1
Dossier de Inglés UDP NIVEL 2
2
MODULE 1 OBJECTIVES Tras completar este modulo usted podrรก 1. Describir actividades hechas en el pasado 2. Hacer preguntas y responder positiva y negativamente acerca de actividades en el pasado 3. Entender conversaciones de contexto de transporte urbano 4. Entender diรกlogos bรกsicas acerca de actividades del pasado 5. Describir personas y entender descripciones de ellos 6. Entender conversaciones simples en contextos sociales
3
4
5
6
7
8
9
10
11
12
13
14
15 100 most common verbs Infinitive
Simple Past
Past Participle
Spanish
answer
answered
answered
responder
arrive
arrived
arrived
llegar
ask
asked
asked
preguntar
be
was / were
been
ser
borrow
borrowed
borrowed
tomar prestado
break
broke
broken
romper
buy
bought
bought
comprar
catch
caught
caught
atrapar
clean
cleaned
cleaned
limpiar
climb
climbed
climbed
escalar
collect
collected
collected
colleccionar
come
came
come
venir
cook
cooked
cooked
cocinar
cut
cut
cut
cortar
describe
described
described
describir
discover
discovered
discovered
descubrir
do
did
done
hacer
drink
drank
drunk
beber
drive
drove
driven
conducir
eat
ate
eaten
comer
enjoy
enjoyed
enjoyed
disfrutar
fall
fell
fallen
caer
feel
felt
felt
sentir
find
found
found
encontrar
fly
flew
flown
volar
forget
forgot
forgotten
olvidar
give
gave
given
dar
go
went
gone
ir
happen
happened
happened
suceder
have
had
had
tener
help
helped
helped
ayudar
hurt
hurt
hurt
herir, doler
invent
invented
invented
inventar
invite
invited
invited
invitar
know
knew
known
saber
lend
lent
lent
prestar
leave
left
left
dejar
lie
lay
lain
yacer
like
liked
liked
gustar
live
lived
lived
vivir
look
looked
looked
mirar
love
loved
loved
amar
make
made
made
hacer
meet
met
met
conocer, encontrar
miss
missed
missed
perder, extra単ar
open
opened
opened
abrir
pack
packed
packed
empacar
pay
paid
paid
pagar
16 phone
phoned
phoned
llamar por telĂŠfono
play
played
played
jugar
prefer
preferred
preferred
preferir
prepare
prepared
prepared
preparar
push
pushed
pushed
empujar
put
put
put
poner
rain
rained
rained
llover
read
read
read
leer
remember
remembered
remembered
recordar
rent
rented
rented
alquilar
rescue
rescued
rescued
rescatar
return
returned
returned
volver, devolver
ring
rang
rung
llamar por telĂŠfono
save
saved
saved
ahorrar
say
said
said
decir
search
searched
searched
buscar
see
saw
seen
ver
sell
sold
sold
vender
sit
sat
sat
sentarse
skate
skated
skated
patinar
ski
skied
skied
esquiar
sleep
slept
slept
dormir
smell
smelled
smelled
oler
speak
spoke
spoken
hablar
spend
spent
spent
gastar
start
started
started
comenzar
stay
stayed
stayed
quedarse
stop
stopped
stopped
detener
study
studied
studied
estudiar
survive
survived
survived
sobrevivir
swim
swam
swum
nadar
take
took
taken
tomar
talk
talked
talked
hablar
teach
taught
taught
enseĂąar
tell
told
told
decir
think
thought
thought
pensar
throw
threw
thrown
lanzar
touch
touched
touched
tocar
try
tried
tried
intentar
use
used
used
usar
visit
visited
visited
visitar
wait
waited
waited
esperar
walk
walked
walked
caminar
want
wanted
wanted
querer
wash
washed
washed
lavar
watch
watched
watched
mirar
wear
wore
worn
llevar puesto
work
worked
worked
trabajar
write
wrote
written
escribir
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
MODULE 2 OBJECTIVES Tras completar este modulo usted podrĂĄ 1. Hacer comparaciones (comparativos y superlativos) y comprender comparaciones a nivel auditivo 2. Hacer referencias usando There is/There are/There was/were, incluyendo su uso negativo y en preguntas 3. Comprender artĂculos y instrucciones simples de productos 4. Describir, escribir acerca de y entender descripciones simples de productos y servicios 5. Describir y reconocer referencias de tiempo bĂĄsicas 6. Hacer compras en tiendas
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
o 08.1
8
Markets I
Listen and repeat these numbers.
6,300
six thousand, three hundred seventy-five thousand, eight hundred and seven 823,120 eight hundred and twenty-three thousand, one hundred and twenty 1,255,500 one million two hundred and fifty-five thousand five hundred 10.5% ten point five per cent 75,807
() 08.2 1
Listen and underline the correct number.
Last year, the company had a market share of 10.3/103 per cent.
2 Last year, sales of the main brand increased by 30 /13 per cent. Vocabulary file
3 Last year, the company sold more than 850,000/815,000
pages 159-160
4 The company wants to increase its market share to 11.5/11.9 per cent.
units of Sparkle.
S Next year, the company wants to sell 1,100 /1,100,000 units of Sparkle.
G
Match the beginnings of the sentences (1-S) with their endings (a-e).
1
Coca-Cola is a mass market product; it
2 Selling special-interest
a) is a small but often profitable market.
holidays
b) is outside the producer's country.
is a niche market; it
(!)
c) is in the producer's country.
3 Rolex watches sell in a luxury market; they are
d) high-quality and expensive goods.
4 An export market S A home market
e) sells to large numbers of people.
Now think of products which match the types of market in Exercise C.
Nike 5hoe5 5ell in a ma55 market. Ferrari 5port5 car5 are a luxury-market
4)
Match the beginnings of the sentences (1- s) with their endings (a-e).
1
G
product.
A new market
a) is large.
2 A growing market
b) allows companies to make money.
3 A profitable market
c) is good to enter.
4 A big market
d) is getting larger.
S An attractive market
e) is at an early stage.
Match the adjectives in italics in Exercise E with their opposite meanings
(a-e). a) unattractive
d) declining
b) unprofitable
e) small
c) mature
o
Now choose adjectives from Exercise E to describe the markets in your country for these products. laptop computers self-help books
~
holidays abroad video phones bicycles beauty products
Vocabulary file
The market for laptop computer5
page 157
Selling
i5 a mature
holidaY5 abroad i5 a growing market.
market.
88
8 Markets
• We compare two people or things with comparative forms of adjectives.
Comparatives and superlatives
Sales of luxury cars are higher this year than last year. The Mercedes SL500 is more expensive than a Volkswagen .
• We compare three or more people or things with superlative forms of adjectives. The country is now the biggest market for some car manufacturers. What is the most expensive
o1
make of car?
~
page 125
Correct the mistakes in these sentences. It is morc harEi-efto break into export markets than home markets.
harder
2 China is a more big market than Japan. 3 Our market share is more low than it was last year. 4 The rate of inflation is more bad this month than it was last month. 5 This month's sales are more high than last month's. 6 The Asian market is more good than the European market for rice.
o
Complete these conversations using the superlative form of the adjectives.
1
This is a good product. YeS,1't' s the best pro d uct on th emar k e.t
2 This is an expensive hotel. Yes, it's
place in the city.
3 She is a very popular manager. Yes, she's
head of department in the company.
4 This is a cheap product. Yes, it's
product in the catalogue.
5 This is a very competitive market. Yes, it's
market in Asia.
6 This is a bad year. Yes, it's
G
year in the last ten years.
Complete this article with the appropriate form of the words in brackets.
I opened a hairdressing salon last year. The . .fTI.Q$.t. irrp9.r:tQr.t. (important) thing is to think about your target customers. My hairdressing salon is located in my parents' hotel. My customers are 2 (old) and 3 (rich) than my main competitor's. They like excellent service and a cup of coffee. My main competitor's customers are .•••...••..•••....... 4 (young) than mine. She offers a 5 (cheap) service than I do. However, my salon is .••...•••..•••..••... 6 (comfortable) than hers. My 7( eXCl ..tmg ) customer is a famous model. 1
-
J
89
Unit ( Revision
Read this text about Peter Drucker. Then complete the questions below.
Peter Drucker is one of the greatest management gurus of all times. He was born in Vienna in 1909. After finishing school, he started working in banking and then in journalism in Germany. In 1937, he moved to the United States. There, he became a freelance writer and a professor of management. He taught at New York University for over 20 years and at Claremont Graduate University in California for over 30 years. He died in 2005. Drucker spent a lot of time looking at how managers do their work. Then, in his books, he explained how managers could be more efficient. He wrote more than 30 books, which were translated in about 20 languages. He also worked as a consultant to many famous companies and also to governments. He believed that the greatest responsibility of a company is to serve its customers.
Answers
Questions
1 .. Whfr.~.'!".qP
Drucker born?
In Vienna.
2
working in banking?
After finishing school.
3
to the United States?
In 1937.
4
he
At New York University and in California.
5
at New York University?
For over 20 years.
6
he
In 2005.
7
books
?
?
More than 30.
?
8 Markets tIlt; It
Write these numbers in full.
1
260
....
ty-/Q.
hl).rJdrf-.q.~.(ld.$i~t1
.
2 6.8
3 14路5% 4 1,040 5 4,080 6 18,000,000 Complete the sentences below with the words from the box. ~
1
mass
f?<P.9.r:t
mature
niche
profitable
share
unattractive
]
markets are usually harder to enter than home markets.
2 A market does not have many buyers, but it can make good profits for companies. 3 Last year, our company increased its market 4 Levi's jeans sell in a 5 Qatar is a money.
market. market - it allows companies to make a lot of
6 The market for mobile phones is a fast as before. 7 If a market is
to 18%.
market. It isn't growing as
, companies don't think it's good to enter.
90
91
92
93
94
95
96
[6 Sales
o
Before you read the article, discuss these questions.
1
A success story
I
Some businesses start very small, then become global companies. What examples can you give?
2 What do you know about IKEA, the global furniture retailer? 路111
r
o
Match these words (1-4) to their meanings (a-d).
1
e
distribute
a) sell only or mainly one type of goods
2 specialise
b) attractive and fashionable
3 stylish
c)
4 range
d) supply goods from one place to shops or customers
a set of similar products made by a particular company
Look through the article to find out what these numbers refer to.
1 17
2 150
3 2005
4 6,000
5 17.3
IKEA: lower prices, higher sales ~Y. ~~~::i .M:~~.~~~. Ingvar Kamprad started IKEA in his small farming village in Sweden over 60 years ago. He was only 17 5 years old and sold his products from his bicycle. When his business grew, he distributed them from a milk van. 10 He first introduced furniture into the IKEA product range in 1947. Demand for his furniture increased rapidly, so he 15 decided to specialise in this line ..
20
began In thedesigning mid 1950s, its IKEA own furniture. It wanted to make innovative, stylish products and to keep prices down. This made it possible for a large number of customers to buy IKEA
home IKEA furnishings. opened inits first store in Sweden 1958.In the next 40 years, the number of stores went up 30 to over 150in 29 countries. In 2005,there were a record 18 new stores - 15 in Europe and three in North 25
e
., ~ 35
40
45
America, and then IKEA entered the Japanese market with two stores in 2006. That year in February, it also opened a new store in customers London. opening. Six arrivedthousand for the midnight There were not enough security staff and police to manage the crowd, and some people hurt themselves in the rush to get into the store!
50
55
Sales for the IKEA Group rose steadily, year after year. At the end of the financial year 2002, sales were at 11 billion euros. At the end of 2006, they totalled The 17.3billion success story continues, and theeuros. group expects to add more stores to its existing network.
FINANCIAL
Decide whether these statements are true or false.
1 Kamprad started IKEA over 60 years ago. 2 IKEA began designing its own furniture in 1947. 3 IKEA's strategy was to make original furniture at low prices. 4 IKEA entered the Japanese market 20 years ago. 5 IKEA opened a new store in London in 2005. 6 Sales increased by over 6 billion euros in four years.
true
TIMES
.
I 1,:
97
o1
6 Sales I
Look through the article to find the missing word(s)
When his business a milk van.
in these sentences.
, Kamprad distributed
2 Demand for his furniture
his products from
rapidly.
3 In the next 40 years, the number of stores countries. 4 Sales for the IKEA Group
to over 150 in 29 steadily, year after year.
What do these three verbs have in common?
o
Work in pairs. Discuss what makes success in business this list.
• intelligence
•
• money • hard work
• •
possible and add to
personal contacts
• luck Put the points above in order of importance.
• We use the past simple to talk about completed actions in the past. Last year, we increased our sales by 15 per cent. • We usually form the past simple by adding -d or -ed to the verb.
Past simple
save - saved
launch - launched
export - exported
• About 150 irregular verbs form the past simple differently. cost - cost be - was - were spend - spent give - gave
grow - grew go - went
For a list of the most common irregular verbs, see the inside back cover.
~
o 06.3 o 06.4
page 123~
-ed endings of these verbs are pronounced. 1 saved; delivered / d / 2 launched; worked / t/ 3 decided; visited / Id / Listen to how the
Listen and put these verbs into the correct group (1, 2 or 3).
started invited
06.4
e
finished
advised
lived
decided
opened
missed
booked
Listen again and practise saying the verbs.
Complete
this sales report. Use the past simple of the verbs in brackets.
Report on sales trip - South Korea Last D ecem b er, I visited stores in South Korea.
1
(
VISit our major customers ••
On 5th December, I ••••••••••••••••••
3
2
and
The following day (introduce)
4 5
I
in June.
(make) a presentation
to Mrs Lee's sales staff on
(advise) them how to display them. 6
(go) to Seoul, and our agent
me to Mrs Ha, the chief buyer of a new department
She
8
(ask) me to send her 500 brochures.
I
some samples of our products.
I
f rom b'Ig department
(meet) Mrs Kyoung Ai Lee in Seoul. We
(send) her 200 brochures
On 6th December, I our products
)'
10
(fly) back to head office in Paris on the 9th.
7
store in the capital. 9
(give) her
98
6 Sales I
â&#x20AC;˘ Some time references refer only to the past. The special deals ended two months ago. Last week we sold 500 units - a record!
â&#x20AC;˘ The prepositions on, from, for, in, to and during often refer to periods of time in the past. He lived in France for five years. He moved to Germany in 1999. The goods left the warehouse on 31 March. They worked hard on the sales campaign from February to November. During October, we reached our sales target for the year.
~
o
Underline the correct words to complete this article.
business
Iqcl1-2002:
page 123
at the
University of Santiago de L-ompostela (Spain) holiday work:
r.art-time for Levi's
July 2002:
graduation
Miguel Perez studied business at Santiago de Compostela University in Spain in / on / from 1 1999 to 2002. Since / During / At 2 the summer holidays, he worked part-time as a salesman for Levi's.
salesman
July 2002 September
200"3:
September
200"3:
July 2004:
January
2005:
a year ago:
sales department family company
of
London Diploma Business - with 6nglishin -/-part-time work for the Students' Union
looking for a sales job permanent position shipping company new job with Futura Financial Services
After graduating in / at Ion 3 July 2002, he wanted to continue in sales, so he worked in / jOr / at 4 a year in the sales department of his family's company. He decided to improve his business English. In / At / Since 5 September 2003, he went to London to study for a Diploma in Business with English. During / At / For 6 that year, he worked part-time for the Students' Union. Next / In / For 7 July 2004, he began looking for a
in
sales job. Six months later, he got a permanent position in a shipping company. However, a year since / last / ago 8, he changed his job and joined Futura Financial Services. He now works in the sales department. Next / Last / For 9 month he was voted salesperson of the year.
now in sales department (voted salesperson of the year a month agoD
()
Write five or six bullet points like the notes in Exercise A, but about your own career (or the career of someone you know). Then give your notes to a partner. Write an article about your partner's career. Before you write, look carefully at Exercise A and study how you can write an article from notes.
99
NIVEL 2 MODULE 3
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134