October 7 – 10, 2012 McCormick Place South Chicago, IL USA
SHOW DAILY W E D N E S D AY, O C T O B E R 1 0 , 2 0 1 2
GRAPH EXPO’s Success Sets the Stage for PRINT 2013
Next year’s global graphic communications trade show to feature ‘co-show’ CPP EXPO 2013
FUTURE PRINT, sponsored by FlexTech Alliance, is presenting two free Experiential Lab demonstrations at 11:00 am and 1:00 pm in Booth 3457.
By David Lindsay
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RAPH EXPO successfully secured print’s territory as a dynamic, flexible, and personalized medium moving in step with the online and social media it is asked to complement. Digital printing was once again the star of the show. The allimportant difference this year being the breakthrough of high-end, half-size format machines and a growing contingent of high-speed, webfed inkjet devices providing more options than ever for effective, targeted print marketing. Workflow software and SaaS solutions vendors from across the show floor demonstrated how PSPs can stay on multimedia’s leading edge. Finishing solutions vendors showed that there is an advanced solution for every new shortrun, personalized, and integrated print product marketers can imagine. Attendance reflected strong interest
IDEALLIANCE is presenting a free educational session titled “G7 Master & Expert Q&A” in Booth 4456 at 1:00 pm.
GRAPH EXPO will hold two Marketing Theater Sessions— “Generating Better Outcomes and New Revenue from Events with Integrated Marketing” at 11:00 am and “Mobile Marketing Best Practices for Printers” at 12:00 noon—in Booth 1274. from buyers looking to invest in solutions that will save money, increase productivity, and open new opportunities. Attendees also were in the mood to buy, according to exhibitors. “I thought the expo was great as always,” said Mike Ferretti, owner of PostNet Printing & Graphics in Charlotte, NC. “It is always great to see the new products and services coming
Learn and Grow with Industry Trade Shows The Show Daily annual GRAPH EXPO interview series concludes with Michael Makin, CEO of the Printing Industries of America—is the world’s largest graphic communications trade association, with more than 10,000 member companies. Michael Makin, President & CEO, Printing Industries of America
1 October 10, 2012 • GRAPH EXPO
NEWS BRIEFS
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out in the industry and meet those vendors we currently do business with that we are not always able to see in person.” Bruce Watermann, Senior Vice President of Print Operations for Blurb, stated, “It is always great to meet up with the true believers and innovators in print at GRAPH EXPO, continuing the momentum from drupa. Print thrives!” “There are lots of good products here,” (continued on page 62)
ichael Makin was appointed President and CEO of Printing Industries of America on August 1, 2002. He serves as Secretary to the Board of Directors of the Graphic Arts Show Corporation as well as Secretary to the Graphic Arts Educational Research Foundation. He is also President of the Printing and Graphics Scholarship Trust Fund (PGSF), an organization which provides $400,000 in scholarships each year to students entering the graphic communications industry. The GRAPH EXPO Show Daily caught up with him to discuss the record number of co-
interview with Ricoh:
Sandra Zoratti,
Scan to view video.
VP of Marketing, Ricoh
INSIDE DAY 4 Marketing in the Cloud.................. 10 The InPlant Place a Success......... 12 Exhibitor List.................................. 30 Exhibitor Map................................. 32 GAERF Student Design Winners.......................................... 54 ThePrinterverse Social Scene............................................. 56 (continued on page 62)
Official Show Daily • Cygnus Graphics Media
GRAPH EXPO 2012 MUST SEE ’EMS Winners Announced New “Best of Category” awards and inaugural “Legacy Award” unveiled at EXECUTIVE OUTLOOK Conference
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RAPH EXPO 2012 attendees, for the first time, were able to plan their MUST SEE ’EMS booth visits in advance of the show. From this year’s show, a total of 108 products were nominated for evaluation by the MUST SEE ’EMS Selection Committee. While all nominated products had interesting characteristics that merited consideration, only a handful achieved “award winner” status.
Legacy Award Winner The Prinergy prepress workflow system, developed by Creo and Heidelberg and now a product of Eastman Kodak, was selected to receive the first-ever MUST SEE ’EMS “Legacy Award” recognizing a technology that has had a lasting impact on the entire graphic communications industry. It was selected from among all of the winners since the inaugural MUST SEE ’EMS recognition program in 1999. “While each of the candidates reviewed by the MUST SEE ’EMS Selection Committee has made a worthwhile contribution to our industry, it was
(Booth 636) Hewlett-Packard HP Designjet L26500 Printer (Booth 1227) Xante Corporation Excelagraphix 4200 (Booth 2449) (Best of Category Winner)
2012 MUST SEE ’EMS and “Best of Category” Award Winners
Postpress Finishing Digital and Small-Format
The 2012 MUST SEE ’EMS award winners are listed alphabetically within each category, along with booth numbers. They are: Sales and Order Entry
Selection Process Entries in the MUST SEE ’EMS competition were submitted by the graphic communications industry’s top vendors and placed for judging in 11 individual categories. Winners were selected by a panel of industry experts, journalists, and consultants who based their choices on the impact they believe these technologies will have on the industry. Winners were picked in each category with the first-time “Best of Category” selections announced at the conclusion of the EXECUTIVE OUTLOOK Conference, prior to the opening of GRAPH EXPO.
a significant long-term impact on the graphic communications industry. Moving forward, the Legacy Award will be given annually to recognize one past MUST SEE ’EMS winner that has had a lasting influence on the industry.
the consensus of the judges to present the 2012 Legacy Award to the Prinergy prepress workflow system,” said GASC President Ralph Nappi. According to MUST SEE ’EMS program coordinator Hal Hinderliter, “Prinergy was not the first PDF-based workflow, but it stood out as the first product to bring the power of in-RIP PDF editing to a large scale audience. Virtually all prepress workflow systems are based on PDF, a concept that Prinergy helped legitimize.” One judge commented, “Nothing else on the list went on to become as widely adopted and used as Prinergy. It’s a bedrock technology that continues to evolve as it drives productivity throughout the industry.” Another said, “This is still the most widely integrated and automated product on the market ... it’s a fixture in the industry.” Other comments described it as “robust” and “a complete success.” Clearly, the Selection Committee felt that in consideration with other progressive MUST SEE ’EMS winners since 1999, Prinergy was a standout with
EFI DSFdesign Studio for EFI Digital StoreFront (Booth 2000) EFI M500 Self-Service Copy and Print Station (Booth 2000) (Best of Category Winner) XMPie uStore Facebook Connect (Booth 1200).
MGI - JETvarnish 3D (Booth 3623) Xerox IntegratedPLUS Finishing Solution for Booklets (Booth 1200) (Best of Category Winner) Postpress Finishing Wide-Format
EFI Layout Option for Fiery WideFormat Solution (Booth 2000) (Best of Category Winner) Esko Kongsberg XN (Booth 427). Imprinting, Mailing, Shipping, and Fulfillment
DALIM SOFTWARE - ES 3 (Booth 229) EFI Fiery SeeQuence JobMaster (Booth 2000) Esko Studio 12 (Booth 427) Ricoh Clickable Paper (Booth 2600) (Best of Category Winner)
Avanti Computer Systems Advanced Fulfillment V12.4 (Booth 864) Bowe Systec North America Fusion Cross (Booth 3627) (Best of Category Winner) Pitney Bowes Mailstream Wrapper Inline Envelope Converting Module (Booth 1238)
Pressroom - Analog Presses
Management Systems
Heidelberg USA Prinect Image Control Next Generation (Booth 1214) (Best of Category Winner)
Eastman Kodak INSITE Prepress Portal Software Version 6.5 (Booth 1221) EFI PrintFlow Dynamic Scheduling - Employee & Tool Constraints (Booth 2000) (Best of Category Winner) XMPie Circle (Booth 1200)
Prepress and Premedia
Pressroom - Digital Presses
Eastman Kodak NexPress Gold Dry Ink (Booth 1221) Hewlett-Packard HP Indigo 10000 Digital Press (Booth 1227) (Best of Category Winner) Hewlett-Packard HP Indigo WS6600 Digital Press (Booth 1227) Pressroom - Wide-Format
Epson America SureColor S50670
Future Print Technology Demonstrations
Eastman Kodak FLEXCEL Direct System (Booth 1221) PadPublisher Company PadPublisher and PadCloud (Booth 4836) Pageflex Dynamic Media (Booth 867) (Best of Category Winner)
Trends, Contract Packaging, and Niche Markets Drive Package Printing Demand
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PP EXPO’s decision to co-locate with PRINT 13 is nothing short of answering demand. Recent trends that demonstrate commercial printers’ migration into the converting/package printing arena made the co-location of these two events a positive move for both exhibitors and attendees in each show. Increased SKUs, growth by local brands and smaller private labels in select verticals such as food, personal care, and nutraceuticals have created a niche market for commercial printers migrating into the converting process. These same trends have forced traditional converters to look for fast changeover capabilities that can be answered with digital technologies.
4 October 10, 2012 • GRAPH EXPO
According to Leo Nadolske, President, CPP EXPO, “Our initial goal for this year’s show was to move to the fall and stay in Chicago, so the concept of this strategic alliance—CPP EXPO 2013 with PRINT 13—was the ideal solution! Beyond moving away from a very crowded spring timeframe, it provides the ideal scenario for our package printing and converting event since attendees will be able to see and explore all the very latest in digital, prepress, and design technologies and products that are so vital to their customers’ brand marketing strategies.” Attendees of either CPP 2013 or PRINT 13 will gain access to the com-
bined offerings of both events with a full entry pass to all of the exhibits, at McCormick Place. Additionally, all attendees will have the opportunity to participate in an expanded array of top-notch educational programming and to take advantage of a multitude of industry peer networking provided by the colocation of the two events. “Based on what we have learned from attendees seeking package printing and converting equipment, and hearing the support of the manufacturers, we’re convinced that the timing is right to meet the
needs of the growing package printing and converting industry by partnering CPP EXPO 2013 with PRINT 13,” states Ralph Nappi, GASC President. Visit www.cppexpo.com for further details or stop by The CPP Zone at this year’s GRAPH EXPO to discuss educational programming, handson expo floor learning and more for 2013.
Official Show Daily • Cygnus Graphics Media
Paper, Ink, Sausage, and Beer! Press manufacturer KBA shows off new equipment, strong financials
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By Mark Vruno
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here’s no oompah band playing, but there is German sausage and beer, along with some print-related news, including the firm’s RotaJET 76 digital press which features a 30.5" web width and output speeds up to 500 fpm. “Expect a beta in place by early 2013,” said Mark Hischar, President and CEO of KBA North America. Digital newspaper printed samples are available at the booth. Hischar also reported that the 17,000sph Rapida 145 features a new coater, while the Rapida 106 now churns out 20,000 sph. Meanwhile, KBA is alphatesting the Varius 80 variable-format packaging press. Soren Larsen, Vice President of Sheetfed Sales, reported that KBA’s sheetfed numbers are its best in years, up some 17% for 2012. “Forty percent of all orders in 2012 are from accounts that never had a KBA press before,” he pointed out. In the large-format space, Larsen said that KBA has 19 81" presses installed in North America, including one in Canada. The 20th will be installed this December at POP firm Foster Printing in Los Angeles. “About 35% of these large presses are in commercial print environ-
Mark Hischar, President & CEO of KBA North America outlined KBA’s successes. ments,” Larsen noted. “The rest are [used] for packaging.” So far as web presses are concerned, Hischar noted Hearst Corp.’s commitment to printed newspapers with the addition of a Commander CL press at the Times-Union in Albany, NY, which will start production early next year. Also, Great Western Newspaper in Canada added a COLORA model. At KBA’s Monday press conference, CEO Claus Bolza-Schünemann noted that while drupa 2012 attendance was down some 20% last May, GRAPH EXPO projections look for an increase over 2011 through the end of the day Wednesday.
Teacher Shines in GAERF Competition ll three winners of the GAERF 2012 Student Design Competi-
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tion, secondary school level, were taught by Sally Salkowski. Pat Klarecki, a professor at Ferris State University in Big Rapids, MI, said of Salkowski, “She is a graduate of Ferris State University graphic design program. She has taken that focus and applied it to the program at Careerline Tech Center. A number of her students go on to attend Ferris State and it’s great for them to have that sense of designing for a customer. Sally is a great teacher.”
Save Up to 28% with a MABEG Roll Sheeter
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RAPH EXPO visitors can learn more about MABEG Systems’ roll sheeters in Booth 4446. For printers looking to improve pressroom efficiency and profitability, adding a roll sheeter to the feeder of a press can save up to 28%, says the German manufacturer. MABEG Roll Sheeters are available in a variety of sizes (RS 106, 112, 130, and 142) and fit most major press manufacturer models. The sheeters handle a wide range of substrates, poly films, thin paper, and aluminum-coated paper. The RS Roll Sheeter is ideally suited
Correction: Page 61
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oreen Monteleone, Ph.D., has been selected the winner of the Printers’ National Environmental Assistance Center (PNEAC) 2012 Environmental Publication of the Year Award. The award was bestowed upon Dr. Monteleone to recognize her PNEAC’S Award winner Doreen Monteleone, Ph.D. is lead authorship of flanked by Gary Jones, Assistant Vice President of the four-part series, Environmental Health and Safety Affairs for Printing “Calculating Your Industries of America, and Debra Jacobsen, Regional Facility’s Carbon Operations Manager for the Illinois Sustainable Footprint.” The series Technology Center. appeared in Flexo magazine in August through NovemThe goal of the PNEAC Publicaber of last year. tion of the Year Award is to recognize Dr. Monteleone serves as director and honor the best and most signifiof environmental health, safety, and cant journal article, fact sheet, report, special projects at the Bohemia, NY- or book helping printers improve the based Flexographic Technical Asso- environmental performance of their ciation (FTA). processes and products. The 2012 “PNEAC is extremely pleased to Award was bestowed upon Dr. Monrecognize the excellent contribution teleone at a press conference Monday that Dr. Monteleone and Flexo maga- in Room S502a of McCormick Place zine have made to advance the prac- South during GRAPH EXPO 2012. tice of green, sustainable practices Past winners of the PNEAC Publicawithin the printing industry,” said tion of the Year, by title, have included Debra Jacobsen, Regional Operations “Calculating and Reducing Your CarManager for the Illinois Sustainable bon Footprint” (2009), “Green 101” Technology Center. (2008), “Shades of Green” (2008), “Judges were impressed with how “Green Converting (2008), and “Waste the winning series of articles provided Automatic Blanket Wash Causes EPA such practical, helpful advice to print- Troubles” (2007). ers who want to determine the carbon PNEAC was established in 1995 footprint of their operations, and use and has forged a unique, highly sucthat objective information to measur- cessful, and effective partnership ably improve the environmental sus- between industry, government, and tainability of their operations.” university technical assistance proAdded Gary Jones, Pittsburgh- viders serving those who interact based Assistant Vice President, Envi- with one of the largest manufacturing ronmental, Health and Safety Affairs industries in the U.S., North America, for Printing Industry of America: and the world. “The articles Dr. Monteleone wrote Its goal is to assist regulatory agenare particularly relevant for a large cies and technical assistance providers segment of the printing industry. They by delivering current, reliable enviare essentially a tutorial in determin- ronmental compliance and pollution ing your carbon footprint from your prevention information to printers, manufacturing operations.” publishers, and packagers.
Hiflex Cloud Is Even Better with HP for the production of IML or pressuresensitive labels and films, which can be challenging on suction-fed machines. MABEG also offers inspections systems to ensure quality and consistency.
n Tuesday's Enfocus coverage there was an error. The story should have read that the company's flagship Switch automation product has grown 36% year over year. Additionally, overall company growth has increased by 5% this year.
14 October 10, 2012 • GRAPH EXPO
Winner of 2012 Environmental Publication of the Year Announced by PNEAC
Gary Marron, Sales & Marketing Manager of HP’s Hiflex Division (HP acquired Hiflex 11 months ago) led a one-hour tutorial session Monday for printers and print buyers covering its Web-to-print and MIS integrated workflows. Hiflex’s cloud-based systems include modules for estimating and ordering. Other software features highlighted were integrated customer relationship management (CRM) and cover folding geography via the “super CSR.”
Official Show Daily • Cygnus Graphics Media
Chili Publish and Esko Announce Partnership
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GRAPH EXPO press conference late Monday provided the showcase for an announcement by CHILl Publish (Booth 971) and Esko (Booth 427) that CHILI Editor will be integrated into Esko WebCenter for online packaging editing. The announcement at Esko’s Bjorn Willems discusses the Esko, Chili the CHILI Publish exhibit, partnership. Booth 971, was made jointly by CHILI lish and Esko means users will now be Publish Chief Financial Officer Kevin able to take advantage of a new Adobe Goeminne and Esko Product Manager Illustrator Plug-In to open packaging of Interactive Pre-media applications designs in WebCenter and create, edit, Bjorn Willems. Both companies are and modify packaging content. That perBelgium based. mits a designer or artwork creator to CHILI Publish was founded in 2010 publish an Adobe Illustrator document to and now has customers in 50 coun- a WebCenter project. tries. Its product, CHILI Publisher, is a Barcodes, nutrition facts, regulatory flexible and powerful online software compliance data, and other content can engine for internal and external publish- be provided by the brand owner just by ing workflows used by professional and going online, opening and editing the non-professional users. document using CHILI Editor within Esko, which has distribution partners the WebCenter browser window. in more than 50 countries and serves Noting that fully half of all packaging Europe, the Americas, and Asia, is a errors originate in the content collating worldwide supplier of integrated solu- stage, Willems told attendees that with tions for packaging, sign and display CHILI as part of the Esko packaging finishing, commercial printing, and pro- solution, “we close the gap between fessional publishing. what the brand owner sees visually, and Esko is the global leader with software the content collation taking place elsefor artwork creation, structural design, where... Packaging content can now be pre- production, workflow automation, collated within CHILI Editor.” quality assurance, and online collaboraThe result is faster times to market tion. The company’s solutions support for the brand owner, and automation of and manage the packaging and print pro- operations for the pre-media company. cesses at brand owners, retailers, design- The new online packaging function ers, and packaging manufacturers. is slated to be available through Esko The partnership between CHILI Pub- channels by the end of this year.
Kodak Gets the Marketing Goose
German Sacristan signs copies of his new marketing book.
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erman Sacristan, Kodak’s Return on Marketing Developer has authored “The Digital and Direct Marketing Goose” and is signing copies during GRAPH EXPO 2012. The book is a guide for commercial printers that asks the questions, “What do your customers think when they look at you? They only think why you? What can you do for me than others can’t?”
According to Sacristan, the customer of the commercial printer only cares about one thing, “selling more of what they sell” and how you are going to help them achieve that goal. “The Digital & Direct Marketing Goose” includes 16 tips and real examples that will help the customers of commercial printers increase their chances of laying more golden eggs. The book describes a proven methodical process and the ingredients that can help deliver more and better sales. This book is highly recommended to any commercial printer that wants to grow his business. After reading the book they will better understand customers from a business, marketing, and sales perspective. That will help increase the value of their services as well as better differentiate themselves from the competition.
Official Show Daily • Cygnus Graphics Media
Xerox Holds Open Dialog to Introduce Graphic Communications Leadership
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onday afternoon, Xerox invited the trade press to a roundtable discussion with Xerox’s Graphic Communications leadership team. In an unusually candid exchange, Jeff Jacobson, President, Global Graphic Communications, told attendees that he
that there will never be more than three levels—and usually no more than two levels—of communication between the customer and Jacobson himself. Steve Butler said, “We knew we were going to have a dedicated group, so knew we needed to build resources to have what was needed for that. Part of that was developing a very lean management structure.” There will be a concentrated initiative to look at the elements in the top 400 U.S. printers that are not currently Xerox cusXerox’s Jeff Jacobson, Andrew Copley, and Steve tomers. “We have Butler at Monday’s roundtable. a strong business hoped the event would be “more like development group today,” said Butthe conversations we have around ler. “Another opportunity is to have cocktails in the hotel bar when we more people calling on demand gensay what we really think.” erators, such as ad agencies, to make He began by introducing the sure their work is spec’d to the iGen, rest of the leadership team heading etc. in order to drive demand into the Xerox’s newly formed Graphic industry.” Communications Group. Steve “They will focus on major Butler is Senior Vice President, accounts to drive business in that Graphic Communications, and area,” he continued. “We’re very Andrew P. Copley is Senior Vice excited about this and customers are President, General Manager, viewing it positively. People who Graphics Communications Business have moved over so far are already Group. The goal of the group is seeing success and good results.”
Wetzel Brothers Buys an Inca Onset S40i from Fujifilm
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etzel Brothers, a Consolidated Graphics Inc. company based in Cudahy, WI, purchased Fujifilm’s Inca Onset S40i flatbed UV inkjet printer on display at GRAPH EXPO 2012. The new press, currently being demonstrated for the first time in the U.S., will be delivered to Wetzel Brothers, which has a specialty in retail point-of-purBrian Liddicoat, Imaging/Creative Director, Wetzel chase (POP) solutions, after Brothers; Cory Spencer, President, Wetzel Brothers; the close of the show. Todd Zimmerman, Vice President and GM, Fujifilm “Adding the S40i to our North America Corporation, Graphic Systems Division; existing production line will and Eric Lehrke, Pressroom Manager, Wetzel Brothers. give us the capacity and capability to help us grow our wide for- world. It meets the high-volume, fastmat inkjet business,” said Cory Spencer, turnaround production needs of compresident, Wetzel Brothers. mercial offset as well as display graphics The Inca Onset S40i flatbed UV inkjet printers, producing superb POP-quality printer includes many new innovative display graphics at 5,059 sqft, the equivfeatures that raise the bar for what was alent to 94 full beds per hour (123x63”) already the fastest flatbed series in the and onto substrates up to 2” thick.
GRAPH EXPO • October 10, 2012 15
Impressions Worldwide Helps Middle Georgia Printing Cooperative Build New Press & Mailroom Facility
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mPRESSions Worldwide (Booth 2662) announced the sale of an 18 unit Urbanite press to Middle Georgia Printing Cooperative LLC (MGPC). The press will anchor a new production facility being built in Macon, GA, to support the owners’ need to find a better production platform for their newspapers. The group prints on a double wide KBA flexo press today and will convert to the Urbanite to gain flexibility and cost control. The new Urbanite press will provide MGPC with four webs of process color and two webs of black. The press is capable of producing one single broadsheet product of up to 48 pages with 32 in color. The press can also be split to run two products simultaneously. US Automation will supply new ultrasonic web detection and ink levelers to enhance the productivity. The new plant is scheduled to be up and running by January 1, 2013. A. Mark Smith, President of MGPC stated, “Middle Georgia Printing Co-Op LLC looks forward to our new printing facility in
Macon. Tom Reardon and the team at imPRESSions Worldwide have done an excellent job finding the best equipment available for our new plant. The new facility will enable us to grow even more and handle most any newspaper printing situation.” Josh Lurie, Vice President at MGPC added, “Our company is made up of weekly newspaper publishers who were left without a place to print due to consolidation of metro dailies in Georgia. There isn’t another press of this size within two hours, and several other weekly newspapers have joined us to triple our volume in just two years. Building our own plant is giving us the opportunity to take our destiny into our own hands as we still see a bright future in print. “Most of our newspapers have stayed strong despite the recession and continued to grow with a focus on local news and service to advertisers while bigger papers pull back. This new facility is going to give us even more flexibility and room to grow, and we can’t wait to be up and running.”
Mohawk Wins the Paper Chase at GRAPH EXPO
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ohawk (Booth 240) has made a lot of changes since last GRAPH EXPO. In the company’s annual press conference, Chris Harrold, Vice President of Market Development, Emerging Technologies, began by explaining the streamlining that occurred earlier this year. The first item of business is that the company name has been changed from Mohawk Fine Papers to simply Mohawk. The second big change is the streamlining of the product portfolio. The company’s own literature explains it best: “The new Mohawk in brief: A condensed and streamlined product offering that organizes our best-selling colors, textures, and surface qualities into 15 smart product lines. Simplified and relevant for all the things you want to make and all the ways you want to print.” Pointing out the company’s focus on digital substrates, Harrold spoke about its recent acquisition of small company called Bravo. “It may have been a small acquisition in dollars, but it was strategically very big,” he stated. The company creates coatings for synthetic substrates, which allowed Mohawk to bring that capability in-house rather than having to outsource the process to industry partners. One result of that acquisition was the launch of the Dimensional Portfolio. “With this capability, any digital printer
16 October 10, 2012 • GRAPH EXPO
In-Plant Printers Learn about Connecting Customers with Print
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nnovative in-plant managers are discovering new avenues to connect with customers and build their businesses. During Monday’s luncheon presentation “Connecting Customers with Print”, attendees heard from top suppliers and in-plant managers. The free session was sponsored by IPMA and In-Plant Graphics.
Moderator Barb Pellow, Group Director of InfoTrends (above), launched the session with a nuts and bolts explanation of new tools available to help print managers forge a stronger bond with their customers by delivering better response to marketing and outreach campaigns.
Building your business The first segment was hosted by Gene McKenzie, Director of Business Development, Rochester Software Associates (Booth 237), and his customer Andrea Eshoo, Assistant Director at Diversified. Eshoo outlined how RSA’s WebCRD Webto-print solution, featuring Dynamics VDP, helped Diversified create a catalog of customizable marketing campaigns and educational materials on its self-serve platform.
Connecting with QR codes The second segment was comprised of a panel that included Chris Harrold, Vice President of Market Development, Emerging Technologies, reviewed Mohawk’s new products. can become a packaging printer,” Harrold said. The Dimensional Portfolio is a line of pre-scored and perforated products designed to run on digital presses, HP Indigo presses, and dry toner equipment. The company has also added Chromolux and Chromolux Digital high-gloss papers and boards to its line of creative papers. The high-gloss, cast-coated product line consists of a range of calipers, colors, and metallic effects for both traditional and digital presses. Mohawk also offers a sample deck that fans out to make it easy to see each of the papers in all their variations. Harrold also noted that envelopes continue to be a huge focus for Mohawk. Passing around samples, he demonstrated that the company is experimenting with unusual window shapes and placements, all while remaining within USPS guidelines.
Jason Simmons, Vice President of Sales, Midwest Operations, for Xerox (Booth 1200); Howie Fenton, NAPL Senior Consultant (Booth 4023), and John Meyer, Manager of the in-plant print and mail center at Rochester Institute of Technology (Booth 4331).
Reaching your customers through the printed piece Deborah Vinson, Strategic Account Manager, Kodak (Booth 1221), introduced Shana Farrell of Fox Valley Technical College. Farrell related the college in-plant’s experience with creating the college president’s annual holiday card using Dimensional Print on its Kodak NEXPRESS. Using variable data and working with the president’s mailing list, the card went out to 325 people. Responses to the card improved significantly.
Personalized mail Clint Marquet of MacroPRO DM (in Pitney Bowes Booth 1238) closed out the session with statistics. For example, direct mail garners a 3.4% response rate, compared to 0.12% for email. According to InfoTrends, 98% of people still receive direct mail and open it. Perhaps surprisingly, young people respond well to printed communication because it is unique to them. Direct mail, when combined with other media, increases response dramatically. To increase response to print, use variable text and images, PURLs, and QR codes. The combination produces winning results.
“Mission in Print” Initiative Launches at GRAPH EXPO 2012
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rends have started to develop in the industry that many would find troubling. The overall size of the industry has decreased, especially among smaller independent printing companies, who are more routinely being priced out of competition. Gaps have appeared in the workforce that aren’t being filled by a new generation of printing professionals. In recognition of these trends, United Print Foundation has launched its “Mission in Print” initiative at GRAPH EXPO 2012. With an online survey to assess the needs of the industry, “Mission in Print” will help United Print Foundation tailor their services to prospective clients and ensure future success throughout the print industry. Christine Wheatley, a Process Engineer with 10 years experience in the printing industry, has brought United Print Foundation’s “Mission in Print” initiative to the show floor.
You can take the “Mission in Print” survey at www.unitedprintfoundation. com. United Print would appreciate your input to support its effort to improve our industry. United Print Foundation is a new company launching at this year’s GRAPH EXPO. They have been founded with the purpose of growing and maintaining competiveness in the domestic print industry. United Print intends to provide services that reduce the cost of commercial printing by improving efficiency, fostering innovation, and expanding the labor pool. UP aims to achieve this by offering process engineering, lean manufacturing training, and technical services at a low cost to independent printers.
Official Show Daily • Cygnus Graphics Media
8 Lithrone Presses Sold... Goal Fulfilled: Avanti and Counting! Advanced Fulfillment Earns Komori reports brisk ‘iron’ sales at GRAPH EXPO 2012 By Mark Vruno
MUST SEE ’EMS Award
A The press console on the Komori Lithrone is just one of the advances that make the new press state-of-the-art.
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erhaps the U.S. business economy is taking a turn for the better, as evidenced by several print firms making substantial capital equipment investments at GRAPH EXPO this week. As of noon Tuesday, Komori America (Booth 1255) had sold eight Lithrone sheetfed presses at the show. Two of its GL-640 models with inline coaters going to direct-marketing printer Segerdahl Corp., Wheeling, IL, which now is branded as SG 360°. “The first press will be delivered within the next few weeks,” reports Marketing Director Sue Baines. With the press manufacturer’s ongoing focus on automation, Product Manager Doug Schardt asked whether waste trumps speed in today’s plants. In the quest to save on printing costs, trimming waste may be as important as faster run times, he contends. In the Komori booth, one focus is automating the printing process, which “is more than just automating the machine,” says Schardt. The semi-automated presetting of job specifications is one example of this. Another example of process automation is more efficient makereadies,
where “we’ve made tremendous advancements,” he notes. “Our preinking program [performs] like it’s on steroids,” achieving ink stability in 20 sheets. These days, “stock costs more than press time,” Schardt adds.
Water: A double-edged sword Komori also is showing a video virtual demo of its Impremia IS 29, an inkjet printing system. Available in both sheetfed and roll-fed configurations, the 29" digital press is expected to be ready by PRINT 13 next September. “We’re somewhere between alpha and beta testing right now,” Schardt says. “In the sheetfed mode, the device can perfect or run straight.” Inkjet print technology is predicated on water-based inks, points out Schardt, because liquidity is necessary for jetting/spraying. “But water is bad for paper. Our Impremia technology employs a special dryer.” Another approach is Landa Labs’ new nano-ink solution, which “cooks off the water,” explains Schardt, who added that Komori is building the sheet-transport system for a nanographic press model.
vanti Advanced Fulfillment cess, it is easy for any employee (Booth 864), a module within to manage and track requests from Avanti’s Arts Management company Web-to-print systems, System that helps commercial regardless of whether it is a print print providers manage the complex job, fulfillment job or both. business of fulfillment, has earned “A lot of our customers are mova MUST SEE ’EMS Award in the ing beyond printing and offering “Imprinting, Mailing, Shipping, and additional services,” says Stephen Fulfillment” category at GRAPH McWilliam, Avanti Executive Vice EXPO 2012. President. “The key ones folks are Noting that this year’s Must adding are fulfillment, mailing and See ’Ems Award is being added marketing services.” to “a growing list” of previously-captured Must See ’Ems, Avanti President and CEO Patrick Bolan added: “Avanti’s customer-driven innovation translates directly into our product roadmap, which is key to ensuring we are producing software that continually evolves to meet the changing business needs of the marketplace and our customers.” At the heart of Avanti executives, including President and CEO Avanti’s Advanced Patrick Bolan (Right), celebrate their MUST SEE Fulfillment is a full ’EMS Award at GRAPH EXPO. contract management system, where “Our Advanced Fulfillment modPSPs can easily manage and track ule allows them to very quickly their customers’ finished goods. and easily manage a very complex Avanti’s Advanced Fulfillment also business. One of the more complex provides a set of tools enabling these aspects of fulfillment is contract organizations to manage the complex management. How you bill can billing of these goods, including vary enormously from one client how the goods are stocked, packed, to another. And you want to make and tracked. Ensuring that the value sure you do bill for every service of finished goods is properly tracked offered, and not leave money on requires granularity, and that’s the table. Avanti’s Advanced Fulprecisely what Advanced Fulfillment fillment module not only ensures provides. you do bill correctly, but is also With Advanced Fulfillment inte- integrated into your entire print grated into the print production pro- production process.”
A New Age of Data Security Opens with uSecure from Transformations
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ata security as we know it today is an illusion. Every file, every database, every document can be hacked, pirated, corrupted, stolen, copied, and misused far more easily than anyone wants to admit. This fact is highlighted in the media on a frequent basis. In fact, with up to 90% of critical communication involving some form of confidential information, data protection and security is quickly becoming the most important issue in transactional document production.
“Typical workflows can be a black hole for data,” said Bill Tidwell, CEO of Transformations (Booth 4407). “There are far too many places where data can be accessed without authorization. The traditional methods of firewalls and access controls are no longer up to the task when faced with sophisticated attacks, or even someone just walking out the door with a flash drive full of confidential data.” That all changes with the software uSecure, the new security platform
Official Show Daily • Cygnus Graphics Media
from Transformations that utilizes SertintyOne’s UXP protocol. uSecure offers closed loop, intelligent data protection that travels with the file, keeping data encrypted from file receipt to output to archive. uSecure’s technology closes the gaps in the security infrastructures of enterprises and service providers alike and minimizes exposure to compliance violations. Data owners can control the level of protection they desire and have full audit capabilities for
tracking data access. Transformations has integrated uSecure into its Uluro software. “More compliance laws are being passed and the penalties are becoming more expensive and far more publicized. With uSecure, critical information is protected from internal and external threats by imbedding intelligent protection within the data itself, shielding it from illegal access wherever it goes, and ensuring compliance with regulations,” says Tidwell.
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Highlights on the Show Floor (Below) Future Print, located within the PackPrint section, focused on printed electronics and RFID. Future Print encompasses any process, technology, or product that opens new opportunities for printers to expand their market.
(Above) The GRAPHitti Wall is an interactive message board within the Printerverse (Booth 3861), that displays photos of attendees and is sponsored by Kodak (Booth 1221).
(Below) The Marketing Theatre (Booth 1274) is an information rich learning hub with daily 20-minute “hot topic” instructional sessions. Marketers came to learn techniques, best practices, and new approaches to reach customers.
(Above) Heidelberg (Booth 1214) welcomed Women in Print to the second annual Pink Party celebration. All women involved in the printing industry, from print company owners to association leaders, and members of the industry trade media, gathered immediately after the GRAPH EXPO show floor closed on Monday. Wine, beer, and hors d’oeuvres were served as the women enjoyed the casual networking event.
(Above) Consultative exhibitors gave attendees an up close and personal view of the latest technologies.
(Above) Dan Hahn (second from left) and Stephanie King (far right), from packaging producer The Standard Group completed the purchase of a 41” Mitsubishi Diamond V3000 offset press, a six-color sheet-fed that will boost efficiency for the firm’s folding carton work. Marke Baker (left), Printing Machinery Senior Vice President for Mitsubishi Heavy Industries, and Mitsubishi Sales Representative Tom Fitzgerald (second from right) closed the deal on the third day of GRAPH EXPO.
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(Right) Scodix (Booth 1658) had the North American debut of its new, B2+ and B3+ size Digital Press S Series at GRAPH EXPO. To highlight the presses’ printing enhancement capabilities, Rosh Ha’ayin, an Israel-based company, held a signing for prints from artist and publisher Tom Zotos, an innovator in the creative community for licensed goods from LucasFilm, Warner Brothers, and DC Comics.
(Left) The Ghent Workgroup (GWG) celebrated its 10th anniversary at GRAPH EXPO with a cake-cutting ceremony. Attendees heard from top developers, publishers, and experts about brand new GWG2012 specifications and more. “So much has been accomplished in these 10 years,” said GWG Chairman David Zwang. “We are thrilled with the momentum and progress our organization has made.”
Official Show Daily • Cygnus Graphics Media
(Above) The Printerverse (Booth 3861) was the site of the first annual National Girls Who Print Day at GRAPH EXPO on Tuesday. This years theme was “Peace. Love. Girls Who Print.”
(Above) Demonstrating how leading-edge technology has become user-friendly, attendees visiting Muller Martini are experiencing trimming their own book. Muller’s Sigma Trimmer offers zero make-ready, intelligent barcode match, and single operator versatility. Additionally, Sigma Trimmer is expandable for connection to the complete SigmaTrimming line, the world’s most advanced book manufacturing system.
(Above) Ken Field, Executive Vice President and Chief Marketing Officer (left) and Kenneth W. Field Jr., Vice President of Sales (right) announced that Continental Web Press has purchased a Kodak NEXPRESS SX 3300 Digital Production Press at Graph Expo 2012. The press features the 36" long (914 mm) cut sheet capability, which enables printers to offer a greater number of applications, including point of sale, book covers, dust jackets, and more.
(Above) Well-wishers gathered at the PrintMediaCentr’s Printerverse exhibit (Booth 3861) yesterday for a surprise 50th birthday celebration for GASC Vice President Chris Price.
(Above) Wide-format equipment could be found throughout the show floor. Always an attention getter, attendees flocked to learn more about one of the few areas of print that is actually showing growth. Opportunities are almost limitless and PSPs are hungry for more ideas that will help them increase profitability and reach more customers.
(Below) Ernie Vales internationally famous graffiti artist wowed attendees who visited Ricoh (Booth 2600).
Official Show Daily • Cygnus Graphics Media
(Above) Special computer labs helped prepress experts hone their skills and get hands-on experience with new software during GRAPH EXPO’s educational programs.
(Above) Michael Lambert, Vice President of North American Sales for Sefas Innovation (Booth 4411), gave a presentation to discuss how enterprise organizations can quickly react to shifting (Above) MGI Digital (Booth 3623) debuted its Meteor DP8700 S digital press at GRAPH EXPO to wide acclaim. market and consumer demands.
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Spiel Associates Presents Fort Orange Press Chooses the Sterling Coilmaster III HP Hiflex Automation
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he Sterling Coilmaster III plastic coil binding system will create plastic coil from plastic filament and automatically insert it into the book from the first hole onwards. It then cuts and crimps automatically. This machine abolishes the need to store plastic coil. The cost savings of producing 12" lengths of coil from filament is well over 50%. The Sterling Coilmaster III incorporates all of the advances in automatic plastic coil binding: angled roller for speedy jam free binding, the spreading device that
allows for any size margin and the ability to bind books with any pitch with round or oval holes. Now bind books up to 50mm in diameter at speeds of up to 700 books per hour.
Conference Tracks Digital Printing Opportunities in Packaging
Yesterday’s packaging session “Digital Printing Opportunities in Packaging—a 360° View” offered printers insight on the growing opportunity in the market.
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ackaging is a $200 billion-a-year industry worldwide that will soon represent more than one-third of the retail value of all printed material. Yet it’s hardly been touched by the digital revolution. The time is right for inkjet to have a major impact on packaging, and that’s a reason for the panel discussion “Digital Printing Opportunities in Packaging—a 360˚ View”. Moderated by Carl Joachim, Senior Partner at Caslon & Company, the panel included experts representing an array of viewpoints. Terry Straub is general manager at PaperWorks Industries, Inc./Greensboro Operations, with customers including KFC, Nestle and Clorox. The company prides itself on innovation and customer support, and is “actively investigating digital,” Straub says. Colleen L. Twomey is Assistant Professor in the Graphic Communication Department at Cal Poly State University in San Luis Obispo, whose School of Packaging Science is a training ground for packaging industry professionals. The final panelist was Gary Bernier, in Strategic Business and Brand Develop-
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ment, HP Indigo and InkJet Press solutions, AMS Labels and Packaging. The panelists responded to an array of questions, starting with which issues must be addressed before increased digital adoption in packaging takes place. In addition to speed and diversity of substrates, panelists felt fear of the unknown had to be tackled. Asked how brand managers can be convinced of digital print capabilities in packaging, Twomey observed, “What brand manager want are solutions...if digital can provide an advantage in, say, speed to market, brand managers will be all over that.” Addressing the issue of digital printing helping meet sustainability goals, Straub asserted that it assists in both waste and obsolescence reduction. Bernier added that in digital, PSPs produce what clients want when they want it, reducing waste. Finally, on the issue of QR codes, printed electronics, and augmented reality, Twomey noted, “There is so much information brand managers can get from consumers’ interaction with brands in store, that the sky is the limit.”
(L to R) Gary Marron, HP; Rick Bult, Fort Orange Press; and Stefan Reichhart, HP, finalize their deal on the GRAPH EXPO show floor.
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t GRAPH EXPO, HP (Booth 1227) announced that Albany, NY-based Fort Orange Press has invested in HP Hiflex MIS and Web-to-Print solutions to improve quality and efficiency. The 107-year-old printer, also a 3rd generation family run business, specializes in offset and digital production. They produce a wide array of finished printed material for colleges and universities, direct business to business needs and applications, design and advertising agencies, non-profits, and government institutions. With a footprint covering territory from New York City to Boston and as far north as Canada, Fort Orange Press continues to grow with a reputation as a leading provider of quality and efficiency. “We were really impressed with the basic functionality of the product,” said Robert Witko, president, Fort Orange Press. “We were very keen on the direct
integration with our prepress workflow, through Agfa :Apogee, directly into the HP Hiflex MIS. The other aspect of the system that HP Hiflex offers that we felt was better than anything else on the market was the storefront Web-to-Print functionality, and its ability to deliver jobs directly into the MIS.” HP Hiflex also offers MIS and Web-to-Print solutions on a cloud platform, enabling users to access the system from anywhere with an internet connection. “Bringing the MIS to a cloud platform left us really intrigued. Freedom to access the HP Hiflex CRM remotely will be pivotal, particularly to our sales team,” said Witko. “With the ability to create quotes on the fly, we can quickly respond to potential customers that might otherwise be lost.” Fort Orange is committed to automation and has big plans with HP Hiflex MIS and Web-to-Print in their future.
EFI Announces $25,000 Endowed Scholarship Through PGSF
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FI (Booth 2000) has created a $25,000 endowed scholarship through the Print and Graphics Scholarship Foundation (PGSF) that will be granted annually to a student in the graphic communications industry. Housed under the same roof as Printing Industries of America, PGSF has managed the industry’s largest scholarship program since its founding in 1956. “An educated workforce is critical to our industry, and providing scholarships to help students in our field is important to everyone at EFI,” said Jeff White, General Manager of EFI Monarch and PGSF board member. “EFI and PGSF staunchly believe that students who have chosen a career in our industry should have the full support of the industry, and one way to provide that support is by making education more affordable.” “PGSF is dedicated to promoting careers in print and graphics, and we are happy that EFI shares our commit-
ment to providing financial assistance to graphic communications students,” said Larry Kroll, Vice President of Development for PGSF. “EFI’s creation of an endowed scholarship is further proof that the company is dedicated to advancing our industry.” PGSF is a not-for-profit, private, industry-directed organization that dispenses undergraduate college scholarships and graduate fellowship assistance to talented men and women interested in graphic communication careers. Individuals, companies, and associations provide both annual and endowed scholarship funds to PGSF, which administers the scholarship and fellowship programs for the industry.
Official Show Daily • Cygnus Graphics Media
Konica Minolta Welcomes Latest Member of Envision IT Solutions Family
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mong Monday’s major announcements at GRAPH EXPO, one of the most newsworthy was Konica Minolta’s (Booth 421) introduction of Envision IT Production, the newest addition to the Envision IT solutions family designed for commercial printers. Envision IT Production provides specialized order automation and multichannel marketing solutions designed to help improve shop workflow and improve efficiency for Konica Minolta’s commercial print customers. “It’s all about adding value outside the box to address key unmet needs,” Gavin Jordan-Smith, Vice President of BIS solutions planning with Konica Minolta, told the press conference attendees. “We call them game-changing solutions.” Envision IT Production provides added value to address the key needs of today’s commercial printers beyond basic “speeds and feeds,” Konica
From left, Konica Minolta’s Gavin Jordan-Smith, Sam Errigo, and Kevin Kern. Minolta representatives explained. It combines bizhub PRESS technology, production solutions and professional services into a total solution with singlesource reliability and accountability. As part of the launch, two new software platforms were unveiled by Konica Minolta. Engage IT Automation and Engage IT XMedia (“cross media”) are designed to assist PSPs in respectively
Holy Toledo! Metzgers Buys Another Mitsubishi Sheetfed Northwest Ohio print/mail house is growing, say Metzger brothers By Mark Vruno
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J Metzgers, Inc., Toledo, OH, has signed on the dotted line for a 40” Diamond 3000 sheetfed press from Mitsubishi (Booth 1261). The four color model, scheduled for delivery next month, features an aqueous coater and perfecting unit. “We still do a lot of two-over-two work for imprinting,” explained Joe Metzger, the second-generation owner of the family owned firm. “If you’d have asked me six months ago if we’d be buying a new 40” printing press at GRAPH EXPO in Octo-
Print America Fall Meeting Peers met on Tuesday, Oct. 8 Staff Report
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rint America had its fall meeting during GRAPH EXPO yesterday. Print America was organized in 1982 as a peer group comprised of privately owned printing companies from noncompetitive markets linked for the purpose of sharing information, ideas, and experiences. Members meet three times per year. One member typically hosts the meeting and is the subject of an in-depth tour and analysis by their peers, measuring the variables that affect the bottom line. Every member has an opportunity to host and be critiqued by the group. Print America implements its
Ohio printers purchased Mitsubishi press at GRAPH EXPO. ber, I’d have said, ‘No way!’” adds Metzger. “But everything is growing suddenly! We have a 28-inch, 6-color Diamond 3000 [installed in 2006] that won’t match identically with the new, bigger press,” which is why the firm is looking at an improved workflow, Metzger says. mission by providing unique help that is not available elsewhere through: • Plant Critiques • Show and Tell • Roundtable Discussions • Providing well structured and organized meetings as a forum for good, open communications, using outside resources when appropriate, and • Arranging for group purchasing and rebate programs. Members can and do work together, cooperatively on behalf of their collective and individual customers. Members have full access to each other’s plants and capabilities and can offer our customers a broad range of products, services, and distribution alternatives. Print America is truly a national resource for print communications.
Official Show Daily • Cygnus Graphics Media
maximizing profitability by means of increased workflow efficiency and helping their own customers use multi-channel marketing power to their advantage. According to Jordan-Smith, Engage IT Automation addresses commercial printers’ needs for reduced touches and steps, better integration, better client file prep, and keeping up financially and operationally. “It is simple, quick
and productive, [and] a true end-to-end value proposition we can deliver to our customers,” he says. The other new software platform, EngageIT XMedia, offers an easy-touse interface that simplifies data management, segmentation, creative design, and deployment of multi-channel marketing. It allows direct mail, email, SMS, social media, PURLs, QR codes, and more to be created, deployed, and reported on, through a single platform. As Kevin Kern, Senior Vice President of Marketing for Konica Minolta Business Solutions U.S.A., observed prior to GRAPH EXPO. “Current print production processes can be slow, inefficient and labor-intensive. “The EnvisionIT Production value proposition focuses on bringing a heightened level of performance, workflow efficiency, and cost savings to today’s commercial print customers. We are at GRAPH EXPO 2012 to demonstrate how users can increase throughput, grow new revenues, and meet the evolving needs of customers with uniquely tailored solutions from Konica Minolta.”
Mogo Media ePublishing Conference Concludes
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oday is the last day to take advantage of the education offered in the world’s only dedicated ePublishing Conference as the Mogo Media ePublishing Conference concludes today. Come learn about the latest trends, authoring tools, and devices that are reshaping books, magazines, textbooks and interactive PDF. Speakers include well-known designers, workflow and Adobe experts, trainers, and authors.
Wednesday October 10th 9:00 - 10:15 am reate an Interactive Documents with C InDesign - Part 1
10:30 - 11:45 am reate an Interactive Documents with C InDesign - Part 2
1:00 - 2:15 pm XML for InDesigners
2:30 - 3:45 pm InDesign to HTML
4:00 - 5:15 pm Q&A and Prizes
Clemson and Heidelberg: A Partnership in Education
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tudents from Clemson University’s Department of Graphic Communications paid a visit to one of the university’s close industry partners, Heidelberg, Monday at GRAPH EXPO. During the school year, many Clemson graphic Clemson students visited Heidelberg’s exhibit communications students at GRAPH EXPO 2012. visit Heidelberg’s Ken“Heidelberg is a tremendous help nesaw, GA., U.S. headquarters for to our program,” said Weisenmiller. seminars and the chance to witness “They treat us like royalty.” a real-time prepress-through-finishing Mark Wendling, Director of demonstration of printing work done Marketing Communications, using the students’ production files. Heidelberg USA, stated, “Our Clemson faculty members Eric relationship with Clemson is really Weisenmiller and Erica Walker a two-way street. We’ve hired quite accompanied the students on their a few interns from Clemson. The trip from Clemson, SC to Chicago for a tour of GRAPH EXPO and a last two people running our creative chance to say thanks to their friends services department were Clemson interns we hired on.” from Heidelberg.
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