vary among our customers depending on many factors, including but not limited to, the customer’s skill set, creativity, motivation, desire, dedication, level of effort, individual expertise, capacity and talents, business experience, your cost structure and the market in which you practice. We obviously cannot compel you to use our products. You obviously need to implement our services/suggestions to find out for yourself the usefulness of what we have written in this E-book. Similarly, we provide no assurance that either improved operations or earnings in one month can be duplicated or approached in any other month. You should not view this E-book as responsible for any success or failure of your business; we provide a tool that you can use to try to improve the operation of your business. Your decision to use our information, products and services should be based on your own due diligence, and not on any representation that we make to you. We will not be responsible for any success or failure of your business after you implement the information you receive from us. We provide a tool that you can use to try to improve the operations of your business. Copyright Š www.practiceedge.net

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Patient Traffic Simple Strategies Easy Execution Great success

Table of Contents Prologue ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������  Chapter 1: Defining Vision - Goals for your practice ��������������������������������������������������������������������������������������������������������������������  Chapter 2: Detailed practice Analysis, SWOT �������������������������������������������������������������������������������������������������������������������������������  Chapter 3: Enhancing Visibility - Creating your own practice website �����������������������������������������������������������������������������������������  Chapter 4: Branding ���������������������������������������������������������������������������������������������������������������������������������������������������������������������  Chapter 5: Internal marketing (Staff, Patient education brochures, Practice Credentials, Patient Seminars) ������������������������������  Chapter 6: External Marketing (Medical Websites, Referral doctor meets, Practice Newsletters, Advertising) ��������������������������  Chapter 7: Buiding Strong referral base ���������������������������������������������������������������������������������������������������������������������������������������  Chapter 8: Electronic Health records �������������������������������������������������������������������������������������������������������������������������������������������  Chapter 9: Managing Insurance affiliations ���������������������������������������������������������������������������������������������������������������������������������  Chapter 10: Financial Wellness ��������������������������������������������������������������������������������������������������������������������������������������������������� 

Summary of Action Points ����������������������������������������������������������������������������������������������������������������������������������������������������������� 

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Awesome Nuggets to Drive

Patient Traffic Simple Strategies Easy Execution Great success

Why do you need to Market your medical practice? Overview on practice promotion. The concept of organized medical practice marketing initiative has proven a big success in the western world. Most of you will agree that need for such an initiative is more felt in the current times than in the past, mainly due to the changing economic scenario. We all know that Medical practice nowadays involves investing tons of money. Major capital investments go into real estate and sophisticated medical equipments. You cannot compromise on one over the other because quite obviously location of the practice as important as adopting newer technologies in the practice. Your choice of location gives a fair amount of visibility to your practice and simultaneously the Medical equipments you invest in will provide you with a cutting edge advantage to the practice. Yet none disputes that a significant amount of administrative and managerial expertise is required to make a medical practice truly successful. A professional practice marketing initiative will help you realise the goals for your practice. PracticeEdge is here to help you in this journey of medical practice. This free e-book will provide you with neat strategies and tactics to make your practice grow. The insights you gain in this book will give significant marketing edge for your practice.

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What can you do with this e-book/practice marketing tool?

99 You are welcome to quote or reprint portions (upto 200 words) of this report with anyone, or in your blog or website, and basically do anything, except sell it for profit. 99 All other rights are reserved and this report may not be shared by any means. 99 If you want to share this e-book with your friends, please suggest them to download from the website because, that will help them too in getting the updates on posts and resources added to the site. 99 If you do reprint content from this report I’d appreciate an attribution link to http://www.practiceedge.net layout & cover by darkitten

Simple Strategies Easy Execution Great success

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Patient Traffic Simple Strategies Easy Execution Great success

Medical Ethics Code 99 Maintain the highest standards of business conduct, by using only legal and ethical means in your medical practice 99 Observe all applicable laws, regulations, and rules pertaining to your marketing practices; 99 Actively promote and encourage the highest level of integrity within the industry; 99 Cooperate in every reasonable and proper way with other professional colleagues and work with them in the advancement of the industry; 99 Lead by example and adhere to ethical standards that even may exceed those required by law;

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