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The gin industry is one of creativity, building experiences through the senses to convey stories: a place, a time, a snapshot of a moment. Creativity is the life source and something together?

There have been some fantastic collaborations in recent years. Four Pillars is certainly deserving of a mention, launching incredible products such as Spice Trade Gin in collaboration with India’s Stranger and Sons. But this article is really focused on That Boutique-y Gin Company (TBGC), which has produced an incredible spectrum of ideas across everything from gins evoking fresh rain, to gins that are an uncanny foreshadowing of events to come. This may sound too odd to be true, but sometimes

A BOTTLE

BY BERNADETTE PAMPLIN Meet the independent gin bottler that uses world-class gins as a platform to explore fresh and innovative ideas

David T. Smith explains the concept: “That Boutique-y Gin Company is split into two parts: one is creating fun gins with the internal gin at Atom, producing gins such as Spit Roasted Pineapple and Moonshot. The other part is focused on collaborations with existing distillers, where we work together on a concept, the distillers make the spirit, and Rosie Milsom [global head of NPD at Atom Brands] and the team at Atom Supply do the rest. ”

Each bottle features a hand-designed label relevant to what’s inside; for a collaboration, the label almost always features those that have collaborated on it. For example, its Shortcross Estate-Foraged Gin features David T. Smith foraging on the label, as he did in person. The labels are designed by artist Grace J. Ward, who is in a way collaborating with TBGC by doing this.

One of the simplest ways to create is to build on something that already exists, to