BRAND MANUAL
VIAQUENTI ACADEMY. Thank you for placing our hands on brand development VIAQUENTI ACADEMY, since it is not easy and commendable someone untrusted task. What will be presented below is the result of hard work I have developed in recent weeks, with this we want to emphasize that the development of this material is not made lightly and is made with whole heart and desire to make a difference in our client. Is also designed following the market trends that are currently ruling the market, indicating that pleased VIAQUENTI ACADEMY brand continues to the final consumer of the products that is currently sold. Thankful in advance for the deposited and waiting for a new approach trust, says goodbye.
RICARDO RINCON Graphic Designer
Farvel Creative Director
MANUAL CONTENT Logo symbol • • • • • • • • •
Introduction.................................... Versions........................................ Planimetry...................................... Security Zone............................. Color Palette.............................. Complementary Typography................. Applications of Color........................ Application in Positive and Negative........ Incorrect Uses................................
1 2 3 4 5 6 7 8 9
INTRODUCTION The brand VIAQUENTI ACADEMY has developed basic pillars of brand awareness and product development, which makes their colors, their shapes and their brightness to call attention to the viewer and future customer. This file is made to keep a correct use of the mark in advertising materials for both web and print. Search also the brand at the institutional level creates a more powerful and unified management that gives a VIAQUENTI ACADEMY institutional image you want to project. This manual should be read in full and followed to the letter before generating any advertising piece that carry the brand VIAQUENTI ACADEMY. For any other use than those stipulated in this brand manual should be consulted directly with VIAQUENTI ACADEMY and body responsible.
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BRAND MANUAL
•VERSIONS•
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BRAND MANUAL
•PLANIMETRY• 4x
10 x
1x
8,7 x
2x 6x 10 x
The construction plan shows the actual proportions of the mark. These proportions can not be altered and must be managed both small and giant applications. It is recommended for use in applications of the logo in large size.
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BRAND MANUAL
•SECURITY ZONE•
X
X
X is the area that must be kept free of any formal element in order to protect the reading and the visual impact of the whole logo.
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BRAND MANUAL
•COLOR PALETTE•
100%
50%
PANTONE 7483 C
100%
50%
PANTONE 809 C
25%
C: 82 M: 17 Y: 94 K: 54
25%
C: 18 M: 1 Y: 92 K: 0
100%
10%
R: 9 G: 87 B: 34
PANTONE 363 C
100%
10%
R: 225 G: 222 B: 16
100%
50%
50%
PANTONE 302 C
50%
PANTONE 141 C
25%
C: 15 M: 24 Y: 80 K: 0
10%
R: 221 G: 186 B: 84
25%
C: 70 M: 7 Y: 89 K: 19
25%
C: 87 M: 45 Y: 21 K: 42
100%
10%
R: 72 G: 146 B: 62
PANTONE 7489 C
100%
10%
R: 0 G: 79 B: 112
100%
50%
50%
PANTONE 279 C
50%
25%
C: 36 M: 38 Y: 98 K: 9
PANTONE 619 C
5
10%
R: 161 G: 138 B: 50
25%
C: 64 M: 2 Y: 87 K: 2
25%
C: 77 M: 42 Y: 4 K: 3
100%
10%
R: 102 G: 175 B: 72
50%
PANTONE 360 C
100%
10%
R: 55 G: 124 B: 184
100%
BRAND MANUAL
50%
PANTONE 279 C
50%
PANTONE 4495 C
25%
C: 13 M: 47 Y: 99 K: 21
10%
R: 131 G: 110 B: 44
25%
C: 61 M: 0 Y: 86 K: 0
25%
C: 75 M: 38 Y: 1 K: 0
10%
R: 111 G: 191 B: 78
10%
R: 60 G: 135 B: 199
•COMPLEMENTARY TIPOGRAPHY•
Futura Heavy BT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Futura Md BT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Futura Heavy BT typeface family and in different settings such as Futura Md BT is recommended for the development of corporate and advertising material. 6
BRAND MANUAL
•APPLICATIONS OF COLOR•
BASE COLOR
LINES
GREY SCALE
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BRAND MANUAL
• APPLICATION IN NEGATIVE AND POSITIVE•
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BRAND MANUAL
•INCORRECT USES•
Modify the institutional colors.
Delete items from the logotype
Institutional font change.
Change ratio logo elements
Stretch or lengthen the logotype without proper proportion
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BRAND MANUAL
It is very important that the identity is properly applied according to previously established standards. In this page are examples of unacceptable changes in the identity elements are illustrated.
CREDITS This visual identity manual has been developed by the team of FARVEL CORP, if you need any further clarification regarding the proper handling of the corporate image of VIAQUENTI ACADEMY please contact our creative team:
300 - 6606957
6319389
contacto@farvel.co