Showcase Your Inner Style With Tory Burch The American lifestyle label Tory Burch is the brand which has evolved into a global million dollar empire in just a decade, faster than any other brand would have managed to. Founded in the year 2004 by the designer Tory Burch after whom the name of the company is kept, the brand is the embodiment of the personal ideas and thoughts of its CEO, designer & chairman. In the matter of only 12 years, today it has become a household name in the industry. In the year 2014, it crossed $1 billion revenue which is worthy of admiration. The reason for such a great success and that too quickly is patience as Tory herself acknowledges. Right from her childhood, she was taught to be patient by her father who helped her to believe in what she was doing and that’s why she could make it a reality without having a professional training in this domain. She grew up as tomboy but due to the influence of her parents, she developed an interest in fashion and style and started designing in her kitchen. Her career started as a fashion copywriter and after few years she decided to launch her own business with the help of her ex husband. Previously the label was known as “TRB by Tory Burch” and it was later on changed to the current one. When in 2004, the first collection was launched through a retail store in a small Nolita district, Manhattan, it got sold out on the very first day making it obvious that the approach of the company was correct and it was heading in the right direction. Even Oprah Winfrey called Burch “the next big thing in fashion” because of which her website gained 8 million visitors on the very next day. It is often considered as a life style brand with a bohemian touch. It is known for its colors, prints, details and comfortable style which are popular among women of all ages. The ease and versatile designs make people want them so much so that there is a wait list to buy its products. They can be easily recognized by the famous T-logo medallion which is present on all of the products. The personal style of the CEO can easily be seen in the crochet dresses, embroidered jackets, fringe bags and exquisite accessories. This designer label has a lot to offer under it like; clothing, handbags, footwear & accessories for women. The clothing section offers pleated and printed dresses, tops, jackets & coats, leggings & trousers, shorts, skirts and T-shirts featuring solid colors, floral prints and subtle graphics. The high end handbag collection includes backpacks, clutches, cross body, hobos, satchels, shoulder bags, totes and wallets. They are available under various collections with different name and appeal. Browsing through the collection reflects the personal style and attitude of American lifestyle. The footwear section by
Tory is a favorite among all. The most iconic item is the Reva ballet flats range named after Burch’s mother which is the highlight of the designer. These ballet flats are classic with slip on style featuring a golden medallion on the vamp. The design although being simple is very unique and sophisticated. The other shoes option includes sandals, heels, flats, loafers, sneakers, slippers and sandals. The colorful tones and perfect color combinations hit the right cord with the customers making them apt for casual getaways.