Fashion Designer of The Month: “ELEANOR” TOURIST INFORMATION

When the colors mix on a fabric to form bold, vibrant designs, you get a stunning African print. Tanzanian designers are not letting that opportunity pass by, they use all their imagination to create masterpieces.

They are claiming the fashion industry stage from the Swahili Fashion Week in Dar es Salaam to the Mercedes-Benz Fashion Week in South Africa. Tanzanian designers are pushing the boundaries with a simple “Kitenge” leaving masterpieces in their wake.

Eleanor is the Tanzanian fashion designer who has dedicated a passion for fashion by designing wedding and evening outfits for almost two years. She has been designing and selling wedding outfits as well as attending different fashion events especially in China including world fashion week Jiangsu-China, Suzhou fashion exhibition as well as Jiangsu fashion world trading Centre.

Every month Dar Life dedicates this section to young emerging and wellknown designers who want to create brands and use the fashion platform as a stepping stone towards achieving their dream. This month we met Eleanor whose ideas in designing clothes and accessories are amazing, you must watch out!

Eleanor was born in Mwanza-Tanzania as a fourth born among seven children, then graduated her degree at the College of business education Dar es Salaam in 2014. She started working firstly as the administrative officer at arctic holdings Iringa up to 2016, then as the bank officer at CRDB Bank plc Mwanza up to 2018.

Dedicating her passion for fashion, she established her own fashion brand (ENOFITS) for designing wedding and evening dresses while working, which lead to discover that she needed more knowledge, skills and experience for something she likes the most thus she decided to quit her job and relocated to China while continuing with the business expecting to gain more knowledge and create connections with different people from different places for raw materials, new ideas and expansion.

Her customers are located in Tanzania so she has one employee in Tanzania who manages all activities that demand Enofits presence like taking measurements, collecting orders, controlling payments and delivery. In the near future she plans to open a designing garment and a training Centre in Tanzania for youth with designing passion.

Currently the business is conducted online but in the near future we’re looking forward to opening a garment, clothing store and a fashion designing training centre in Dar es salaam – Tanzania.

Enofits is a business brand which deals with designing and selling wedding and evening outfits mainly in Tanzania since December 2017. More of our attention is paid to details and quality of the products we provide to bring out that perfect look to customers. The idea came out after realizing that finding a perfect outfit for a special event is always stressful so considering a talent and love for fashion, we considered establishing this brand.

Credit To: Fashion Association of Tanzania and Swahili fashion week

Picture Courtesy of Simon Deiner

TANZANIA FASHION DESIGNER OF THE MONTH “ELEANOR” From a business administrative to a fashion designer