2 minute read
Fashion Designer of The Month: “Evelyn Laizer”
I design comfortable garments that empower women, that give them presence and confidence and make them feel and look good. I am inspired by my clients who demand something out of the ordinary’’
When the colors mix on a fabric to form bold, vibrant designs, you get a stunning African print. Tanzanian designers are not letting that opportunity pass by, they use all their imagination to create masterpieces.
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They are claiming the fashion industry stage from the Swahili Fashion Week in Dar es Salaam to the MercedesBenz Fashion Week in South Africa. Tanzanian designers are pushing the boundaries with a simple “Kitenge” leaving masterpieces in their wake. Every month Dar Life dedicates this section to young emerging and wellknown designers who want to create brands and use the fashion platform as a stepping stone towards achieving their dream. This month we met Evelyn Laizer whose ideas in designing clothes and accessories are amazing, you must watch out!
My name is Evelyn Laizer, I live in Arusha. My brand name is ORIGINAL MOTHER CULTURE DESIGNS. I am the Managing Director in a oneperson Company.
As a young girl, I grew up seeing my mum do different hand crafts works. Among her children, I was the only one that loved and admired her work. Among the works that my mum did were, hand embroidery for table clothes and chair/sofa clothes, manilla baskets, wall decorators etc.
Apart from the art itself, I was mostly passionate about the colors. I love colors, back in primary school, sometimes I used color pencils to paint drawings, I enjoyed looking at different colors.
I remember looking at my mum doing her embroidery and teaching me different designs. It happened often that one design was so difficult for me to catch up with but my mum taught me over and over. Then one day I just said let me try it over again and to my surprise I did it. I learned that "PRACTICE MAKES PERFECT".
Along the way I went on to learn embroidery using a machine, later on I got interested in learning how to sew, but not deep into it, I ended up getting just the basic knowledge of it. From that point, I started making mostly free dresses (bou bou) because it was easier for me. I was not so serious about this until about 10 years ago. I started being more passionate about my Career. Today she is proud to present fashion made in Arusha to the world and brand outfits to women who infuse exotic vibrant style, glamour and sophistication into their professional and social lifestyle.
