Simon, 31
Digital Nomad from Melbourne
Shanghai, China
Problem
Unreliable Internet Connection & Power Supply grounds digital nomads to locked locations, restricting their freedom to travel.
No Control
Very Little Platforms
over their working environment
to collaborate & interact with likeminded people
Solution A mobile office space and platform for digital nomads to allow for:
Constant Access
Adjustable
Collaboration
to internet and power
working environment
between digital nomads
Market Validation upwork.com // Freelancer.com
levels.io
1.6 Million
1 Billion
of working-age Australians in 2014 describe themselves as digital nomads and the trend is growing.
estimated amount of digital nomads worldwide by the year 2035.
Market Size
28%
400,000
increase in spending of digital nomads initial budget from 2014-2017 from US$31.280 to $39,927 per year
average unique users active in popular digital nomads forums per month
monthly subscription fee charged for popular digital nomad community websites
www.neverendingvoyage.com // /nomadforum.io
nomadlist.com
nomadlist.com // nomadforum.io
25-65
Architecture as Product, Service & Platform www.nom.com.au
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GRAPHIC DESIGNERS
Providing You With Customized Options Model A: IT More Energy - Less Light
Model B: Designer Less Energy - More Light
Model C: Custom Customize Your Own
There are currently: GRAPHIC DESIGNERS
A Mobile office unit which provides reliable power and internet access
Users to customise and design the unit to suit their own preferences
12
Graphic Designers in Cape Town
A website of digital nomad community which connects the members together.
SEARCH
Design Documentation 20x50mm rhs bracing with lpa low profile led strip inc channel & opal diffuser, 4200k (natural white), 15 w concealed above - aluminium panel with opaque diffuser. 18MM WHITE MELAMINE BOARD AS UNDERFLOOR STORAGE CRADDLE
UNDERFLOOR STORAGE MODULE
1 -
UNDERFLOOR STORAGE MODULE
UNDERFLOOR STORAGE MODULE
UNDERFLOOR STORAGE MODULE
UNDERFLOOR STORAGE MODULE
UNDERFLOOR UNDERFLOOR PERSPECTIVE ISO VIEW CHASSIS & SUSPENSION.UNDERFLOOR CABIN NOT SHOWN STORAGE STORAGE STORAGE Scale 1:20 @ A2 MODULE MODULE MODULE
UNDERFLOOR STORAGE MODULE
UNDERFLOOR STORAGE MODULE
UNDERFLOOR STORAGE MODULE
DASH LINES REPRESENT STEEL STRUCTURE BELOW
1
UNDERFLOOR STORAGE MODULE
HATCHING REPRESENTS 90X45 SUB-FLOOR PINE FRAMING TO BE FIXED TO STORAGE CRADLE WITH SELF DRILLING TEK-SCREW
precedent: independant trailing suspension using dual shocks - our system single shock.
DASH-DOT LINES DENOTES OUTLINE OF UNDERFLOOR STORAGE MODULE
SETOUT PLAN Scale 1:20 @ A2
FLOOR OF ENTRY MODULE IN SELECT FINISH
FLOOR OF END MODULE IN SELECT FINISH
1
FLR-05
2 -
100mm Stratco aluminium C-Channel as frame and track for the rotating shells.
PRECEDENT: INDEPENDANT TRAILING SUSPENSION USING DUAL SHOCKS - OUR SYSTEM SINGLE SHOCK
FLR-05
1
40X INDEPENDANT TRAILING SUSPENSION SYSTEM WITH COIL AND SINGLE SHOCK FAC-01 Scale 1:20 @ A2
FAC-01
FLR-04
CLA-AB
PLY-01
CLA-AB
C
PLY-01
1
2
DOR-01
PRECEDENT: INDEPENDANT TRAILING SUSPENSION OUTBACK CAMPER TRAILER SYSTEM PLY-01
D
PLY-01
CLA-AB
FAC-01
3 -
SHS 50mm x 50mm UPSTAND FOR CABIN FIXING. WELDED TO CHASSIS
ELEVATION FRONT VIEW Scale 1:20 DELF @ A2 ARCHITECTURAL 50MM
CHROME PLATED ROUND FLUSH RING PULL & BLUM 100 DEGREE FULL OVERLAY CONCEALED HINGES
A
ARROW DENOTES GRAIN/PLANK DIRECTION OF THE FLOOR FINISH
STORAGE PANELS IN SELECT FINISH TO SIT FLUSH WITH THE FINISHED FLOOR LEVEL
2
B
FLR-04
FLR-04
18mm white melamine underfloor storage w/ delf architectural 50mm chrome plated round flush ring pull.
1050
1050
150
90
150
150
1050
75
620
75
INDEPENDANT TRAILING ARM SUSPENSION
HANDLES:
2
4
5 -
ELEVATION REAR VIEW
1:20 @PLAN A2 LAYOUT PLAN & Scale FINISHES Scale 1:20 @ A2
SINGLE TUBE SHOCK ABSORBER
DELF ARCHITECTURAL 50MM CHROME PLATED ROUND FLUSH RING PULL
ELEVATION SIDE VIEW
COIL SPRING
HINGES: BLUM 100 DEGREE FULL OVERLAY CONCEALED HINGES
10inch RIM
Scale 1:20 @ A2 Subject:
Issue:
ARCHITECTURAL STARTUP
PRELIMINARY
Revisions: No. Description PRELIMINARY -
Project:: By
Date 24/04/2017
NOM
Drawn By: PS
Drawing Title:
Checked By.: -
CHASSIS, SUSPENSION
Scale: 1:20 AT A2
Date: 24/04/2017
Drawing No. & Revision:
D-101 A
50mm SHS sub-floor framing. floor above to be Karndean Loose-Lay Vinyl 1500x250mm llp313 - North Coast Blackbutt.
Design Testing ARUP’s structural engineer design review: 1.
Change timber structure to steel or aluminium
2.
Introduce more horizontal bracings to prevent wind movement when the unit is transported
3.
More stiffeners to chassis to ensure all load will be transferred directly to the chassis frame
4.
Introduce bumper bars on the perimeter of units and base plate to ensure panels are more protected against any contact damage
Prototyping Through developmental 1:1 model we note several limitations on the current design: 1. 2.
Shell slides individually rather than as a unified unit due to non-rigid panel connector. Track housing needs a mechanism to ground the castors to the frame. Due to OHS reason, we decided to focus on moving 2 panels rather than the entirety of the shell to figure out how we can improve the design:
1. 2.
Belt system require stiff but rotate-able bracing between panels to allow for unified movement. Tension cable was added to ground the wheel mechanism to the interior side of the frame.
Design Specification Model (A)
More Power
Model (B)
More Glazing
Dimension: 5,816mm (L) x 2,300mm (W) x 2,700mm (H)
Dimension: 5,816mm (L) x 2,300mm (W) x 2,700mm (H)
Weight: 1,863.34 kg (inc. chassis)
Weight: 1,707.82 kg (inc. chassis)
Features: 1 Entry module 3 Living modules 3 belts (16 glaze, 30 solar, 27 alucobond) 1 Rear module 2 solar powerwall 1 AC unit Integrated Iridium Internet Reciever Chasis
Features: 1 Entry module 3 Living modules 3 belts (30 glaze, 16 solar, 27 alucobond) 1 Rear module 1 solar powerwall 1 AC unit Integrated Iridium Internet Reciever Chasis
Study Models
Study Models Shading + Energy storage
e
+ g ing stora d a Sh ergy En
W
8:00 AM
Sh a En ding erg ys + tor ag
e
E
12:00 PM
14:00 PM
Let’s Check Our Website.
www.nom.com.au
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Providing What You Need
Work and Play Whenever, Wherever You Want Imagine not having to worry about spotty Internet, power outages, and being stuck in an uncomfortable workspace? We understand that you want a flexible space that allows you to work, live, and network with fellow enthusiasts. That is why we created this pod, giving you the freedom to travel and work wherever you please.
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Imagine not having to worry about spotty Internet, power outages, and being stuck in an uncomfortable workspace? We understand that you want a flexible space that allows you to work, live, and network with fellow enthusiasts. That is why we created this pod, giving you the freedom to travel and work wherever you please.
Photovoltaic Cells
Iridium Satellite Pack
Quality Interiors
Renewable Energy
Reliable Connection
Designed With You In Mind
Total Energy Produced: 263kWh/m2/year
High Performance and Reliability.
Ergonomic spaces created to make sure you are always comfortable and working efficiently. You are the designer of your space, change lighting conditions as you see fit. Easily relax, work, and collaborate with others, all in one space.
Average American Household: 600kWh/month Average Solar Panel on NOM Module: 7.89kWh/month
Enables you to easily connect and innovate on a global scale. Supports more bandwidth and higher Internet speeds
Available Products
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Available Products Providing You With Customized Options Model A: IT More Energy - Less Light
Model B: Designer Less Energy - More Light
Model C: Custom Customize Your Own
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MODEL A - IT - More Energy - Less Light Average Solar Panel
10 Solar Panel Module
7.89kWh/month
78.90kWh/month
Average Australian Home
SPECIFICATIONS: GLAZING PANELS:
- 10mm Clear Glass - White Aluminium Frame - 1200mm x 300mm
SOLAR PANELS:
- Photovoltaic Cells - 7.89kWh/month1 - 1200mm x 300mm
ALUCOBOND
- Grey-Blue Metallic - 603 - 1200mm x 300mm
PRICE: AUD $39,455*
485.75kWh/month
Average Laptop 10 hours (max output)
Average Laptop 24 hours (max output)
76.04kWh/month
182.50kWh/month
3 Identical Style Modules (10hr/day)
3 Identical Style Modules (24hr/day)
236.70kWh/month
236.70kWh/month
*Based on 3 identical modules
33.3%
29.6%
37%
8
-
10
+ GLAZING
1. Based on average solar panel output - weather-dependant, not guaranteed exact amount. 2. Estimate as of 2014 - https://www.billrepublic.com/average-electricity-usage/
-
+ SOLAR
-
9
+ ALUCOBOND
PURCHASE NOW
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Customize Your NOM STEP 1: Do you work alone in your work space and require less space? (eg. Specialist)
A. I PREFER TO HAVE MY OWN SPACE
Do you often cooperate with others and need a large work space? (eg. Graphic Architect)
B. I PREFER MORE SPACE FOR COOPERATION
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Customize Your NOM Average Solar Panel
12 Solar Panel Module
7.89kWh/month
94.68kWh/month
Average Australian Home
SPECIFICATIONS: GLAZING PANELS:
- 10mm Clear Glass - White Aluminium Frame - 1200mm x 300mm
SOLAR PANELS:
- Photovoltaic Cells - 7.89kWh/month1 - 1200mm x 300mm
ALUCOBOND
- Grey-Blue Metallic - 603 - 1200mm x 300mm
485.75kWh/month
Average Laptop 10 hours (max output)
Average Laptop 24 hours (max output)
76.04kWh/month
182.50kWh/month
3 Identical Style Modules (10hr/day)
3 Identical Style Modules (24hr/day)
PRICE: AUD $38,170* *Based on 3 identical modules
284.04kWh/month
6
22.2% 33.3% 44.4%
12
-
+ GLAZING
1. Based on average solar panel output - weather-dependant, not guaranteed exact amount. 2. Estimate as of 2014 - https://www.billrepublic.com/average-electricity-usage/
-
+ SOLAR
-
284.04kWh/month
9
+ ALUCOBOND
PURCHASE NOW
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SHOPPING CART: 1. BILLING ADDRESS FIRST NAME * COMPANY
3. SHIPPING METHOD
LAST NAME * EMAIL ADDRESS *
ADDRESS *
STANDARD
EXPRESS
AUD $1,082
AUD $,1428
DISPATCHED: 2 WEEKS DELIVERY: 2 WEEKS
DISPATCHED: 1 WEEK DELIVERY: 7-10 DAYS
SELECTED CITY *
STATE/PROVINCE*
POSTAL CODE *
COUNTRY *
SELECT
TELEPHONE *
STYLE: CUSTOMIZED 2. SHIPPING ADDRESS
4. PAYMENT INFO
FIRST NAME *
LAST NAME *
COMPANY
EMAIL ADDRESS *
ADDRESS *
ORDER SUMMARY:
WE ACCEPT:
CARD NUMBER *
CITY *
STATE/PROVINCE*
POSTAL CODE *
COUNTRY *
YEAR
NAME ON CARD *
TELEPHONE * SAME AS BILLING ADDRESS
EXPIRY DATE * MONTH
SUBTOTAL
AUD $38,170.00
MEMBERSHIP
INCLUDED
DELIVERY
AUD $1,082.00
DISCOUNT
AUD $0.00
TOTAL: AUD $39,252.00
CVV * CREATE ACCOUNT I ACKNOWLEDGE THAT I HAVE READ AND I AGREE TO THE END USER AGREEMENT, TERMS AND CONDITIONS, AND PRIVACY POLICY
PLACE ORDER
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Model A: IT More Energy - Less Light
Model B: Designer Less Energy - More Light
This design would be geared towards someone who works solo, needs 24/7 electricity access, minimal lighting, and large-sized storage.
This design caters for someone who requires space for collaboration, power not necessary 24/7, more natural light, and medium-sized storage.
Typical Job Type: IT
Typical Job Type: Designer
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Model A: IT - Solo Own Space
Model B: Designer - Dual Cooperative Space
This design would be geared towards someone who works solo, and large-sized storage and livable space.
This design caters for someone who requires space for collaboration, and medium-sized storage and livable space.
Typical Job Type: IT
Typical Job Type: Designer
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MODEL A: IT - SOLO
MELBOURNE
10 JUNE, 2017
8:00AM
AUSTRALIA
SYDNEY
17 SEPT, 2017
8:00AM
Model A: IT
Location:
NOM SOLO
MELBOURNE
View Details
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!
SEARCH ALTERNATIVES
Model A: IT
Location:
NOM DUAL
MELBOURNE
View Details
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Location:
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Model A: IT
Location:
NOM SOLO
GEELONG
CART
View Details
START BOOKING
SHOPPING CART: 1. BILLING ADDRESS FIRST NAME *
LAST NAME *
COMPANY
EMAIL ADDRESS *
ADDRESS *
ORDER SUMMARY:
WE ACCEPT:
CARD NUMBER *
CITY *
STATE/PROVINCE*
POSTAL CODE *
COUNTRY *
TELEPHONE *
4. PAYMENT INFO
EXPIRY DATE * MONTH
YEAR
NAME ON CARD *
SUBTOTAL
AUD $3,287.67
MEMBERSHIP
INCLUDED
DELIVERY
N/A
DISCOUNT
AUD $0.00
TOTAL: AUD $3,287.67
CVV *
I ACKNOWLEDGE THAT I HAVE READ AND I AGREE TO THE END USER AGREEMENT, TERMS AND CONDITIONS, AND PRIVACY POLICY
PLACE ORDER
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Sign up is FREE!! WELCOME TO NOM simon_nomad@hotmail.com *************** REMEMBER ME
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NOM.ADD
CURRENT CITY: PHUKET NEXT CITY: BANGKOK - IN 1M 6d
04
49,980
08
04
24
56
TRIPS
DISTANCE
CITIES
COUNTRIES
FOLLOWERS
FOLLOWING
@NOMADSIMON TRAVEL LIST DESTINATION
ARRIVAL DATE
DURATION
Toronto, Canada
7 Sep, 2015
6 months 8 days
RECOMMENDATIONS
Cost Internet
NEXT CITY
Los Angeles, USA
FOLLOW
CONNECT
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HOME ABOUT SHOP LOGIN 3 months 4 days
Cost Internet Entertainment Safety Rating
17 Jun, 2016
0 months 26 days
Cost Internet Entertainment Safety Rating
Sydney, Australia
12 Jul, 2016
3 months 24 days
Cost Internet Entertainment Safety Rating
Phuket, Thailand
4 Nov, 2016
8 months 5 days
Cost Internet Entertainment Safety Rating
Bangkok, Thailand
8 Jul, 2017
Undetermined
Cost Internet Entertainment Safety Rating
Undetermined
6.75/10 Vancouver, Canada
7.0/10 Sydney, Australia
6.0/10 Phuket, Thailand
7.25/10 Bangkok, Thailand
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GRAPHIC DESIGNERS PHOTOGRAPHERS WEB DEVELOPERS
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GRAPHIC DESIGNERS
There are currently:
2
Graphic Designers in Bangkok
GRAPHIC DESIGNERS
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There are currently: GRAPHIC DESIGNERS
12
Graphic Designers in Cape Town
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11
84,072
24
11
78
94
TRIPS
DISTANCE
CITIES
COUNTRIES
FOLLOWERS
FOLLOWING
@PHOTOPHREAK
14,233
06
02
26
76
TRIPS
DISTANCE
CITIES
COUNTRIES
FOLLOWERS
FOLLOWING
@HIPSTOGRAPH
NEXT CITY: LONDON - IN 4M 12d
177,985
45
18
235
211
TRIPS
DISTANCE
CITIES
COUNTRIES
FOLLOWERS
FOLLOWING
CONNECT
CURRENT CITY: CAPE TOWN NEXT CITY: NEW YORK - IN 0M 27d
FOLLOW
18
@GRAPHICGURL
CURRENT CITY: CAPE TOWN
FOLLOW
02
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CURRENT CITY: CAPE TOWN NEXT CITY: ATHENS - IN 1M 12d
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CURRENT CITY: CAPE TOWN NEXT CITY: LONDON - IN 4M 12d
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84,072
24
11
78
94
TRIPS
DISTANCE
CITIES
COUNTRIES
FOLLOWERS
FOLLOWING
@PHOTOPHREAK TRAVEL LIST DESTINATION
ARRIVAL DATE
DURATION
Vancouver, Canada
17 Jun, 2016
0 months 26 days
RECOMMENDATIONS
Cost Internet
NEXT CITY
Sydney, Australia
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My Profile
Search Cities (e.g. cheap cities in Asia with good Internet connection and night life) Africa
Antarctica
Jan
Feb
Grid
List
Asia
Mar
Apr
Map
Australia May
Sort By
Europe
Jun
Jul
Cost
28 C
THUR
Aug
Lowest
Phuket, Thailand 0
North America Sep
South America
Oct
Nov
58 MBPS
26 C 0
2/10
Cost
Internet
6/10
Internet
Entertainment
10/10 4.5/10 7.25/10
New York City, New York 23 C 0
THUR
FRI
Warm
Hot
<$1000/m
<$2000/m
<$3000/m
Mountain
Forest
Beach
Fast WiFi
Safe
Cheap
Lake
Plains
Coastal
Night Life
Near Me
Luxury
Highest
Cost
Rating
Cold
Budapest, Hungary
FRI
Safety
Dec
THUR
FRI
Cape Town, South Africa 54 MBPS
5/10
17 C 0
THUR
6.5/10
Internet
3/10
Entertainment
9.5/10
Entertainment
9/10
Safety
6/10 6.25/10
Safety
3/10 5/10
Rating
18 C 0
THUR
FRI
Rating
London, United Kingdom 40 MBPS
25 C 0
THUR
7/10
Cost
Internet
9/10
Internet
5.5/10
Internet
Entertainment
8/10
Entertainment
9.5/10
Entertainment
Safety
9/10 6.25/10
Safety
Rating
8.5/10 7/10
19 MBPS
5/10
Cost
Safety
FRI
Cost
Sydney, Australia 58 MBPS
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Rating
9/10
Cost
Rating
FRI
55 MBPS
9/10 7.5/10 9/10 8/10 6.25/10
How Do We Market NOM?
Marketing Strategy Awareness
Purchase
Emotional
â&#x20AC;&#x2DC;How-Toâ&#x20AC;&#x2122; Advice Community Forums
Gathering
Infographic
Sponsored e-news
Images / Gifs
Social Media Promotional Newsletter
Rational
Case Studies articles / blogs
e-mails Trend Analysis
Market Adoption Trends / Linkbaits / Research
Strategy 1 Aim: To Share and to Inspire
Web Marketing
Ad Images / Gifs
Galleries / Fun / â&#x20AC;&#x2DC;How-Toâ&#x20AC;&#x2122; Advice
Goals Sharing Triggers: Uplifting Fun Keywords: Lifestyle Digital Nomads
Sharing Triggers: Cool Fun Keywords: Lifestyle Working & Travelling
Sharing Triggers: Cool Fun Keywords: Lifestyle Working & Travelling
Members
Redirect to NOM website
Brand Recognition
Sales
Market Adoption Sponsored e-news
Promotional Newsletter
Strategy 2 Aim: To Convince
Partner site Nomadlist.com
Goals Sharing Triggers: Uplifting Illuminating Keywords: Digital Nomads Working & Travelling Lifestyle
Sharing Triggers: Cool Illuminating Keywords: Mobile Office Collaboration
Members
Redirect to NOM website
Engagement
Ad Gifs
Case Studies articles / blogs
Sharing Triggers: Illuminating Keywords: Digital Nomads Working & Travelling Mobile Office
Sales
Competition CO-WORKING AREA
$$$
Space & Co
Collectiv Melbourne Launchpad 1
Work Caravans
Framework Openhub Hive Studio Cowork Co The Idea Collective Sprout 184 Coworx
CoBrew
Charlisle Hub MACS&OS Clarify Village $
i&d Industries
Mobile Offices
Static Offices
Modspace
Competition Collaborative
Physical Community
Digital Community
FREELANCING COMMUNITY
.add Upwork
Nomad List
Freelancer Digital Nomad Community Freelance Collective CloudPeeps The Remote Nomad
Independent
Pricing Model - Asset Sale* *Unit production price excluding labour and ongoing/operating expanses
NOM
More Glazing
NOM
More Power
$ 30,600.00
$ 39,455.00
Features:
Features:
1 Entry module
1 Entry module
3 Living modules
3 Living modules
3 belts (30 glaze, 16 solar, 27 alucobond)
3 belts (16 glaze, 30 solar, 27 alucobond)
1 Rear module
1 Rear module
1 solar powerwall
2 solar powerwall
1 AC unit
1 AC unit
Integrated Iridium Internet Reciever
Integrated Iridium Internet Reciever
Chasis
Chasis
Pricing Model
20%
$1000
$14.99
Profit taken from each unit sold
Rent price per month (28 days) - inc. GST
Monthly premium subscription fee for the website. Estimated at $104,930 earning per month* *Based on 7000 members from comparable community
Competitive Advantages
Harness Nature for Power
Location Independent
embedded photo-voltaic panels to shell
work wherever you want to travel
Consistency
Customisable
Connect to NOM.add
the same office setup, anywhere in the world
design and use your own NOM unit YOUR WAY
create or join existing NOM.add communities all around the world