Beeston BID Operational Plan 2014. Updated January 2015
Beeston BID Operational Plan 2015 1
Beeston BID Operational Plan 2014. Updated January 2015
Key Objectives for 2015 To increase visitor perception of Beeston Town Centre now major tram construction is complete To support businesses in gearing up for the Tram launch in Summer 2015 To work with Tram operators and partners organisations to ensure that Beeston becomes a destination for visitors and shoppers To ensure that visitors have a reason to come to Beeston Town Centre 2
Beeston BID Operational Plan 2014. Updated January 2015
Marketing and Promotion Objective
Actions
Key Partners
Completion Date
Measure of success
Update
Creation of a yearlong events programme to encourage footfall into town centre. Including; Ladies Evening Food and Drink Weekend Beeston Bay and Party in the Park Christmas Lights Switch on
Contact event companies to confirm dates
Broxtowe Borough Council Yellow Bus Events Love Food Roadshow The Pearson Centre
Ongoing
Number of Beeston Businesses involved in events Number of people attending events
List to be complete by End of January
Stall it Beeston Farmers Market Arts and Craft Fair Carnival Committee Oxjam Committee
Ongoing
Number of people attending events
Initial meetings taken place with Monday Market, Arts and Craft Fair, Farmers Market and Beeston Carnival
Best Bar None Local pubs Broxtowe Borough Council Licensing Department
April 2015
Number of pubs signed up to scheme
Initial meeting with Best Bar None representative 09/01/2015
To support and where appropriate sponsor town centre events including Monday Market, Farmers Market, Arts and Craft Fair, Beeston Carnival and Oxjam music festival Support the evening economy by signing up to the county wide “Best Bar none� scheme offering free entry to levy payers
Agree budgets for each event Create timeline for the year to enable forward planning Work with market and event organisers on calendar of events and assist with promotion Agree action plan with Best Bar None
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Beeston BID Operational Plan 2014. Updated January 2015
Production of 2x Lets go to Beeston Magazines per year with a distribution of 10,000 to shops and local residents
Attend the Nottingham Universities Freshers Fair and events organised by the off campus affairs team for students living in Beeston
Incorporate award ceremony with Beeston Business Awards Arrange meeting with designer
WMS Ltd
May and September
Number of people reached via social media and website views
Contact Businesses for editorial and advertising opportunities Arrange delivery to local businesses and homes Confirm stand with Nottingham University
Number of Magazines distributed
Nottingham University Student Union
September
Order relevant promotional material for stand
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Number of students engaged
Dates agreed with designer
Beeston BID Operational Plan 2014. Updated January 2015
To expand the “I love Beeston� loyalty card
Continued promotion of the scheme to shoppers
Ongoing
Number of people signed up to card Number of businesses offering discounts as part of scheme
Tramlink NET Broxtowe Borough Council Travel Right
Ongoing
Number of joint promotions achieved
Nottingham Post
23rd April 2015
Maintain email distribution list
To work closely with Tramlink on opportunities to promote Beeston and its Businesses on the new Tram network
Encourage additional businesses to offer promotions Attend Beeston tram Marketing group and Chilwell Traders Group
Contribute to the overall marketing plan for Beeston relaunch Creation of an annual Meeting with Beeston Business Awards to Nottingham recognise achievement in Post the town Selection of judging panel
Attended all meetings and inputted into action plan
Footfall in Beeston town centre
5
Number of businesses entering awards Number of public votes
Initial meeting taken place and business categories finalised.
Beeston BID Operational Plan 2014. Updated January 2015
Creation of business awards categories Confirmation of venue for event awards evening Launch of awards To run a series of marketing Maintain campaigns through local contact with media including local media newspapers, radio and television
To ensure positive news stories about Beeston businesses and events are written and sent to local media
Maintainace of Lets go to Beeston Website and Social Media
Regular meetings with local press Monthly meetings with Press4attention
Nottingham Post Beeston Express Beestonian BBC radio Nottingham Gem 106 Capital FM Press4attention Nottingham Post Beeston Express Beestonian BBC radio Nottingham
Ongoing
Number of campaigns
Ongoing
Number of positive stories per month
Hex Productions
Ongoing
Number of visits/likes and followers
Audience reached
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Beeston BID Operational Plan 2014. Updated January 2015
Creation of an online shop Creation of on the website to sell I Love additional page Beeston Merchandise on site including back office Production of updated Work with “Beeston Guide” including public transport car parks and public companies to transport links to the town clarify routes to tie in with launch of the tram To promote the positive Creation of biwork of Beeston BID to monthly both levy payers and the newsletter public Monthly enewsletters
Hex Productions
Completed January 2015
Number of items sold/visits to page
Public transport companies
Summer 2015
Number of guides distributed
Ongoing
Number of businesses engaged
PN Design
Number of publications produced
Inclusion of a “behind the BID” section within the Lets go to Beeston Publication Representation at the “Beeston Continuum” meetings to discuss future plans for the town
Beeston Civic Society Matt Goold/Beestonian Broxtowe Borough Council
Ongoing
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Beeston BID Operational Plan 2014. Updated January 2015
Improving the Shopping Environment Objective
Action
Key Partners
Completion Date
Measure of success
Progress
Continue to grow BITC Healthy High Streets Campaign
Regular meetings with Healthy High Streets group
Business in the Community Boots Santander The Co-op
Ongoing
Completion of Healthy High Streets measurement tracker using set criteria given by the scheme. This is then compared nationally
Meetings scheduled for 15/01/2015 and 15/04/2015
Creation of 12 month action plan for the group around the themes; Boosting Footfall, Reducing Vacancies, Returning Pride Creation of positive news stories/successes of the group Encourage more corporate businesses to
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Beeston BID Operational Plan 2014. Updated January 2015
Creation of Hanging Basket and floral display Scheme to be entered into East Midlands in Bloom 2015
become involved in the group Contact Plantscape Look into alternative options and costings Contact East Midlands in bloom for details on entry requirements
Plantscape East Midlands in Bloom
June
Number of baskets Score in East Midlands in bloom competition Positive publicity from the campaign
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Beeston BID Operational Plan 2014. Updated January 2015
Business Training and Networking Objectives
Actions
Key Partners
Completion Date
Measure of success
Creation of training and networking opportunities for Beeston Businesses
Identify training needs
Beeston Network
March 2015
Number of businesses attending the events
Creation of a retail guide for businesses in partnership with Nottingham City Council in the run up to the tram launch
Agree guide with Nottingham City Council
March 2015
Number of businesses engaged in the retail guide
Voluntary Action Broxtowe Nottingham City Council Kerching Retail
Arrange for training evening to hand out guides
Number of businesses attending the training events
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Progress
Provisional date set for training event
Beeston BID Operational Plan 2014. Updated January 2015
Safety and Security Objectives
Actions
Key Partners
Completion Date
Measure of success
Progress
Creation of a crime reduction partnership to aid information sharing and crime reduction on the town centre
Creation of logo for the group to be used on all promotional material
Nottinghamshire Police/Beeston Beat Team
Ongoing
Crime statistics
January meeting taken place
Number of businesses signed up to the scheme
Arrange dates for monthly meetings to be hosted at the BID office Provide administrative support for the group as and when required
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Name chosen and logo created