BUILD by Darren Ng

consumption. When it used in the wrong ways, color can contribute to global pollution.

pressure or suppress our appetite. When used in the right ways, color can save on energy

change actions and cause reactions. It can irritate or soothe our eyes, raise our blood

Color plays a vitally important role in the world in which we live. Color can sway thinking,

how our eyes percieve colors through light, color psycology and the power of color.

paper line {Color} in a more involved and abstract way. In this booklet , it clearly explains

"SEE M WHY K", is the title of the promotional booklet developed to showcase the Domtar OBJECTIVE

silver creates a strong identity.

NO.

consumers' attention while they shop, because the striking photography in black and

design focuses the consumers' eyes n the photography, it immediately cathes the

quality and work along with current Yamaha music instruments. The package

For Yamaha's new products, I chose a series items that are well designed, good

could develop a new line of household appliciances which would upgrade your home.

are usually fascinated by its high quality and high end designs. In the future, Yamaha

Yamaha is one of the most well known brands of music instrument supplies. People

IDEA

PGRADE OUR OME

CHOOSE A PAPER LINE AND CREATE A BOOKLET ADVERTISING THE QUALITIES AND UNIQUENESS OF THE PAPER THROUGH A VISUAL STORY AND GRAPHICS.

NATURE VS. NURTURE

IDEA

SOMETHING IN THE FUTURE LOOKS TO THE PAST NO.

infused a sense of the traditonal and luxurious into this company.

won't see anymore death from window washing in the future.

with a water filter, so it saves a lot of manpower and energy. With Skybot-2 we

it works faster and is more sustainable. The new design is an automous robot

Skybot-2 is a redesigned version of Skybot, a huge window cleaning system, but

130 who are injured by window washing.

United State, about 70 window washers who die each year along with another

High-rise window cleaning is probably one of the most hazardous jobs. In the

IDEA

CHOOSE A BRAND NAME THAT YOU WOULDN'T ASSOCIATE WITH HOME DECOR AND APPLICIANCES, AND CREATE A LINE OF HOUSEWARES AROUND IT.

Henri Hutin's Brie Couronne is a rich and deliciously mild double-cream cheese

imported from France. It is traditionally made from cow's milk and it is characterized

by its pale color, smooth texture and slightly grayish edible rind. Its flavor has been

described as earthy, sweet and savory. Pair this Gourmet brie with champagne for

a truly luxurious experience.

Unfortunately, their identity system lacks the luster needed to represent the

experience that they truly offer. This revised identity and packaging system has

CHOOSE A LOCAL CHEESE BRAND AND REDESIGN THEIR LOGO AND DEVELOP A PACK AGING SYSTEM THAT SUITS THEIR BUSINESS.

I J T

3 IDEA

OBJECTIVE

CONSIDER A PRODUCT YOU WOULD USE DAILY AND RETHINK HOW THE PRODUCT COULD BE REDESIGNED TO BE MORE ECO-FRIENDLY.

NO MO HIGH DEAT The type

suggest

An urban

savings

from com

This kind

green sp

social co

BUILD SELECTED WORKS OF DARREN NG

BUILD

DA R R E N N G //

GR APHIC DESIGN PORTFOLIO

C op y r igh t ÂŠ 2 01 0 A ll r igh t s r e s er ve d. No p ar t o f t hi s p ublic a t ion m ay be reproduced, stored in a retrieval system or transmit ted, in any form or by any means, without the writ ten permission of Darren Ng. D e s i g n er

Darren Ng

I n s t r uc t o r

Mar y Scot t

Ty p e f a c e

Blender Pro // Memphis

Pa p er

Finch

Ph o t o g r a phy

Darren Ng

C a m er a

Nikon D300S

P r i nt er

Giant Horse Printing

B i n d er y

Taurus Bookbinder y

S o f t wa r e

Adobe Suite 4

CREDIT

P. / /

006 007

BUILD

DA R R E N N G //

GR APHIC DESIGN PORTFOLIO

TABLE OF CONTENTS

NO.

PLAN 010 - 011

Concept statement

012 - 031

Robotic window cleaner

032 - 043

Brie cheese design

044 - 059

Domtar paper promotion

060 - 075

Yamaha household appliances

076 - 095

Univers typeface promotion

096 - 111

Wine bottles design

112 - 127

Bedhead identity

128 - 147

East groceries design

148 - 161

Other projects and logos

162-163

Thank You

TA B L E O F C O N T E N T S

P. / /

008 009

d BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

DAT E ⁄ ⁄

I NST RUCTOR ⁄ ⁄

book, I am sharing my design ideas of how our future could be improved. My utopia.

Everyone loves beauty and I believe everyone has their own utopian world in mind. So in this

be rearranged to be more attractive and readable. Then, one idea build on another.

audiences; When I read books and magazines, I imagine how the images and typography could

in the supermarket, I think about how it could be redesigned to reach a broader range of

and solutions for visual problems are things that I do everyday. When I look at a package

As a graphic designer, I always think about how to improve our lifestyle. So finding ideas

IDEA

personal

OBJECTIVE

DESIGN A PORTFOLIO THAT COLLECTS THE BEST WORK OF DARREN NG AT THE ACADEMY OF ART UNIVERSITY FROM 2006 TO 2010.

BUILDING IDEAS

FA LL 10 MARY SCOTT

C O N C E P T S TAT E M E N T

P. ⁄ ⁄

010 011

NO.

1 eff icient

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

DAT E ⁄ ⁄

CLIENT ⁄⁄

CAT E G O R Y ⁄ ⁄

I NST RUCTOR ⁄ ⁄

anymore death from window washing in the future.

water filter, so it saves a lot of manpower and energy. With Skybot-2 we won't see

works faster and is more sustainable. The new design is an automous robot with a

Skybot-2 is a redesigned version of Skybot, a huge window cleaning system, but it

injured by window washing.

State, about 70 window washers who die each year along with another 130 who are

High-rise window cleaning is probably one of the most hazardous jobs. In the United

IDEA

robotic

OBJECTIVE

CONSIDER A PRODUCT YOU WOULD USE DA ILY A ND

RETHINK HOW THE PRODUCT COULD BE REDESIGNED

TO BE MORE ECO-FRIENDLY.

NO MORE HIGH RISE DEATH

S K Y B O T, LT D PRINT DESIGN

SPRING 10 TOM SIEU

ROBOTIC WINDOW CLEANER

P. ⁄ ⁄

012 013

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

ROBOTIC WINDOW CLEANER

P. â &#x201E; â &#x201E;

014 015

0931

0898

0837

Beijing

St. Peterburg

0955

Mumbai

Campinas

0982

Shanghai

025

024

023

022

021

Recife 1031

Santiago 1092

Chicago 1098

Caracas 1109

Madrid 1147

020

019

018

017

016

Istanbul 2139 Moscow 2030 Toronto 1764

Mexico City 1278 014 Osaka 1188 015

Rio De Janeiro 2466

Kiev 1528 012 London 1435 013

Tokyo 2689

Buenos Aires 1681 011

010

009

008

007

006

Seoul 2875

Singapore 4331

Sao Paulo 5644

New York City 5766

005

004

003

002

Hong Kong 7,651 001

city / buildings / rank

[buildings with 30 or more levels]

List of cities with the most high-rise buildings

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

70 DEATHS ABOUT SEVENTY PEOPLE DIE EACH YEAR IN THE U.S. ALONG WITH ANOTHER 130 WHO ARE INJURED BY SKYSCRAPER’S WINDOW WASHING.

ROBOTIC WINDOW CLEANER

P. ⁄ ⁄

016 017

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

Sk ybot-2 is a unique robotic window cleaning machine that increases the eff iciency of sk yscrapers' window cleaning job and it reduces the risk of working in the sk y.

ROBOTIC WINDOW CLEANER

P. ⁄ ⁄

018 019

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

ROBOTIC WINDOW CLEANER

P. ⁄ ⁄

020 021

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

ROBOTIC WINDOW CLEANER

P. ⁄ ⁄

022 023

Year: 1900 Material: Wood, Rubber Size: 15in x 5in

Year: 1850

Year: 1936

Material: Wood

Material: Brass

Size: 18in x 5in

Size: 18in x 2in

Things to think about

BUILD

DA R R E N N G ⁄ ⁄

Water consumption

GR APHIC DESIGN PORTFOLIO

Substainability

Year: 2008 Material: Plastic Size: 68in x 60in

What's next

Time consumption

Cleaning quality

ROBOTIC WINDOW CLEANER

Risk

P. ⁄ ⁄

0 24 0 2 5

Inspiration

a // Skybot front view

b // Skybot back view c // Robot with spider legs d // Robot with tank wheel e // i-Robot

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

f. h. g. j.

H:15'

W:23' Dimension

f // Place for f illing in water and detergent.

k // Wipes from one side to the other,

g // Bucket that can contain up to 30 gallons of water.

l // Sucks dirty water from the window.

h // Easy clean sponge, f iltering the ash from dirt water

and wipes all water to water sucker.

i // Sprays water to the window.

m // Wipe over the window in an up and down

j // Filters out all the impurities from the water.

motion,removing dirt away.

So the same amount of water could be reused for the whole cleaning process.

ROBOTIC WINDOW CLEANER

P. â &#x201E; â &#x201E;

026 027

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

ROBOTIC WINDOW CLEANER

P. ⁄ ⁄

028 029

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

ROBOTIC WINDOW CLEANER

P. ⁄ ⁄

030 031

SOMETHING IN THE FUTURE LOOKS TO THE PAST

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO C L I E N T //

D A T E //

C A T E G O R Y //

I N S T R U C T O R //

SPRING 08

system has infused a sense of the traditonal and luxurious into this company.

the experience that they truly offer. This revised identit y and packaging

Unfor tunately, their identit y system lacks the luster needed to represent

Gourmet brie with champagne for a truly luxurious experience.

rind. Its f lavor has been described as ear thy, sweet and savor y. Pair this

is characterized by its pale color, smooth tex ture and slightly grayish edible

cheese impor ted from France. It is traditionally made from cow's milk and it

Henri Hutin's Brie Couronne is a rich and deliciously mild double-cream

IDEA

OBJECTIVE

CHOOSE A LOCA L CHEESE BR A ND A ND REDESIGN

THEIR LOGO AND DE VELOP A PACK AGING SYSTEM

THAT SUITS THEIR BUSINESS.

HENRI HUTIN PACK AGE DESIGN

CHRISTINE GEROGE

NO.

2 1

traditional

premium

BRIE CHEESE DESIGN

P. ⁄ ⁄

032 033

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

BRIE CHEESE DESIGN

P. ⁄ ⁄

034 035

a //

BUILD

DA R R E N N G ⁄ ⁄

1"×1"

b //

3"×3"

c //

8"×8" / 6 Slices

d //

10"×10"

GR APHIC DESIGN PORTFOLIO

BRIE CHEESE DESIGN

P. ⁄ ⁄

036 037

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

BRIE CHEESE DESIGN

P. ⁄ ⁄

038 039

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

BRIE CHEESE DESIGN

P. ⁄ ⁄

0 4 0 0 41

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

BRIE CHEESE DESIGN

P. ⁄ ⁄

042 043

NO.

colorful

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

C L I E N T //

D A T E //

C A T E G O R Y //

I N S T R U C T O R //

When it used in the wrong ways, color can contribute to global pollution.

suppress our appetite. When used in the right ways, color can save on energy consumption.

actions and cause reactions. It can irritate or soothe our eyes, raise our blood pressure or

Color plays a vitally important role in the world in which we live. Color can sway thinking, change

percieve colors through light, color psycology and the power of color.

line {Color} in a more involved and abstract way. In this booklet , it clearly explains how our eyes

"SEE M WHY K", is the title of the promotional booklet developed to showcase the Domtar paper

IDEA

experimental

OBJECTIVE

CHOOSE A PAPER LINE AND CREATE A BOOKLET ADVERTISING THE

QUALITIES AND UNIQUENESS OF THE PAPER THROUGH A VISUAL

STORY AND GRAPHICS.

NATURE VS. NURTURE

D O M TA R P A P E R PRINT DESIGN

SUMMER 10 ARIEL GREY

D O M TA R P A P E R P R O M O T I O N

P. ⁄ ⁄

044 045

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

D O M TA R P A P E R P R O M O T I O N

P. ⁄ ⁄

046 047

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

D O M TA R P A P E R P R O M O T I O N

P. ⁄ ⁄

048 049

HO W W E SEE COLOR Before the topics of light and color can be explored, there must first be an understanding of waves. Waves have high and low points, and the distance between one of those highs and see what a wonder it really is.

s e e i n g fo r g r a n t e d , b u t i f t h e p r o ce s s i s l o o ke d a t cl o s e l y , y o u c a n

o f co l o r d u r i n g t h e co u r s e o f o u r e v e r y d a y l i v e s? S o m e m a y t a ke

e n a b l e s u s t o s e e t h e l i g h t a n d e x p e r i e n ce s u c h w o n d e r f u l s h a d e s

s u n s e t a n d w o n d e r, `h o w i s i t t h a t i a m a b l e t o s e e t h a t?' W h a t

Did you ever look at a beautiful painting or witness a gorgeous

SEE. M. W H Y. K

lows and the nex t is called a wavelength. Just how long that wave is w ill determine the amount of energy that it has. For example, a long wave has a low amount of energy or low frequency, and a shor t wave has a high amount of energy or high frequency. What we see in a rainbow, then, are the wavelengths of the v isible colors. You see, our sun emits its radiation in this v isible range, which our eyes interpret as the colors of the rainbow. These colors are identified as the v isible spectrum and they are: red, orange, yellow, green, blue, indigo, and v iolet. Wave Travel_ It sounds logical so far, but how are these waves related to light and color? Light travels in the form of a wave. It is basically photons (pieces of energy or par ticles), and mostly moves as waves. White light, or the light from the sun, is made of colors, and colors are different types of light recognized by their own wavelengths. Waves exist above and below the v isible spectrum, too. Such waves called radio, microwave, and infrared are below the red end of the spectrum, and ultrav iolet (UV), x-rays, and gamma rays are above the v iolet. These cannot be seen by the human eye, and therefore constitute the "inv isible" spectrum. Together, the v isible and inv isible spectrums make up the electromagnetic spectrum. ‫ = ג‬Wav eleng t h E = A mplitude of electr ic field M = A mplitude of mag retic field

‫ג‬

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

M L i g h t Wa v e

Light

LIGHT

L I G H T

W HI T E L IGH T F ROM T HE SUN CON TA INS A L L T HE POSSIBL E COLOR VA RI AT IONS. Y E T, T HE HUM A N E Y E C A N ON LY R ESPON D T O C E R TA IN COL OR S A N D WAV E L E NG T HS, A N D NO T E V E R Y ON E SE ES T HE S A ME COL OR S OR E X A C T S A ME SH A DES OF A COL OR . W E A R E C A PA BL E OF SEEING COL OR BEC AUSE OUR E Y ES H AV E L IGH T A ND COL OR-SENSI T I V E R ECEP T OR S.

PA PER PROMOT ION PA PER COMPA N Y > DOM TA R PA PER L INE > COLORS

18 - 19

D O M TA R P A P E R P R O M O T I O N

P. ⁄ ⁄

050 051

100 75

50 25 0

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

a² B at²

‫ = ג‬Wavelength

1 µe

²B

E = Ampltude of electric field M = Ampltude of magretic field

D O M TA R P A P E R P R O M O T I O N

P. ⁄ ⁄

052 053

BUILD

DA R R E N N G ⁄ ⁄

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D O M TA R P A P E R P R O M O T I O N

P. ⁄ ⁄

054 055

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

a² B at²

‫ = ג‬Wavelength

1 µe

²B

E = Ampltude of electric field M = Ampltude of magretic field

D O M TA R P A P E R P R O M O T I O N P. ⁄ ⁄

056 057

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

90 LB. INDEX (BRITEWHITE)

LIGHT

PA PER L INE > COLORS

PA PER COMPA N Y > DOM TA R

SEE M WHY K

T HE COLOR OF A N Y T HING DEPENDS ON T HE T Y PE OF LIGH T SEN T TO OUR E Y ES; LIGH T IS N E C E S S A R Y IF W E A R E T O H AV E A N Y P E R C E P T ION OF C OL OR A T A L L . A N OB J EC T IS "C OL OR E D," A S S T A T E D A BO V E , B EC A U S E OF T H E L IGH T I T R E F L EC T S —A L L O T H E R C OL OR S A R E A B SOR B E D IN T O T H A T S P EC IF IC OB J EC T.

LIGHT

L I G H T

PA PER PROMOT ION

> >

D O M TA R P A P E R P R O M O T I O N

in mater ials, color theor y in ar t, and the physics of electromagnetic radiation in the v isible range (that is, what we commonly refer to simply as light).

appearance. The science of color is sometimes called chromatics. It includes the perception of color by the human eye and brain, the or igin of color

COLOR IS EVERYWHERE

stimulate these cells. These physical or physiological quantifications of color, however, do not fully explain the psychophysical perception of color

different types of cone cells in the retina to different par ts of the spectrum, colors may be defined and quantified by the degree to which they

relating the psychological phenomenon of color to its physical specification. Because perception of color stems from the var ying sensitiv ity of

the composition of light that are detectable by humans (wavelength spectrum from 380 nm to 740 nm, roughly) are included, thereby objectively

such as light absorption, reflection, or emission spectra. Colors can be identified by their unique RGB and HSV values. Typically, only features of

categor ies and physical specifications of color are also associated w ith objects, mater ials, light sources, etc., based on their physical proper ties

spectrum of light (distr ibution of light energy versus wavelength) interacting in the eye w ith the spectral sensitiv ities of the light receptors. Color

²B

1 a² B at² = µe

2 Color is the v isual perceptual proper ty corresponding in humans to the categor ies called red, yellow, blue and others. Color der ives from the

> >

COLOR Color is more than

decoration, and perceiv ing

color is tricky. Three

activ ities help you see

how colors interact and

how we can use color as a

scientific tool.

L IG H T

The color of anything

depends on the type of

light sent to our eyes;

light is necessary if we are

to have any perception

of color at all. An object

is "colored," as stated

above, because of the

light it reflects— all other

colors are absorbed into

that specific object. So

then, an apple appears

red because it reflects

red light.

P. ⁄ ⁄

058 059

UPGRADE YOUR HOME

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO C L I E N T //

D A T E //

C A T E G O R Y //

I N S T R U C T O R //

SPRING 10

silver creates a strong identity.

consumers' attention while they shop, because the striking photography in black and

design focuses the consumers' eyes n the photography, it immediately cathes the

quality and work along with current Yamaha music instruments. The package

For Yamaha's new products, I chose a series items that are well designed, good

could develop a new line of household appliciances which would upgrade your home.

are usually fascinated by its high quality and high end designs. In the future, Yamaha

Yamaha is one of the most well known brands of music instrument supplies. People

IDEA

modern

OBJECTIVE

CHOOSE A BRAND NAME THAT YOU WOULDN'T ASSOCIATE

WITH HOME DECOR AND APPLICIANCES, AND CREATE A LINE

OF HOUSEWARES AROUND IT.

PACK AGE DESIGN

YA M A H A

T H O M A S M C N U LT Y

NO.

4 elegant

YA M A H A H O U S E H O L D A P P L I A N C E S

P. ⁄ ⁄

060 061

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

YA M A H A H O U S E H O L D A P P L I A N C E S

P. ⁄ ⁄

062 063

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

H:25"

W:11"

Dimension

Image

Spot varnish

Information

YA M A H A H O U S E H O L D A P P L I A N C E S

P. ⁄ ⁄

064 065

Structure explorations

Template

Yamaha Largo / Vacuum

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

Yamaha Presto / Blender

Yamaha Legato / Speaker

Yamaha Vivace / frier

Yamaha Crescendo / toaster

YA M A H A H O U S E H O L D A P P L I A N C E S

P. â &#x201E; â &#x201E;

066 067

2-SLICE TOASTER

CRESCENDO Yamaha Crescendo 2-Slice Toaster has a beautiful art deco design enhances todays modern kitchens. It features extra wide slots and bagel setting to toast the perfect bagel without burning. The slide out crumb tray makes cleanup a breeze.

HEIGH T : 8" | WIDT H : 12" | LENGT H : 7" | COLOR : BL ACK

N a m e //

Univers Condensed BQ

B o d y t e x t //

Trade Gothic

H:8"

W:12"

Dimension

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

YA M A H A H O U S E H O L D A P P L I A N C E S

P. ⁄ ⁄

068 069

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

H:17"

W:7"

Dimension

YA M A H A H O U S E H O L D A P P L I A N C E S

P. ⁄ ⁄

070 071

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

YA M A H A H O U S E H O L D A P P L I A N C E S

P. ⁄ ⁄

072 073

H:6"

W:6"

Dimension

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

YA M A H A H O U S E H O L D A P P L I A N C E S

P. ⁄ ⁄

0 74 0 7 5

NO.

5 better life

BUILD

DA R R E N N G ⁄ ⁄

GR APHIC DESIGN PORTFOLIO

D A T E //

C A T E G O R Y //

C L I E N T //

I N S T R U C T O R //

urban development. Also, it can promote social connectedness and vitality.

greater safety. It helps to preserve green spaces in conjunction with certain kinds of

activity in the core of the city. This kind of design is associated with lower crime and

it also reduces costs from commuting. It helps concentrate knowledge and innovative

provide cost savings in land, infrastructure and energy, reducing the economic costs,

An urban design that promotes a higher density of buildings and public spaces can

is suggests a commuity living closer together in skyscrapers instead of an urban sprawl.

The typeface I chose is Univers condensed and the concept I developed to connect with it

IDEA

energy saving

OBJECTIVE

CHOOSE A TYPEFACE AND CREATE A BOOKLET ADVERTISING THE UNIQUENESS OF THE TYPEFACE THROUGH A VISUAL STORY AND GRAPHICS.

DENSE BUILDING BRING US CLOSER TOGETHER

UNIVERS PRINT DESIGN

SPRING 09 ARIEL GREY

UNI V ERS T Y PEFACE PROMOTION

P. ⁄ ⁄

076 077

BUILD

DA R R E N N G ⁄ ⁄

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UNI V ERS T Y PEFACE PROMOTION

P. ⁄ ⁄

078 079

BUILD

DA R R E N N G ⁄ ⁄

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UNI V ERS T Y PEFACE PROMOTION

P. ⁄ ⁄

080 081

BUILD

DA R R E N N G ⁄ ⁄

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UNI V ERS T Y PEFACE PROMOTION

P. ⁄ ⁄

082 083

BUILD

DA R R E N N G ⁄ ⁄

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UNI V ERS T Y PEFACE PROMOTION

P. ⁄ ⁄

084 085

B U N D E S B A H N

P I

B E RTH O LD

C IT Y

U N IVE R S C O N D E N S E D

<<<

T YPE FACE S

NO.

BUILD

DA R R E N N G ⁄ ⁄

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DI ME NS I ON

H 5 . 5 ’ x W 11 ’ UNI T

I N C H

UNI V ERS T Y PEFACE PROMOTION

P. ⁄ ⁄

086 087

BUILD

DA R R E N N G ⁄ ⁄

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UNI V ERS T Y PEFACE PROMOTION

P. ⁄ ⁄

088 089

BUILD

DA R R E N N G ⁄ ⁄

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UNI V ERS T Y PEFACE PROMOTION

P. ⁄ ⁄

090 091

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UNI V ERS T Y PEFACE PROMOTION

P. ⁄ ⁄

092 093

BUILD

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UNI V ERS T Y PEFACE PROMOTION

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IT'S NOT JUST INSIDE THE BOTTLE

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I N S T R U C T O R //

FA LL 09

wine bottles can cecome a piece of collective art now.

Also, I redrew the illustration for the brand to have a more refreshing look. The

attention more easily. Currently, there aren't many colored bottled wine bottls.

My idea to improve the design is to brighten the colors which also draws shoppers'

dark and the illustration is not appealing.

concept that connected wine with the circus. However, the old design appears too

bottle named Cirque du Vin. The name caught my eyes because it had a interesting

When I was researching wine brands that need help for their design, I found a

IDEA

OBJECTIVE

CHOOSE A LOCAL WINE BR AND AND DE VELOP ONE LOWER

PRICE $(8-20) AND ONE PREMIUM $(30-100) LINE THAT

SUITS THEIR BUSINESS.

CIRQUE DU VIN PACK AGE DESIGN

T H O M A S M C N U LT Y

NO.

fun

passionate

WINE BOT TLES DESIGN

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WINE BOT TLES DESIGN

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098 099

VINT AGE 2006 RED WINE Discover The Magic .

Unravel The Mystery

PA SO RO BL ES

19 94 DISC OVER TH E MA GI C, UN RA VE L TH E MYST ER Y

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WINE BOT TLES DESIGN

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ROBOTIC WINDOW CLEANER

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Cirquedu Vin CABERNET SAUVIGNON Discove r the magi c

2006

Unravel the mystery

Th e sun warms the vineyards of Pe achy Canyon during the da y, creating intense flavors of spect acular fruit. But, in the cool dark of night, that’s when legend says the Juggle rules, producing wine of considerable depth, complex character and haunting finish. We hear stories of his mischievous antics and good humored pranks. Th e s trange ta les come from vineyards all over the world . 25% PETITE SI RAH, 23% CABERN ET SAUVIG NON , 19 % MER LOT, 18% S YRAH, 15% CABERN ET F RAN CALC. 14.5% BY VOL. 75 0M L

WINE BOT TLES DESIGN

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NO.

7 rock

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C L I E N T //

D A T E //

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I N S T R U C T O R //

about their hair.

The rebranded system will attract more consumers of any age who care

sophisticated way and the new color palette is stronger and memorable.

rocking and wild while being professional. The logo is redesigned in a more

itself from its competition. The new theme for the BEDHEAD identity is

identity is very colorful and fun. However, It's not unique enough to position

BEDHEAD is a well known supplier of hair products. The old company

IDEA

wild

OBJECTIVE

CHOOSE A WELL KNOWN COMPANY AND REDESIGN THEIR LOGO AND DEVELOP A REFRESHING BRAND IDENTITY THAT STILL SUITS THEIR BUSINESS.

LATHER, RINSE AND ROCK

IDENTIT Y DESIGN

BEDHEAD

TODD HEDGPETH

SPRING 09

BEDHEAD IDENTIT Y

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BEDHEAD IDENTIT Y

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BEDHEAD IDENTIT Y

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0.5 X-HEIGHT

X-HEIGHT

0.5 X-HEIGHT FLUSH LEFT ALIGNMENT

The BEDHEAD logo should appear one way only, never use it with any patterns and graphics. BEDHEAD never want to look cute.

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Experiment with different rock looks and a repeated desire to check yourself out in the mirror.

BASELINE ALIGNMENT

BEDHEAD IDENTIT Y

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BEDHEAD IDENTIT Y

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c: 010 y: 010

m: 000 k: 095

c: 002 y: 003

m: 000 k: 010

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BEDHEAD IDENTIT Y

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LATHER RINSE ﹠ ROCK

HOME / ABOUT US / SALON FINDER / HOW TO GET THE LOOK / PRODUCTS / CONTACT US

ABOUT US

Bed Head is a line of haircare and nail products distributed by TIGI Linea to distributors and salons worldwide. The United Kingdom based company, TIGI Linea has been producing the line since the inception of the company. The creators of the line are British stylists Toni & Guy. The cosmetics line was first produced in 2003. A line produced by the company, called Boby by Bed Head, was released and is under a UK patent. Other lines produced by the company are being distributed by the Helen of Troy company as of May 2007. As of July 2007, the product line was chosen to be used by the world famous Dallas Cowboy Cheerleaders. Before starring in the American T V show Passions, Central American actor Adrian Bellani was a spokesperson and model for the products.

WARNING: y o u m us t h ave a s e ns e of hu m o r to us e o u r p r o d u c t s. M ay c aus e t h e urge to laugh at the products labels, experiment with dif ferent looks and a repeated desire to check yourself out in the mirror. The only thing serious about bed head is how freakin’ good our products work.

HOME / ABOUT US / SALON FINDER / HOW TO GET THE LOOK / PRODUCTS / CONTACT US

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HOME / ABOUT US / SALON FINDER / HOW TO GET THE LOOK / PRODUCTS / CONTACT US

HER

HIM

BEDHEAD translates fashion trends into an image statement and provides the products to do it! Whether your personal vision is to be a Rockstar, a red- carpet glamour queen, or sleek and sophisticated, BEDHEAD has the right products for your personality and lifestyle.

T H I S PRO M OTI O N I N C L U D E S: Small Talk 8 fl oz / 200 ml Hard To Get 1.5 oz / 42 g

T H I S PRO M OTI O N I N C L U D E S: Dumb Blonde Smoothing Stuf f 1.69 oz / 50 ml Small Talk 8 fl oz / 200 ml Max xed - Out Low VOC 8 fl oz / 200 ml

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THE NEW SPICE ROAD COMES TO THE KITCHEN

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SPRING 10

graphics that clearly shows the products.

Asia. I created a specific grid that shows images, information and

The line targets customers who enjoy the traditional flavor of

be a higher end line of Asian food, sauces, spices and beverages.

would be called East. East represents all Asian countries. It will

offer a lone of Asian products to the American market. This ne wline

countries. So it's possible to bring this idea to target. They could

William Sonoma trades in refined foods from local and other

IDEA

OBJECTIVE

DESIGN A BRANDED HOUSE LINE FOR TARGET THAT IMPORTS PREMIUM ASIAN PRODUCTS

TA R G E T PACK AGE DESIGN

MICHAEL OSBORNE

NO.

high quality

8 1

traditional

EAST GROCERIES DEISGN

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EAST GROCERIES DEISGN

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EAST GROCERIES DEISGN

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EAST GROCERIES DEISGN

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EAST GROCERIES DEISGN

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NO.

logos

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C L I E N T //

C A T E G O R Y //

I N S T R U C T O R //

boldest and most direct way.

represent exactly what the clients are all about in the simplest,

well-received. Logos are the touchstone of every identity. They

white. Each was developed through extensive research and were

created over time at the Academy. They are presented in black and

work. The second section collects some of my strongest logos

The first section collects some of my illustrations and poster

illsutrations

A COLLECTION OF SOME SMALL PROJECTS AND LOGO DESIGN

SOMETHING SMALL BUT STRONG

VA R Y VA R Y

VA R Y

OTHER PROJECTS AND LOGOS

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c l i e n t //

Wonka Candy Factory

i n s t r u c t o r // E s z t er C l a rk d a t e //

BUILD

Fall 10

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OTHER PROJECTS AND LOGOS

P. ⁄ ⁄

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c l i e n t //

Wonka Candy Factory

i n s t r u c t o r // E s z t er C l a rk d a t e //

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Fall 10

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OTHER PROJECTS AND LOGOS

P. ⁄ ⁄

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i n s t r u c t o r // d a t e //

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Tr o y A l d e r s

Spring 09

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OTHER PROJECTS AND LOGOS

P. ⁄ ⁄

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CHAMELEON

c l i e n t //

Chameleon Internet Cafe

i n s t r u c t o r // d a t e //

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Scott Ranklin

Spring 07

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PET SUPPLIES & GROOMING

c l i e n t //

Petco

i n s t r u c t o r //

Thomas Mcnulty

d a t e //

Summer 07

OTHER PROJECTS AND LOGOS

P. ⁄ ⁄

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c l i e n t //

Cirque du Vin

i n s t r u c t o r // d a t e //

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Thomas Mcnulty

Fall 09

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c l i e n t //

Aero

i n s t r u c t o r //

Michael Osborne

d a t e //

Spring 10

OTHER PROJECTS AND LOGOS

P. ⁄ ⁄

158 159

c l i e n t //

Wonka Candy Factory

i n s t r u c t o r // d a t e //

BUILD

Eszter Clark

Fall 10

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c l i e n t //

Kikkoman

i n s t r u c t o r //

Christine George

d a t e // S p r i n g

OTHER PROJECTS AND LOGOS

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FOR ALL YOUR SUPPORT,

THANK YOU Father HongFei Wu // Mother Ping Chen //

Fa m i l y

Sister Rita Wu // Sinda Ng // Yinda Ng // Uncle Ching Wu Mary Scott // Thomas Mcnulty // Ariel Grey //

Fa c u l t y

Tom Sieu // Carolina de Bartolo // Jennifer sterling // Christine George // Michael Osborne // Eszter Clark // Todd Hedgpetch // Christopher Morlan Conner Lee // Connie Wu // Sean Yu //

Fr iends

Daniel Mao // Lai Xu // Karen Cheng // Summer Chung // Bruce Chen Giant Horse Printing // Taurus Bookbindery //

Service

Plonet // CopyMat // Patrick & co

OTHER PROJECTS AND LOGOS

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