Six Easy Steps to Success in Marketing Plan

C A E HOW YOU DO E

BY DENNIS SOMMER

54 Dar Life I AUGUST 2021

1. Focus on Niche Markets - Selling everything to everyone in a major market can blur your image and is very competitive. Instead, position yourself as a market leader in a niche market. Niche specialists focus on specific industries or type of customers. Based on previous sales history, pick a niche market that drives your greatest sales, profitability and quickest sales cycle. Focus your efforts on the proven niche market and this will drive sales growth with the least amount of effort. R 2. Repackage Your Offerings - Drive dramatic sales growth by reinventing what you offer customers in a manner that increases sales volume and business! profitability. Bigger sales revenue and profitability comes from bigger offerings. Offer super sizes, volume discounts, extended contracts or product bundles. Try small “Early Buy” incentives to increase volume, but keep them small with a time limit. Stand strong on the value your offering provides and stick with the original price. Do not discount pricing on your offerings if they truly provide the value described.

3. Sell Proprietary

Products - Unique design, functionality and

5. Get Rid of

Underperformers - The technology can make your products proprietary, which can increase the desirability of your products/services and the price a buyer is willing to pay. Proprietary products offer protection from the competition and enable you to sell your products at a higher price and profitability.

4. Differentiate Yourself

- Similar to selling proprietary products, you underperformers. This is a perfect time to build a strong team of top performers. can sell more at a higher price if your customer perceives your products and services are unique and different than others on the market. Even if you sell products that are not proprietary, you must show your customers what makes you different than everyone else. When you do this successfully, you become the best choice and selling at a higher price will not be an issue. best way to dramatically lower your costs and improve profitability is to get rid of all your underperformers. Evaluate all of your products and services and shelve them if they are not profitable or help drive sales of other offerings. Stop all marketing that is not delivering a positive return on investment. You should also evaluate your sales team and eliminate Starting today, look at changing the way you do business!