Brief form 0805

Page 1

Campaign Name

Game Assets

Campaign Owner

Agustin Ciarfaglia

Date Submitted

8/05

Materials Deadline Date

15/05/2015

Campaign Start Date

21/05/2015

Campaign End Date

21/05/2015

Have you checked the Legal Requirements?

☐ Yes

Brand

☒ Betclic

☒ No

☒ Expekt ☒ Monte-Carlo Casino ☐ Everest Poker ☐ Everest Casino ☐ Imperial Casino

Universe

Casino / Games

Countries

☐ EN ☐ DE ☐ CZ ☐ FI ☐ PT ☐ ES ☐ FR ☐ PL ☐ RO ☐ JP ☐ SV


☐ HU Part of an existing campaign?

☐ Yes ☒ No If yes, please specify :

Reference/Inspiration to past or competitors' campaign

Assets can be FOUND: \\10.44.16.10\Graphics\Assets -> “Provider” (ex: Quickfire, NetEnt) -> Provider -> “Game Name”

Objective / Goal

Target audience –as much detail as possible please Primary offer Mediums/channels

☒ Desktop ☒ Mobile ☐ Affiliate / display network ☐ Landing page ☐ Content page ☐ Banners ☐ Emails ☐ Direct mailshot ☐ Magazine ☐ Newspaper ☐ Poster ☐ Outdoor ☐ TV ☐ Radio


Banner sizes

☐ 120x600 ☐ 160x600 ☐ 250x250 ☐ 300x250 ☐ 728x90 ☐ 468x60 List others banner sizes below :

Flow of banner : specify what each frame should entail (design elements)

Frame 1:

Frame 2:

Frame 3:

Frame 4: Copy in each frame of banner

Frame 1:

Frame 2:

Frame 3:

Frame 4: Maximum file size of banner


Speed of banner in frames per second List of assets (static banners) – see static zone document Eg : SB, SE, SC, MB, PP1

Games:

Stickers - NetEnt - Desktop and Mobile Dragon Slot - Amaya - Desktop Break Away - Quickfire - Mobile Super Monopoly Money - WMS - Desktop Forsaken Kingdom - Quickfire - Desktop Lunaris - WMS - Desktop Dragons Myth - Quickfire - Mobile

Provide wireframe layout of each page you require showing where content and design elements should be placed Final copy in images, content pages, landing pages, emails etc Justifiable reasons to move away from brand guidelines, if any. (EG: Green CTA due to affiliate preferring it as such from experience) Additional notes Attachments (e.g. images of football players)


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