Backen scope of production by Darrell Backen Digital Marketing

DARRELL O. BACKEN BACKEN MEDIA

www.dob.tel LINKS TO ALL MEDIA 604.726.7100 Check Out Our Testimonials

LinkedIn Profile www.dob.tel

YouTube Channel www.dob.tel

Twitter www.dob.tel

ActiveRain www.dob.tel

For instant links to Darrell O. Backen LinkedIn

For instant links to Darrell O. Backen YouTube

For instant links to Darrell O. Backen Active Rain for over 230,000 professionals

DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

BACKEN business development

SCOPE OF PRODUCTION DEMO

DARRELL O. BACKEN BACKEN MEDIA

www.dob.tel LINKS TO ALL MEDIA 604.726.7100 Check Out Our Testimonials

LinkedIn Profile www.dob.tel

YouTube Channel www.dob.tel

Twitter www.dob.tel

ActiveRain www.dob.tel

For instant links to Darrell O. Backen LinkedIn

For instant links to Darrell O. Backen YouTube

For instant links to Darrell O. Backen Active Rain for over 230,000 professionals

DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

BACKEN business development EUROPEAN HOUSE PAINTER

MARKET DOMINATION UP TO 70% OF PAGE ONE GOOGLE FOR ALL TARGET MARKET AREAS

DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

BACKEN business development Pay Per Click Advertising These companies pay up to thousands of dollar per month to be here. After their budget of pay per click is used up they disappear!!!

Oval Living Video Magazine A digital magazine that showcases Video Brochures

Backen Video Brochures Informational videos that sell your benefits to your customers. The dominate feature on the First Page of Google SEO Developed Website Highly developed website loaded with SEO features 3 Rotating High Impact Blogs Localism Blog Oval Living Blog Active Rain Blog

Digital Interactive Brochure with SEO Development A digital brochure that customers flip through like a magazine. When they find an interesting feature they click on it and instantly transferred to that webpage of order placement page

BACKEN MEDIA DOMINATES 1ST PAGE GOOGLE

Video Gone Viral by News Service The Video Brochure has been picked up World News Service

DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

Darrell Backen

BACKEN business development Grow your business Cost effectively By Darrell Backen

Development of Alliance "Whether you think that you can, or Marketing for Your Web Site that you can't, you are usually Additional revenue sources and networking of right." clients can be achieved through Alliance Mar-

This is a brief overview of marketing productions that I can produce for your firm.

- Henry Ford (1863-1947)

Development of an Education Based Marketing Program Sets Your Firm up as an Authority in the Industry I have over 20 years experience of writing, editing and producing magazines and newspapers. I can write education based articles on your industry and develop your firm to a position of authority in the marketplace. This is a major advantage over the rest of the marketplace, as most companies do not have a publishing or marketing presence. Most companies have a fullcolor brochure kit with a few pictures of samples. This is the extent of their marketing efforts. This does not differentiate them from anyone else in the marketplace. If there is nothing memorable or beneficial for the client to keep and use this piece, it'll be thrown in the garbage or filed and forgotten. Research and Development of Client Needs Evaluation Systems Programs can be developed, which will address the needs of your clients. Most companies make the mistakes of taking care of their needs, instead of concentrating on the clients needs first. To be successfully competitive, a company needs to have a priority marketing system in place, which intrigues the client to remember, value and do business with your firm. Development Of Advertising with Your Suppliers Paying Part of the Advertising Cost A major reduction in you advertising costs can be achieved by co-marketing with established cooperative marketing budgets set up by your suppliers. Participation in Direct Mail Campaigns to Your Target Market on a Wholesale Basis For a fraction of the cost of doing direct mail campaigns monthly to your complete target market a system can be set up with major savings. The returns on this marketing is up to 25 times the effectiveness of the regular advertising. My campaigns are returned similar results for the last 15 years.

keting on your web site. This is highly effective in multiplying the purchasing pore of your marketing budget. You can have a much greater return on investment when you have lower your investment costs.

Instant Access to Decision-Makers for Condominium and Strata Plan Complexes Detailed information on the condominium complexes of the lower mainland is available to begin a marketing campaign to with my database. Access to Data of Every President or Owner of Every Business in North America With my database, all contact information is available. This database would include all info on the business, including revenue, number of employees, credit rating, SIC common name, size of building that they're in, number of computers the use, what programs they use, and many other purchasing criteria. Demographic Database of Every Neighborhood in the Lower Mainland A database has been developed that has every detail of every demographic for every neighborhood in the lower mainland. The precise targeting can be down to the block in accuracy. The scope of your targeting can include what every neighborhood has paid for painting previously, what type of cars they buy and how much they paid for their cars. This precise targeting saves you thousands of dollars a year in wasted delivery to households that are not your target market. Instant Access to Current Renovation and Restoration Projects The latest requests for renovations and restorations in the lower mainland are available to me. This includes residential industrial and commercial properties.

Develop an Automatic Referral Generation System. An automatic referral generation system can be set up with Maximizer. This system, both brings in referrals, as well as brings in new business from past clients. There are many different methods of implementing an automatic referral generation system.

Research Ownership of Commercial, Industrial And Residential Buildings With the address of any building, and with the databases at my disposal, the owner of that building can be known. With this information, a marketing campaign to the correct decision maker can be started.

Development And Implementation of an E-Commerce Strategy Development to of a comprehensive E-Commerce program is essential to bring in business from the new media sources that have developed over the last 10 years. An E-Commerce program is very cost-effective once it is set up.

Development of Maximizer Customer Relationship Management. Training of your staff on the effective use of Maximizer would increase their productivity tremendously. I've been using Maximizer since 1986 when it first came on the market. I attended Corporate Communications Training College for the course on Computerized Sales and Marketing to learn the full capabilities of Maximizer. Most people only use 10 to 20% of the capabilities of Maximizer. When properly used, Maximizer can completely control and organize your customer relationship management, commonly known as CRM. When I was a student at the BCIT Venture Development Program I was asked to give seminars to the students as my knowledge on Maximizer was more than the faculty had.

Web Site Development and Strategy Development of an effective web site, complete with proper search engine optimization is essential to a productive E-Commerce program. Once your site is developed, you have to make it easy for anyone to find you, by using the proper meta tags and optimization techniques. Research and Development of Prospects Who Share Your Top Clients Classification Code. Research of the classifications that your best customer lists are now in is extremely profitable. For example, if you have good results with one market segment, I can research and deliver the entire market in that market segment. This follows the 80/20 rule in 80% of your business comes from 20% of your clients. The objective is to find more those 20% of those clients who have a similar classification code. 100% market penetration in the 20% top producing market is very profitable and affordable.

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Development of Public Relations and Publicity Releases To Take Advantage Of Free Promotion Writing and producing publicity releases and developing a public-relations strategy is another function I provide. Every editor, managing editor, news editor, features editor for every publication in the lower mainland is in my database. Once a release is produced, it is quickly sent out the entire market.

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DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

DARRELL BACKEN

BACKEN business development Grow your business Cost effectively By Darrell Backen

I have been developing media for small business with cost effective systems since 1967. My first direct mail campaign which was mimeographed on a Gestetner machine. I have evolved my media strategies from print to web and now to mobile media. Registration with All Supply and Services Sourcing Systems Simple registration is free for most of these sourcing systems, which can bring you an additional revenue from large corporations, targeted market segments, Provincial and Federal purchases.

"I have not failed. I've just found 10,000 ways that won't work." - Thomas Alva Edison (1847-1931)

Research Development and Implementation of a Marketing Calendar Creation of a marketing calendar, which coordinates peak periods and pivot points in the marketing cycle with the appropriate marketing implementation. Coordination of direct-mail campaigns, promotional materials, institutional ads, trade shows, guest appearances on local radio and TV and personal visits to key personnel. PowerPoint Presentations to Key Client Information Seminars. Research, development and implementation of lunch hour, informational seminars with PowerPoint presentations to educate your clientele with a multimedia presentation of the benefits of your services. Development of Financial Analysis Spreadsheets And Projections Development and implementation of a Financial Analysis Spreadsheet. The creation of a analytical spreadsheet will give instant answers when any variable is changed. An example of this would be to create a Financial Analysis Spreadsheet that shows changes in profit margin with incremental increases in price, materials cost or commissions. Relationship Selling Techniques Staff can be trained in relationship selling the new concept in the selling process. Relationship selling build customer loyalty. Perfection provides information that helps customers make intelligent actions. The goal is to build long-term relationships with clients. You become a consultant, partners and problems solvers for the customers. Not a salesman. The focus of relationship selling its improving the customer's bottom line. You consider sales planning as a top priority. He spent most of your contact time attempting to build a problem-solving environment with the client. They value your time experience then because it is in their benefit to do so. Development of a Market Research Program. Development of a market research program is vital to clarifying your actual target market. There are many modern methods that can be implemented, which the clients will participation in and bring in crucial information. Development of a Professional Business Plan. A professional business plan can be developed for your firm, which will include all of the functions of Professional Business Plan. A business plan is hte keystone marketing tool that all efforts are built upon. Without a professional business plan, you have no measuring device to see if you are on course. It is like flying with out a map and compass. The business plan will include: Executive Summary. Product or Service Description. Market Analysis.

Media is Changing I developed systems to cost effectively market small business with direct mail For the same cost of a handful of flyers I was able to produce...

Competition Analysis. Marketing Strategy. Operations Strategy. Organization of the Venture. Key Risks Timeline. Financial Requirements and Projections. Exhibits

Development of a Professional Marketing Plan Development of a professional marketing plan will give great returns on the time invested. This professional marketing plan would include: MARKETING SITUATION ANALYSIS SPECIFIC PRODUCT AND SERVICE DESCRIPTION. MARKETING SITUATION ANALYSES. Product Development. Stage and Product Lifecycle Quality /Design Factors Classification of Goods. Product Uses/Service Characteristics. Image, Branding, Reputation, and Selling Features. INDUSTRY CHARACTERISTICS. BUSINESS CHARACTERISTICS. Strengths, Weaknesses, Opportunities, Threats (SWOT) UNCONTROLLABLE VARIABLES. Legal. Economic. Consumer. Environment. MARKET. Geographic. Demographic. Psychographic. Location. Buying Criteria. Buying Process. Size of Market. Present Status. MARKETING STRATEGIES. Positioning. Promotion. Pricing. Placement. Promotional Mix Grid.

INDUSTRY RESEARCH

Media is Changing Truckloads of direct mail with others sharing the cost The ROI skyrocketed as the cost was now low enough to advertise monthly

DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

DARRELL BACKEN

BACKEN business development Grow your business Cost effectively By Darrell Backen

"The significant problems we face cannot be solved at the same level of thinking we were at when we created them."

56. The Media Press Release Campaign 57. Third-Party Resources 58. Utilization Of Google Ad Words 59. Utilizing Yahoo Stores 60. Viral Marketing 61. Web Site Usability Studies 62. Web Rings 63. Write Effective Ad Copy

Internet Marketing Systems 1. Affiliate Marketing - Albert Einstein (1879-1955) 2. Amazon Marketplace Selling 3. Banner Exchanges 4. Basic Link Trading Web Site Audit Systems 5. Classified Ad Strategies 64. Archive.Org 6. Comparison Shopping Portals 65. Color Blindness Test, No Blue Cones 7. Competitive Analysis Using Alexa 66. Color Blindness Test, No Green Cones 8. Components Of A Successful Online Business 67. Color Blindness Test, No Red Cones 9. Content Driven Marketing 68. CSS Validation 10. Coupon Portals 69. Google Cache 11. Credit Card Merchant Accounts 70. Google Web Rank 12. Demographic Research Using MSN Ad Centers 71. HTML Validation 13. Designing Your Web Site For Maximum Effectiveness 72. HTTP. Headers 14. Determining The Testing Process For Your Web Site 73. Keyword Density Clouds 15. Determining Your Conversion Rate 74. Keyword Suggestion Analysis 16. Determining Your Site Strategy 75. Link Popularity 17. Determining Your Target Audience 76. Links Validation 18. Electronic Publishing Methods 77. Load Time 19. Establish And In Promoting An Affiliate Marketing Campaign 78. MSN Cache 20. Free Classified Ads On The Web 79. Readability Test Or Accessibility 21. Free Vertical Portals 80. Robots.Txt Validation 22. Gain A Hundred Visitors To Your Web Site On A Daily Basis 81. RSS Validation 23. Geographic Targeting 82. Speed 24. Google Ad Words 83. Spelling Validation 25. Google Site Maps 84. Spider Simulator 26. Grating Banners 85. Traffic Details Using Alexa 27. How To Improve Customer Flow To Your Web Site 86. Yahoo Cache 28. Improving Your Conversion Rate 87. Yahoo Web Rank 29. Increasing Your Average Order Size 30. Initial Paper Click Marketing Campaign Web Writing And Web Analytics 31. Internet Malls 88. Condense your content and layout your website so your most impor32. Keyword Research For Pay Per Click Search Engines tant information is viewed first. 33. Keyword Research For Relevancy Search Engines 89. Analyze your web site code, find out what keywords potential custom34. Leverage Marketing ers are searching for, analyze your 35. Link Popularity And Page Ranking web site traffic, and make sure you are listed in the right search en36. Link Trading gines. 37. Maintaining The Freshness Factor Of Your Web Site 90. Analyze clicks and click throughs. 38. Meta Tags 91. How people arrive at your website, how they navigate through your 39. Microsoft Objective Marketing site and how the user interacts with 40. Necessary Pages That Need To Be In Your Web Site your online buying process. 41. Newsletter Ad Trading 92. Learn more about your customer through the use of web analytics 42. Newsletter Campaigns and server logs. 43. Paid Inclusion Vertical Portals 93. Google analytics installed on the web site 44. Pay Pal Systems And Other Payment Systems 94. Research of Competitors Keywords 45. Permission Based Marketing 95. Research of Competitors Web Writing 46. Relevancy Search Engine Optimization 96. Analysis of Competitor Strategies 47. Researching The Web 97. Analysis of Keywords Using Reverse Search Tool 48. Reverse Search Tools 98. Optimization of Maximum Result Keywords 49. Social Bookmarking 99. Optimization of Keyword Phrases, According to Target Market Selec50. Social Media Strategies Such As Face Book tion 51. Stealth Linking . 52. Submitting To Live Directories 53. Submitting To Online Yellow Pages 54. Submitting To Relevancy Search Engines 55. The Alexa Internet Strategy Program

Media is Changing The Book has lost its place as the leader in small business advertising

Media is Changing All too often the Book is thrown out without ever being opened

DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

Darrell Backen www.dobacken.com

BACKEN business development Grow your business Cost effectively By Darrell Backen

Career Training and Education

"Obstacles are those frightful things you see when you take your eyes off your goal."

Cost-Effective Marketing for Small Businesses 250 page manual and cassette course on

- Henry Ford (1863-1947)

Institutional Education BCIT Venture Development Program 2004

Created and Developed by Darrell Backen

marketing. Innovative Marketing Systems developed for Successful Contracting… Government of Canada

Marketing Management 1979 150 page manual and cassette course on marketing. 3 hour PowerPoint Courses and Corporate Training

presentation

Institute for Executive Development,

How To Make A $1000 A Day In A Part Time Business

La Jolla California.

150 page manual and cassette course on starting an Aeration Business

Executive Management Program Phoenix Seminar

Copies sold since 1990 for $199 US throughout United States, Canada

Corporate Publishing Group,

and Europe through institutional ads in Popular Mechanics, Popular Science,

Vancouver, British Columbia. Desktop Publishing Program Sales Methods International, Calgary Alberta

Target Your Market ... Vancouver Neighbourhood Profiles. The most comprehensive report on direct mail target marketing to Vancouver neighborhood's. Demographics include up to 400 purchasing criteria with accuracy down to the block.

Sales Management Training This profile report is a multimedia production, including a report book Cossman Business Seminars,

and computer analysis program. Any criteria to find your clients, where

Los Angeles, California

they live in instantly be acquired.

Entrepreneur Program. This course is not for sale. It is the resource guide for my direct mail Corporate Communications Training College, Vancouver, British Columbia Computerized Sales and Marketing Program

marketing. .

Charles Abbott Business Program. Business Excellence Program Steelcase Corporation Training Sensor Selling Skills

Case Study

Marketing Programs Developed for UBC

Marketing Programs Developed for Douglas College

DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

BACKEN business development

DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

BACKEN business development

DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

BACKEN business development

DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

BACKEN business development

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DARRELL O. BACKEN BACKEN MEDIA

www.dob.tel LINKS TO ALL MEDIA 604.726.7100 Check Out Our Testimonials

LinkedIn Profile www.dob.tel

YouTube Channel www.dob.tel

Twitter www.dob.tel

ActiveRain www.dob.tel

For instant links to Darrell O. Backen LinkedIn

For instant links to Darrell O. Backen YouTube

For instant links to Darrell O. Backen Active Rain for over 230,000 professionals

DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

BACKEN business development TMSI Type to enter text

BUSINESS PHONE SYSTEMS

MARKET DOMINATION UP TO 70% OF PAGE ONE GOOGLE FOR ALL TARGET MARKET AREAS

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DEMO: DOMINATE YOUR TARGET MARKET ONLINE

BACKEN business development

DARRELL O. BACKEN BACKEN MEDIA

www.dob.tel LINKS TO ALL MEDIA 604.726.7100 Check Out Our Testimonials

LinkedIn Profile www.dob.tel

YouTube Channel www.dob.tel

Twitter www.dob.tel

ActiveRain www.dob.tel

For instant links to Darrell O. Backen LinkedIn

For instant links to Darrell O. Backen YouTube

For instant links to Darrell O. Backen Active Rain for over 230,000 professionals

DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

BACKEN business development 604.726.7100

MARKET DOMINATION UP TO 70% OF PAGE ONE GOOGLE FOR ALL TARGET MARKET AREAS