Consultancy Presentation Southampton Solent Business School
Presented by Darryl Hall, James Lawrence and William Bindloss Gibb
Welcome • Introduction • Original set aims of the project
Aims and Objectives Needed to Assess: • • • •
Users of the website Attraction to the website Perception of the website Analysis of the competitors
Aims and Objectives Original set plans
• One to One interviews • Data collection from Surveys • Data Collection from 100 prospective students
Aims and Objectives Deviations from original set plans • • • •
Surveys Focus Group Competitor Analysis Interviews with lecturers
Interviews Mike Johnston Phillip Prior
Interviews
Mike Johnston
Interviews Phillip Prior
Survey Analysis
Survey Methodology • • • •
Respondents and size sampling Design Procedure Limitations
Online Survey Video
Survey Findings • Question break down • Most conclusive findings • Differences in online and other results and reasons.
Survey Recommendations Highly recommended suggestions:
• • • • • •
Course information Change in design Information about tutors Language used Famous ex-students More interaction
Survey Recommendations Other recommended suggestions:
• • • •
Site navigation Ease of Use University comparison Language translation
Focus Group Analysis
Focus Group Methodology • • • •
Respondents and size sampling Design Procedure Limitations
Focus Group Video
Focus Group Findings Summary
• • • •
Average Looking / Boring Not enough information Competitors offerings are better Navigation is limited
• • • •
Nothing sells the courses Copied and Pasted Feel Not appealing to the target market Too much text, no break ups
Focus Group Recommendations
• • • • • • • • • • •
Recruitment prospects Accreditation information Rankings Staff Profiles Press Center / events listing Alumni section Latest news Deans Message Resources list Streamable Videos Emphasis on vocational courses
Competitor Analysis
Competitor Analysis Introduction
A competitor analysis will offer an insight into fellow competitors e.g. in surrounding regions and other business schools nationwide.
Competitor Analysis Methodology
For the analysis, we examined six universities who currently compete with the Southampton Business School and analysed the results.
Competitor Analysis Objectives • Examine the style and content of business school websites • Access the sites, if you were a student user and analyse e.g. ease of navigation and for viewing particular features.
Bournemouth Business School •
‘Text selection’ feature for guiding the user to the right information instantly
•
University colour scheme and the layout of the website
•
A ‘people’ section for users to use e.g. ‘blogs’ by current students to offer help and advice for prospective students
Portsmouth Business School •
‘Placement’ section of Portsmouth Business School
•
Services for Businesses
•
Department sections
•
Events
Oxford SAID Business School
•
Content and Interactivity of the Business School
•
Alumni
•
News & Press Center
Plymouth Business School
•
The level of information and detail available on the PBS website is its best feature
Warwick Business School
•
Press Centre Section
•
Media files
•
‘Why Warwick? Question and Answer section
Bradford Business School
Why has it been voted number one business school in the “WebWorks� rankings?
(WebWorks, Generation Web, Executive Summary, Andrew Crisp and Sarah Hardcastle, August 2007)
Competitive Analysis Recommendations
• Use the Business school as an independent website. • Improve the site search tools rather than site navigation. • Increase the functions/features • Look at the current content of the website • Representing information more efficiently and make it easier to find • Cut the amount the unnecessary links to various pages/features.
Website Mock-ups
Main Page
Staff Profiles
Conclusion • TO BE ADDED
Thank You for listening Are there any Questions?