Ready!Culture!Go! is a blue-line project which tries to connect and encourage the main cultural centers in the city of Alicante, creating an identity among the citizens and the area itself, through urban image. Participation citizen is taken as an important tool to involve the neighbors in the political decisions of the district, to manage an active and sustainable society. Besides that, it tries to revitalize the Trade in the area with the identity of traditions and Alicante culture.
The color of the project-flowline is RAL 5012 (RGB 59/131/189) which has been taken from the flag of the city of Alicante, Mediterranean Sea, Costa Blanca and the sky of the city, in order to create an identity in the area.