Studio C - Design Start-Up

Page 1


Simon, 31

Digital Nomad from Melbourne

Shanghai, China


Problem

Unreliable Internet Connection & Power Supply grounds digital nomads to locked locations, restricting their freedom to travel.

No Control

Very Little Platforms

over their working environment

to collaborate & interact with likeminded people


Solution A mobile office space and platform for digital nomads to allow for:

Constant Access

Adjustable

Collaboration

to internet and power

working environment

between digital nomads


Market Validation upwork.com // Freelancer.com

levels.io

1.6 Million

1 Billion

of working-age Australians in 2014 describe themselves as digital nomads and the trend is growing.

estimated amount of digital nomads worldwide by the year 2035.


Market Size

28%

400,000

increase in spending of digital nomads initial budget from 2014-2017 from US$31.280 to $39,927 per year

average unique users active in popular digital nomads forums per month

monthly subscription fee charged for popular digital nomad community websites

www.neverendingvoyage.com // /nomadforum.io

nomadlist.com

nomadlist.com // nomadforum.io

25-65


Architecture as Product, Service & Platform www.nom.com.au

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GRAPHIC DESIGNERS

Providing You With Customized Options Model A: IT More Energy - Less Light

Model B: Designer Less Energy - More Light

Model C: Custom Customize Your Own

There are currently: GRAPHIC DESIGNERS

A Mobile office unit which provides reliable power and internet access

Users to customise and design the unit to suit their own preferences

12

Graphic Designers in Cape Town

A website of digital nomad community which connects the members together.

SEARCH


Design Documentation 20x50mm rhs bracing with lpa low profile led strip inc channel & opal diffuser, 4200k (natural white), 15 w concealed above - aluminium panel with opaque diffuser. 18MM WHITE MELAMINE BOARD AS UNDERFLOOR STORAGE CRADDLE

UNDERFLOOR STORAGE MODULE

1 -

UNDERFLOOR STORAGE MODULE

UNDERFLOOR STORAGE MODULE

UNDERFLOOR STORAGE MODULE

UNDERFLOOR STORAGE MODULE

UNDERFLOOR UNDERFLOOR PERSPECTIVE ISO VIEW CHASSIS & SUSPENSION.UNDERFLOOR CABIN NOT SHOWN STORAGE STORAGE STORAGE Scale 1:20 @ A2 MODULE MODULE MODULE

UNDERFLOOR STORAGE MODULE

UNDERFLOOR STORAGE MODULE

UNDERFLOOR STORAGE MODULE

DASH LINES REPRESENT STEEL STRUCTURE BELOW

1

UNDERFLOOR STORAGE MODULE

HATCHING REPRESENTS 90X45 SUB-FLOOR PINE FRAMING TO BE FIXED TO STORAGE CRADLE WITH SELF DRILLING TEK-SCREW

precedent: independant trailing suspension using dual shocks - our system single shock.

DASH-DOT LINES DENOTES OUTLINE OF UNDERFLOOR STORAGE MODULE

SETOUT PLAN Scale 1:20 @ A2

FLOOR OF ENTRY MODULE IN SELECT FINISH

FLOOR OF END MODULE IN SELECT FINISH

1

FLR-05

2 -

100mm Stratco aluminium C-Channel as frame and track for the rotating shells.

PRECEDENT: INDEPENDANT TRAILING SUSPENSION USING DUAL SHOCKS - OUR SYSTEM SINGLE SHOCK

FLR-05

1

40X INDEPENDANT TRAILING SUSPENSION SYSTEM WITH COIL AND SINGLE SHOCK FAC-01 Scale 1:20 @ A2

FAC-01

FLR-04

CLA-AB

PLY-01

CLA-AB

C

PLY-01

1

2

DOR-01

PRECEDENT: INDEPENDANT TRAILING SUSPENSION OUTBACK CAMPER TRAILER SYSTEM PLY-01

D

PLY-01

CLA-AB

FAC-01

3 -

SHS 50mm x 50mm UPSTAND FOR CABIN FIXING. WELDED TO CHASSIS

ELEVATION FRONT VIEW Scale 1:20 DELF @ A2 ARCHITECTURAL 50MM

CHROME PLATED ROUND FLUSH RING PULL & BLUM 100 DEGREE FULL OVERLAY CONCEALED HINGES

A

ARROW DENOTES GRAIN/PLANK DIRECTION OF THE FLOOR FINISH

STORAGE PANELS IN SELECT FINISH TO SIT FLUSH WITH THE FINISHED FLOOR LEVEL

2

B

FLR-04

FLR-04

18mm white melamine underfloor storage w/ delf architectural 50mm chrome plated round flush ring pull.

1050

1050

150

90

150

150

1050

75

620

75

INDEPENDANT TRAILING ARM SUSPENSION

HANDLES:

2

4

5 -

ELEVATION REAR VIEW

1:20 @PLAN A2 LAYOUT PLAN & Scale FINISHES Scale 1:20 @ A2

SINGLE TUBE SHOCK ABSORBER

DELF ARCHITECTURAL 50MM CHROME PLATED ROUND FLUSH RING PULL

ELEVATION SIDE VIEW

COIL SPRING

HINGES: BLUM 100 DEGREE FULL OVERLAY CONCEALED HINGES

10inch RIM

Scale 1:20 @ A2 Subject:

Issue:

ARCHITECTURAL STARTUP

PRELIMINARY

Revisions: No. Description PRELIMINARY -

Project:: By

Date 24/04/2017

NOM

Drawn By: PS

Drawing Title:

Checked By.: -

CHASSIS, SUSPENSION

Scale: 1:20 AT A2

Date: 24/04/2017

Drawing No. & Revision:

D-101 A

50mm SHS sub-floor framing. floor above to be Karndean Loose-Lay Vinyl 1500x250mm llp313 - North Coast Blackbutt.


Design Testing ARUP’s structural engineer design review: 1.

Change timber structure to steel or aluminium

2.

Introduce more horizontal bracings to prevent wind movement when the unit is transported

3.

More stiffeners to chassis to ensure all load will be transferred directly to the chassis frame

4.

Introduce bumper bars on the perimeter of units and base plate to ensure panels are more protected against any contact damage


Prototyping Through developmental 1:1 model we note several limitations on the current design: 1. 2.

Shell slides individually rather than as a unified unit due to non-rigid panel connector. Track housing needs a mechanism to ground the castors to the frame. Due to OHS reason, we decided to focus on moving 2 panels rather than the entirety of the shell to figure out how we can improve the design:

1. 2.

Belt system require stiff but rotate-able bracing between panels to allow for unified movement. Tension cable was added to ground the wheel mechanism to the interior side of the frame.


Design Specification Model (A)

More Power

Model (B)

More Glazing

Dimension: 5,816mm (L) x 2,300mm (W) x 2,700mm (H)

Dimension: 5,816mm (L) x 2,300mm (W) x 2,700mm (H)

Weight: 1,863.34 kg (inc. chassis)

Weight: 1,707.82 kg (inc. chassis)

Features: 1 Entry module 3 Living modules 3 belts (16 glaze, 30 solar, 27 alucobond) 1 Rear module 2 solar powerwall 1 AC unit Integrated Iridium Internet Reciever Chasis

Features: 1 Entry module 3 Living modules 3 belts (30 glaze, 16 solar, 27 alucobond) 1 Rear module 1 solar powerwall 1 AC unit Integrated Iridium Internet Reciever Chasis


Study Models


Study Models Shading + Energy storage

e

+ g ing stora d a Sh ergy En

W

8:00 AM

Sh a En ding erg ys + tor ag

e

E

12:00 PM

14:00 PM


Let’s Check Our Website.


www.nom.com.au

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Providing What You Need

Work and Play Whenever, Wherever You Want Imagine not having to worry about spotty Internet, power outages, and being stuck in an uncomfortable workspace? We understand that you want a flexible space that allows you to work, live, and network with fellow enthusiasts. That is why we created this pod, giving you the freedom to travel and work wherever you please.


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Imagine not having to worry about spotty Internet, power outages, and being stuck in an uncomfortable workspace? We understand that you want a flexible space that allows you to work, live, and network with fellow enthusiasts. That is why we created this pod, giving you the freedom to travel and work wherever you please.

Photovoltaic Cells

Iridium Satellite Pack

Quality Interiors

Renewable Energy

Reliable Connection

Designed With You In Mind

Total Energy Produced: 263kWh/m2/year

High Performance and Reliability.

Ergonomic spaces created to make sure you are always comfortable and working efficiently. You are the designer of your space, change lighting conditions as you see fit. Easily relax, work, and collaborate with others, all in one space.

Average American Household: 600kWh/month Average Solar Panel on NOM Module: 7.89kWh/month

Enables you to easily connect and innovate on a global scale. Supports more bandwidth and higher Internet speeds

Available Products


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Available Products Providing You With Customized Options Model A: IT More Energy - Less Light

Model B: Designer Less Energy - More Light

Model C: Custom Customize Your Own


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MODEL A - IT - More Energy - Less Light Average Solar Panel

10 Solar Panel Module

7.89kWh/month

78.90kWh/month

Average Australian Home

SPECIFICATIONS: GLAZING PANELS:

- 10mm Clear Glass - White Aluminium Frame - 1200mm x 300mm

SOLAR PANELS:

- Photovoltaic Cells - 7.89kWh/month1 - 1200mm x 300mm

ALUCOBOND

- Grey-Blue Metallic - 603 - 1200mm x 300mm

PRICE: AUD $39,455*

485.75kWh/month

Average Laptop 10 hours (max output)

Average Laptop 24 hours (max output)

76.04kWh/month

182.50kWh/month

3 Identical Style Modules (10hr/day)

3 Identical Style Modules (24hr/day)

236.70kWh/month

236.70kWh/month

*Based on 3 identical modules

33.3%

29.6%

37%

8

-

10

+ GLAZING

1. Based on average solar panel output - weather-dependant, not guaranteed exact amount. 2. Estimate as of 2014 - https://www.billrepublic.com/average-electricity-usage/

-

+ SOLAR

-

9

+ ALUCOBOND

PURCHASE NOW


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Customize Your NOM STEP 1: Do you work alone in your work space and require less space? (eg. Specialist)

A. I PREFER TO HAVE MY OWN SPACE

Do you often cooperate with others and need a large work space? (eg. Graphic Architect)

B. I PREFER MORE SPACE FOR COOPERATION

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Customize Your NOM Average Solar Panel

12 Solar Panel Module

7.89kWh/month

94.68kWh/month

Average Australian Home

SPECIFICATIONS: GLAZING PANELS:

- 10mm Clear Glass - White Aluminium Frame - 1200mm x 300mm

SOLAR PANELS:

- Photovoltaic Cells - 7.89kWh/month1 - 1200mm x 300mm

ALUCOBOND

- Grey-Blue Metallic - 603 - 1200mm x 300mm

485.75kWh/month

Average Laptop 10 hours (max output)

Average Laptop 24 hours (max output)

76.04kWh/month

182.50kWh/month

3 Identical Style Modules (10hr/day)

3 Identical Style Modules (24hr/day)

PRICE: AUD $38,170* *Based on 3 identical modules

284.04kWh/month

6

22.2% 33.3% 44.4%

12

-

+ GLAZING

1. Based on average solar panel output - weather-dependant, not guaranteed exact amount. 2. Estimate as of 2014 - https://www.billrepublic.com/average-electricity-usage/

-

+ SOLAR

-

284.04kWh/month

9

+ ALUCOBOND

PURCHASE NOW


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SHOPPING CART: 1. BILLING ADDRESS FIRST NAME * COMPANY

3. SHIPPING METHOD

LAST NAME * EMAIL ADDRESS *

ADDRESS *

STANDARD

EXPRESS

AUD $1,082

AUD $,1428

DISPATCHED: 2 WEEKS DELIVERY: 2 WEEKS

DISPATCHED: 1 WEEK DELIVERY: 7-10 DAYS

SELECTED CITY *

STATE/PROVINCE*

POSTAL CODE *

COUNTRY *

SELECT

TELEPHONE *

STYLE: CUSTOMIZED 2. SHIPPING ADDRESS

4. PAYMENT INFO

FIRST NAME *

LAST NAME *

COMPANY

EMAIL ADDRESS *

ADDRESS *

ORDER SUMMARY:

WE ACCEPT:

CARD NUMBER *

CITY *

STATE/PROVINCE*

POSTAL CODE *

COUNTRY *

YEAR

NAME ON CARD *

TELEPHONE * SAME AS BILLING ADDRESS

EXPIRY DATE * MONTH

SUBTOTAL

AUD $38,170.00

MEMBERSHIP

INCLUDED

DELIVERY

AUD $1,082.00

DISCOUNT

AUD $0.00

TOTAL: AUD $39,252.00

CVV * CREATE ACCOUNT I ACKNOWLEDGE THAT I HAVE READ AND I AGREE TO THE END USER AGREEMENT, TERMS AND CONDITIONS, AND PRIVACY POLICY

PLACE ORDER

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Model A: IT More Energy - Less Light

Model B: Designer Less Energy - More Light

This design would be geared towards someone who works solo, needs 24/7 electricity access, minimal lighting, and large-sized storage.

This design caters for someone who requires space for collaboration, power not necessary 24/7, more natural light, and medium-sized storage.

Typical Job Type: IT

Typical Job Type: Designer

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Model A: IT - Solo Own Space

Model B: Designer - Dual Cooperative Space

This design would be geared towards someone who works solo, and large-sized storage and livable space.

This design caters for someone who requires space for collaboration, and medium-sized storage and livable space.

Typical Job Type: IT

Typical Job Type: Designer

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MODEL A: IT - SOLO

MELBOURNE

10 JUNE, 2017

8:00AM

AUSTRALIA

SYDNEY

17 SEPT, 2017

8:00AM

Model A: IT

Location:

NOM SOLO

MELBOURNE

View Details

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!

SEARCH ALTERNATIVES

Model A: IT

Location:

NOM DUAL

MELBOURNE

View Details

Model A: IT

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START BOOKING

Location:

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Model A: IT

Location:

NOM SOLO

GEELONG

CART

View Details

START BOOKING

SHOPPING CART: 1. BILLING ADDRESS FIRST NAME *

LAST NAME *

COMPANY

EMAIL ADDRESS *

ADDRESS *

ORDER SUMMARY:

WE ACCEPT:

CARD NUMBER *

CITY *

STATE/PROVINCE*

POSTAL CODE *

COUNTRY *

TELEPHONE *

4. PAYMENT INFO

EXPIRY DATE * MONTH

YEAR

NAME ON CARD *

SUBTOTAL

AUD $3,287.67

MEMBERSHIP

INCLUDED

DELIVERY

N/A

DISCOUNT

AUD $0.00

TOTAL: AUD $3,287.67

CVV *

I ACKNOWLEDGE THAT I HAVE READ AND I AGREE TO THE END USER AGREEMENT, TERMS AND CONDITIONS, AND PRIVACY POLICY

PLACE ORDER

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Sign up is FREE!! WELCOME TO NOM simon_nomad@hotmail.com *************** REMEMBER ME

SIGN IN Log in with Facebook

SIGN UP Log in with Twitter

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NOM.ADD

CURRENT CITY: PHUKET NEXT CITY: BANGKOK - IN 1M 6d

04

49,980

08

04

24

56

TRIPS

DISTANCE

CITIES

COUNTRIES

FOLLOWERS

FOLLOWING

@NOMADSIMON TRAVEL LIST DESTINATION

ARRIVAL DATE

DURATION

Toronto, Canada

7 Sep, 2015

6 months 8 days

RECOMMENDATIONS

Cost Internet

NEXT CITY

Los Angeles, USA

FOLLOW

CONNECT


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HOME ABOUT SHOP LOGIN 3 months 4 days

Cost Internet Entertainment Safety Rating

17 Jun, 2016

0 months 26 days

Cost Internet Entertainment Safety Rating

Sydney, Australia

12 Jul, 2016

3 months 24 days

Cost Internet Entertainment Safety Rating

Phuket, Thailand

4 Nov, 2016

8 months 5 days

Cost Internet Entertainment Safety Rating

Bangkok, Thailand

8 Jul, 2017

Undetermined

Cost Internet Entertainment Safety Rating

Undetermined

6.75/10 Vancouver, Canada

7.0/10 Sydney, Australia

6.0/10 Phuket, Thailand

7.25/10 Bangkok, Thailand

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GRAPHIC DESIGNERS PHOTOGRAPHERS WEB DEVELOPERS

SORT BY:

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SORT BY: GRAPHIC DESIGNERS PHOTOGRAPHERS WEB DEVELOPERS

GRAPHIC DESIGNERS PHOTOGRAPHERS WEB DEVELOPERS

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GRAPHIC DESIGNERS

GRAPHIC DESIGNERS

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GRAPHIC DESIGNERS

There are currently:

2

Graphic Designers in Bangkok

GRAPHIC DESIGNERS

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GRAPHIC DESIGNERS

There are currently: GRAPHIC DESIGNERS

12

Graphic Designers in Cape Town

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11

84,072

24

11

78

94

TRIPS

DISTANCE

CITIES

COUNTRIES

FOLLOWERS

FOLLOWING

@PHOTOPHREAK

14,233

06

02

26

76

TRIPS

DISTANCE

CITIES

COUNTRIES

FOLLOWERS

FOLLOWING

@HIPSTOGRAPH

NEXT CITY: LONDON - IN 4M 12d

177,985

45

18

235

211

TRIPS

DISTANCE

CITIES

COUNTRIES

FOLLOWERS

FOLLOWING

CONNECT

CURRENT CITY: CAPE TOWN NEXT CITY: NEW YORK - IN 0M 27d

FOLLOW

18

@GRAPHICGURL

CURRENT CITY: CAPE TOWN

FOLLOW

02

SEARCH

CONNECT

CURRENT CITY: CAPE TOWN NEXT CITY: ATHENS - IN 1M 12d

FOLLOW

CONNECT


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NOM.ADD

CURRENT CITY: CAPE TOWN NEXT CITY: LONDON - IN 4M 12d

11

84,072

24

11

78

94

TRIPS

DISTANCE

CITIES

COUNTRIES

FOLLOWERS

FOLLOWING

@PHOTOPHREAK TRAVEL LIST DESTINATION

ARRIVAL DATE

DURATION

Vancouver, Canada

17 Jun, 2016

0 months 26 days

RECOMMENDATIONS

Cost Internet

NEXT CITY

Sydney, Australia

FOLLOW

CONNECT


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My Profile

Search Cities (e.g. cheap cities in Asia with good Internet connection and night life) Africa

Antarctica

Jan

Feb

Grid

List

Asia

Mar

Apr

Map

Australia May

Sort By

Europe

Jun

Jul

Cost

28 C

THUR

Aug

Lowest

Phuket, Thailand 0

North America Sep

South America

Oct

Nov

58 MBPS

26 C 0

2/10

Cost

Internet

6/10

Internet

Entertainment

10/10 4.5/10 7.25/10

New York City, New York 23 C 0

THUR

FRI

Warm

Hot

<$1000/m

<$2000/m

<$3000/m

Mountain

Forest

Beach

Fast WiFi

Safe

Cheap

Lake

Plains

Coastal

Night Life

Near Me

Luxury

Highest

Cost

Rating

Cold

Budapest, Hungary

FRI

Safety

Dec

THUR

FRI

Cape Town, South Africa 54 MBPS

5/10

17 C 0

THUR

6.5/10

Internet

3/10

Entertainment

9.5/10

Entertainment

9/10

Safety

6/10 6.25/10

Safety

3/10 5/10

Rating

18 C 0

THUR

FRI

Rating

London, United Kingdom 40 MBPS

25 C 0

THUR

7/10

Cost

Internet

9/10

Internet

5.5/10

Internet

Entertainment

8/10

Entertainment

9.5/10

Entertainment

Safety

9/10 6.25/10

Safety

Rating

8.5/10 7/10

19 MBPS

5/10

Cost

Safety

FRI

Cost

Sydney, Australia 58 MBPS

SEARCH

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Rating

9/10

Cost

Rating

FRI

55 MBPS

9/10 7.5/10 9/10 8/10 6.25/10


How Do We Market NOM?


Marketing Strategy Awareness

Purchase

Emotional

‘How-To’ Advice Community Forums

Gathering

Infographic

Sponsored e-news

Images / Gifs

Social Media Promotional Newsletter

Rational

Case Studies articles / blogs

e-mails Trend Analysis


Market Adoption Trends / Linkbaits / Research

Strategy 1 Aim: To Share and to Inspire

Web Marketing

Ad Images / Gifs

Galleries / Fun / ‘How-To’ Advice

Goals Sharing Triggers: Uplifting Fun Keywords: Lifestyle Digital Nomads

Sharing Triggers: Cool Fun Keywords: Lifestyle Working & Travelling

Sharing Triggers: Cool Fun Keywords: Lifestyle Working & Travelling

Members

Redirect to NOM website

Brand Recognition

Sales



Market Adoption Sponsored e-news

Promotional Newsletter

Strategy 2 Aim: To Convince

Partner site Nomadlist.com

Goals Sharing Triggers: Uplifting Illuminating Keywords: Digital Nomads Working & Travelling Lifestyle

Sharing Triggers: Cool Illuminating Keywords: Mobile Office Collaboration

Members

Redirect to NOM website

Engagement

Ad Gifs

Case Studies articles / blogs

Sharing Triggers: Illuminating Keywords: Digital Nomads Working & Travelling Mobile Office

Sales


Competition CO-WORKING AREA

$$$

Space & Co

Collectiv Melbourne Launchpad 1

Work Caravans

Framework Openhub Hive Studio Cowork Co The Idea Collective Sprout 184 Coworx

CoBrew

Charlisle Hub MACS&OS Clarify Village $

i&d Industries

Mobile Offices

Static Offices

Modspace


Competition Collaborative

Physical Community

Digital Community

FREELANCING COMMUNITY

.add Upwork

Nomad List

Freelancer Digital Nomad Community Freelance Collective CloudPeeps The Remote Nomad

Independent


Pricing Model - Asset Sale* *Unit production price excluding labour and ongoing/operating expanses

NOM

More Glazing

NOM

More Power

$ 30,600.00

$ 39,455.00

Features:

Features:

1 Entry module

1 Entry module

3 Living modules

3 Living modules

3 belts (30 glaze, 16 solar, 27 alucobond)

3 belts (16 glaze, 30 solar, 27 alucobond)

1 Rear module

1 Rear module

1 solar powerwall

2 solar powerwall

1 AC unit

1 AC unit

Integrated Iridium Internet Reciever

Integrated Iridium Internet Reciever

Chasis

Chasis


Pricing Model

20%

$1000

$14.99

Profit taken from each unit sold

Rent price per month (28 days) - inc. GST

Monthly premium subscription fee for the website. Estimated at $104,930 earning per month* *Based on 7000 members from comparable community


Competitive Advantages

Harness Nature for Power

Location Independent

embedded photo-voltaic panels to shell

work wherever you want to travel

Consistency

Customisable

Connect to NOM.add

the same office setup, anywhere in the world

design and use your own NOM unit YOUR WAY

create or join existing NOM.add communities all around the world



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