REIMAGINING REAL ESTATE As we enter our fifth decade of delivering outstanding results for buyers and sellers, it’s time to reimagine real estate. Brilliant innovations in technology render the human hightouch side of our efforts all the more efficient, and essential. Fluent in marble and mobile, drip irrigation and drones, we are incredibly proud of our team’s creativity. Within these pages you will see how we use new digital tools to collaborate with our colleagues and clients, ensuring a smooth transaction. You will also find a customized marketing plan to bring you the highest value for your home. In short: When you partner with The Grubb Company, you gain a competitive advantage. Let us provide luxury concierge service as you transition from one home to the next. It is our privilege to serve you and to earn your loyalty.
Welcome home The Grubb Company We have been the leading East Bay residential real estate company since 1967. Get to know us. You can count on our talented team of 85 agents and 15 professional full-time staff for all your real estate needs.
OUR LEGACY
OUR AGENTS
When our founder, Donald Grubb Sr., opened our doors many years ago, he envisioned a locally owned company with a broad footprint. His vision has become our legacy – and our trajectory.
Acting as your guide, confidante, and advisor, our agents facilitate clarity in strategic decision-making. How are we so sure? The results speak for themselves!
The Grubb Company isn’t corporate. We don’t mine your data or sell your stats. We don’t have franchises, nor are we a tech company. We are simply the biggest and the best at what we do in our community.
metrics of success • Our agents have a greater sales volume than any other local real estate company. • We boast the highest production per agent in the greater Bay Area, averaging 35% more sales production than all our competitors. • We have the largest support staff per agent. • We boast high volume international exposure. • We are known and trusted, often working with the same families over generations.
WE ARE CONNECTED At GRUBBCO.COM, you’ll find the most comprehensive portfolio of East Bay residential properties anywhere. Buyers from over 200 countries worldwide access our listings. Clients also stay connected with us through our campaigns on Facebook, Instagram, Twitter, and Pinterest. It’s no surprise that our social media visibility and engagement surpasses all other brokerages in the area. We are the talk of the town! As a longtime local resource for buyers and sellers, our genuine on-the-ground relationships with colleagues and vendors come into play every day. As an added advantage, we offer mortgage services through our affiliate, La Salle Financial. This is one more way we cover your interests.
OUR PRINCIPALS While The Grubb Company has grown significantly, our principals, D.J. Grubb, John Karnay, and Robert Belzer, Esq., manage the business with the same sense of excitement as when they started. Only a boutique firm can maintain our level of innovation and responsiveness.
D.J. GRUBB, PRESIDENT With more than 35 years working with thousands of satisfied clients, D.J. is the perfect mentor and compass for our sales team and office support staff.
JOHN KARNAY, CFO As co-owner, John stays abreast of economic trends and monitors local and nationwide markets. His deep expertise in contracts and technology benefits staff and clients alike.
ROBERT BELZER, ESQ. Robert Belzer has practiced real estate and business law in the East Bay for decades. His background adds a vital dimension to everything we do.
We know our market & A Sales Associate at The Grubb Company averages 34% more sales revenue than a Sales Associate at the next competing brokerage.
Average Sales per Agent
The Grubb Company Pacific Union Alain Pinel Golden Gate Sotheby’s Red Oak Realty McGuire Coldwell Banker
$ $ $ $ $ $ $
15,441,176 11,484,962 9,090,909 7,727,272 7,662,653 7,084,507 5,762,711
Data obtained from the San Francisco Business Times “2017 Book of Lists” with data compiled from 2016 fiscal year sales. The data presented here is deemed reliable and is exhibited in good faith, however, The Grubb Company does not warrant or guarantee its accuracy.
the market knows us A Sales Associate at The Grubb Company averages 35% more transactions than a Sales Associate at the next competing brokerage.
Average # of Transactions per Agent
The Grubb Company Red Oak Realty Pacific Union Alain Pinel McGuire Coldwell Banker Golden Gate Sotheby’s
12.94 9.58 7.69 6.20 5.01 4.96 4.80
Data obtained from the San Francisco Business Times “2017 Book of Lists” with data compiled from 2016 fiscal year sales. The data presented here is deemed reliable and is exhibited in good faith, however, The Grubb Company does not warrant or guarantee its accuracy.
Understanding timelines and
Our local real estate market is seasonal and driven by our dynamic urban culture. Most people list their homes in the spring and fall. Because there are more listings during this time, there is also more competition. During mid-summer and mid-winter, there are fewer homes on the market and far less competition.
We work hard to give your home maximum exposure both offline and online, no matter what time of year. Our goal is to capture market momentum and create a high velocity of interest.
what is my home worth? This is a very important question. And while we know there are features and amenities in your home that make it extra-special, we would like you to avoid pricing your property higher than its fair market value. Doing that, you will risk a longer selling time and reduce the chances of a successful sale, regardless of market conditions. Work with your Grubb Co. agent to arrive at a smart price. After reviewing comparable sales and market trends in your neighborhood, your agent will work to attract the largest pool of buyers willing to meet your price on desirable terms. This important task is both an art and a science. Of course, there is a lot you can do to influence the sales price upward. We’ll get to that in just a moment. In the meantime, let’s explore the context in which you are selling. Aside from a discussion of your motivation, there are also trends to factor in. In the East Bay, our sales are seasonal, with more homes on the market (and in competition) during the spring and the fall. We’ll begin by studying your neighborhood in particular. Pricing your home at “Fair Market Value” will allow for the largest pool of buyers and the highest probability of a successful sale.
Pricing your home 5% above market value will not be as harmful but will bring you a 75% to 80% probability of a successful sale.
Pricing your home 10% above market value will substantially of buyers and reduce the pool o will most likely allow for a 20% to successful sale. 30% chance of a su
Pricing your home 15% above market value will yield only about a 5% to 10% chance of a successful sale.
pricing is primary
As your real estate representative and consultant, I seek to attract a signiďŹ cant number of qualiďŹ ed buyers for your property. Considering comparable sales as well as competitive listings in your neighborhood, current market conditions, area statistics and prevailing interest rates, as well as your motivations and timeline, I propose a listing price between $_________ and $__________. Achieving the highest sales possible is our ultimate goal.
price
A neighborhood for every lifestyle
“The thrill of coming home has never changed.� Guy Pearce
IN THE LIMELIGHT... TIME TO SHINE In residential real estate, as in life, first impressions count...a lot! One of the most effective ways to attract strong offers is to resonate with prospective buyers. We do that by creating an impressive experience of your living space. To that end, we collaborate with artistic interior designers and home stagers. Our vetted professionals have experience and talent; they also understand current buyer preferences. We create a flow and atmosphere in your home that makes it easy for open house visitors to imagine living there. After your agent has coordinated any repairs or renovations, your home will benefit from a skillful photographer’s eye to perfectly capture the allure for online presentation. GRUBBCO.COM is often the first point of entry to our market. Relax. We make sure your home looks as good as it feels.
HELLO, WORLD! a dynamic marketplace The Grubb Company is all about reach, influence, and confidence. In recent years the dynamics of selling residential real estate have changed dramatically, and we could not be more prepared. Our reach is worldwide. Virtual connection with others is a fact of life. So the real task is harnessing people’s attention, and that’s where we excel. By continually honing our message and our targeted media, from print to video, we mix old and new to keep the real estate sales experience interesting. At the same time, we rely on the depth and breadth of our real estate real-life relationships that so often lead to optimal outcomes. Print Advertising Print still reaches a large high-end audience. Our long-standing relationships with local, national and worldwide publications give you the benefit of premium ad placement.
Print Media National Publications The WSJ SF Chronicle
Direct Local Exposure cont. The Nob Hill Gazette Diablo Magazine Contra Costa Times
SF Business Times New York Times
Magazines National + International
Luxe Magazine
Country Life International (UK/Europe) Galerie (Global)
Direct Local Exposure
International Property + Travel (Europe/Asia)
The Montclarion
Luxe Interiors + Design
The Piedmonter
Luxury Portfolio
SFis Piedmont Post Berkeley Times The Berkeley Voice
Mansion Global Magazine (US, UK + Asia) Unique Homes (US) Unique Homes China Wall Street Journal - US Regions
Let us introduce your property to the world.
GRUBBCO.COM & BEYOND Your property will be seen where it counts. •
Realtor.com
•
Trulia
•
Zillow
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SFGate.com/SFChronicle
•
Google: Google Real Estate
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Yahoo: Yahoo Real Estate
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Artisangroupre.com
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Luxuryrealestate.com
•
•
•
•
Your property may also be displayed on: •
LuxuryPortfolio.com / Asia and the Pacific Rim
•
WSJ.com
•
Countrylife.co.uk
•
Juwai.com
EXPOSURE Our sophisticated design supports an extensive database of properties. Quick translation services have extended our market: GRUBBCO.COM reaches Asia and the Pacific Rim at the touch of a button. GRUBBCO.COM provides easy access to our resources. Your home is profiled with a fullcolor digital photo tour, and more. At GRUBBCO.COM buyers and sellers can: •
Search the entire East Bay database of listings
•
Review the Sunday Open Homes Guide (updated weekly)
•
See a snapshot of current market activity
•
Sign up for daily emails of newly available properties
•
Explore financing options
•
Enjoy property and city tours
Luxury Marketing With buyers now coming from all over the world to live in our community, our international marketing strategy is strong and extensive. The Grubb Company is a proud member of Luxury Portfolio®, the “Flagship Luxury Program” of Leading Real Estate Companies of the World. This “by-invitation” global network of select independent residential real estate brokerages is responsible for more transactions each year than any other real estate network. This relationship gives our properties exceptional global exposure in publications as well as the award-winning website LuxuryPortfolio.com. It has proven to be a true source of buyers.
Around the Globe Our reach is international. As an affiliate of Leading Real Estate Companies of the World, our brokerage is a local and global market leader, reaching countless buyers and sellers around the world. •
1.1 million transactions
•
372 billion in homes sales
•
565 companies
•
4,300 offices
•
130,000 sales associates
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Over 70 countries
YOUR MARKETING CALENDAR Before marketing your home, we complete all pre-sale tasks. Sensitive to our clients’ needs, and utterly discrete, Grubb Co. agents coordinate stagers, designers, architects, contractors, and color consultants as part of our comprehensive full service. We’ll even help you organize packers and movers when the sale is final. Your marketing calendar is customized and flexible. Working together, we’ll achieve optimal results! In addition to our gifted team of hand-picked agents, our full-time staff offers phone and office reception seven days a week, advertising and web specialists, IT support, a marketing department, and our in-house photographer – all invaluable.
WEEK ONE
WEEK FOUR
•
Complete listing packet and sign
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Broker’s Open House 10AM - 1 PM
disclosure documents
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Place Lockbox on Property
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Establish Price
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First Public Sunday Open House 2-4:30 PM
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Order Contractors Inspection
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Publish Open House Ad for SF Chronicle
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Order Property Sketch
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Order Structural Pest Reports
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Prepare house for sale and staging
WEEK TWO •
Draft GRUBB Co. brochure
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GRUBB Co. Agent Tour
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Mail “Just Listed” postcards to sphere
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Please “For Sale” sign with “Coming Soon”
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Schedule Photographer
WEEK THREE •
Post to GRUBBCO.COM
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Post to REALTOR.COM
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Post to YouTube
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Submit Ad for Hills Newspaper
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Submit Ad for Piedmont Post
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Submit Ad for SF Chronicle
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Submit to MLS
WEEK FIVE •
Review Offers
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Review Pricing with Sellers’ if no offers
•
Review Property Activity
we are serious about our business Attracting qualified buyers is a critical part of the work we do on your behalf. Achieving a successful close of escrow is where our expertise shines. Disclosure IO helps our agents securely share property information, know who is actually interested in your property and receive offers. Once one or more offers on your property have come in, we use proven protocols to make sure the offers are clean and committed. The disclosure checklist below is an example of our attention to detail. ✔ Property Profile and Assessors Map ✔ East Bay Agreement Addendum ✔ Real Estate Transfer Disclosure Statement ✔ Agent’s Visual Inspection Disclosure ✔ Seller’s Supplement to the Real Estate Transfer Disclosure Statement ✔ Seller Property Questionnaire ✔ Lead Based Paint Hazards Disclosure ✔ Residential Earthquake Hazards Report ✔ Water Conserving Plumbing Fixture & Carbon Monoxide Detector ✔ Notice ✔ Market Conditions Advisory ✔ Square Footage and Lot Size Disclosure ✔ Fireplace Disclosure ✔ Wire Fraud Advisory ✔ Statewide Buyer and Seller Advisory
Reports and Inspections Provided: ✔ JCP Report, Environmental Screening Report and CA Property Tax ✔ Disclosure Report ✔ General Property Inspection Report ✔ Structural, Pest Control Inspection Report ✔ Sewer Lateral Inspection ✔ Preliminary Title Report ✔ Any other property specific documents ✔ City specific ordinances and disclosures
COMMUNITY ENGAGEMENT THE HEART OF WHAT WE DO 51Oakland | ABSF Carol Ann Read Breast Health Center | Adult Day Services | AIA East Bay | Aim High Generations Gala | Alameda County Cancer League, Inc.Alameda County Food Bank | Alliance Graphics | Alta Bates Summit Foundation | Alzheimer’s Association American Cancer Society | APCP Tri-School Fundraiser | Arthritis Foundation | Associated Parent Clubs of Piedmont | Aurora Theatre | Avon Breast 3 Day | Berkeley Association of Realtors | Berkeley Community Chorus & Orchestra | Berkeley Community Fund | Berkeley Food and Housing Project | Berkeley High School Development Group Berkeley Opera | Berkeley Partners for Parks | Berkeley Public Education Foundation | Berkeley Public Library Foundation | Berkeley Public Schools Fund | Berkeley Repertory Theater | Berkeley Symphony Orchestra Bishop O’Dowd High School | Cal Athletics | Cal Men’s Lacrosse Boosters Cal Performances | Cal Women’s Golf California Music Awards Cameron-Stanford House Preservation Assn Camp Augusta | Cancer League, Inc. Center for Young Entrepreneurs at Haas Chabot Elementary School | Chabot PTA | Child Assault Prevention Training Ctr Children’s Fairyland | Children’s Health Guild Children’s Hospital Oakland | Children’s Support League | Claremont Middle School | Clausen House | Corpus Christi School | Crocker Highlands PTA | Crowden Music Center | East Bay Agency for Children | East Bay SPCA | East Bay Zoological Society | EBAC | Elevate Oakland | Emerson Elementary School PTA | FiestavaL | First Hebrew Congregation of Oakland First Place for Youth | Friends of Oakland Parks & Recreation | George Mark Children’s House | Golden Gate Intl Children’s Choral Festival | Harvest Home Tour | Havens Dads Club | Head Royce School | Highlands Preschool | Hillcrest School PTA | Hollyhock of Lincoln Child Center | Holy Names High School| ICA&CA-NCC | John Muir Elementary School | Junior League of the East Bay | Kensington Education Foundation | Kensington Hilltop Dad’s Club | Linda Beach Cooperative Preschool | Lion’s Club | Montclair Elementary School PTA | Montclair Lion’s Club | Montclair Village AsNewman Hall – Student Ministry | NOLL/SOLL | Northern Light School | Oakland Berkeley Association of Realtors | Oakland East Bay Garden Center, Inc. | Oakland East Bay Symphony | Oakland Firefighters Random Acts | Oakland Girls Softball League | Oakland Heritage Alliance | Oakland Museum CA | Oakland Rotary Endowment | Oakland School For The Arts | Oakland Youth Chorus Open Opera | Operation Dignity | Pacific Boychoir Academy | PAINTS | Peralta Parent Teacher Group | Philharmonia Baroque Orchestra| Piedmont Beautification Foundation | Piedmont Boosters Piedmont Boy Scouts | Piedmont Center for the Arts | Piedmont Choirs | Piedmont Cooperative Play School | Piedmont Education Foundation Piedmont Football | Piedmont Friends of Scouting | Piedmont Garden Club | Piedmont High School | Piedmont High Yearbook | Piedmont Historical Society | Piedmont Light Opera | Piedmont Middle School | Piedmont Middle School Yearbook | Piedmont Recreation Department Piedmont Sports Hall of Fame | Piedmont Unified School District | Planned Parenthood | Playworks | PMS Parents Club | PUSD Wellness Center | R.O.O.F. | Redwood Day School | Rose Garden Fund | Run for a Better Oakland | Saint Francis Foundation, SF | Saint Francis Hospital | San Francisco Ballet | San Francisco Fall Antiques Show | San Francisco Symphony | San Francisco University High School | Santa Catalina School Seniors Around Town | Shotgun Players | St. Jude Children’s Research Hospital | Stanford University | Susan G. Komen 3-Day | TCB, Inc. | The American Institute of Architects | The Aurora Theatre | The Cancer League, Inc. | The Crowden School | The First Tee of Oakland | The First Tee of the East Bay | The Oakland Zoo | The Piedmont Center for the Arts | The Piedmont Council BSA Endowment Fund | The Reset Foundation | Thornhill School Parent Faculty Club | Boy Scouts Troop 4 | UCSF Medical Center Friend to Friend | Wildwood Dad’s Club | Women’s Therapy Center
52 years of givinG 154 recipients
and counting
The Red Book
From full-color brochures and customized neighborhood postcards to listings in our annual luxury homes guide and The Red Book, our commitment to great design is evident. Looking good has never looked this good.
our promise Dear Clients + Friends, Welcome to The Grubb Company. You will be in good hands, working with the most well-established and respected real estate professionals in our community. Our concierge service is our hallmark. You simply won’t ďŹ nd more attentive agents anywhere. Reach out to us. We plan to be of assistance over many years to come. Thank you for choosing The Grubb Co.
Sincerely, DJ and John
INTRODUCING OUR UPTOWN OFFICE 100 GRAND AVE SUITE 112 510.339.4200
MEET THE DAVID HIGGINS TEAM If you choose to work with David Higgins to sell your property, you get not only David himself but his entire team.
Whether you have a question about the work being done on your home, the disclosure package, the marketing efforts, or reviewing offers, you will have immediate access to David’s entire team, who will be happy to answer your questions and help you navigate this exciting process. Here’s an overview of the David Higgins Team so that you know who does what during the preparation and selling process: DAVID HIGGINS David has been selling homes here in our finer communities since 2000 and is consistently ranked in the top tier for Real Estate nationwide. With over 500 real estate transactions closed, David’s experience, ability to strategize as well as adapt to various real estate trends and markets comes with a proven track record. David’s past careers included national sales management as well as brand building, product development and marketing. Now David combines this corporate knowledge with his passion for architecture, real estate and his drive to excel. His goal is to give you a ‘wow’ experience that demonstrates his team’s unique value and worth. For a better understanding of how his clients have responded to his team’s services, please see the David Higgins Teams past client testimonials at DavidsClientReviews.com. When selling a home, David believes in what he calls the ‘Three Ps’: Preparation, Presentation and Price. His mission is to bring you to market with an unparalleled marketing campaign that is paired with a best of show presentation. When working with you as a buyer, David’s vast knowledge of neighborhoods and his contract negotiation, paired with industry relationships, will give you an added advantage. Real Estate is a highly complex field and David has built a team of industry experts around him to support his clients and offer a service experience that is boutique in nature with outstanding results. David invites you to contact him anytime for a quick, no obligation phone call regarding your real estate needs—he would love to be of service.
Coaching To be the best—no matter what your profession— you must reinvest. That’s why David is a member of Tom Ferry, the top Real Estate Coaching Affiliation in the country. The agents within the Tom Ferry network are responsible for over 70% of all the real estate inventory sold on a yearly basis in the county. David and his team are personally coached on a weekly basis, focusing on ways to become a better agent and learn and incorporate the newest and best ways to leverage technology and market our team’s homes, all while providing a world class, boutique level of concierge service. ERIKA VEXLER is our Design Coordination Director and oversees the preparation of our listings prior to coming on the market. Erika procures all vendor bids and puts them into a spreadsheet for your review and approval before work begins. She will develop an improvements plan as needed (a detailed list of everything from paint colors to landscaping plans to miscellaneous fix-its), collect estimates and makes sure the preparation stays on budget. She oversees our team of contractors, including painters, landscapers, stagers, handymen, inspectors, and anyone else working on your property so that you can feel confident that your home is well managed. AMY KEOHANE, a licensed realtor, oversees the disclosure preparation process for the sale of your home. She will assist you in preparing the Seller Questionnaires and other necessary forms that you will need to fill out and is available to meet with your or via phone to provide guidance or to answer any questions. Amy will also assist in managing the escrow process once the property is in contract. LAURA O’HARE is our team Marketing Director. She works on postcards, mailings, advertising pieces and scheduling details. You will get occasional correspondence from Laura, primarily when your listing goes on the market. Laura also sends out a weekly update of activity on the home. This update includes marketing efforts, the number of disclosure packets that have been requested, and online traffic from sites such as Zillow and Realtor.com. The David Higgins Team Overview: DAVID HIGGINS ERIKA VEXLER AMY KEOHANE LAURA O’HARE
| Team Lead | Design Coordination Director | Disclosures and Escrow Questions | Marketing and Activity Updates
THE DAVID HIGGINS TEAM
STEPS TO HOME SELLING
1 2 3 4 5 6 7
MEET THE DESIGN TEAM
After choosing David and the David Higgins Team as your agent, you will be introduced to the design coordinator and field coordinator who will prepare your home for selling. HOME PREPARATION
Your design coordinator will work with you to unleash your home’s value. The design coordinator will also work directly with vendors on cost-effective improvements, ensuring the work is done beautifully, within budget, and on time. This service is FREE of charge. Your design coordinator will engage the right staging company for your style of home, and work with them to enhance the value of your home by providing the right décor to accentuate positive features. DISCLOSURES
Under California law, sellers face significant liability if they fail to disclose a material issue to a buyer. Unfortunately, most other brokerages instruct their agents not to provide any legal advice related to the disclosures. The Grubb Company provides a licensed California attorney to answer all of your disclosure-related questions and guiede you through the forms. Yet another Dave Higgins Team diference. MARKETING
Our marketing team, including graphic designers and an in-house photographer, work with a professional video production company to showcase your home in prominent local newspapers and on prominent real estate and social media sites. Our team also will create and launch a custom website of your home, featuring a photo gallery, a video tour, a 3D tour, and property information. The David Higgins team covers ALL of these costs. OPEN HOUSES
Our team generally hosts two consecutive weekends of open houses as well as a Broker’s Open House (primarily for other agents), and David or a member of his team will be on hand to answer buyer’s questions and provide other details about the home. OFFERS AND SALE
Dave will work with you through the negotiation process to make sure you achieve the highest possible price. We will also guide and keep you apprised of all steps during the escrow process. CLOSE OF ESCROW AND KEY EXCHANGE
The sale of your home is official and has been recorded with the county. All keys will be provided to the buyers. Congratulations!w
LISTING PREPARATION OVERVIEW It’s a lot more than just sticking a sign in your front lawn
When you entrust David Higgins and his team with selling your home, you get a full service team of professionals who will ensure that your home is not only presented in the best possible way, but that you will be walked through the entire process—from the home repair plan to disclosure package preparation and finally, reviewing offers and Close of Escrow timelines. We will also market your property extensively, not only within the community, but through advertising, print materials and dozens of Real Estate sites. Here’s an overview of the David Higgins Team’s process. GETTING YOUR PROPERTY READY TO SELL - WE WILL: G Meet
with you to discuss our thoughts for how best to present your home, which generally includes painting (interior / exterior), landscaping, replacing light fixtures, refinishing hardwood floors, replacing carpets and other general improvements, plus staging once the work on the house is done.
G Oversee
and manage the bidding process and act as the ‘general contractor’ for twhe team of workers for the preparation of your home (painters, landscapers, stagers, handymen, etc).
G
Get bids from stagers, who will advise on paint colors to make the home look fresh & updated.
MARKETING YOUR PROPERTY - WE WILL: G
Commission a sketch of your home for newspaper ads and other print and internet marketing G Arrange professional photography and videography after staging is in place for all marketing purposes. G Purchase Property Domain name (e.g. 123Main.com) and create custom web page for your home G Create ‘Just Listed’ postcards and send them to the neighborhood prior to first Sunday Open House G Create Facebook event and post Instagram ads on David Higgins’ pages prior to first Sunday Open G Produce professional trifold color brochures for the Open Houses G Display your home prominently on Grubbco.com, DaveJHiggins.com and Dave’s Facebook page G List your home with ‘Featured Property’ status on Realtor.com G Host at least two Sunday Open Houses from 2-4:30pm and the Broker’s Open until the home sells. G List the Broker’s and Sunday Opens in the local realtor publication called ‘Ad Review’ G Post your property on all real estate MLS search engines so all buyers will see your home online G Run weekly ads in the San Francisco Chronicle, Montclarion, Piedmont Post, and the Hills Newspapers as well as the Open Home Guide in the Chronicle and on SFGATE.com DISCLOSURE PACKAGE PREPARATION / CLOSE OF ESCROW PROCESS - WE WILL: G
Assist you with the Seller Questionnaires and oversee the Disclosures and documentation preparation
G
Schedule / supervise all necessary inspections to the property including home, pest, sewer and roof
G Arrange
any necessary bids or quotes needed for your home’s Disclosure package (furnace replacement, asbestos abatement, etc).
G
Send Disclosures packages to all interested parties and set an offer date
G Carefully
review all offers, counter (when necessary), and assist our In-house escrow coordinator through the escrow process once your home is pending
G
Make sure you close escrow with the best price and terms available
THE DAVID HIGGINS TEAM
THE IMPORTANCE OF STAGING & OTHER HOME IMPROVEMENTS Staging your home is one of the most important—and rewarding—aspects of our business. And it’s also fun to see your home transformed! If you’ve ever seen an empty property for sale or one that has not been staged, you can appreciate how much the staging, and everything that goes with that (painting, updating light fixtures, etc), adds to the overall appeal, buyer interest, and ultimately the final sale price. With staging, we focus on these 3 key strategies that can sell your home for more money in less time: G G G
Defining spaces and scale so buyers fully understand your home’s lifestyle potential Broadening buyer appeal through decor that is attractive to your home’s target buyer and style Neutralizing the environment to help buyers visualize themselves in the space
We partner with some of the Bay Area’s top staging companies to make your home look not only chic and current but comfortable, warm and inviting as well. Staging remains in the home from a few days before it goes on the market until just before the close of escrow and showcases the highlights and ‘bones’ of the property. We arrange the staging and destaging dates, and meet with you to go over the staging proposal and color scheme(s) suggested by the stager. Here are some Before and After pictures that show what staging and landscaping can do for a home!
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BROKERS OPENS
We make sure our local agent community gets a personalized tour of your home Broker’s Opens are a chance for all agents to preview new new homes on the market for their buyers, and are held on either Monday or Thursday mornings from 10am - 1:00pm depending on your home’s location. A second Broker’s Open may occur if a home has a price reduction or just to remind agents that the home is still available (if it has not sold after the first two weekends of Open Homes).
As your agent and representative, I strongly believe that the Broker’s Opens are an incredibly important piece of your property’s marketing plan. This is when I have the opportunity to the meet face to face with the broader agent community and sell the story of your home. It is an opportunity for me to talk about the home’s features and answer any questions the other agents may have about disclosures, offer dates, the neighborhood, etc. We often have upwards of 80 agents touring through our listings, and some of their clients, too, as Broker’s Opens are open to the public.
AD REVIEW Going the extra step to make sure agents know your home is on tour Broker’s Opens are advertised in several ways, the most effective of which is through a local publication called The Ad Review which most local agents use as a weekly resource. We subscribe to and list both my Broker’s Opens and Sunday Open homes in the Ad Review, which is available in PDF, and send them to my potential buyers ahead of time. We will also publish your home’s Broker’s Open details in the Multiple Listing Service This copy of the Ad-Review Sunday Open House Guide is brought to you courtesy of:
Weekend Edition | November 3, 2018
* Properties with an asterisk are first time on tour and may include pre-MLS listings AD REVIEW BROKERS TOUR | OPEN MONDAY, NOVEMBER 5, 2018 PIEDMONT 94611
4+ / 1
119 DUDLEY @ Mountain Ave
$2,350,000
Single Family
10:00-1:00, Spectacular light filled mid century w/Bay view, mahogany paneling, private courtyard, and much more. Kim Marienthal @ Coldwell Banker / 510-410-7083 / MLS# 40842240 / Homecb.com/DudleyAvenue-Piedmont
*
PIEDMONT 94611
4+ / 3
366 SAN CARLOS AVE. @ Magnolia
$2,295,000
Single Family
The AD REVIEW Sunday Open House Guide — 11/4/2018 TIME
AREA
CITY / ZIP
21 Sycamore Rd. Orinda, 94563 $4,700,000 4 BR / 4+ BA single family
10-1, Classic elegance w/thoughtful upgrades in kitchen & baths. Central location & beautiful grounds. Jeff Rosenbloom @ Marvin Gardens / 510-290-6559 / MLS# 40844719 /
*
PIEDMONT 94610
1114 WINSOR AVE. @ Wildwood Ave.
5 / 2+
$2,250,000
Single Family
3101 Sq Ft
10:00-1:00, Grand Family Home w/ lovely detailing. 4 BR up; renovated, eat-in kitchen level out to yard&garden. Nancy Lehrkind @ The Grubb Co. / 510-499-8177 / MLS# 40844098 / www.1114Winsor.com
*
OAKLAND 94602
1720 -1726 CLEMENS RD. @ Leimert
OAKLAND 94611
4482-4490 MONTGOMERY @ Pleasant Valley
71 WILDWOOD AVE. @ Grand Ave.
Multi: 2-4 Units
5791 Sq Ft
On Tour 10:00-1:00
*
PIEDMONT 94611
87 LINDA AVE. @ Kingston
3+ / 2+
$1,725,000
Single Family
3 / 1+
1:00 4:00
ORINDA
21 SYCAMORE RD.
94563
-
53 Cambrian Ave. Piedmont, 94611 $3,985,000 4+ BR / 3++ BA Single Family
$1,249,000
Single Family
1729 Sq Ft
OAKLAND 94602
4267 COOLIDGE @ Alida
Coldwell Banker
4 / 4+ SINGLE FAMILY
4,700,000
COLDWELL BANKER
PIEDMONT -- NEW PRICE! Contemp. net-zero Piedmont masterpiece. Designed by Jarvis Architects, ideally sited for southern exposure, nestled among mature Live Oaks. Deluxe Chef's kitchen/pantry, media room/home theater, wine cellar, 3 car garage. Master Ste & en suite. www.53CambrianAve.com The Grubb Co.
OPEN SUNDAY 2:00-4:30
PIEDMONT -- Circa 1922 trad. w 83 WalkScore. In same fam. for 2 generations. Frml LR & DR, updated kitchen, split level floorplan, level out rear yard. Glistening HWFs, lwr level laundry & storage + attached garage w direct access. Part of Piedmont School Dist. David J. Higgins, The Grubb Company, 5106982678
5/2
$1,100,000
Duplex
2680 Sq Ft
10:00-1:00, Well maintained Edwardian Duplex limited Showings, tenant occupied, please come to broker open times. Scott Leverette @ Mcguire Real Estate / 5109193333 / MLS# 40844865 / www.87Linda.com
*
BROKERAGE
PIEDMONT IN ORINDA WITH ORINDA SCHOOLS AND GREAT COMMUTE LOCATION TO BART OR FREEWAY, ESTATE NEIGHBORHOOD!
10:00-1:00, Must see! In same fam. for 2 generations. Updtd kit. & BA! Lvl yrd, att. grg, 83 walkscore David J. Higgins @ The Grubb Company / 510-698-2678 / MLS# 40844685 / www.71Wildwood.com
$1,249,000 71 Wildwood Ave. Piedmont, 94610 3 BR / 1+ BA Single Family
PRICE
ORINDA -- Truly a one of kind built in the 80's to mirror the 30's pure elegance. Sun filled spacious rooms open to tiled patios and flat lawn areas. Pano views of the Western Hills. Two covered verandas not included in square footage count. You have to see this home to appreciate it!
$1,795,000
10:00-2:00, Oakmont Velo Series THREE gorgeous new homes steps to Piedmont Avenue. Sneak Preview. Come for lunch. Andrew Pitarre @ Anthony Associates / 415-342-9950 /
PIEDMONT 94610
BEDS / BATHS / PROP TYPE
OPEN SUNDAY 1:00-4:00
4u / 6
10:00-1:00, Oakmore Highlands! Two 3 -2 and two 2-1 units. Each have Fireplace, DA, laundry and gar. Separately metered. Steve Cressy @ Berkshire Hathaway Drysdale / 5109089018 / MLS# 40844635 /
*
ADDRESS
-
5+ / 4
$1,038,000
Single Family
10-1, Multi-use potential, extended family, executive privacy, two sep. levels, views. Large yard, close to Head-Royce. Sheila Sabine @ The Grubb Co. / 510-326-5055 / MLS# 40844645 /
For a shortcut to our Brokers Tour Submission Form bookmark www.brokerstour.com. For info on property advertising, receiving our publications & membership benefits visit www.ad-review.com. © Ad Review. The information compiled in this guide is gathered from sources deemed reliable but is not guaranteed for accuracy. This document is intended solely for the use of Ad Review member agents and their clients. Any further reproduction, dissemination or disassembling these contents into any other form is strictly prohibited.
2:00 4:30
PIEDMONT
2:00 NORTH BERKELEY 4:30
BERKELEY
2:00 CENTRAL ALAMEDA 4:30
ALAMEDA
2:00 CLAREMONT 4:00
BERKELEY
2:00 HILLER HIGHLANDS 4:00
OAKLAND
2:00 CLAREMONT HILLS 4:30
BERKELEY
2:00 CHABOT PARK 4:00
OAKLAND
2:00 MONTCLAIR 4:30
OAKLAND
2:00 CLAREMONT 4:00
BERKELEY
94611
94707
94501
94705
94618
94705
94605
94611
94705
53 CAMBRIAN AVE. 797 SAN LUIS RD. 1405 SAN ANTONIO AVE. 1130 BESITO AVE. 59 HILLER DR. 590 GRAVATT DR. 4200 BEMIS ST 5 DIABLO DR. 2709 CLAREMONT BOULEVARD
4+ / 3++ SINGLE FAMILY
4+ / 4+ SINGLE FAMILY
6 / 4+ SINGLE FAMILY
5 / 5+ SINGLE FAMILY
5 / 4+ SINGLE FAMILY
4 / 3+ SINGLE FAMILY
4/4 SINGLE FAMILY
5 / 5+ SINGLE FAMILY
5 / 3+ SINGLE FAMILY
3,985,000
THE GRUBB COMPANY
3,490,000
ALAIN PINEL REALTORS
3,400,000
BAYSIDE R. E.
2,998,000
SQFT SF
2,995,000
ALAIN PINEL REALTORS
2,795,000
THE GRUBB COMPANY
2,650,000
KELLER WILLIAMS
2,600,000
THE GRUBB COMPANY
2,495,000
ALAIN PINEL REALTORS
© 2017 Ad Review. The information compiled in this guide is gathered from sources deemed reliable but is not guaranteed for accuracy. This document is intended solely for the use of Ad Review member agents and their clients. Any further reproduction, dissemination or disassembling these contents into any other form is strictly prohibited. For information on membership, advertising or other services, please visit us online at www.ad-review.com.
Sample Ad Review for Broker’s Open Houses
Sample Ad Review for Sunday Open Houses
David pays to enhance your listing so that it prominently stands out amongst the crowd! THE DAVID HIGGINS TEAM
HOW THE DAVID HIGGINS TEAM GOES ABOVE AND BEYOND TO FIND THE BEST BUYERS FOR YOUR HOME DAVEJHIGGINS.COM Prospective Buyers will preview your home online. It is important to understand that your first ‘open house’ is actually online. This is where many buyers will go first to qualify (or disqualify) a home they be interested in. David has spent an enormous amount of time educating himself on where to feature his listings online and how to best position them. Enhanced by the Grubb Company’s exclusive in-house photography, your home will have an distinct advantage over other homes competing with yours. David’s custom-designed website features professional, high-end interior and exterior (drone) videos of your property, giving buyers a virtual tour of your home before they step foot in the door. These dynamic videos run continuously on each listing and allow the viewer to really ‘experience’ the home from the comfort of theirs; the drone footage of the property and its surrounding neighborhood are another way for potential buyers to get a sense of the property’s location, outdoor space, and neighborhood amenities.
Video on your property’s homepage Another important feature of David’s website is the Enhanced Listings feature, which lets him use these high resolution full screen photos and videos; your property will really shine! We also have the ability to turn each listing into a ‘single property website’, which expands on our enhanced real estate listings and allows us to create an entire site around anindividual listing.
Internet coverage David’s internet coverage on his site, DaveJHiggins.com, as well as hundreds of other national and international websites will ensure that your home will be seen by the majority of current buyers who begin their home search online. We are commited to putting your listing in front of millions of potential buyers by syndicating to the most popular Real Estate websites and Search Engines. More interest can lead to a higher closing price. Take a look at the exposure we give you and your listing, below.
THE WORLD CONNECTS ON FACEBOOK David’s social media presence and third party internet advertising is unparalleled. Statistically he has some of the highest traffic and exposure of realtors in the East Bay. When David lists your home, he will launch a social media campaign through Facebook ads, LinkedIn, Twitter and Instagram postings. He is also a paid advertising partner with Zillow, Trulia, and Realtor. com, which gives your home additional exposure and premier placement on these search engines. This strong online presence, combined with traditional advertising methods, ensures that your home is exposed to the widest audience of buyers.
FACEBOOK EVENTS In addition to his Facebook page and posts relating to the real estate market, David creates an ‘event’ on his page the week before the Sunday Open Houses / Broker’s Opens to notify his Facebook followers, and will often Boost the event to create a much more targeted and broader audience (3,800+ people in this case) for his listings, and therefore better match a potential buyer to his listings.
... AND ON INSTAGRAM TOO
As part of the David Higgins’ Team Internet presence, we will post updates on various Social Media sites including Instagram, Facebook, LinkedIn, and others. In our current society and age of smart phones, tablets, and constant scrolling online, we find this to be a great way to further promote your listing and notify people of upcoming listings, open houses, and recent sales.
Here are some samples of David’s Instagram posts @davejhiggins
THE DAVID HIGGINS TEAM
OTHER SOCIAL MEDIA TWITTER Twitter is another way we reach out to potential buyers and sellers to let them know about current trends in home sales, best practices for listing your home, and other valuable tools for today’s buyers and sellers.
EMAIL COMMUNICATIONS MAILCHIMP Each week, David and his team send out an email newsletter (or ‘E-Blast’) to all the Grubb Company agents plus other top Bay Area agents and potential buyers, alerting them to our upcoming Sunday Open Houses and other important announcements from our team. This is a great way to connect agents and their clients to our website where they can view the photos and video
BOMBOMB As part of the David Higgins’ Team Internet presence, we will post updates on various Social Media sites including Instagram, Facebook, LinkedIn, and others. In our current society and age of smart phones, tablets, and constant scrolling online, we find this to be a great way to further promote your listing and notify people of upcoming listings, open houses, and recent sales. David uses BombBomb to engage with his clients about market news, upcoming listings, and other helpful information. He also uses it to show take his clients on a ‘Virtual tour’ of a listing as he walks through a property, taking a roomby-room video with commentary on the layout, features of the home, and his thoughts on it. It is a great tool for home buyers and therefore sellers, as they get David’s personal analysis of a listing.
NEXTDOOR & GRUBBCO.COM
Marketing deep into our hyper local digital communities
As part of our campaign to market your home, we use Branded Listings on Nextdoor to reach a greater audience of home buyers. Branded Listings help get your listing in front of more people and gives members a direct line of contact to us to schedule showings or to ask questions. On Branded Listings, our contact info, bio, and recommendations accompany your listings, and there’s also a button for asking a question about the property. Here are some fun facts about Dave Higgins’ Business Page on Nextdoor: G G G
We currently reach 68,000 people via Nextdoor. The David Higgins Real Estate Team was a Neighborhood Favorite in 2017. Our page can be seen in 117 Neighborhoods.
Below is a sample Branded Listing of ours on Nextdoor.
GRUBBCO.COM The Grubb Company is a dominant leader in the representation of homes in the upper-end East Bay Real Estate market. Grubbco.com attracts a select group of home buyers who value representation by a respected Real Estate firm with experienced agents and a stellar reputation. If a home is listed with Grubb Company, you can be sure that it will draw a lot of attention online and at both Broker’s Opens and weekend Open Houses, and that great buyers will come. This fact will increase the viewings of your home by ready and willing buyers.
THE DAVID HIGGINS TEAM
OTHER GREAT RESOURCES
When it comes to selling your home, we know how to advertise to buyers and their agents
TOP AGENT NETWORK The David Higgins Team is a member of TAN which is an online communication platform for the top East Bay Agents to announce their new homes before putting them on the Multiple Listing Service (MLS). We pre-market our homes aggressively on Top Agent Network in the weeks prior to going live on the MLS, building awareness for our properties with the top agents and their buyers before we’ve even begun. This gives your home an advantage over other sellers’ homes in your marketplace!
INTERACTIVE SEARCH ENGINE Most serious buyers are already committed and working with a realtor here in the area. A majority of realtors use the RealScout Search Engine to interactively search for homes and communicate with their clients. It’s like a Zillow or Redfin home search engine for buyers further along in the home search process. Our membership with RealScout allows us to perform reverse searches for all the buyers in the marketplace that are searching in your home’s price range and area. Once we list your home on the MLS, we use RealScout to send a message to ALL of the realtors with buyers looking for a home like yours, further raising awareness of your home and giving us an advantage over other sellers’ homes!
HOW REALSCOUT WORKS ON THE BUYER’S SIDE
Our membership with RealScout allows us to perform reverse searches for all the buyers in the marketplace
Agents working with buyers can create a buyer profile in RealScout that identifies their price range, preferred neighborhoods, bed/bath count, and other key amenities, and then sends out alerts to the agents letting them know when a listing is matched to one of their buyers. The buyers can also log in to RealScout and pull up their listing of ‘matched’ listings as well as their locations on an interactive map (see below).
REALSCOUT - MARKET TRENDS REPORTS FOR SELLERS BY ZIP CODE Another great feature of RealScout is its ability to create Market Trend reports for you by zip code, which show you the number of current active listings in your area, the average days on market, the median list price and median sales price, and other useful graphs, charts and information to help you determine the best listing price. Below is an sample report (edited for space).
THE DAVID HIGGINS TEAM
PRINT MEDIA
Covering all the bases through traditional marketing A well-crafted postcard sent to your neighborhood announcing your listing, accompanied by a website and exceptional photo tour, is a powerful way to alert your neighbors to your property for sale. It is a statistical fact that a majority of buyers looking to purchase a single family home buy within their own geographical area. Our coverage in the most popular local newspapers will guarantee your home is seen by those depending on print media as their information source. These include The San Francisco Chronicle (Sunday edition), San Francisco Business Times, The Montclarion, and The Piedmont Post. On occasion we run ads in the Wall Street Journal and the San Francisco Business Times as well. 316 MODOC AVENUE • UPPER ROCKRIDGE
316 MODOC AVENUE
JUST LISTED! OPEN THURSDAY, SEPT 20, 10:30-1PM OPEN SUNDAY, SEPT 23, 2-4:30PM OPEN SUNDAY, SEPT 30, 2-4:30PM Mid-Century modern jewel in the heart of Upper Rockridge, just blocks from Hillcrest Elementary and featuring stunning views of the Bay and Mount Tam. Light filled living, dining and kitchen areas seamlessly transitioning from one to another for days of easy living and evenings of entertaining. Renovated Chef’s kitchen with stainless appliances overlooks the private rear decks and gardens, Master suite with generous closet space and updated bathroom plus a spacious hall bath and two other bedrooms are all located on the main level. The lower level features a den, wet bar, full bathroom and detached shower-sauna is perfectly equipped for guests, extended family or rental opportunities with its own entry. An attached garage at street level offers direct interior access with stairs to the main level. Stunning, private rear gardens, decks and patios perfect for relaxation or play, don’t miss the upper rear garden decks where additional Bay Views can be enjoyed. Centrally located just minutes from the shops and restaurants of Rockridge, Montclair Village, Hwy 24 and 13 as well as hiking trails and parks of the Oakland Hills. Take the complete video tour at 316Modoc.com
Over 50 Reasons to Sell Your Home with the David Higgins Team! DavidsClientReviews.com
JUST LISTED
510.698.2678 dhiggins@grubbco.com DaveJHiggins.com CalBRE Lic. #01281543
UPPER ROCKRIDGE
1960 Mountain Blvd. Oakland, CA 94611 510.339.0400
Support Our Local Schools SchoolGiveBack.com
3070 Claremont Ave. Berkeley, CA 94705 510.652.2133
100 Grand Ave. #112 Oakland, CA 94612 510.339.4200
VISIT GRUBBCO.COM & FOLLOW US ON SOCIAL MEDIA Information deemed reliable but not guaranteed
Just Listed Property Postcard, sent to 300 Single Family Homeowners around the property plus David’s sphere of influence and all of Crocker Highlands (when listing is in Crocker Highlands).
NEWSPAPER ADS 71 WILDWOOD AVE, PIEDMONT
PIEDMONT • CA 53 CAMBRIAN AVENUE
⊲ OPEN SUN 2-4:30PM ⊳ This Traditional Jewel has been in the same family for over two generations. Updated kitchen, hardwood floors, wonderful light, level out rear gardens, 83 WalkScore (Walkscore.com), attached garage, great split level floor plan.
Designed by Jarvis Architects, this newly built state of the art masterpiece is a showcase of exquisite modern living, high tech construction, luxury finishes and zen-like aesthetic, within a net-zero footprint. 53CambrianAve.com
DAVE’S NEW LISTINGS 316 MODOC AVENUE, OAKLAND ⊲ COMING SOON ⊳ Fabulous Mid-Century Rockridge home with views of the Bay & Mount Tam! Spacious LR with balcony, sunny eatin kitchen, lower family rm with corner fireplace. Level out rear gardens and decks, perfect for entertaining. 3BR • 2.5BA • $1,089,000
1540 HOLMAN ROAD, OAKLAND ⊲ OPEN SUN 2-4:30PM ⊳ Adorable bungalow just steps from one of Oakland’s best Elementary schools! Close to the fabulous shops & restaurants of Glenview & Lakeshore/ Grand Avenues + easy access to SF buses, carpools and Hwy 580/13/24. 2BR • 2BA • $749,000
1737 ADDISON STREET, BERKELEY ⊲ OPEN SUN 2-4:30PM ⊳ Stunning Brown Shingle Duplex in central Berkeley! Fully renovated 3BR/1.5BA upper unit. Tenantoccupied 2BR/1BA lower unit. Gardens, rear workshop and 95 Walkscore! 5BR • 2.5BA • $1,789,000
972 GROSVENOR PLACE, OAKLAND ⊲ OPEN SUN 2-4:30PM ⊳ English storybook Tudor in the heart of Crocker Highlands. Chef’s kitchen, formal LR & DR + guest bedroom/ home office on main level; 2BR plus balcony upstairs. Lower level play area, laundry & storage. Detached garage. 3BR • 2.5BA • $1,389,000
⊲ OPEN SUN 2-4:30PM ⊳
3BR • 1.5BA • $1,249,000 Take a full tour at 71Wildwood.com
David Higgins CalBRE #01281543 O: 510.339.0400/331 | C: 510.698.2678 Dhiggins@grubbco.com | DaveJHiggins.com
Hills Newspaper
53 CAMBRIAN AVENUE, PIEDMONT
4++BR • 3++BA • $4,200,000
David Higgins 510.698.2678
CALBRE#01281543
Wall Street Journal Ad
1737 ADDISON STREET, BERKELEY
Take tours of all these great listing at DaveJHiggins.com
David Higgins CalBRE #01281543 O: 510.339.0400/331 | C: 698.2678 Dhiggins@grubbco.com | DaveJHiggins.com
Piedmont Post Group Display Ad
⊲ OPEN SUN 2-4:30PM ⊳ Newly constructed state of the art masterpiece. Designed by Jarvis Architects, this stunning eco-friendly home is custom built to provide ultimate comfort and luxury while maintaining a net-zero footprint. A showcase of exquisite modern living, 53 Cambrian Ave is a unique combination of high tech construction, luxury finishes + zen-like aesthetic. 4++BR • 3++BA • $4,200,000 Take the video & drone tour at 53CambrianAve.com
⊲ OPEN SUN 2-4:30PM ⊳
Stunning Brown Shingle Duplex in central Berkeley! Fully renovated three bedroom, one and one-half bath upper unit. Tenant-occupied two bedroom, one bath lower unit. Gardens, rear workshop and 95 Walkscore (walkscore.com!)
5BR • 2.5BA • $1,789,000
Take a full tour at 1737Addison.com
David Higgins
Dave Higgins
CalBRE #01281543 O: 510.339.0400/331 | C: 698.2678 Dhiggins@grubbco.com | DaveJHiggins.com
CalBRE #01281543 O: 510.339.0400/331 | C: 510.698.2678 Dhiggins@grubbco.com | DaveJHiggins.com
San Francisco Business Times
San Francisco Chronicle
PROPERTY BROCHURES The marketing of your home includes a distinctive brochure with professional color photos. Property brochures are a great way to showcase both the home’s features and the beautiful photography we commission after staging. Trifold brochures are our standard handout at the Broker’s Opens and weekend Open Homes, and are a great way for potential buyers to remember the properties they toured and are interested in. We print between 75-150 brochures on average, and occasionally use single page brochures for smaller properties.
Sample Trifold brochure - our standard format 1651 TRESTLE GLEN ROAD • CROCKER HIGHLANDS
ELEGANT CROCKER HIGHLANDS MEDITERRANEAN WITH BACKYARD OASIS 4 BEDS
3½ BATHS
OFFERED AT $1,489,000
Spacious, light-filled home with A+ curb appeal! The well-organized layout includes expansive grounds and has four bedrooms, three full and onehalf baths and a lower level perfect as an au pair/guest suite with exterior access. The elegant living room boasts generously sized windows and an oversized fireplace with gorgeous copper mantle. A formal dining room with oak floors leads you to a sparkling Chef’s kitchen with soapstone countertops and 6 burner Viking range. Upstairs features a master suite with large walk-in closet, additional two large bedrooms with updated Jack & Jill bath, and a home office. The lower level boasts a living area, bedroom, full bath and beautiful, petite chef’s kitchen. Private rear gardens with decks, built-in benches, lush vegetation and meandering paths provide the perfect space for evenings of entertainment. Last but not least, the attached 2 car garage will provide a place for your vehicles to call home. • 4BR / 3.5 BA including master suite and updated baths throughout • Large living room / dining room with copper fireplace + built-ins • Chef’s kitchen with soapstone counters and 6-burner Viking range • Lower level au pair / guest suite / rumpus space with exterior access • Lush private rear gardens with decks, built-in seating, vine-covered trellis • Spacious attached 2-car garage • Close to shops and restaurants of Lakeshore & Grand Avenue • Convenient access to Hwy 580, 24, 13 and SF casual carpool & buses • Minutes from the top-ranked Crocker Highlands Elementary Take the video tour at 1651TrestleGlen.com
1960 Mountain Blvd. Oakland, CA 94611 510.339.0400
3070 Claremont Ave. Berkeley, CA 94705 510.652.2133
100 Grand Ave. #112 Oakland, CA 94612 510.339.4200
CalBRE #01281543 O: 510.510.339.0400/331 | C: 698.2678 Dhiggins@grubbco.com | DaveJHiggins.com
Information deemed reliable but not guaranteed
1651 TRESTLE GLEN ROAD, CROCKER HIGHLANDS
Sample one-page brochure 245 PERKINS STREET #69 • OAKLAND
245 PERKINS STREET #69 OAKLAND
GORGEOUS TOP FLOOR ADAMS POINT CONDO 2 BED
2 BATH
OFFERED AT $649,000
Stunning top floor corner condominium in the heart of Adams Point, just minutes from Lake Merritt, Grand and Lakeshore Avenues, the local Saturday Farmers Market and Bay Bridge to San Francisco. This sun-filled unit features a fabulous living and dining area with vaulted ceilings and deck offering private tree-top views. The updated eat-in kitchen has ample storage and stainless appliances with direct flow to the dining area, perfect for entertaining. Master suite with multiple closets, full bath and additional wardrobe, plus a second bedroom and full bath located on the other side of the unit. Additional amenities include below building secured parking, additional storage and a communal roof-top garden area. Pet-friendly with some restrictions. • Two Bedrooms / Two Bathrooms • Dedicated and Luxurious Master Suite Wing • Vaulted Ceilings and Light Filled Rooms • Delightful Eat-in Kitchen with Stainless Appliances • Pet Friendly Building with Some Restrictions • Communal Roof Top Garden Area • Neighborhood Views from Deck and Rooms • Secured, Below Building Parking • Blocks from Lake Merritt and Grand/Lakeshore Shopping • Quick Access to HWY 580 and the Bay Bridge to San Francisco Take the tour at AdamsPointCondo.com
CalBRE #01281543 O: 510.510.339.0400/331 | C: 698.2678 Dhiggins@grubbco.com | DaveJHiggins.com
1960 Mountain Blvd. Oakland, CA 94611 510.339.0400
3070 Claremont Ave. Berkeley, CA 94705 510.652.2133
100 Grand Ave. #112 Oakland, CA 94612 510.339.4200
VISIT GRUBBCO.COM FOR MORE LISTINGS & FOLLOW US ON SOCIAL MEDIA
Information deemed reliable but not guaranteed
CalBRE #01281543 O: 510.510.339.0400/331 | C: 698.2678 Dhiggins@grubbco.com | DaveJHiggins.com
THE DAVID HIGGINS TEAM
DAVID’S EAST BAY SALES TO DATE Below are maps of the majority of Dave’s East Bay sales from 2000 to the present. This represents: 500 total sales G $410,000,000 in sales volume G 22% over asking price (on average, 2017-2018) G
A CLOSER VIEW While this map doesn’t show every sale, it gives a good idea of the extent of David’s local neighborhood sales.
THE DAVID HIGGINS TEAM 2017-2018 SALES ADDRESS
CITY
SOLD PRICE
53 Cambrian Ave. 801 Longridge Ave. 308 Sea View Ave.* 994 Longridge Rd. 831 Portal Ave. 716 Longridge Ave. 1090 Trestle Glen Rd. 1737 Addison St. 933 Sunnyhills Rd. 979 Grosvenor Pl. 438 West Grand Ave. #710 3500 Calandria Ave. 509 Blair Ave.* 123 Wilding Lane 1651 Trestle Glen Rd.* 695 Walavista Ave. 5931 Monzal Ave. 972 Grosvenor Pl. 3908 Lakeshore Ave. 1038 Walker Ave.* 28 Via Callados* 1386 Trestle Glen Rd. 51 York Dr.* 621 Mountain Blvd. 71 Wildwood Ave. 1393 Barrows Rd. 4048 Lakeshore Ave. 729 Santa Ray 316 Modoc Ave. 62 Montell St. 575 Radnor Rd.** 4355 Harbord Dr. 2717 Mountaingate Rd.* 1748 Mountain Blvd. 11310 Elvessa St. 918 Underhills Rd. 5611 Dover St. 346 Santa Clara Ave. 1224 Holman Rd.** 1475 E. 38th St. 4551 Heafey Rd. 1280 Holman Rd. 1546 Holman Rd. 1284 Bates Rd. 1217 Ward St. 489 McAuley St. 687 Mandana Blvd. 714 Pomona Ave.* 11025 Broadway Terr. 1291 Bates Rd. 1540 Holman Rd.** 323 Monte Vista Ave. #306 4418 Pleasant Valley Ct. 323 Monte Vista Ave. #110 3221 Florida St. 245 Perkins St. #69 4329 Howe St. 6466 Hollis St. #245 330 Park View Terrace #104 323 Monte Vista Ave. #103
Piedmont Oakland Piedmont Oakland Oakland Oakland Oakland Berkeley Oakland Oakland Oakland Oakland Piedmont Oakland Oakland Oakland Oakland Oakland Oakland Oakland Orinda Oakland Piedmont Oakland Piedmont Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Berkeley Oakland Oakland Albany Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Oakland Emeryville Oakland Oakland
$ 4,100,000 $ 2,850,000 $ 2,700,000 $ 2,150,000 $ 2,085,000 $ 2,025,000 $ 2,000,000 $ 1,960,000 $ 1,940,000 $ 1,910,000 $ 1,910,000 $ 1,900,000 $ 1,900,000 $ 1,850,000 $ 1,800,000 $ 1,800,000 $ 1,760,000 $ 1,750,000 $ 1,700,000 $ 1,700,000 $ 1,665,000 $ 1,650,000 $ 1,650,000 $ 1,650,000 $ 1,619,000 $ 1,600,000 $ 1,600,000 $ 1,600,000 $ 1,500,000 $ 1,500,000 $ 1,500,000 $ 1,440,000 $ 1,425,000 $ 1,415,000 $ 1,400,000 $ 1,400,000 $ 1,350,000 $ 1,310,000 $ 1,307,000 $ 1,280,000 $ 1,200,000 $ 1,107,000 $ 1,100,000 $ 1,050,000 $ 1,050,000 $ 1,049,000 $ 1,030,000 $ 1,025,000 $ 975,000 $ 950,000 $ 940,000 $ 910,000 $ 900,000 $ 850,000 $ 825,000 $ 755,000 $ 742,000 $ 740,000 $ 690,000 $ 475,000
* Represented the buyer ** Represented the buyer & seller
THE DAVID HIGGINS TEAM
DAVID’S CLIENT REVIEWS We strive to have raving fans!
Dave and his team are the best! They sold my condo well above what we asked him to sell it for, and took care of the renovations so we didn’t have to. I recommend Dave to anyone in need of a realtor.
We loved working with Dave and his team! They are incredibly knowledgable of the East Bay market—what people are looking for and how to sell a home. We had a very short timeline to get our house ready and on the market and Dave and his team came in and worked really hard and fast to get it ready. Our house sold fast and for way over! We definitely recommend Dave and his team and will continue to work with them in the future.
When we first called Dave to discuss possibly listing our house, we didn’t know anything about him except that he had sold many houses in the neighborhood quickly and for well over asking. I remember he was driving but he pulled off the road to talk. I liked that he didn’t let his calls roll into voicemail, which was indicative of his work ethic. At this point, we had already interviewed 3 other realtors that we knew from a few years back (and whose work we admired) and were very close to making a decision so my call to Dave was almost an after-thought, but our first conversation put him front and center in the running. It was the way he expressed appreciation for the call and his attentiveness during the conversation that set him apart. He was obviously very successful due to his sale record, but he did not have a shred of ego about him. He was earnest in pursuing the work, showed great attention to details with his questions and was both very respectful and personable. His humility, attention to detail and fun personality would remain consistent throughout our collaboration. In addition, Dave had quite a talent for knowing exactly what needed to be done to present our house in the best light and was quite ambitious in his vision for the house, despite the fact that his ambitious plans would require a lot of work on his part. In this, he was again unique. He just seemed genuinely excited about the house transformation and very confident about its success, which was both infectious and reassuring. I can’t say there weren’t bumps on the road given the scale of the prep work, the tight timeline and the numerous contractors involved, but Dave’s commitment to the vision, his coolness under pressure and his ability to diffuse conflicts and resolve issues made it easier. Throughout the process, he made client service a priority and strived to exceed our expectations and we appreciated that very much.
My wife and I have purchased or sold 16 propertiwes since 2002. Over that time Dave Higgins has been far and away the most knowledgeable agent we have worked with. Whether buying or selling, he has demonstrated his superiority over the agents on the other end of the transaction. On the buying end, Dave negotiated a 10% price reduction on a recent property purchase with problems. The costs to bring the property up to standard will be far less than the credit he negotiated. He is currently selling a premium Piedmont property for us and his input on staging and timing have been invaluable. His assistance has made the property even more desirable. We are currently in the market for more property, and I trust no one more than Dave to evaluate the possibilities. If you are buying or selling in the east bay you would be making a big mistake if you don’t contact Dave Higgins.
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When we first met Dave, he guided us through the entire process of selling our home; he helped us plan and schedule a complex timeline. As a result, there were no surprises and no last minute rushing about to meet deadlines. Dave made it a relatively stress-free experience from beginning to end. Even though our home wasn’t completely “finished” when he first visited, Dave was able to see through the renovation mess, and was very encouraging about our vision. He was never critical; rather, he was supportive and gave us thoughtful feedback whenever we asked for his advice. Dave has assembled an excellent team that works well together; every member is professional, communicates effectively, and demonstrates expertise in all phases of real estate. We exchanged over 200 emails throughout the entire process, and all parties responded to our queries in a timely manner. When it was time to “list” our place, Dave did an excellent job with staging, photographing, advertising, and promoting our home. As a result, we received multiple, competitive bids. Dave patiently answered our questions about choosing among the offers. We were very pleased with the outcome. Overall, Dave was a joy to work with. He understands what is going on for the buyer and seller, and what an emotional process it can be to move to a new home. Dave is also a committed member of our community. We would recommend Dave Higgins to anybody who is selling or buying a home.
After interviewing a range of potential agents to sell our home in Adam’s Point, we chose Dave as he gave us the confidence we were seeking for one of the biggest transactions of our lives. We felt that we were in good hands and that he paid attention to the details that were important to us. Our instincts were right: Dave and his assistant did a fantastic job coordinating all the work that needed to get done on a pretty condensed time period while we were out of town. Our place showed very well and Dave negotiated through a number of offers to get us to a price point that we were very happy with, working late into the night. Always pleasant, available and professional, as you’d expect. We highly recommend Dave and his team!
Dave Higgins and his assistant were nothing but delightful, professional and highly organized when it came putting our home up for sale. Our home went well over asking. Can’t say enough good things about our experience using Dave!
When we went to list our home we knew there was no one else we wanted to work with other than Dave—his team, his expertise, his friendly attitude can’t be beat. He and his team put a lot of effort into helping us get our house ready for market; which wasn’t easy, as it needed a lot of work and we moved out of state a few months before it was ready. We get confident leaving Dave to oversee its completion. When it came time to market it, the combination of Dave’s use of the most sophisticated current marketing tools, along with his personal connections to individual buyers allowed us to get the perfect buyer for our rather unique home. He ended up achieving an excellent price for us that was what we needed for a successful sale. Using Dave as our realtor was the best decision ever.
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THE DAVID HIGGINS TEAM
THE DAVID HIGGINS TEAM GIVES BACK TO THE COMMUNITY While I am happy to be recognized as one of the top Real Estate agents in the East Bay, I am also proud to be part of such a wonderful community. Not only do I work in Oakland but my daughters and I also live in Crocker Highlands and love giving back to the neighborhood that supports me as much as I try to support it through charitible contributions, community events, and volunteering. Alongside my popular and successful PTA Give Back Program—that has given me the opportunity to directly donate thousands of dollars to local schools from my earned commissions—I am also passionate about and driven to support other local initiatives through donations and volunteering my free time. Take a look at some the of the organizations that I help support in the Oakland and East Bay area and if you want to learn more about how you can offer support, feel free to contact me or reach out to the individual groups directly using the information provided.
WE GIVE BACK TO OUR SCHOOLS I am proud supporter of Oakland Unified School District (OUSD) as well as Piedmont and Berkeley Unified. When you work with me or refer me to a buyer or seller, I donate 5% of my earned net commissions from the successful completion of the purchase or sale of a house to the PTA of your choice. This is part of my ‘School Give Back’ Program. To learn more about how you can donate to these school districts, go to: SchoolGiveBack.com
I also proudly support Oakland’s highly-ranked Edna Brewer Our team Middle School as a “Top Brewer Partner School Sponsor”. Edna Brewer is a diverse, high-performing school that boasts a strong donates commitment to academic excellence, a positive supportive upwards of school culture and an exceptionally rich extra-curricular program $20,000 to and academics with a focus on enriched Music, Art and Drama the public programs; all of which require support via donations and fundraising. Funds that are raised through the active PTSA help to support peer tutoring, field trips, the arts school system programs, school supplies and a huge list of other necessities that provide much annually. needed instruction and support for the students. The locally renowned Edna Brewer Jazz Band performs a sold-out house at Yoshi’s Jazz club in Oakland every year and is a testament to the fantastic music program that is offered through donations and fundraising by the community. If you would like to learn more about Edna Brewer Middle School and how you and your children can become active members of this inclusive school community where social and emotional learning are a priority, please visit the school’s website at www.ednabrewer.net
SUPPORTING THE ARTS I’ve been a fan of Oakland Art Murmur for the past several years and have made every effort to support this fantastic organization where possible. By supporting Oakland Art Murmur (OAM), I’m able to help support local artists and galleries and raise awareness and appreciation for arts in the Oakland area. OAM’s objective, as described in their mission statement, is to “strengthen Oakland’s diverse visual arts communities by providing access to resources, programming, and experiences. We connect and sustain Oakland’s vibrant visual arts culture to engage and enrich the Oakland community.” By providing donations to OAM, I hope to help ensure the various exhibits, gallery tours, education sessions and special events can continue to showcase Oakland’s vibrant art scene. If you would like to learn more about Oakland Art Murmur and discover how you can donate or participate, or just want to find out where you too can enjoy some local exhibits, go to: www.oaklandartmurmur.org
Predominantly a club of cycling enthusiasts from Oakland and Piedmont, the C510 Cycling Club organizes daily morning rides throughout the Oakland Hills and participates in races, community builiding and charity events throughout the year.
C510 gives back While this diverse group of riders is passionate about their cycling, they are also passionate about their communities and helping others; each year they organize and host an annual race to raise money for the Alameda County Community Food Bank, and to date they have raised over $110,000 for ACCFB. As an honorary member of C510, I am able to pursue two of my passions – cycling and giving back to my community. I love supporting another group such as C510 that is also giving back and staying active in the process! If you would like to learn more about the C510 Cycling Club or want to find out how you can help contribute to their fundraising efforts, visit: www.crocker510.com.
Dave (3rd from left) with the rest of the C510 Cycling Club
I became a sponsor of the Oakland Girls Softball League (OGSL) in 2016 after seeing the positive effects it had on my youngest daughter in the Spring prior. Having been raised primarily by my mother and two older sisters, I feel strongly about the empowerment of young girls, which is why I am a proud supporter of organizations like OGSL. The OGSL mission is to provide organized fast pitch softball to girls between the ages of 5-14 in the Oakland community with the overall goal of promoting sportsmanship, developing individual skills, encouraging friendship, and providing leadership opportunities via a fun and positive athletic experience. Self-funded through member registration and sponsorship donations, OGSL is a volunteer run, non-profit, equal opportunity organization affiliated with the Amateur Softball Association (ASA). The OGSL has an average of 250 girls registering as players each year and has been in operation since 1993. If you have someone you know that could benefit from the fantastic opportunities offered through the OGSL, or if you just want to learn more about the organization and how you can become a sponsor, please
DAVE’S ANNUAL PUMPKIN PATCH For the past few years, I have created a community pumpkin patch in my front yard a few weeks before Halloween, purchasing hundreds of pumpkins to give out to the community that supports me and my family. It’s my way of saying thank you to our community for entrusting me with the sale of your homes or the purchase of your new ones. It’s been a joy and tradition for many families and takes place mid to late October, so look for the pumpkins next year and please stop by!
THE DAVID HIGGINS TEAM