Vizrt launches new automated channel branding solution

The new solution, replacing Viz Multichannel, is called Viz Channel Branding and introduces greater control, stability, and visibility for automated channel branding and promo needs

Vizrt has announced the release of Viz Channel Branding, aims to open a new era of automated and scalable channel branding, promo, and marketing control for broadcasters across linear playout, FAST channels, VOD, and OTT.

There has never been a more significant threat to audience retention and advertising revenues, with research suggesting up to 50% of audiences “zap” to other content during ad breaks and traditional broadcaster viewing forecasted to shrink to below half (48%) of total video viewing by 2028. Building a strong and recognizable brand and ensuring viewers are kept informed is more important than ever to help broadcasters win and retain audiences.

Automated and scalable branding

Viz Channel Branding is a tool in the constant fight for viewer retention and audience growth.

Replacing Viz Multichannel, it introduces far greater automation, control, stability, and visibility for your branding and channel cross-promotion needs across all linear and on-demand outputs. On-screen branding events are dynamically built using metadata, rules, and conditions, while tight integrations with traffic and automation systems ensure frame accurate and correct playout regardless of changes to programming.

With Viz Channel Branding, it’s never been easier to keep viewers informed and engaged, and to build and maintain a consistent and high-quality brand image that viewers will recognize, value, and be loyal to.

Complete visibility from a single screen

Viz Channel Branding’s new Channel Deck™ gives operators complete confidence that branding is being played out correctly and on time through a dedicated window. Providing complete visibility across any number of channels, users can see the planned branding and the result, providing a single source of truth for what’s coming and any potential issues.

Enhanced user experience

A fresh and modern user interface makes it easy for both existing and new users to navigate the system so operators can focus on creating compelling content that keeps viewers informed, engaged, and coming back for more.

Enhanced stability, integrations, and failover support

At the press of a button, the new Failover Helper web app provides easy failover to a redundant system to guarantee the continuity of channel branding and promos in the event of a technology stack failure, ensuring viewers are always kept informed.