THE KARIBU KILIFAIR 2023

One of East Africa’s biggest tourism Expo

One of East Africa’s biggest tourism Expo, Karibu-Kilifair took place from 2-4 June 2023 at Magereza Ground in Arusha, Tanzania. The event brought together investors, tour operators, hoteliers, SMEs and several other tourism stakeholders from around the world as part of efforts to adequately support and showcase the tourism industry in East Africa.

The Karibu-Kilifair expo gets even better in 2023 as the three-day tourism expo event attracts over 9000 participants as Tanzania Travel Industry Recovers.

Under the repeated motto “Where business meets wildlife”, KARIBU-KILIFAIR once again provided an excellent marketing platform for the Arusha & Kilimanjaro Region, for Tanzania and beyond, to establish new business relations and to improve existing contacts. The expo was also used in promoting Meetings, incentives, conferencing and exhibitions (MICE) as a potential tourism product. Tanzania is one of the few countries in the world where MICE can benefit from the attractive wildlife.

Participants included tourism organisations, tour operators, owners of hotels and lodges as well as safari equipment suppliers. Essentially all parties involved in the tourism industry in East Africa presented their products and services to an audience of more than 9000 patrons among them trade visitors and members of the public.

This year “KARIBU-KILIFAIR” witnessed more than 430 exhibitors from 15 different countries with almost 500 registered travel agents from 38 countries, as well as approximately 9000+ interested travel visitors attending the show.

Parallel to the exhibition, the Karibu-Kilifair 2023 expo comes up with a varied of side-show events such as entertainment programs, business “faceface” networking and gave opportunity for diverse speakers from all around the

These are two events which we merge together, Karibu fair and Killi fair, which makes it a big event, and the purpose is to make sure we serve the tourism industry by bringing all the East African tour operators and others from across the world together as an exhibition and invite the world to come and meet them to buy and to sell the services which are found in East African countries.

Dominic ShooDirector of Killifair Promotion Co. Ltd

world to speakers to conduct educational and informative seminars during the event to present their organisations, products, or messages.

The trade fair provided an excellent opportunity to network and make new contacts with tourism partners of the tourism in Tanzania in addition to learning about local tourist attractions. The fair also had the character of a business networking event for the tourism industry, in combination with a community fair to attract local people, families & ex-pats on the weekend.

Karibu-Killifair in collaboration with the Tanzanian Government through the Ministry of culture affairs and tourism also offered participants and local and international buyers familiarisation trips to key destinations in the country. The Karibu-Killifair takes place annually, and therefore for the 8th edition of KaribuKillifair 2024 will be held from June 7-9 again in Arusha at Magereza ground.