Product service system design (PSSD) methodologies and tools
Davide Fassi fassi.davide@gmail.com
my_professional_background Giò Forma +BeStudio_Set Design for tv and events (2001-‐2008)
my_university_background
MASTER OF PRODUCT SERVICE SYSTEM DESIGN
BSc INTERIOR DESIGN MASTER IN DESIGN MANAGEMENT FOR INNOVATIVE ENVIRONMENTS
my_books
Temporary Urban Solutions, 2012
my_books
In-‐trattenere, 2010
my_current_projects Â
my_current_projects Â
my_current_projects
Community garden in Tongji University – D&I
Service/Strategic/Spatial design for sustainability. Supporting social innovation and community centered design.
Co-designing, enabling people to make things happen.
my_academic proDile
https://polimi.academia.edu/DavideFassi
your_background Â
what this course is about?
Being aware of what a PSS is and being able to manage its process by using the correct tools and methodologies
LECTURES
ASSIGNMENTS FINAL EXAM
Best practices
Assessing the assignements
Description of tools
Use of tools
Fri, 6th Nov 1:30-‐4:10pm
001_Introduction to PSSD
Sat 7th Nov
8:55-‐11:40am 002_PSSD System and deDinition Assignment 1:30-‐4:10pm, 003_Design thinking / Tool01-‐02: brainstorming+mindmapping Assignment 6:30-‐9:05pm Workshop
Tue, 10th Nov (prof.Eugenio Altieri) 8:55-‐11:40am Tue 004_Customer Journey Map Assignment Thurs, 12th Nov (prof.Eugenio Altieri) 1:30-‐4:10pm, Thurs 005_Service Blueprint Assignment
Fri, 13th Nov 1:30-‐4:10pm 006_Personas 007_System Map
Sat 14th Nov 8:55-‐ 9.30 1 day workshop: Inspiration 9:30am-‐6.30pm, Work on your own 6:30-‐9:05pm Presentation
Tue, 17th Nov 8:55-‐11:40am Tue Assignment: Personas from Inspiration phase 008_Launch of Ideation Thurs, 19th Nov 1:30-‐4:10pm, Thurs 009_Ideation
SUSTAINABILITY and SYSTEM THEORY as an introduction to PRODUCT SERVICE SYSTEM
DO YOU KNOW How many plastic bottles are used every hour in USA?
2.500.000 Running the Numbers An American Self-Portrait
CHRIS JORDAN, Seattle, 2007
Each of us produces 30kg of plastic waste every year Source: COREPLA, 2007 Â
If 100.000 of us recycle theirs 30kg of plastic we will save 10.000 tons of oil *that could run 55.000 fridge every year
That’s why we must talk about sustainaibility!
1972 Stockolm
1st environmental UN conference
1972
"Assuming that the current line of development continued in the five key areas population, industrialization, pollution, food production, consumption of natural resources humanity is destined to reach the natural limits of development within the
next 100 years
sudden and uncontrollable decline in the level of population and the industrial system
KIPPUR WAR, 1973
OIL CRISIS
heavy economic impact on the supply of energy sources till late 70s
United Nations 1987
The development is called SUSTAINABLE if it meets the NEEDS of PRESENT GENERATIONS without compromising the ability of FUTURE GENRATIONS to meet their needs
sustainable is “that which can be maintained over time.� This means that any society that is unsustainable cannot be maintained for long and will cease to function.
EARTH SUMMIT, agenda 21, RIO DE JANEIRO, 1992
Agenda 21: Program of Action for the XXI century sustainable development is a goal to be maintained for all the people of the world
Beyond the limits to growth, 1992
There will be a decline in the coming decades of uncontrolled
industrial production, energy consumption and food production per person
The decline is not inevitable
We must implement a comprehensive review of policies and modes of action and simultaneously increase the efficiency with which materials are used
International Standard Organization (since 1947)
To get the highest degree of similarity between the technical laws of various countries to organize the exchange of technical information between members
KYOTO PROTOCOL, 1997 To decrease overall by 5.2% of the main anthropogenic greenhouse gas emissions by 2012
ERNST ULRICH VON WIEZSACKER, Factor 4, 1998
how to quadruple the productivity of resources, halving the use of resources 50 technically feasible and economically viable examples
What about the role of
design for sustainability?
Change and innovation
Limiting the damage Working on processes as a mean of prevention Moving from products (hardware) to service (software) Developing new way of consuming (Vezzoli, Â 2004) Â
Limiting the damage
Moving from products to service
Working on processes
Low impact product? (Vezzoli, Â 2004) Â
XVII century chair (Vezzoli, 2004)
(Vezzoli, 2004)
D. Chadwick, B. Stumpf (H.Miller) Aeron Chair, 1994 Steel and plastic 12years warranty Renting available
(Vezzoli, Â 2004) Â
ONLY PRODUCTS?
1950-90’S SHAPES FUNCTIONS MATERIALS
2000-10’S CONNECTIVITY FLEXIBILITY NETWORK
OBJECTS
SERVICES
NEW WAYS OF PRODUCTION “KNOWLEDGE ECONOMY” (Rifkin, 2000) “EXPERIENCE ECONOMY” (Pine, Gilmore, 1999)
OBJECTS
SERVICES
PRODUCT
LOW IMPACT ENERGY AND MATERIALS
ELECTRIC CAR
PSS
ECO-EFFICIENT ELECTRIC/HYBRID SYSTEM DESIGN PUBLIC TRANSPORT DESIGN FOR EQUITY AND SOCIAL COHESION
CAR-SHARING/ CAR-POOLING
OBJECTS
SERVICE
CASE STUDIES
EUROPE, 2012
COUCH SURFING, Worldwide h7p://www.couchsurfing.org/#
AIR B&B, worldwide h7p://www.airbnb.it/ Â
Park slope food coop, New York, US
Next lecture on SATURDAY, November, 7th h.8.55
Describe (up to) 3 unsustainable actions you do every day and a way to make it sustainable ones!
Thanks.