D.A.T.E. SS15 LOOKBOOK

Page 1

SPRING SUMMER 2015 COLLECTION



D . A . T. E . I N T R O

D.A.T.E. is the names’ acronym of the four young founders: Damiano (1980), Alessandro (1982), Tommaso (1981), Emiliano (1971). In 2005 they met up in London and feeling dissatisfied with their working lives, decided to throw themselves into the ambitious project of creating their own sneakers brand. Despite the initial difficulties, they succeeded in creating the first collection: a few models with an early Seventies British style. The only pursuable solution in order to not give up the project was tomanufacture the first D.A.T.E.s by themselves. Based on Emiliano and Damiano’s experience and picking up old machines, they improvised a workshop in Emiliano’s garage, where they met up daily after work. Spending the whole summer working day and night, they finally succeed in delivering the orders. In January 2006, thanks to a friend, they managed to get themselves invited to display as guests on a stand at Pitti Immagine Uomo, Florence, showing their collection in a small space. Owing to their decidedly craftsman’s feeling, the first D.A.T.E.s charmed the public and sold more than 8,000 pairs in just three days. They were a success! D.A.T.E.s became the real news of the season. Today, after just nine years, D.A.T.E. sells more than 300,000 pairs of sneakers a year and its products are distributed in all the main countries throughout the world. Their passion, together with their growing professional skills contribute to creating a product with a high level of quality: the result of tireless design research and painstaking choosing and selection of materials, combined with obsessive attention to details. The project, which was born out of strong British urban influences, has evolved into a new dimension. The square logo represents the symbolic space that is the conceptual meeting point of the four partners in D.A.T.E. and their different experiences. Florence, Spring / Summer 2015

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H I L L L O W P O N G S I LV E R


BOSTON PIZZO PINK




HILL LOW POP SILK


HILL HIGH POP ARGEGNO


HILL LOW POP ARGEGNO





HILL HIGH FANTASY GLITTER


BOSTON PIZZO WHITE



RETRO LOW ARGEGNO WHITE



ACE POLLOCK GREEN


ACE POLLOCK RED


WING FANTASY PALM



MARS FANTASY MACRO POIS



WING FANTASY ROSE



BOSTON TOTAL WHITE



BOSTON NYLON WHITE



BOSTON FANTASY LEOPARD





HILL LOW POP PIZZO



SANTOS HIGH STRIPES ORANGE


SANTOS HIGH STRIPES ORANGE


BOSTON FANTASY DAFFODIL



BOSTON LAMINATED NYLON METAL GUN



ACE FANTASY HAWAII

FANTASY LED CAMO

FANTASY PIZZO

FANTASY SNAKE

FANTASY WHITE

GUM BLACK

GUM SILVER

GUM WHITE

POLLOCK BLUE

POLLOCK GREEN

POLLOCK RED

BOSTON POLLOCK YELLOW

FANTASY DAFFODIL

FANTASY CAMO

FANTASY LEOPARD

FANTASY RUMBLE


FANTASY ZIG-ZAG

LAMINATED GOLD

LAMINATED METAL GUN

LAMINATED PINK

NYLON BLACK

NYLON BLUE

NYLON BLUETTE

NYLON GREEN

NYLON WHITE

PIZZO PINK

PIZZO WHITE

TOTAL BLACK

HILL HIGH TOTAL WHITE

FANTASY GLITTER

FANTASY DAFFODIL

FANTASY SPRAY

POP ARGEGNO


POP LUNA

POP SILK

SPRINT BLUE

SPRINT BUTTER

SPRINT GRAY

SPRINT WHITE

FANTASY DENIM

FANTASY LEOPARD

FANTASY MACRO POIS

FANTASY POIS 3D

FANTASY ROSE

FANTASY ZIG ZAG

NAPPA BLACK

NAPPA BLUETTE

NAPPA GREEN

PONG GOLD

PONG SILVER

HILL LOW


POP ARGEGNO

POP LUNA

POP MULTI

POP PIZZO

POP SILK

POP SPRINT

SPRINT BLUE

SPRINT BUTTER

SPRINT GRAY

MARS SPRINT WHITE

FANTASY MACRO POIS

FANTASY DAFFODIL

FANTASY LEOPARD

NYLON GREEN

NYLON BLACK

NYLON BLUE

NYLON WHITE


RETRÒ HIGH NYLON LIME

ARGEGNO WHITE

RETRÒ LOW ARGEGNO BLUE

ARGEGNO BLUETTE

ARGEGNO WHITE

ARGEGNO BLUE

ARGEGNO BLACK

ARGEGNO BLUETTE

ARGEGNO GREEN

ARGEGNO LIME

STRIPES ORANGE

STRIPES BLACK

SANTOS HIGH

WING STRIPES GREEN

STRIPES LIME


FANTASY ZIG ZAG

FANTASY LEOPARD

FANTASY PIZZO

FANTASY PALM

FANTASY ROSE



CREDITS:

Photos & Art Direction: Davide Pellegrin, Enrica Magnolini Creative Direction: Alice Momolo Style: Elena Friso Make Up Artist & Hair Stylist : Veronica Ramses Visual & Graphic Design: Andrea Martinucci Models: Alice, Fabiano. THANKS TO:

Giulia Casucci D.A.T.E. STAFF D.A.T.E. for Giuliano Fujiwara IED FIRENZE LOCATION:

Parco Della Musica E Della Cultura, Nuovo Auditorium - Firenze - Italy

DATE-SNEAKERS.COM

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