Amundsen Sport Vinter 2013 by Jannicke Grung

A M U N D S E N S P O RT S W I N T E R 2 0 1 3 / 2 0 1 4

w w w. a m u n d s e n s p o r t s . c o m

I N N O V A T I O N T H R O U G H

T R A D I T I O N

AMUNDSEN PEAK ANTARCTICA 1063m

FIRST ASCENT 14 DEC 2011 BY JØRGEN AMUNDSEN, ERIK FRIIS AND PHIL WICKENS

ROALD AMUNDSEN THE GREATEST EXPLORER OF ALL TIME

Conqueror of the North West Passage

First man to set foot on the South Pole

First man to circumnavigate the northern hemisphere

First man to fly across the Arctic Ocean via the North Pole First man to reach both the North and the South Pole First successful flight from Europe to America

Behind these amazing achievements is a man with skills and values unequalled in the history of exploration:

ROALD AMUNDSEN (1872-1928) Many men have attempted these feats and failed. The reasons for Amundsenâ&#x20AC;&#x2122;s success were his thorough planning, his outstanding navigational skills, his urge to explore the unexplored, his accuracy, his unique leadership skills and above all his refusal to accept the status quo.

JĂ¸rgen Amundsen, founder of Amundsen Sports, is greatly inspired by his relative Roald Amundsen. Our premium quality garments for skiers, mountaineers and explorers are different, reflecting our unique approach inspired by this heritage.

14 DEC 1911

14 DEC 2011

ON THE SOUTH POLE

ON THE SUMMIT OF AMUNDSEN PEAK - ANTARCTICA

On 14 December 1911, Roald Amundsen was the first man ever to set foot on the South Pole - a groundbreaking achievement of such magnitude, that it is hard to grasp a century later. Years of planning, training and research made it possible for Amundsen to venture with confidence into the unknown.

To conquer this last uncharted territory - a desert of ice, howling winds and temperatures down to minus 90 degrees Celsius - required massive courage as well as a mind so determined that it was only a question of when - rather than if - he would make it there. 4

Little did Amundsen know, that one of his relatives, Jørgen Amundsen, would return to Antarctica a century later.

expedition in Amundsen’s spirit - and thus began a jour ney into untrodden territory. The main goal of the expedition was to undertake a pioneer ascent of an unclimbed mountain, alongside testing Amundsen Sports’ unique clothing concept, the 3-Part Transformer System in its true elements.

The obvious choice might have been to retrace Amundsen’s footsteps to the South Pole. However, it was more of a challenge to venture on an 5

TRADITION

INNOVATION

KNICKERBOCKERS

THE 3-PART TRANSFORMER SYSTEM

Knee-length pants have many names; Breeches, Breeks, Plus Twoâ&#x20AC;&#x2122;s, Plus Fourâ&#x20AC;&#x2122;s, Knickers, Trews, Messenger Shorts etc. We call them Knickerbockers.

Knickerbockers were highly popular in sports, due to their versatility and comfort, typically worn by skiers, rock climbers and mountaineers. Why they faded out during the 20th century, is hard to explain.

As a direct result of our extensive product testing in Antarctica, we are fully convinced that knickerbockers are superior to regular pants for a great many sports and activities.

Used together with a jacket and gaiters, it creates a unique look with unbeatable advantages. We c a l l i t T h e 3 - P a r t Tr a n s f o r m e r S y s t e m .

INNOVATION THROUGH TRADITION INSPIRED BY THE PAST - BUILT FOR THE FUTURE

1911

Roald Amundsen is the first man to set foot on the South Pole

2011

Jørgen Amundsen returns to Antarctica in Amundsen’s spirit to test his products in their true elements

ROALD AMUNDSEN In knickerbockers Antarctica 1911

THE GREATEST EXPLORER OF ALL TIME Roald Amundsen in his specially made cotton anorak

JØRGEN AMUNDSEN In knickerbockers Antarctica 2011

2x WORLD CHAMPION FREESKIER

Ane Enderud in Amundsen Sports’ version

NO SWEAT

UNEQUALLED VENTILATION Imagine skiing uphill on a sunny spring day. Thereâ&#x20AC;&#x2122;ll be moments you long to be wearing shorts. Well, now you can! Simply remove your gaiters, roll down your socks, cool down! No ventilation features on ordinary pants can compare to this.

NOT WET

WATERPROOF As all mountain enthusiasts know only too well, weather changes fast. All of a sudden youâ&#x20AC;&#x2122;ll need to be water and windproof from top to bottom. Simply fix your gaiters back on for instant protection against the elements.

The Transformable Outdoor Clothing Concept

NO SHIT

VERSATILITY We all love the feeling of returning to the lodge or tent after a long day outdoors. The blessing now is that you no longer have to change your pants at the doorstep to avoid dragging snow and dirt indoors. Simply shed your gaiters and you are attired for any indoor occation.

2X WORLD CHAMPION FREESKIER ANE ENDERUD CHOOSES AMUNDSEN SPORTS After 10 seasons in Chamonix as a professional freeskier, starring in numerous international ski films, and taking home the Freeride World Championship both in 2009 and 2010, Ane is without doubt the worlds best female freeskier. Ane has now moved back to Norway to explore the northern playgrounds, and we are proud that she has chosen The Amundsen 3-part System as her preferred riding gear for her pioneering descents. 12

SKIER: ANE ENDERUD - ALASKA PHOTOGRAPHER: TONY HARRINGTON

FREERIDER AND ARTIST JØRGEN P. WILLUMSEN CHOOSES AMUNDSEN SPORTS We met Jørgen for the first time during the 2011 ski season, and were impressed by both his skills on skis and as a designer. After one season in our knickerbockers and gaiters, Jørgen was convinced about this concept for freeriders. The young artist went on to design his own freeride collection within our 3-part system, which we are proud to present for the upcoming winter season. Jørgen has signed off his colleciton with a thick JPW/ART leather patch.

THE 3-PART COLLECTION 2013/2014 FREERIDE - MOUNTAINEERING - EXPLORING

3-PART

LARGE POCKETS FOR GAITERS AND SKINS

FREERIDE ANORAK

SNOW LOCK INTEGRATION BETWEEN JACKET AND KNICKERBOCKER

MEN’s REF: W3MAN10 / WOMEN’s REF: W3WAN10

MATERIALS & TRIMS

FEATURES

› Cutting edge tough bi-stretch 3-layer fabric from Schoeller Switzerland. The unique c_change membrane is a wind and waterproof membrane which independently reacts to changing temperatures and activities. Depending on the situation, breathability or heat-retention increases or decreases. As a result, c_change always ensures a comfortable body climate. › Water tight zippers

› All seams are carefully sealed › Ventillation on sides also works as easy entry/exit › Big chest pocket with angled opening for easy access and room for gaiters and skins. › JPW/ART patch on right upper arm › Snow-lock integration with knickerbocker › Utility pocket on left underarm › One-point hood adjuster › Designed by freeskier and artist Jørgen P. Willumsen

DARK BLUE

TRICOLOR 18

WHITE

TRICOLOR

WHITE 19

DARK BLUE

3-PART

FREERIDE JACKET

LARGE POCKETS FOR GAITERS AND SKINS

SNOW LOCK INTEGRATION BETWEEN JACKET AND KNICKERBOCKER

MEN’s REF: W3MJA10 / WOMEN’s REF: W3WJA10

MATERIALS & TRIMS

FEATURES

› Cutting edge tough bi-stretch 2-layer fabric from Schoeller Switzerland. The unique c_change membrane is a wind and waterproof membrane which independently reacts to changing temperatures and activities. Depending on the situation, breathability or heat-retention increases or decreases. As a result, c_change always ensures a comfortable body climate. › Ultra soft, warm and light Primaloft insulation › Water tight zippers

› All seams are carefully sealed › Under arm ventillation › Big front pockets for gaiters and skins. › JPW/ART patch on right upper arm › Snow-lock integration with knickerbocker › Utility pocket on left underarm › One-point hood adjuster › Designed by freeskier and artist Jørgen P. Willumsen

DARK BLUE

RED 20

WHITE

RED

WHITE 21

DARK BLUE

3-PART

INTEGRATION BETWEEN KNICKERBOCKER AND GAITER

FREERIDE KNICKERBOCKER

TOOL / GAITER HOLDER

MEN’s REF: W3MKB10 / WOMEN’s REF: W3WKB10

MATERIALS & TRIMS

FEATURES

› All seams are carefully sealed › Ventillation with mesh inside legs › JPW/ART patch on back › Integration system at kneecuffs for gaiters › 4 zipped pockets › Articulated knees › Designed by freeskier and artist Jørgen P. Willumsen

RED MEN

DARK BLUE MEN 22

WHITE MEN

WHITE WOMEN

DARK BLUE WOMEN 23

RED WOMEN

3-PART

INTEGRATION BETWEEN KNICKERBOCKER AND GAITER

FREERIDE GAITER

EASY BUCKLE ACCESS + SNOW GUARD

REF: W3UGA10

MATERIALS & TRIMS

FEATURES

› All seams are carefully sealed › 2-way front zipper for easy access to boot buckles › Integration at top edge for the knickerbockers › Inside snow-lock › Freeride boot cut › Designed by freeskier and artist Jørgen P. Willumsen

DARK BLUE

RED 24

WHITE 25

3-PART

CLASSIC ANORAK

LARGE POCKETS FOR GAITERS AND SKINS

SNOW LOCK INTEGRATION BETWEEN JACKET AND KNICKERBOCKER

MEN’s REF: W3MAN01 / WOMEN’s REF: W3WAN01

MATERIALS & TRIMS

FEATURES

› All seams are carefully sealed › Ventillation on sides also works as easy entry/exit › Big chest pocket for gaiters and skins. › Coyote fur on hood edge › Amundsen Peak patch on right upper arm for Weathered Red model › Snow-lock integration with knickerbocker › Utility pocket on left underarm › One-point hood adjuster

WEATHERED RED Amundsen Peak patches right upper arm

DARK BLUE 26

WHITE

WEATHERED RED Amundsen Peak patches right upper arm

DARK BLUE 27

WHITE

3-PART CLASSIC JACKET

LARGE POCKETS FOR GAITERS AND SKINS

SNOW LOCK INTEGRATION BETWEEN JACKET AND KNICKERBOCKER

MEN’s REF: W3MJA01 / WOMEN’s REF: W3WJA01

MATERIALS & TRIMS

FEATURES

› All seams are carefully sealed › Under arm ventillation › Big front pockets for gaiters and skins. › Amundsen Peak patch on right upper arm for Weathered Red model › Snow-lock integration with knickerbocker › Utility pocket on left underarm › One-point hood adjuster

WEATHERED RED Amundsen Peak patches right upper arm

DARK BLUE 28

WHITE

WEATHERED RED Amundsen Peak patches right upper arm

DARK BLUE 29

WHITE

3-PART

INTEGRATION BETWEEN KNICKERBOCKER AND GAITER

CLASSIC KNICKERBOCKER

TOOL / GAITER HOLDER

MEN’s REF: W3MKB01 / WOMEN’s REF: W3WKB01

MATERIALS & TRIMS

FEATURES

› All seams are carefully sealed › Ventillation on sides with mesh lining › Tool / gaiter holder at hip › South Pole conquest tribute embroidery at back › Amundsen Peak patch on left thigh for White model › Integration system at kneecuffs for gaiters › 5 zipped pockets › Articulated knees

WEATHERED RED MEN

DARK BLUE MEN 30

WHITE MEN Amundsen Peak patches on front left thigh

WEATHERED RED WOMEN

WHITE WOMEN Amundsen Peak patches on front left thigh

DARK BLUE WOMEN

3-PART

INTEGRATION BETWEEN KNICKERBOCKER AND GAITER

CLASSIC GAITER

EASY BUCKLE ACCESS + SNOW GUARD

REF: W3UGA01

MATERIALS & TRIMS

FEATURES

› All seams are carefully sealed › 2-way front zipper for easy access to boot buckles › Integration at top edge for the knickerbockers › Replaceable tough underfoot strap › Lace hook inside front bottom

DARK BLUE

WEATHERED RED 32

WHITE 33

THE HEROES ANORAK A TRIBUTE TO OUR HERITAGE

HEROES

WAXED COTTON/LINEN ANORAK UNISEX REF: W3UAN02

2X WORLD CHAMPION FREESKIER ANE ENDERUD ON HER DOG SLED. WHAT BETTER WAY TO REACH REMOTE MOUNTAINS AND UNTOUCHED SNOW?

The Heroes Anorak is designed from the original anoraks worn by Amundsen and his men during the South Pole conquest in 1911. The oversized unisex Anorak features no technical elements, yet protects you against the elements in the simplest way. Carefully sewn in a tough cotton/linen blend coated with a natural wax. The wax will wear off over time,

DARK BLUE

NATURAL

reducing the waterproofness. The garment should therefore be rewaxed from time to time to get the desired balance between water resistance and breathability. As hood trim Coyote fur is the natural choice to protect your face from tough winter conditions. The fur that we use is acquired in Canada in the most humane ways from wild animals only, and follows the guidelines of the Fur Council of Canada.

NATURAL 37

DARK BLUE

JACKETS & KNICKERBOCKERS SPORTSWEAR

VIDDA

WAXED COTTON ANORAK

MEN’s REF: W3MAN03 / WOMEN’s REF: W3WAN03

MATERIALS & TRIMS

FEATURES

› A durable waxed cotton from British Millerain. Water resistant and highly breathable. › Reinforced details in 3 layer stretch fabric from Schoelelr Switzerland

› Ventillation on sides also works as easy entry/exit › Big chest pocket for gaiters and skins. › Coyote fur on hood edge › Spirit of Amundsen patch on right upper arm › Buttoned neck with storm flap

DARK BLUE

GREY 41

GREY

VIDDA

WAXED COTTON KNICKERBOCKER MEN’s REF: W3MKB03 / WOMEN’s REF: W3WKB03

MATERIALS & TRIMS

FEATURES

› A durable waxed cotton from British Millerain. Water resistant and highly breathable. › Knees and back yoke reinforced in 3 layer stretch fabric from Schoelelr Switzerland

› Tool / gaiter holder at hip

DARK BLUE MEN

DARK BLUE WOMEN

GREY MEN 42

GREY WOMEN

BASECAMP

PRIMALOFT INSULATED JACKET

BASECAMP JAKKE HERRE INTRO

MEN’s REF: W3MJA02 / WOMEN’s REF: W3WJA02

RED

MATERIALS & TRIMS

FEATURES

› 100% Polyamid outer fabric from Chamatex France. Wind and water resistant › Ultra soft, warm and light Primaloft insulation › Breathable and light lining fabric

› Utility pocket on left upper arm › Amundsen Peak patch on upper righr arm

RED

DARK BLUE 45

DARK BLUE

CHILLAX

CONCORD

STRETCH SOFTSHELL KNICKERBOCKERS

STRETCH CORDUROY KNICKERBOCKERS

MEN’s REF: W3MKB04 / WOMEN’s REF: W3WKB04

MEN’s REF: W3MKB05 / WOMEN’s REF: W3WKB05

› Softshell from Schoeller Switzerland › Highly stretchable › Wind and water resistant › Brown model is dyed in several different colours without mixing them, creating a unique pattern on every piece › Tool / gaiter holder at hip

› Soft cotton corduroy from Cosserat Kindermann, Germany › Highly stretchable › Teflon treatment ensures water and wind resistance. › Tool / gaiter holder at hip

BLACK WOMEN

ONE-OF-A-KIND WOMEN

BLACK MEN 46

ONE-OF-A-KIND MEN

BEIGE MEN

DARK BLUE WOMEN

DARK BLUE MEN 47

BEIGE WOMEN

HEROES

MERINO/CASHMERE BLENDED SWEATERS MEN’s CREW NECK REF: W3MSW01 / MEN’s LONG ZIP REF: W3MSW02

The Heroes line is inspired by the sweater worn by Kirk Douglas in the 1965 classic Heroes of

› 70% Merino Wool

of the Norwegian heavy water sabotage dur-

› Crew neck / Long zip high neck

Telemark. This movie is based on the true story ing World War II. This truly masculine sweater

combines an unpretentious and rugged style with cashmere-light comfort.

DARK BLUE WITH OFF WHITE

› 30% highest grade Cashmere from Inner Mongolia › 7 gauge

› Double cuffs, waist and neck

OFF WHITE WITH BROWN 49

OFF WHITE WITH BROWN

1911

AMUNDSEN PEAK

CREW NECK LAMBSWOOL SWEATER

MEN’s REF: W3MSW03 / WOMEN’s REF: W3WSW03

MEN’s REF: W3MSW04 / WOMEN’s REF: W3WSW04

› 100% Fine Lambs Wool from Inner Mongolia

› Crew neck

› Zipped large chest pocket

› 3 gauge

› 7 gauge

› Spirit of Amundsen and Amundsen Peak patch on

› 1911 pattern on back commemorating this historic

upper right arm

year

DARK BLUE WITH LIGHT BLUE

GREY MELANGE WITH LIGHT BLUE

DARK BLUE WITH ORANGE 50

GREY MELANGE WITH ORANGE

GREY MELANGE

DARK BLUE

GREY MELANGE 51

DARK BLUE

BASE KNICKERS

ACCESSORIES

AMUNDSEN SPORTS BY ACLIMA™

PERFORMANCE KNICKERBOCKER SOCKS

MEN’s REF: W3MBB01 / WOMEN’s REF: W3WBB01

To benefit fully from our 3-Part System, a 3/4 length baselayer pants is recommended. Together with Aclima, our preferred baselayer brand, we have developed these baselayer pants as a perfect add-on product to our 3-Part concept.

MEN’s REF: W3MSO01 / WOMEN’s REF: W3WSO01

› 80% MERINO WOOL

› 100% Merino Wool › Wool products stay warm even when wet because the wool fiber contains 80% air › Wool does not emit body odour › 100% natural, fully reflecting Norwegian traditions.

› › › › ›

DARK BLUE

WHITE

10% NYLON 10% SPANDEX CUSHIONING VENTILATION ARCH SUPPORT

RED

LEG WARMERS UNISEX REF: W3ULW01

› 100% LAMBSWOOL

› THIN INNER SOCK › THICK OUTER SOCK

DARK BLUE

GREY

MULTI COLOUR

DARK BLUE / GREY

DARK BLUE - OFF WHITE - RED FLATLOCK SEAMS 52

DARK BLUE / LIGHT BLUE

DARK BLUE / ORANGE

ACCESSORIES

HEROES HATS & SCARVES - 30% CASHMERE / 70% MERINO

AMUNDSEN CLASSIC LAMBSWOOL HATS & SCARVES

HAT REF: W3UHA03 / SCARF REF: W3USC03

HAT REF: W3UHA01

DARK BLUE/WHITE

DARK BLUE STRIPES

OSTERREICH

TRICOLOR

NORGE

WHITE WITH PATCH

SCARF REF: W3USC01

OFF WHITE WITH BROWN FLEECE LINING

DARK BLUE WITH OFF WHITE FLEECE LINING

OFF WHITE WITH BROWN

DARK BLUE WITH OFF WHITE

NORGESREIMA BELT & SKI STRAPS

WHITE/DARK BLUE

DARK BLUE / WHITE

BELT REF: W3UBE01 / STRAP REF: W3UST01

The traditional Norwegian ski strap - just oversized. Stainless steel and cotton

OSTERREICH

TRICOLOR

NORGE

KOLLEN LAMBSWOOL HATS & HEAD BANDS HAT REF: W3UHA02 / HEADBAND REF: W3UHB02

The traditional Norwegian ski strap

WHITE

DARK BLUE LIGHT BLUE

RED

WHITE 55

DARK BLUE LIGHT BLUE

RED

Amundsen Sports AS

Erling Skjalgssonsgate 19b, 0267 Oslo Norway

www.amundsensports.com

Photo: National Library of Norway, Photo Collection: pages; 3, 4, 6, 8 and 9 Photos by Amundsen Sports: pages; 1, 5, 7, 8, 9, 10, 27, 48 and 49 Photos by Roger Brendhagen: Cover + pages; 9, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51 Photo by Tony Harrington: page; 13 Design: JĂ¸rgen Amundsen All rights reserved Amundsen Sports ÂŠ 2013