TRAILBLAZER
JAYMIE Scotto Cutaia A
s the CEO and Founder of Jaymie Scotto & Associates (JSA) – and one of the world’s most influential women in data centre marketing – there’s very few out there who know the digital infrastructure community as well as Jaymie Scotto. What unique services do you bring to the telecoms market? Here at JSA, we start with strategy first. We begin with a messaging workshop with our clients' key stakeholders, to listen, analyse, refine and competitively benchmark our clients' core messaging and ensure it is in line with the latest business objectives. We establish KPIs 'out of the gate' to define what a successful relationship requires, and we devise a customised, go-to-market communications plan for the next 6 months ahead to achieve those KPIs. When did you realise there was a problem with the way that data centres are marketed, and how are you solving it? A few months back, I read a statistic that forever changed me. A recent International Energy Agency (IEA) report stated that approximately 2.5% of global energy is consumed by data centres and data networks, 14
August 2022
and this number is expected to quickly rise, with global energy used by data centres alone to increase to 8-10% by 2030. That’s a staggering number and a staggering increase. And as the founder and CEO of my firm, I felt directly responsible. So the question we asked ourselves here at JSA is: what if? What if we could leverage our network and our curated resources and channels to help our clients' efforts to be greener as an industry? What if we could bring the digital infrastructure community together to collaborate, act as global citizens and share approaches to greener businesses, facilities, and technologies across dividing lines and internationally? Our answer was Greener Data, a multiauthor, Amazon best-selling book featuring the success stories and perspectives of 24 leading decision-makers in the data centre and network infrastructure industry, who are
