DAViD LABUSCHAGNE
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hotmail.com @ 5 1 _ e n g cha Davidlabus 440 995 9 0 9 7 e ) 0 ( 4 +4 labuschagn id v a /d m o www.issuu.c oad 19 Scalby R Burniston h Scarboroug hire North Yorks YO13 0HN
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CO NT EN T S
Publications
Furor Magazine Trend Predictions Book A/W 11/12
Brand Development Topkids Photography
But She Never Made A Sound A Ladies Sorrow Country Dreaming
Public Relations Bolt Publicity
Visual Merchandising
Topman Design Merchandising Display
Published Work and Work Experience ‘The Crack’ Magazine Vauxhall Fashion Scout Graduate Fashion Week Lee Klabin
Furor Magazine Furor magazine is a bi-monthly magazine. It focuses on blogs, emerging talent and the undiscovered. The articles include reviews on emerging designer collections and an interview with the designer, Una Burke. The photoshoot, ‘In the begining there was darkness‘, features recent graduates clothing.
Trend Predictions Book A/W 11/12 This showcases three womenswear trends for the forth coming season A/W 11/12.
PUBLICATIONS
Concept Development : Styling : Photography : Photo Editing : Layout Journalism : Communications
From The Catwalk To The Boutique Rails...
BodyAmr
N
Now it’s the new year, it’s time to say goodbye to those dark mornings and icy roads. As we make our new years resolutions and look to the future, there is one thing and one thing only to be getting excited about, and that is the spring/summer collections arriving in stores. In 2005 Amr Ali launched his own label, Bodyamr. Now just five years on, Amr Ali has dressed almost every A-list female celebrity who has any respect for fashion. Offering a sophisticated and glamorus look for every big event going, it is becoming for frequent for a celebrity to be seen wearing his clothing. Not content with just wearing them down the red carpet stars have been seen on prime tv shows wearing one of his designs. Britians sweetheart Cheryl Cole is among the die-hard fans that worship Bodyamr. Cheryl has worn it on numerous occasions. She wore a single leg, high split white bodysuit in her video for Parachute and whilst a judge on The X Factor, Cheryl wore three different looks from his spring/
summer 2011 collection. Other celebrity fans include Florence Welch from Florence and the Machine, she often chooses to wear Bodyamr embracing the neutral tones which complement her trademark hair. Florence has worn pieces whilst performing on The Ellen DeGeneres Show in the US and on the Video Music Awards in 2010. It was right back in September during London Fashion Week that Bodyamr debuted the SS11 collection to a packed out audience. The front row was heaving as celebrities sat alongside the industries top dogs. Just like the previous seasons show, there was an impressive turnout, including lilly Allen, Nick Grimshaw, Keisha Buchanan and Amanda Byram. Opening the show, a low neckline, white draping maxi dress modelled by non other than Daisy Lowe. Instantly the audience knew they were in for a show that would rival the other shows at fashion week. As the show progressed, it became clear that each outfit that appeared was as desirable as the last. Each model strolled down the catwalk and it was clear that Amir had continued to develop and strengthen his signiture look. Draping material wrapping around the body. Only helped reinforce the inspiration to the collection of powerful women of times gone by. Think Josephine Baker, Jessica Rabbit and early MGM. It was a show saturated with amazing designs galore. There was a continuous stream of body-con minis with asymmetric and cut out detailing, playsuits, short and maxi, that had different sheer overlays in a range of bold colours. There were draping Grecian gowns, long and white, while others were embellished with jewled waistbands and prints inspired by deco jewels of a goddess. The colour palette continued to flow down the catwalk with an array of interesting blushing cream, teal cobalt, blue, gray and white. With Daisy Lowe taking the honor of being the opening model many had thought the show had peaked. However as a smart PR twist, out came Amber Rose, model and ex-girlfriend of Kanye West. She demanded the catwalk strutting to the sound of ‘Push it’, whilst wearing a white tulip skirt and body hugging jewel printed top. It seems the women who wear Bodyamr have a confidence many women lack. They have attitude and demand attention. They are classy yet sassy and their desire to look like a goddess is only reinforced by envy from other women. As the Bodyamr label grows, it seems they are only going from strength to strength. Bodyamr is not only growing as an international designer, but also as a designer brand you must be seen in, and as a staple label for any woman’s wardrobe. It is obvious its cult like following is going to be one that people are demanding to join.
n i b a l K e e L
The Developing Talent
Still fairly new to the ready-to-wear scene, Lee Klabin is just at the start of what is expected to be a very successful career. Although still unknown to many, she has been designing for many years for her own label, Blue Poppy Couture, making bespoke corsetry pieces. Patricia Field, the world famous stylist has even picked a feathered corset that featured in The Sex and the City Movie, worn by non other than Sarah Jessica Parker. And if Patricia Field can see enough potential in Lee’s designs to feature them in one of this century’s most highly anticipated films then maybe it is about time people took a look at what it is Lee Klabin can offer fashion.
Originally studying Biomedical Lee took time out to travel the world visiting Brazil, the USA and Austria. It was whilst travelling she felt inspired by what she saw and experienced and decided, upon returning, that she wanted to study design. Lee enrolled on to a Product Design and Development Degree. Where she first came into contact with production of corsetry. She wanted to not only dress women but also empower women, so began to design corsetry, encouraging women to feel uplifted and free spirited.
Now as she moves into the Ready-toWear commerce she has digressed slightly from corsetry, however, she is still applying corsetry ethics within her work. Lee bases her designs on the female form. Often using boning she fits the pieces to the body accentuating the areas that are flattering and cleverly disguising the parts women would rather hide. With her past in couture she is no stranger to fitting the garments to the female form and understanding how to do it better than others. Back in February 2010, Lee launched her first RTW collection for A/W 10/11 titled ‘Discoveries from within’. This was Lee’s first chance to really show what she could do as a designer, to make her couture inspired pieces wearable and appeal to the everyday woman.
Of...
With a range of materials in the collection, including leather, Harris Tweed through to jersey, organza and silk she mixed the tough with feminine to produce an edgy look unlike any other designers. The colour palette was a dark mysterious array of black, grey and brown alongside candyfloss oyster and pink. It was the mixing of two extremes, which really brought the collection together as one, giving it the appeal and edge it needed to ensure success. Stocked in Harrods, the collection sold out after a couple of weeks, due to such overwhelming demand. Items from the collection have since been worn on many celebrities on some of the largest TV platforms in the UK. Emma Bunton wore Lee Klabin on the final of her talent show Don’t Stop Believing, whilst Alesha Dixon Wore a piece on the launch show of Strictly Come Dancing 2010 and Nadine Coyle wore a leather mini dress for her promotional tour for her solo career. Not only adored by a growing celebrity following, magazines such as Marie Claire, Velour and Shortlist have shot items from the collection but it is quite possibly an ultimate honour that world renowned photographer, Mario Testino, shot a piece for an editorial spread in US magazine Allure. With such a successful debut RTW collection, the second had a lot to live up to. In September 2010 she launched her second collection, this time titled ‘Reflections from within’. She invited the industry experts to her showroom in Shoreditch during London Fashion Week before taking it over the channel to Paris Fashion Week. It was shown on Schedule in a showroom and the European and international press could view the collection as well as buy pieces from the A/W 10/11 collection in her pop up shop. The ‘Reflection from within’ collection was a development from the first, using its ideologies of mixing materials, however, this time she took a more subtle approach, mixing the softest Italian leather with sheer organza tops and jersey dresses with leather jackets. It was the first time that Lee made a series of separates, allowing the customer to mix and match the collection with endless styling possibilities. As always, the collection was based upon the female form and ensuring the women wearing the clothes feel empowered. Unbeknown to most, the inside of the clothing holds many a secret. The corsets, dresses and jackets have boning to reinforce structure in the garment whilst on the body. Lee has even branched out to show a more playful side producing a playsuit and jumpsuit. She has developed an in house print pattern featuring on many of the garments including the sheer vest tops and little mini dresses. Lee hasn’t forgotten about her statement pieces. Just like the first collection, she has made some jaw dropping designs. With a few pieces to call the best, the fight for the ‘greatest’ is tough. Her dresses are phenomenal. With a mix of black leather and silk the ‘Pabel’ dress has a tough look, but it’s made for a feminine woman, with frills gliding diagonally down the front, joining the two materials together, it screams LBD at its finest.
It could also be one of the brighter pieces. With a ‘notice me’ bright red, the dress named ‘Cheren dress’ is a standalone piece. Only to be worn to the classiest of events. Similar to some others in the collection it is a mini dress, with boning on the top bodice to enhance the figure and a rouched bottom with material elapsing over the underlaying layer of fabric. The journey Lee has embarked on has seen her begin and launch two RTW collections in the space of a single year. Her collections to date have been that of guts and courage, as she tries to give back to the female form. It is no wonder her designs have made it on to some of the most famous bodies in Britain, as the clothing compliments the figure, making the women feel elegant and sophisticated, whilst still sexy and even superior. There is no doubt we will see great things from Lee and luckily for us, were just weeks away from her next collection.
BURKE
UNA Una Burke is a growing sensation. Not conventional in her designs, she shocks and creates thought provoking pieces that constrict and restrain the body. It is conceptual fashion at its best. It doesn’t appeal to everybody, but those who get what Una is about, will understand the inner thoughts of a design genius. Furor spoke to Una to find out what we can expect from her in the future. Q: Can you tell us an interesting ‘ice-breaker’ fact about yourself? A: My current favourite words are bamboozled and punk.
Q: What inspires you as a designer? A: Beauty and the changing and assumed perceptions of beauty, I like to try and make people question those things with my work. Q: Your designs are very unusual and conceptual, how would you describe your designs? A: Thought provoking, sculptural and beautifully hand crafted.
Q: Your pieces look very intricate to produce but what is actually involved in making these designs a reality? A: My work often involves the making of tools and moulds before I can even start to develop the pieces themselves. For example, for RE.TREAT I had to produce arms for mannequins before I could produce the collection itself. After this I used, traditional leather working skills throughout every item in order to attain the highest quality of craftsmanship. Society is reliant upon mass production; my work offers a more personal option. Q: What messages do you feel your designs portray? A: I aim to portray messages through my work such as hope and positivity. I often take very negative subjects as influence and create something very beautiful. Q: How do you feel your collection has evolved
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from A/W 10/11 through to S/S 11? A: I have taken my signature construction technique and used it to develop some more accessible pieces, so that people who have admired my previous conceptual work can now purchase something which is much more wearable. I have still maintained my concept through particular pieces, one specifically being the hunchback jacket. In this piece I have taken a human condition that people view in a negative way and I have turned this into a very positive and beautiful jacket. Q: In your S/S 11 collection you have designed a series of accessories including handbags, is the accessories market an area you would like to venture into in the near future? A: Yes, I plan to continue to make accessories each season, however I was really pleased that some of the more obscure body pieces were even more popular with buyers. Q: Since you launched your label, how do you feel the industry has taken to your designs? A: I have been really pleased at the reaction to my work as this season it has already been featured in leading publications such as Collezioni, Vogue and Dazed and Confused. I have also received orders from amazing international stores including Joyce in Hong Kong, and Curve in LA, New York and Miami.
Q: Many A-list celebrities have worn your pieces, but who has been your favourite to borrow a piece and why? A: Daphne Guinness has worn one of my bodysuits for NAS cosmetics A/W 10/11 ad campaign; it was really fantastic for me to have somebody with her iconic sense of style wearing my work. Q: Who would be your ultimate celebrity to wear one of your pieces and why? A: I would like to see Bjork wearing one of my pieces as I admire her openness to interesting new projects and the strong-minded, independent messages that she portrays through her work as an artist. Q: What has been your career highlight so far? A: The best thing so far is knowing that in March 2011 my work will sit next to brands like Alexander McQueen, Balenciaga, Galliano and Givenchy. Q: What do you want for the future? A: I want to be independent and able to support a family. I don’t really want fame or fortune, just enough to be happy. A good work/life balance is what I want. Q: Where do you see your brand in 5 years time? A: I aim to be stocked in lots more national and international stores as well as collaborating with catwalk designers and well established brands.
In The Beginning There Was D a r k n e s s
Photography and Styling by David Labsuchagne Hair and Makeup by Jennie Williamson
Prediction of Trends : Photoshop Skills : InDesign Skills : Layout Design
Pages from the trend book
Pages from the trend book
Topkids Topkids is a fictional brand produced as a sub-brand to Topshop and Topman. Aimed at children aged 0-14 years, it provides children with trend concious and fashionable designs.
BRAND DEVELOPMENT
The Visual Merchandising Display
Concept Development : Market Research : Branding : Logistics Photoshop Skills : InDesign Skills : Marketing : Public Relations
Visuals Of The Store
The Lookbook
The Website
Advertising
Promotional Postcards
Invitations
But She Never Made A Sound Inspired by the Gothic trend of A/W 08/09.
A Lady’s Sorrow Inspired by Angelina Jolie’s character Christine Collins in the 2008 film ‘Changeling’.
Country Dreaming Inspired by the countryside surrounding Scarborough, North Yorkshire.
PHOTOGRAPHY
B u t S h e Never Made A Sound Photography and Styling by David Labuschagne
Previous Page Dress by Wallis Necklace by Topshop Current Page Top by River Island Belt by New Look Skirt by Primark Socks by Next
Photography and Styling by David Labuschagne
Photography and Styling by David Labuschagne
Previous Page Dress by River Island Belt by Zara Sandals by Burshka Earrings by Viviene Westwood Current and Opposite Page Head Scarf, Scarf, Necklace, Top and Shorts by Topshop Coat by Barbour Wellies by Hunter
Bolt Publicity Bolt Publicity is a fictional company, made up to produce a company profile and extra PR material. It demonstates PR writing, layout and knowledge of Public Relations.
PUBLIC RELATIONS
Writing For Public Relations : InDesign Skills : Layout Design
Company Profile Over the past five years Bolt Publicity has established itself as one of the country’s fastest growing public relations companies. Started by two Northumbria University graduates, David Labuschagne and Jonathan Bracewell, Bolt Publicity now works with names such as Durex, Loake and The Everyman Campaign. The ethos here is simple and has stayed constant since the company first started. ‘Work hard, communicate well and most of all – listen to what the client wants. After this, it is all about achieving the right results.’ Our relatively small team has received immense praise from clients and press alike due to their hard work, creativity and extensive communication skills.
Due to this, Bolt Publicity scooped five major industry awards for its clients in 2009. Marketing Magazine have reported on the company’s influence by saying ‘Anyone who cannot see that the team behind Bolt Publicity is one of the best in the business is clearly very unknowledgeable.’ They then went on to name us as Number 4 in their ‘Top Ten Marketing Services Agencies’. As well as this we were named Number 1 in their ‘Fastest Growing Marketing Services of 2009’. Our recent projects are numerous. A short time ago, we launched the new Everyman T-shirt campaign alongside Topman with help from T4 presenters Nick Grimshaw and Rick
Edwards. The T-shirts were on sale throughout Topman stores in the U.K. and Northern Ireland and the charity received huge media attention and awareness because of this. After the success of their first single, Bolt Publicity set about promoting the debut album of The Courteeners which was titled ‘St. Jude’. It consequently won The Guardians ‘First British Album Award’. The album reached Number 4 in the U.K charts and the band has gone on to play major festivals such as Oxegen, Glastonbury and T in the Park. The second album release, ‘Falcon’, reached Number 6 in the U.K charts and the band continue to go from strength to strength. We have also worked closely with
Loake Shoemakers to help give the brand a modern appeal whilst keeping their traditional roots. As of late, Loake have introduced new designs which have been greatly received by critics and customers. After a collaboration with Puma, an iconic footwear brand, Loake went on to receive a Royal Warrant Of Appointment to the Queen in 2007. Bolt Publicity has worked across the whole spectrum of consumer brand identity, but specialises in the following types of PR work: • Music PR • Male Fashion PR • Male Fashion Accessories PR • Footwear PR
About Us David Labuschagne and Jonathan Bracewell
David began working within the events arena. Coordinating shows at London Fashion Week. The list of cliental includes designers such as PPQ, Nicole Farhi and Hussein Chalayan. After seven years of events he branched out into public relations specialising in menswear and worked with the in house PR for Burberry and later with another luxury brand PR agency. Jonathan moved into the music industry, working with record labels and bands as a freelance PR. After
eight years of the music industry he decided a change was I order and began working as the in-house PR and Marketing Director for Pringle of Scotland. Always good friends from university the pair teamed up to start a men’s fashion and music PR agency, Bolt Publicity. Between them they have featured in world-renowned publications including GQ magazine, Esquire, ID, Vogue.com, The Independent and NME.
Testimonies Glastonbury ‘Now in our fortieth year of Glastonbury we have worked with many PR agencies. Due to the effort they put in and results Bolt Publicity can generate we are confident we will be with them for some time to come’ Michael Eavis, Founder of Glastonbury Loake ‘I was very impressed with the campaign they launched for us. It delivered consisted media coverage in a highly competitive market’ Matthew Gray, Director of Loake
Beekay ‘Seeing what Bolt Publicity have done for Beekay today, I can see they have taken this brand and helped it get to London Fashion Week’ Martyn Roberts, Co-Owner of Vauxhall Fashion Scout
Everyman Campaign ‘I would like to thank the team at Bolt Publicity. They’re amazing, they have and will continue to generate a huge interest in our campaign.’ Katie Bell, Managing Director, The Everyman Campaign
Dubfire ‘Where ever I go, Bolt Publicity makes sure my gigs are packed out, my name is in the papers and my music on the TV’ Dubfire, DJ
Orschel-read ‘Bolt Publicity have been amazing. Their work during London Fashion Week made our show more successful than we could have wished for.’ Orschel-read, Designer
Tom Ford for Men ‘Launching a new Fragrance is a very exciting time for the brand and Bolt Publicity ensured the launch was everything we wanted it to be.’ Jamie Lutz, Head Fragrance Manager
The Courteeners ‘On behalf of the whole band I wanted to thank you for all your hard work. The coverage we’ve received has been truly phenomenal and definitely helped to raise awareness of our music.’ Liam Fray, Lead Singer of the Courteeners
The Courteeners
The Everyman Campaign
Tom Ford
Promoted The Courteeners debut album ‘St.Jude’ and national tour.
Followed the ‘Everyman Campaign’ for five years, promoting awareness and working closely with patrons.
Produced Tom Fords S/S 2010 look book.
Recent Work
Clientele Glastonbury Orschel-Read Loake Beekay L’oreal Men Tom Ford Everyman Campaign The Courteeners Dubfire The Brit Awards Christopher Shannon Omar Kashoura Komakino Paul Smith LYNX Nivea for Men Mark Ronson Paul Weller Michael Buble
Contact Details
Stephen Powell Head of Communications Tel: +44 (0)20 3888 4511 Fax: +44 (0)20 3888 4512 Email: stephen@boltpublicity.com Megan Chambers Head of Events Tel: +44 (0)20 3888 4513 Fax: +44 (0)20 3888 4514 Email: megan@boltpublicity.com Claire Berry Assistant to the Managing Directors Tel: +44 (0)20 3888 4515 Fax: +44 (0)20 3888 4516 Email: claire@boltpublicity.com www.boltpublicity.com
11 Kingsland Road Shoreditch London E2 8DP
Topman Design Merchandising Display A visual merchandising concept for Topman Design. Based on the ideologies that young professional men, will generally only wear a basic shirt and tie to work, the concept is designed to show alternative options.
VISUAL MERCHANDISING
3D Photoshop simulation of the window display
Concept Development : Target Customer : Logistics : Photoshop Skills Visual Merchandising
In-store visual merchandising
‘The Crack‘ Magazine A street style page for ‘The Crack‘ magazine which is distributed around the North East.
Vauxhall Fashion Scout Working front of house at VFS during London Fashion Week, February 2010. This included being incharge of 20 interns, working alongside PR companies, greeting guests and general preperation tasks.
Graduate Fashion Week Working as a backstage assistant during GFW 2010, duties included checking models in, dressing models, preparing for shows and assisting celebrity guests.
Lee Klabin Whilst working in the PR and Marketing Department during August and September 2010, tasks included amongst others, helping with LFW and PFW preperation, contacting press and stylists and working on the s/s 11 lookbook photoshoot.
PUBLISHED WORK AND WORK EXPERIENCE
Style Scouting : Photography
www.thecrackmagazine.com
SOME ACTION AT NEWCASTLE UPON TYNE
Jade
Christine
Craig, 19, Student Boots From River island £65 What is the worst Aprils fools prank you’ve played on someone? I once put a pin on my dads seat. Jade, 20, Student Blouse: Charity shop £2 What is the worst Aprils fools prank you’ve played on someone? I changed the time of all the clocks in the house.
Craig
Rachel
Christine, 19, Student Bag From River Island £50 What is the worst Aprils fools prank you’ve played on someone? I drew on a friend whilst they were asleep.
Jonat han
Rachel, 20, Student Necklace:Primark, £2 What is the worst Aprils fools prank you’ve played on someone? Whilst at work I attached a security tag to someone’s cardigan so the alarm went off as they left. Jonathan, 20, Student Mens Bag: New Look Mens, £30 What is the worst Aprils fools prank you’ve played on someone? At school we put cling film over the teachers toilet.
Kelle
Kelli, 22, Student Hat: H&M, £9.99 What is the worst Aprils fools prank you’ve played on someone? I swapped the salt and sugar around. James, 17, Student T-Shirt: Topman, £16 What is the worst Aprils fools prank you’ve played on someone? Last year we covered a mate’s room in newspaper.
James
Photography: David Labuschagne
Vauxhall Fashion Scout Feburary 2010 Front Of House
Graduate Fashion Week June 2010 Backstage Assistant
Lee Klabin August - September 2010 Public Relations and Marketing
Vauxhall Fashion Scout
Incharge of a team : Front of House : Work alongside PR Teams
Graduate Fashion Week
Backstage : Dressing Models : Assisting with Prep and Show Production Assisting the Judges : Assisting Celebrity Guests
Lee Klabin
Public Relations : Marketing : Sales : Lookbook Photoshoot Communicating with Press and Stylists : Seeking New Press Opportunities Sample Requests : Showroom
Please feel free to contact David Labuschagne on: Davidlabuschagne_15@hotmail.com +44 (0) 7909 440 995 www.issuu.com/davidlabuschagne 19 Scalby Road Burniston Scarborough North Yorkshire YO13 0HN
CV and References