AVNISH PATANKAR

TITLE: COMMERCIAL DIRECTOR

INDUSTRY: TECHNOLOGY

LOCATION: INDONESIA

Avnish Patankar is a seasoned executive with over 20 years of experience in the technology and engineering industry. He is currently the Commercial Director of a rapidly growing company, where he is responsible for setting the company’s strategic direction and driving its growth with customer first approach.

Throughout his career, Avnish has held various leadership roles at both established companies and startups. He has a strong track record of delivering results, driving innovation, and leading cross-functional teams to success.

Prior to his current role, Avnish served as the Country Head of an engineering company, where he played a critical role in growing the company’s revenue and expanding its customer base. Before that, he held senior leadership positions at several engineering and utility companies, where he was responsible for driving product strategy, business development, and customer success.

Avnish is known for his ability to build and lead high-performing teams, his strategic vision, and his customercentric approach to business. He is passionate about leveraging technology to solve complex problems and create value for customers.

From services like Netflix and Amazon Prime to Dropbox and One Drive, cloud and storage capabilities will be pivotal in the years to come, so businesses will look to grow to all corners of the globe to ensure that their services are made accessible. In Indonesia, Patankar explains that these types of services, along with Amazon and Azure, there is a demand for entry points that will allow them to create a complete global infrastructure to support their offerings wherever their customers are located.

BDx Indonesia plans to serve these companies to achieve their goals and create brand loyalty.

The main factor in the company’s rate of progress cannot be ignored, with the pandemic provoking shortages of necessary components and infrastructure via supply chain disruption.

“The pandemic shifted the entire way people work, learn, bank, shop, and interact,” says Patankar.

“That created an instant demand for IT hardware, software services and data centres was one of them. At that same time, because of the supply chain and logistic problems, I myself witnessed hundreds and thousands of containers docked at sea port as the ships were not available.”

This was one of the main struggles that BDx experienced in the process of acquiring and operationalising its Indonesia data centre, which was due to the shortage of equipment necessary to not only function, but to build a data centre that supported the needs of its clients.

“We had a challenge, we had to keep the operations running. And we, at the same time, had to keep increasing our capacity. We had to keep building new capacity,” says Patankar.

“We have done this at our Singapore data centre. When we acquired it there was a 1.5MW capacity. During this pandemic when nothing was moving, we were able to create additional 10MW capacity there. Customers appreciated that.”

Despite overcoming disruption from various industry-paralysing events, BDx Indonesia would not have succeeded had the team chosen to ride out the issues within its supply chain. This resulted in a shift towards a new way of operating, coming away from the traditional means of procurement and supply chain management to take an approach suitable for the digital era.