Health Services for Children

IS LACK OF CONSISTENCY

KILLING YOUR SALES? ŽŶ͛ƚhŶĚĞƌĞƐƟŵĂƚĞƚŚĞWŽǁĞƌŽĨZĞƉĞƟƟŽŶŝŶDĂƌŬĞƟŶŐ

By Victoria Munro

seen and heard over and ŽǀĞƌĂŐĂŝŶ͘/ƚŝƐŐĞŶĞƌĂůůLJ accepted that it takes six ƚŽĞŝŐŚƚ͞ƚŽƵĐŚĞƐ͟ƚŽŐĞƚ LJŽƵƌŶĂŵĞ͕ƐĞƌǀŝĐĞ͕ďƌĂŶĚ or product to the point

ŽĨĂĐŚŝĞǀŝŶŐƚŽƉͲŽĨͲŵŝŶĚ awareness with your prospects and customers.

Whatever forms of ŵĂƌŬĞƟŶŐ LJŽƵ ƵƐĞ͕ ŽŶĐĞ Žƌ ƚǁŝĐĞ ǁŽŶ͛ƚ ďĞ ĞīĞĐƟǀĞ͘ Consistency is key, so if you’re just going to try it once or ƚǁŝĐĞ͕ ƐĂǀĞ LJŽƵƌ ŵŽŶĞLJ͊

Keep in Touch with Clients and

WƌŽƐƉĞĐƚƐ ZĞŐƵůĂƌůLJ͗ Direct ŵĂŝůŝŶŐƐ ƚŽ ĐƵƌƌĞŶƚ ĐůŝĞŶƚƐ ĂŶĚ ƉƌŽƐƉĞĐƚƐ ƐŚŽƵůĚ ďĞ ĚĞůŝǀĞƌĞĚ ŽŶ Ă ĐŽŶƐŝƐƚĞŶƚ ďĂƐŝƐ͕ Ăƚ ůĞĂƐƚ Ɛŝdž ƟŵĞƐ Ă LJĞĂƌ͘ dŚĞƐĞ ĐŽƵůĚ ŝŶĐůƵĚĞ͗ ŶĞǁƐůĞƩĞƌƐ Žƌ ĞnjŝŶĞƐ͕ ƉŽƐƚĐĂƌĚƐ͕ ůĞƩĞƌƐ͕ ŝŶǀŝƚĂƟŽŶƐ͕ ĂŶŶŽƵŶĐĞŵĞŶƚƐ͕ ĐŽƵƉŽŶƐ͕ ĞƚĐ͘ dĂŬŝŶŐ ƟŵĞ ƚŽ ĐůŝƉ ĂŶĚ ƐĞŶĚ ƵƐĞĨƵů ĂƌƟĐůĞƐ ĂŶĚ ŝŶĨŽƌŵĂƟŽŶ when you’re not asking for a ƐĂůĞ ĐĂŶ ďƵŝůĚ Ă ďŽŶĚ ŽĨ ƚƌƵƐƚ͘ ƵŝůĚ ƌĞůĂƟŽŶƐŚŝƉƐ ďLJ ƐĞƫŶŐ ƵƉ Ă ƐLJƐƚĞŵ ƚŽ ĐĂůů ĐůŝĞŶƚƐ ĂŶĚ ƉƌŽƐƉĞĐƚƐŽŶĂƌĞŐƵůĂƌďĂƐŝƐ͘ DĂŬĞ DĂƌŬĞƟŶŐ Ă ,Ăďŝƚ͗ ŽŵŵŝƚƚŽĚŽŝŶŐĂƚůĞĂƐƚƚǁŽƚŽ ƚŚƌĞĞŵĂƌŬĞƟŶŐĂĐƟǀŝƟĞƐĞǀĞƌLJ ĚĂLJ͘dŚŝƐŵĂLJƐĞĞŵĐŚĂůůĞŶŐŝŶŐ ŝŶŝƟĂůůLJ͕ďƵƚĂŌĞƌĂĨĞǁǁĞĞŬƐŝƚ ǁŝůů ŚĂǀĞ ďĞĐŽŵĞ ĂŶ ĞĂƐLJ ĂŶĚ ƉƌŽĮƚĂďůĞŚĂďŝƚ͘ ŽŵŵƵŶŝĐĂƚĞ ǁŝƚŚ ƚŚĞ DĞĚŝĂ͗ ^ĞŶĚ ƉƌĞƐƐ ƌĞůĞĂƐĞƐ ƌĞŐƵůĂƌůLJ ĚĞƚĂŝůŝŶŐ Ă ŶĞǁƐǁŽƌƚŚLJ ĞǀĞŶƚ͕ recent achievement or the ůĂƚĞƐƚ ĚĞǀĞůŽƉŵĞŶƚƐ ŝŶ LJŽƵƌ ďƵƐŝŶĞƐƐ͘ /ĚĞĂůůLJ͕ ƐĞŶĚ ƚŚĞƐĞ ŽŶĐĞ Ă ŵŽŶƚŚ ƚŽ ĞĚŝƚŽƌƐ ŽĨ ŝŶĚƵƐƚƌLJ ƉƵďůŝĐĂƟŽŶƐ ĂŶĚ ůŽĐĂů

>ĂĐŬŽĨƌĞƉĞƟƟŽŶĐŽƵůĚ ďĞƐĂďŽƚĂŐŝŶŐƐĂůĞƐĂŶĚ ĐŽƐƟŶŐLJŽƵĂĨŽƌƚƵŶĞ͘ zŽƵƌŵĞƐƐĂŐĞŶĞĞĚƐƚŽďĞ

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ŶĞǁƐƉĂƉĞƌƐ͘ WƌŽũĞĐƚ Ă ŽŶƐŝƐƚĞŶƚ /ŵĂŐĞ͗ tŚĂƚ ŵĞƐƐĂŐĞ ĚŽ LJŽƵ ǁĂŶƚ ƚŽ ĐŽŵŵƵŶŝĐĂƚĞ͍ /Ĩ LJŽƵ ǁĂŶƚ to be known for top-notch ƋƵĂůŝƚLJ͕ ƚŚĞŶ ĞǀĞƌLJƚŚŝŶŐ ŵƵƐƚ ƌĞŇĞĐƚ ƚŚĞ ŚŝŐŚĞƐƚ ƋƵĂůŝƚLJ͗ ƉƌŝŶƚĞĚ ŵĂƚĞƌŝĂůƐ͕ ĞůĞĐƚƌŽŶŝĐ ĐŽŵŵƵŶŝĐĂƟŽŶ͕ ƉŚŽŶĞ ĐŽŶǀĞƌƐĂƟŽŶƐ͕ ĞƚĐ͘/Ĩ LJŽƵ ĐůĂŝŵ ƚŽďĞĂŶĞdžĐĞƉƟŽŶĂůůLJŝŶŶŽǀĂƟǀĞ ĚĞƐŝŐŶĞƌ͕ ƚŚĞŶ ĞǀĞƌLJƚŚŝŶŐ LJŽƵ ƉƌŽĚƵĐĞ ŵƵƐƚ ĐŽŵŵƵŶŝĐĂƚĞ ƵŶƵƐƵĂů ĐƌĞĂƟǀŝƚLJ͘ /Ĩ LJŽƵ ǁĂŶƚ your company to be known as ƚŚĞ ĨƌŝĞŶĚůLJ ĚƌLJ ĐůĞĂŶĞƌƐ͕ ƚŚĞŶ LJŽƵƌ ƐƚŽƌĞŵƵƐƚďĞǁĞůĐŽŵŝŶŐ͕ ĂŶĚ ĞǀĞƌLJŽŶĞ ǁŚŽ ŚĂƐ ĐŽŶƚĂĐƚ ǁŝƚŚƚŚĞƉƵďůŝĐŵƵƐƚďĞĨƌŝĞŶĚůLJ͘

ŽŶƐŝƐƚĞŶƚůLJ dƌĂĐŬ ĐƟǀŝƟĞƐ͕ Costs and Results: DĞĂƐƵƌĞ LJŽƵƌ ƐƵĐĐĞƐƐ͊ ĞƐŝŐŶ Ă ƐLJƐƚĞŵ ƚŽ ĞīĞĐƟǀĞůLJ ƚƌĂĐŬ ƚŚĞ ƌĞƐƵůƚƐ ŽĨ ĞĂĐŚ ŵĂƌŬĞƟŶŐ ĂĐƟǀŝƚLJ͘ tŝƚŚŽƵƚ ƚŚŝƐ ŝŶ ƉůĂĐĞ͕ LJŽƵ͛ůů never know if you’ve won or ůŽƐƚ͕ ǁŚŝĐŚ ŵĞƚŚŽĚƐ ǁĞƌĞ ŐƌĞĂƚ ŝŶǀĞƐƚŵĞŶƚƐ ĂŶĚ ǁŚŝĐŚ LJŽƵ ƐŚŽƵůĚ ĂďĂŶĚŽŶ͘ ^ŽŵĞ ƐƚƌĂƚĞŐŝĞƐ͕ůŝŬĞĂŶĂĚĐĂŵƉĂŝŐŶ͕ ĐĂŶLJŝĞůĚŝŵŵĞĚŝĂƚĞƌĞƐƵůƚƐ͖ŽŶ ƚŚĞŽƚŚĞƌŚĂŶĚ͕WZƚĂŬĞƐůŽŶŐĞƌ ƚŽďƵŝůĚĂŶĚƚƌĂĐŬ͘

ZĞƉĞƟƟŽŶ ĂŶĚ ĐŽŶƐŝƐƚĞŶĐLJ ŝŶ ŵĂƌŬĞƟŶŐ ďƵŝůĚƐ ƐƚƌŽŶŐ ĂǁĂƌĞŶĞƐƐ ĂŶĚ ĐƌĞĚŝďŝůŝƚLJ͘ Ɛ LJŽƵ ĐŽŶƐŝĚĞƌ LJŽƵƌ ŵĂƌŬĞƟŶŐ ƉůĂŶ ĨŽƌ ƚŚĞ ĐŽŵŝŶŐ LJĞĂƌ͕ ĐŽŶƐŝĚĞƌ ǁĂLJƐ ƚŽ ďƵŝůĚ ďŽƚŚ ƌĞƉĞƟƟŽŶ ĂŶĚ ĐŽŶƐŝƐƚĞŶĐLJ ŝŶƚŽ ƚŚĞƉůĂŶ͕ĂŶĚ ŵĂŬĞŶĞdžƚLJĞĂƌĂ ƌĞĐŽƌĚLJĞĂƌ͊

All Picture Courtesy of Victoria Munro