Darren Hoad
Business and Sustainability
Jean Moulin III
Business and Sustainability: Darren Hoad Jean Moulin III Lyon January 2014
Business and Sustainability: Session 1 Who am I...and who are you? Outline of the programme...practitioner and academic rationale. Assessment inc. participation.
Task: What is sustainability? Why is the environment important to us/ you / I ? http://vimeo.com/44317362 Task: What has the environment ever done for us? - 'the ecosystem is a service'.... http://www.newscientist.com/blogs/culturelab/ 2013/01/whats-the-economic-value-of-nature.html Video - http://www.ted.com/talks/pavan_sukhdev_what_s_the_price_of_nature.html What is a sustainable business? According to the WBCSD definition, eco-efficiency is achieved through the delivery of ' ...competitively priced goods and services that satisfy human needs and bring quality of life while progressively reducing environmental impacts of goods and resource intensity throughout the entire life-cycle to a level at least in line with the Earth's estimated carrying capacity'.
Diagram: Levels of business maturity? Watch: http://vimeo.com/82199420
Session 2: Business cases...it's getting very risky out there for businesses. This session will try to identify why.
Diagram - KPMG Megatrends Watch: http://youtu.be/YxJC2KFq108 - Futures... Watch: http://youtu.be/ltysH5t2pys - Futures... Diagram - FlyGreen: Identifying the 'green washers' ...
Discuss: Why should a business be sustainable? Diagram: What is the 'business case? Video (17mins) - http://www.ted.com/talks/john_doerr_sees_salvation_and_profit_in_greentech.html Video - http://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability.html Diagram: http://www.co-operative.coop/PageFiles/416561607/Ethical-Consumer-Markets-Report-2012.pdf
Darren Hoad
Business and Sustainability
Jean Moulin III
Diagram - Financial Performance
Session 3: Regulation. Solutions to the problems caused by many bad businesses are many. But should we leave them to sort it out by themselves ? Is the market a friend or a foe in terms of sustainability. Is it profit which creates bad behaviour or is it consumerism?
Watch: http://www.youtube.com/watch?v=9GorqroigqM Watch: http://vimeo.com/56093731
Discuss: Regulation or self-regulation? Discuss: Is the market the best regulator? Diagram: 1997 Kyoto Protocol; EU 20/20/20; Trading Art.17; Global Compact Diagram: EU Communication on CSR 2006 - partnerships, stakeholders, innovation, commitments, trade policy Diagram: EU Directive 2013 Mandatory Reporting of companies over 500 employees Polluter - Pays -Principle to Precautionary principle International Court of Justice - is global justice possible? See Breathing net....http://www.breathingearth.net Diagram: What arguments do businesses use for their avoidance of sustainable practices?
Session 4: identify the changes.. Many businesses claim they don't know where to start. Perhaps if we identify what they do we might make it easier for them?
Video - http://www.ted.com/talks/arthur_potts_dawson_a_vision_for_sustainable_restaurants.html Discussion - at what points in the 'business process' might businesses make sustainable changes?
Diagram: Scott's 7 P's Diagram: Porters company value chain Task - Website: http://www.iisd.org/business/tools/bt.aspx Business Tools x 11 Session 5: Making the changes. If we make, sell or do things then perhaps we can do them better. Let's look at products and redesign them, let's estimate carbon footprints and cut them, let's think about supply chains and monitor them. Task: Product design - take an everyday object close to you. think about its design and how it was manufactured. what changes might we be able to recommend to the manufacturers? Supply chain - how difficult can it be....?
Carbon Footprint and carbon efficiency - calculate your carbon footprint: http://footprint.wwf.org.uk Climate tracker - http://www.climateactiontracker.org........too little far too late. Diagram: Think about the repercussions of McKinsey and what it means to you. - http://www.mckinsey.com/insights/ energy_resources_materials/the_carbon_productivity_challenge
Session 6: Stakeholders. Are our friends and our biggest critics. Why do we need to keep them happy?
Darren Hoad
Business and Sustainability
Jean Moulin III
Who are your stakeholders? Conduct a stakeholder mapping exercise e.g. Volvo - http://www3.volvo.com/investors/finrep/sr12/en/ strategicapproach/sustainabilityappro/stakeholders/stakeholders.html
Discuss: How do businesses prioritise stakeholders? Create a power influence matrix. Task: Calculate risk, impacts and prioritisation in the midst of scandals
Session 7: integrating sustainability into your business. Let's get it on and start to make changes. Develop ideas and goals, targets etc.... Task: You work for shoe manufacturing and retail chain employing 200 people. How would you integrate sustainability into your business?
Session 8: Reporting. Seeing where we are and integrating it into strategy. Reporting methods - Global Compact, EMAS, Carbon disclosure Project, GRI Task: If you were compiling a report on an organisations sustainability, which criteria would you use?
Your turn: Your assessment requires you to think of yourself as a sustainability practitioner at a networking meeting. You meet a business owner and you want to convince him/her to be more sustainable as well as the advantages to his/her business. Use your imagination, what you've learnt and write that email to him/ her. 1500 words. 
Darren Hoad
Business and Sustainability
Jean Moulin III
Darren Hoad
Business and Sustainability
Jean Moulin III