TABLE OF CONTENTS OVERALL INSPIRATION
2
CHAPTER ONE: DETERMINATION
4
CHAPTER TWO: REINVENTION
CHAPTER THREE: AMBITION
BOY’S STYLE REPORT
KEY COLOR TRENDS
KEY TRENDS
6
Shirts
8
Pants
10 12
Spring & Summer Coats, Spring Jackets
14
Shirts
16
Pants
20 22
Suiting
24
Men’s Furnishings
26 28
Trend Report
30
Color Forecast
32
Color Blocking and Black & Cream
34
Season Color Breakdown
36
Prints Report
38
Camouflage Report
40
Belt Report
42
Footwear Report
44
Watch & Eyewear Report
46
Undergarments Report
48
Key Brand Expectations
1
OVERALL INSPIRATION The new SEAN JOHN Spring/Summer 2015 collection takes its inspiration from literature’s most widely recognized archetype of the American self-made man: F. Scott Fitzgerald’s Jay Gatsby, a fictional character from The Great Gatsby. Several parallels can be drawn between Fitzgerald’s iconic character and the founder of Sean John. Despite humble beginnings, Gatsby propelled himself into a world of wealth and sophistication driven by an unrelenting determination and ambition to reinvent himself. Similar to Gatsby, Sean Combs was able to overcome his humble beginnings to emerge as an internationally recognized entrepreneur. Known for both his parties and professionalism, as a trendsetter and businessman, Combs epitomizes the ideal of the American self-made man. DETERMINATION, REINVENTION, and AMBITION were the accelerant to success for both Gatsby and Combs and will be the inspiration utilized in outlining the SEAN JOHN Spring/Summer 2015 Collection.
2
3
CHAPTER ONE:
DETERMINATION SPORTSWEAR - Gatsby was determined to achieve two main goals: LOVE and WEALTH. His unrelenting determination in the face of obstacles was unwavering. The same can be said for the active SEAN JOHN man. He is determined: to win, to reach his goals, and to finish first at the game of life. The active SEAN JOHN man DREAMS BIG and defines himself not so much by his conscious determination, but by his level of accomplishment. INSPIRATION: Sportswear is loose-fit and layered featuring button down shirts and wide-leg shorts to the knee (or below) with running pants underneath. This segment will focus on Sports/Activewear for SEAN JOHN Spring/Summer 2015.
4
5
CHAPTER ONE: DETERMINATION
LONG SLEEVE PULLOVERS
6
COLORFUL TEE’S
Trend Report - Shirts
SHORT SLEEVE LOOSE TEE’S
LIBERAL FITTING BUTTON DOWN’S
GENEROUS FITTING POLO’S
TANK TOPS
7
CHAPTER ONE: DETERMINATION
Trend Report - Pants
RUNNING PANTS IN DIFFERENT FABRICATIONS
BOXING, BOARD, AND GYM SHORTS
SLOUCHY OR DRAW-STRING PANTS IN DIFFERENT FABRICATIONS
LOOSE FITTING OVER-THE-KNEE SHORTS IN DIFFERENT FABRICATIONS
CHAPTER TWO:
REINVENTION THE NEW CASUAL - Gatsby was born James Gatz and utilized reinvention to transform himself into the enigmatic persona of the iconic Jay Gatsby. Gatsby shrouded himself in mystery to distance himself from his rural farming background and recreate himself as a man of means who was at once both indulgent yet enigmatic. The SEAN JOHN man is equally unafraid of change. He uses his casual wardrobe to reinvent himself daily, applying contrasting elements to create a narrative of who he is and his position in life (a man of means and purpose). INSPIRATION: The New Casual is a dichotomy of elements featuring a mix of blazers, vests, collared shirts, and bow-ties with shorts and suede brogues. Another example of this look would be waist-length jackets (leather, cotton, linen, etc.) with casual collared shirts with flat-front pants and low-top sneakers. This segment will focus on The New Casual for SEAN JOHN Spring/ Summer 2015.
10
11
CHAPTER TWO: REINVENTION
Trend Report - Spring & Summer Coats, Spring Jackets
UTILITARIAN JACKETS: WAIST & THREE QUARTER LENGTH
RAINCOATS
WAIST LENGTH JACKETS IN VARYING FABRICS
DENIM JACKETS
CHAPTER TWO: REINVENTION
Trend Report - Shirts
CLASSIC POLO
DOUBLE BREASTED POLO
FITTED SHORT SLEEVE SHIRTS
CASUAL BUTTON-DOWNS
PRINTED BUTTON DOWNS
LOOSE CABLE OR SHEER KNITS
CHAPTER TWO: REINVENTION
Trend Report - Pants
FLAT FRONT PANT
CHINOS
THE FITTED SHORT
LEATHER JEANS
LOOSE FIT JEANS
STRAIGHT LEG JEANS
Quilted Knee Detail
CHAPTER TWO: REINVENTION
Trend Report - Pants
JUMPSUITS
PRINTED PANTS
CROPPED PANTS 18
19
CHAPTER THREE:
AMBITION THE POWER SUIT - Gatsby’s relentless ambition to become a self-made man was sparked early on while working for a wealthy copper mogul. The experience fueled his upward trajectory and solidified his path to aggressively pursue his dreams. Similar to Gatsby, the SEAN JOHN man is willing to stake everything in the name of ambition and accomplishment. He is well-traveled and recognizes the worth of his appearance as both an ice-breaker and an all-access pass into the front row of life. INSPIRATION: The Power Suit is polished and tailored to perfection featuring a bespoke attention to detail, form, and fit. This segment will focus on The Power Suit for SEAN JOHN Spring/Summer 2015.
20
21
CHAPTER THREE: AMBITION
DOUBLE BREASTED SUITS
Trend Report - Suiting
SINGLE BREASTED
2 BUTTON SUITS
3 PIECE SUITS
CHAPTER THREE: AMBITION
Trend Report - Men’s Furnishings
COLLARS
SHIRTS
CRAVATS • Mid-width Ties
• Woven
• Mid-width Bow-Ties
• Prints
• Stripes
• Prints
• Checks
• Button Down
• Stripes
• Solids
• Spread Collar
• Semi-spread
BOY’S STYLE REPORT The Young SEAN JOHN boy aspires to be like his father, he witnesses his upward mobility and emulates him at every turn – he is the next generation of SEAN JOHN. The Young Boy’s Collection borrows elements from the SEAN JOHN mainline to make it Cool, Hip and Trendy.
26
27
BOY’S STYLE REPORT
TEXTURIZED PULLOVER
Trend Report
KNIT HATS
ANORAKS
PRINTED SHIRT
SHORT BRIMMED HATS PRINTED TEE’S
RUNNING PANTS
BLAZERS
CAMOUFLAGE
28
DENIM JACKETS
VARSITY
SLOUCHY PANTS
29
KEY COLOR TRENDS
Color Forecast
Vibrant colors are the trend for Spring/Summer 2015. Whites, navy’s, neutrals, blacks, and greys should anchor SEAN JOHN but only to support the vibrant colors.
30
31
KEY COLOR TRENDS
COLOR BLOCKING
32
BLACK & CREAM
33
SEASONS COLOR BREAKDOWN Spring/Summer 2015
JANUARY
FEBRUARY
APRIL
MARCH
MAY
JUNE
17-4014 TCX
Titanium
17-4014 TCX
Titanium
17-4014 TCX
Titanium
17-4014 TCX
Titanium
17-4014 TCX
Titanium
17-4014 TCX
Titanium
16-1334 TCX
Tan
16-1334 TCX
Tan
16-1334 TCX
Tan
16-1334 TCX
Tan
16-1334 TCX
Tan
16-1334 TCX
Tan
11-0103 TCX
Egret
11-0103 TCX
Egret
11-0103 TCX
Egret
11-0103 TCX
Egret
11-0103 TCX
Egret
11-0103 TCX
Egret
19-3909 TCX
Black Bean
19-3909 TCX
Black Bean
12-0643 TCX
Vibrant Yellow
12-0633 TCX
Canary Yellow
12-0105 TCX
Bone White
17-1563 TCX
Cherry Tomato
19-3940 TCX
Blue Depths
15-0955 TCX
Old Gold
15-5718 TCX
Biscay Green
19-3909 TCX
Black Bean
13-0550 TCX
Lime Punch
17-3932 TCX Deep Periwinkle
19-1217 TCX
Mustang
15-1157 TCX
Flame Orange
18-1856 TCX
Virtual Pink
16-4020 TCX
Robbia Blue
17-0145 TCX
Online Lime
19-4127 TCX
Midnight
16-1255 TCX
Russet Orange
17-1654 TCX
Fiery Red
19-3847 TCX
Deep Blue
17-4928 TCX
Cake Blue
16-1731 TCX
Strawberry Pink
13-0442 TCX
Green Glow
17-5528 TCX
Greenlake
17-5126 TCX
Viridian Green
16-4529 TCX
Cyan Blue
17-1755 TCX
Paradise Pink
14-4811 TCX
Aqua Sky
17-1755 TCX
Paradise Pink
18-1664 TCX
Fiery Red
19-3955 TCX
Royal Blue
19-3909 TCX
Black Bean
17-1610 TCX
Purple Wine
16-6339 TCX
Vibrant Green
13-0940 TCX
Sunset Gold
13-0858 TCX
Vibrant Yellow
16-1364 TCX Vibrant Orange
34
35
KEY TRENDS
Prints Report
The most prominent trend this season aside from vibrant colors are prints, patterns, and stripes. They range from:
PAINT & BRUSH STROKES
TRIBAL
TEXT
DIGITAL PRINTS FLORAL
ART DECORATIVE SILK SCREEN
STRIPES
36
PLAIDS
37
KEY TRENDS
Camouflage Report
Camouflage can come in a variety of styles: • Shirts
• Cargo Pants
• Jackets
• Bags
• Blazers
• Long Sleeve Pull-overs
38
39
KEY TRENDS
Belt Report
LEATHER BELTS • Solid & Woven Leather • Cloth & Mixed Media • Interesting Buckles/ No Logos • Thin Leather Woven Belts
40
41
KEY TRENDS
Footwear Report
SHOES
SNEAKERS
DETAILING
• Brogues
• Rounded Toe
• High-Tops
• Belts
• Solid Strip
• Loafers
• Chunky Rubber Soles
• Low-Tops
• Plastic Detailing
• Zippers
42
• Studs
43
KEY TRENDS
Watch & Eyewear Report
WATCHES
EYEWEAR FRAMES
• Refined Time Pieces
• Aviator
• Chronograph
• Wayfarer
• Straps: Bulky and Fine
• Oval
• Leather Straps • Straps: Mixed Media
44
45
KEY TRENDS
Undergarments Report
SOCKS
BOXER BRIEFS
• Stripes
• Polka-dots
• Prints
• Camouflage
• Color-block
• Button Fly
• Paisley
• Stripes
46
47
KEY BRAND EXPECTATIONS UTILITARIAN
DENIM • Saturdated Indigos to Greys
• Selvedge
• Nylon Jackets
• Pants
• Contrasting Stitch
• Dark to Medium Wash
• Shirts
• Bright Colors
• Raw
• Mildly Distressed
48
49
KEY BRAND EXPECTATIONS KNIT PANTS
WIDE LEG SHORTS
BLACK & CREAM
• Running Pants
• Knit Fabrics
• Black & Cream Treatments
• Relaxed/Slouchy
• Cotton Fabrics
• Sports Inspired
PRINT TEXT The overall print we want to see this season is text! And the message should represent the brand.
• Utilitarian
• Color Blocking
• Color Blocking
• Jackets
• Pants
• Prints
• Text
• Shirts
• Undergarments
• Utilitarian
50
51