BRAND GUIDELINES 2019
CONTENTS
INTRODUCTION COLOUR PALETTE LOGO FORMATS EXCLUSION ZONE INCORRECT USE TYPOGRAPHY
CAMANA BAY BRAND GUIDELINES 2019
INTRODUCTION
With its charming originality, inspiring vistas, and vibrant authenticity, the friendly, waterfront town of Camana Bay is regarded as the foremost community in the Cayman Islands, providing a nurturing haven for families and individuals to create and share memories, a dynamic environment for business, and an entertainment destination for residents and visitors. All graphic design should reflect the thoughtfully designed town that is a vibrant and enduring community in the heart of Grand Cayman.
CAMANA BAY BRAND GUIDELINES 2019
COLOUR PALETTE Colour plays an important role in the brand.
PRIMARY COLOUR DARK BLUE
PANTONE
CMYK
RGB
HEX
REFLEX BLUE
100/73/0/2
0/84/164
#0054A4
638
73/11/7/0
0/172/216
#00ACD8
COOL GREY 8
0/0/0/50
147/149/152
#939598
The numbers indicated refer to the PANTONE® Matching colour system, CMYK, RGB and WebSafe conversions. PANTONE® Matching System and PMS are
SECONDARY COLOUR LIGHT BLUE
Pantone Inc’s standard trademark for colour reproduction and colour reproduction materials.
SUPPORT COLOUR GREY
CAMANA BAY BRAND GUIDELINES 2019
LOGO FORMATS
PRIMARY LOGO
The colour formats are full colour, spot colour and black & white. The background should always provide contrast for legibility.
REVERSED LOGO
REVERSED LOGO BLACK
CAMANA BAY BRAND GUIDELINES 2019
EXCLUSION ZONE The Camana Bay logo should not compete with other logos and graphic elements. An area twice the size of the ‘X’ height should be given around the logo.
2x (X)(X) (X)
2x
CAMANA BAY BRAND GUIDELINES 2019
(X) (X)
INCORRECT LOGO USE With the breadth and complexity of today’s media, consistent application of the Camana Bay logo is vital. The illustrations represent misuses that could occur. Above all, do not alter the logo in any manner.
CAMANA BAY BRAND GUIDELINES 2019
TYPOGRAPHY NEXA LIGHT
The Nexa family includes
ABCDEFGHIJKLMNOPQRSTUVWXZY abcdefghijklmnopqrstuvwxyz
16 Unique styles & weights.
0123456789
This font Family has excellent legibility in both web and print format. With its clean, elegant & contemporary appearance it is the perfect partner for
NEXA REGULAR
the camana bay brand.
ABCDEFGHIJKLMNOPQRSTUVWXZY abcdefghijklmnopqrstuvwxyz 0123456789
NEXA BOLD
ABCDEFGHIJKLMNOPQRSTUVWXZY abcdefghijklmnopqrstuvwxyz 0123456789
CAMANA BAY BRAND GUIDELINES 2019
For guidance on application of the logo or approval of collateral please contact studio@dartrealestate.com