The brief. Create an ‘ingredient marketing’ campaign to get product designers to talk to GE Plastics at the start of the design process.
The Straight-Line Thinking.
Product Remarkable new materials.
Strategy Liberate designers.
Idea Push it.
The outcome. The first-ever global, integrated campaign to market a GE product as an ingredient brand.
This advertising was created by the Management Team of LONDON whilst at M&C Saatchi.
Print ads
Direct mail
Merchandise
Signage
Exhibition
Contact Michael Moszynski, CEO on +44 (0)20 7842 6820 or email michael@LONDONadvertising.com 30 Park Street London SE1 9EQ. www.LONDONadvertising.com