5th overview 2015 by David Hall

2015 THE 5TH FLOOR NEW YORK CITY

2014 RIDE TO NYACK 80 Miles

Time spent on our bikes together is time spent getting to know more about each other.

We have many aims for this forthcoming road, track and cross season, both on the bike in terms of races and indeed results but also off. Amongst these are a continued promotion of community, creativity and a desire to build on collaborative relationships.

NEVERSINK INVITATIONAL July 13, 2014 75 Miles, 8000ft Gain

Ryan grasping for one last gulp before digging in to take 3rd place among the pros.

Our team is made up of a small number of individuals who really seek something different from the definitive cycling team or club. The benefits of us as a cycling team are that The 5th Floor is in itself aspirational. From our current kit designed by our own, to our results and presence in social media, we have established ourselves as a force within the peloton.

The 5th Floor 2013-2014 Skinsuit Designed by Johnny J Hsu Produced by Champ Systems

Our principles and endeavors have always been to work with like-minded companies and engender valuable and reciprocal relationships. In summary we seek an atypical sponsorship relationship thatâ&#x20AC;&#x2122;s ultimately about what can we achieve together, not what can we get from you.

BEAR MOUNTAIN MAY 26, 2014 100 Miles 7500ft Gain

To ride during the hottest afternoon this summer requires a lakeside cool down.

CHESIRE CROSS RACE November 16, 2013 15 Miles, 800ft Gain

Team mates in a cross race are best utilized as heckle fodder.

2013-2014 Overview

PRODUCT RELEASES

ICNY x The 5th Floor Capsule Collection

Grimpeur Bros. Coffee Roast

Summer Jersey

Made by Champion Systems

Sock Bundle Made by Deefeet

Bidons

Made by Specialized

SOCIAL MEDIA STATISTICS

6178

3600

7800

1000

Instagram Followers

Facebook Page Likes

Average Montly Unique Visitors at 5thfloor.co.uk

Average Daily Organic Reach via Facebook Page

#5thbasemiles

#5thbidon

#5thtdfdopplegangers

#battenchill

As a way to encourage riding during the winter season, the 5th Floor hosted a photo competition for a chance to win a winter survival pack of a iPac3 case and a Ass Saver.

This competition sought to engage our audience in designing the bottles the team. Creative out pouring was incredible and provided a design that complimented our team kits but ultimately a desirable piece of merchandise.

The 2014 pro team selection had a considerable reflection of the 5th Floor NYC squad. We attempted to engage viewers with the most significant race of the year with a very different approach to the many feeds available.

Tour of Battenkill was one of the most anticepated road race of the season. This was a way to document our largest team outing with lots of laughs, a hot tub, and good vibes.

SOCIAL MEDIA CAMPAIGNS

What further sets us apart is that while successful athletes or teams work backwards to try and promote themselves and work up an audience around them, we on the other hand already have that captive audience. Weâ&#x20AC;&#x2122;re working from the platform of established social media and branding, by being one of the defining blogs during the fixed gear boom and bridging that gap to become a fully-fledged cycling editorial, yet one with tangible grass-roots.

2013-2014 Season Results

CYCLOCROSS Race

Place