Ad Insertion Platform and Tiledmedia announce joint product to monetize content on online platforms

Ad Insertion Platform (AIP) and Tiledmedia announced a partnership agreement to provide overlay ads into the video content of video-ondemand (AVOD) and free, ad supported streaming TV (FAST) streams.

The idea is not to sacrifice monetization by reducing the number of traditional ad breaks and replacing them with overlay ads. Users can keep watching their content while a suitable ad appears in a corner of the screen or on a configurable customer location thanks to Tiledmedia’s Multiview technology.

The insertion workflow is automated via the Ad Insertion Platform’s SSAI technology, both for ondemand and live video. Ad overlay inventory is inserted automatically into the tech stack.

“Personalised Multiview Advertising is a gamechanger in the video streaming industry,” said Frits Klok, CEO of Tiledmedia. “Our partnership with AIP has resulted in an innovative solution that combines the power of Tiledmedia’s Multiview streaming with AIP personalised advertising expertise. This advanced advertising solution provides a new revenue stream for service providers while offering a more engaging and interactive experience to customers.”

Laurent Potesta, CEO, Ad Insertion Platform, added: “Automated noninterruptive advertising creates a great complementary option for brands to connect with audiences nowadays with a high level of viewer acceptance. Without interrupting the viewer experience, an advertiser can contextually target its audience in an innovative and non-intrusive way.” 