artisan designer codesign in the age of
ecommerce
David Moorhead 1756036 Masters of Industrial Design DDD8012
18 June 2014
artisan designer codesign in the age of
ecommerce
The Aim and Output Literature Proposal Methodology and Approach People and Ethics E-commerce Review What Comes Next
artisan designer codesign in the age of
ecommerce
Collaborators and Supporters...
Judy Frater Judy, formerly of Kala Raksha Vidhyalaya (KRV), is cofounder of a new institute of education for artisans in Adipur (Gujarat, India) called Somaiya Kala Vidya (SKV). For many years Judy has been a dedicated, passionate and innovative advocate, champion and supporter of artisans in the Kutch region of Gujarat state in the western part of India.
artisan designer codesign in the age of
ecommerce
My Perspective
artisan designer codesign in the age of
ecommerce
My Perspective
PAUL POLAK Out of Poverty
“The problem is that 90 percent of the world’s designers spend all their time working on solutions to the problems of the richest 10 percent of the world’s customers.”
artisan designer codesign in the age of
ecommerce
My Perspective
PAUL POLAK
XANANA GUSAMAO
Out of Poverty
A Woman of Independence
“The problem is that 90 percent of the world’s designers spend all their time working on solutions to the problems of the richest 10 percent of the world’s customers.”
“If your intention is truly to help our people, then you must listen to them, respect them and treat them as equal partners, not as passive recipients of your aid”
artisan designer codesign in the age of
ecommerce
My Perspective
PAUL POLAK
XANANA GUSAMAO
Anne Ritchie
Out of Poverty
A Woman of Independence
Ms Drymond
“The problem is that 90 percent of the world’s designers spend all their time working on solutions to the problems of the richest 10 percent of the world’s customers.”
“If your intention is truly to help our people, then you must listen to them, respect them and treat them as equal partners, not as passive recipients of your aid”
“...if you give a [person] a fish [they’re] hungry again in an hour; if you teach [them] to catch a fish you do [them] a good turn.”
artisan designer codesign in the age of
ecommerce
The Aim and the Output
artisan
designer
Customer
research based thesis exegesis
visual communication
accessible communicable Interactive
The Aim
The Output
to explore design relationships
interactive web page thesis
artisan designer codesign in the age of
ecommerce
Kate said... “Lets do a project with Judy Frater about the relationships between Designers, Artisans and Customers� see what you come up with...
artisan designer codesign in the age of
ecommerce
The Journey into Literature
DESIGN WITH SOCIETY: WHY RESPONSIVE DESIGN IS GOOD ENOUGH (Thorpe, A. & Gamman, L., 2011)
DESIGNERS MEET ARTISANS (Craft Revival Trust, et al, 2005)
DESIGN, POVERTY AND SUSTAINABLE DEVELOPMENT
KALA RAKSHA: FROM CULTURAL IDENTITY TO INTELLECTUAL PROPERTY
(Thomas, A., 2006)
(Frater, J., 2012)
CO-CREATION AND THE NEW LANDSCAPES OF DESIGN
HEAD AND HANDS IN THE CLOUD: COOPERATIVE MODELS FOR GLOBAL TRADE TO BE FOUND IN TRADITIONAL CRAFTS
(Sanders, E. B. N. & Strappers, P. J. 2008)
WEAVING WITH RUSH: EXPLORING CRAFTDESIGN COLLABORATIONS IN REVITALISING A LOCAL CRAFT (Tung, F.-W., 2012) OUTSOURCING THE HAND: AN ANALYSIS OF CRAFT-DESIGN COLLABORATIONS ACROSS THE GLOBAL DIVIDE (Murry, K., 2010)
(Murray, K., 2013)
WE’VE BUILT E-commerce Website
SOKO E-Commerce Website
NEST Artisan Design Facilitator Service
(https://www.wevebuilt.com)
(http://shopsoko.com)
(http://www.buildanest.org)
artisan designer codesign in the age of
ecommerce DESIGN WITH SOCIETY: WHY RESPONSIVE DESIGN IS GOOD ENOUGH (Thorpe, A. & Gamman, L., 2011)
The Journey into Literature DESIGNERS MEET ARTISANS (Craft Revival Trust, et al, 2005)
WEAVING WITH RUSH: EXPLORING CRAFTDESIGN COLLABORATIONS IN REVITALISING A LOCAL CRAFT
DESIGN, POVERTY AND SUSTAINABLE DEVELOPMENT
KALA RAKSHA: FROM CULTURAL IDENTITY TO INTELLECTUAL PROPERTY
(Thomas, A., 2006)
(Frater, J., 2012)
(Tung, F.-W., 2012)
DESIGN WITH SOCIETY: WHY RESPONSIVE DESIGN IS GOOD ENOUGH (Thorpe, A. & Gamman, L., 2011)
SOCIALLY RESPONSIVE DESIGN
THE GOOD ENOUGH DESIGNER
CODESIGN RELATIONSHIPS
OUTSOURCING THE HAND: AN ANALYSIS OF CRAFT-DESIGN COLLABORATIONS ACROSS THE GLOBAL DIVIDE (Murry, K., 2010)
CO-CREATION AND THE NEW LANDSCAPES OF DESIGN (Sanders, E. B. N. & Strappers, P. J. 2008)
DESIGNERS MEET ARTISANS (Craft Revival Trust, et al, 2005)
HEAD AND HANDS IN THE CLOUD: COOPERATIVE MODELS FOR GLOBAL TRADE TO BE FOUND IN TRADITIONAL CRAFTS (Murray, K., 2013)
WE’VE BUILT E-commerce Website
SOKO E-Commerce Website
NEST Artisan Design Facilitator Service
(https://www.wevebuilt.com)
(http://shopsoko.com)
(http://www.buildanest.org)
WEAVING WITH RUSH: EXPLORING CRAFTDESIGN COLLABORATIONS IN REVITALISING A LOCAL CRAFT (Tung, F.-W., 2012)
ARTISANS STRUGGLE TO CREATE NEW PRODUCTS
SHORT VS LONG ENGAGEMENTS
Q: DESIGN PHILOSOPHIES LIKE UD?
DESIGNERS NEED TO BE EXPOSED TO LOCAL CONDITIONS
FROM TRADITIONAL TO NEW PRODUCTS
PROTOTYPING = EDUCATION TOOL
MUTUAL LEARNING
artisan designer codesign in the age of
ecommerce DESIGN WITH SOCIETY: WHY RESPONSIVE DESIGN IS GOOD ENOUGH (Thorpe, A. & Gamman, L., 2011)
The Journey into Literature DESIGNERS MEET ARTISANS (Craft Revival Trust, et al, 2005)
WEAVING WITH RUSH: EXPLORING CRAFTDESIGN COLLABORATIONS IN REVITALISING A LOCAL CRAFT (Tung, F.-W., 2012)
DESIGN, POVERTY AND SUSTAINABLE DEVELOPMENT
KALA RAKSHA: FROM CULTURAL IDENTITY TO INTELLECTUAL PROPERTY
(Thomas, A., 2006)
(Frater, J., 2012)
OUTSOURCING THE HAND: AN ANALYSIS OF CRAFT-DESIGN COLLABORATIONS ACROSS THE GLOBAL DIVIDE (Murry, K., 2010)
CO-CREATION AND THE NEW LANDSCAPES OF DESIGN (Sanders, E. B. N. & Strappers, P. J. 2008)
DESIGN, POVERTY AND SUSTAINABLE DEVELOPMENT
KALA RAKSHA: FROM CULTURAL IDENTITY TO INTELLECTUAL PROPERTY
(Thomas, A., 2006)
(Frater, J., 2012)
SHORT VS LONG ENGAGEMENTS
CHAMPION DESIGNER NOT SUSTAINABLE
PRODUCTS MUST BE ECONOMICALLY VIABLE
HEAD AND HANDS IN THE CLOUD: COOPERATIVE MODELS FOR GLOBAL TRADE TO BE FOUND IN TRADITIONAL CRAFTS (Murray, K., 2013)
WE’VE BUILT E-commerce Website
SOKO E-Commerce Website
NEST Artisan Design Facilitator Service
(https://www.wevebuilt.com)
(http://shopsoko.com)
(http://www.buildanest.org)
OUTSOURCING THE HAND: AN ANALYSIS OF CRAFT-DESIGN COLLABORATIONS ACROSS THE GLOBAL DIVIDE (Murry, K., 2010)
CRAFT IS KEY PART OF CULTURAL IDENTITY EDUCATION = SUSTAINABLE DEVELOPMENT & EMPOWER -MENT HAVING LOCAL VISION & PROTECTING TRADITION
ARTISANS OFTEN USED AS SKILLED LABOURERS HERO DESIGNER = LACK OF SUSTAINABLE CHANGE
LACK OF ARTISAN VOICE IN LITERATURE
artisan designer codesign in the age of
ecommerce DESIGN WITH SOCIETY: WHY RESPONSIVE DESIGN IS GOOD ENOUGH (Thorpe, A. & Gamman, L., 2011)
The Journey into Literature DESIGNERS MEET ARTISANS (Craft Revival Trust, et al, 2005)
WEAVING WITH RUSH: EXPLORING CRAFTDESIGN COLLABORATIONS IN REVITALISING A LOCAL CRAFT
DESIGN, POVERTY AND SUSTAINABLE DEVELOPMENT
KALA RAKSHA: FROM CULTURAL IDENTITY TO INTELLECTUAL PROPERTY
(Thomas, A., 2006)
(Frater, J., 2012)
(Tung, F.-W., 2012)
CO-CREATION AND THE NEW LANDSCAPES OF DESIGN (Sanders, E. B. N. & Strappers, P. J. 2008)
CODESIGN DEFINITION
CODESIGN SHOULD FOCUS ON DESIGN EXPERIENCE
DESIGNERS OFFER DEEP KNOWLEDGE OF DESIGN PROCESS
OUTSOURCING THE HAND: AN ANALYSIS OF CRAFT-DESIGN COLLABORATIONS ACROSS THE GLOBAL DIVIDE (Murry, K., 2010)
CO-CREATION AND THE NEW LANDSCAPES OF DESIGN (Sanders, E. B. N. & Strappers, P. J. 2008)
HEAD AND HANDS IN THE CLOUD: COOPERATIVE MODELS FOR GLOBAL TRADE TO BE FOUND IN TRADITIONAL CRAFTS (Murray, K., 2013)
E-COMMERCE = ETHICAL ALTERNATIVE TO CURRENT POTENTIAL FOR TRANSPARENT INTERACTIONS
CHANCE FOR DIALOGUE BETWEEN CUSTOMER & MAKER
HEAD AND HANDS IN THE CLOUD: COOPERATIVE MODELS FOR GLOBAL TRADE TO BE FOUND IN TRADITIONAL CRAFTS (Murray, K., 2013)
WE’VE BUILT E-commerce Website
SOKO E-Commerce Website
NEST Artisan Design Facilitator Service
(https://www.wevebuilt.com)
(http://shopsoko.com)
(http://www.buildanest.org)
artisan designer codesign in the age of
ecommerce DESIGN WITH SOCIETY: WHY RESPONSIVE DESIGN IS GOOD ENOUGH (Thorpe, A. & Gamman, L., 2011)
The Journey into Literature DESIGNERS MEET ARTISANS (Craft Revival Trust, et al, 2005)
WEAVING WITH RUSH: EXPLORING CRAFTDESIGN COLLABORATIONS IN REVITALISING A LOCAL CRAFT
DESIGN, POVERTY AND SUSTAINABLE DEVELOPMENT
KALA RAKSHA: FROM CULTURAL IDENTITY TO INTELLECTUAL PROPERTY
(Thomas, A., 2006)
(Frater, J., 2012)
(Tung, F.-W., 2012)
OUTSOURCING THE HAND: AN ANALYSIS OF CRAFT-DESIGN COLLABORATIONS ACROSS THE GLOBAL DIVIDE (Murry, K., 2010)
CO-CREATION AND THE NEW LANDSCAPES OF DESIGN (Sanders, E. B. N. & Strappers, P. J. 2008)
HEAD AND HANDS IN THE CLOUD: COOPERATIVE MODELS FOR GLOBAL TRADE TO BE FOUND IN TRADITIONAL CRAFTS (Murray, K., 2013)
WE’VE BUILT E-commerce Website
SOKO E-Commerce Website
NEST Artisan Design Facilitator Service
(https://www.wevebuilt.com)
(http://shopsoko.com)
(http://www.buildanest.org)
WE’VE BUILT E-commerce Website
SOKO E-Commerce Website
NEST Artisan Design Facilitator Service
(https://www.wevebuilt.com)
(http://shopsoko.com)
(http://www.buildanest.org)
STARTED IN 2014
KICKSTARTER STYLE APPROACH WITH BATCHES PROVISION OF CLEAR CHANNELS FOR ARTISAN DIALOGUE
AFRICA FOCUSED
INNOVATIVE MOBILE PHONE BASED ARTISAN TOOLS
IN COUNTRY ARTISAN SUPPORT & TRAINING
SEEK OUT ARTISAN GROUPS OR COOPS TO DEVELOP FACILITATOR DRIVEN BY SUSTAINABLE CHANGE AND IMPACT SIMILAR PHILOSOPHY TO ‘SERVANT’ DESIGNER MODEL
artisan designer codesign in the age of
ecommerce
Topic Proposal
artisan designer codesign in the age of
ecommerce
Topic Proposal Socially Responsive Design The Good Enough Designer Craft, Tradition, Culture, Development, Education & Artisan Empowerment Co-Design Relationships between Designer and Artisan Ethics, Impact & Social Sustainability
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E-commerce for Indian Artisans, Locally and Globally
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T RSI VE NI
artisan designer codesign
An exploration of designer
artisan co-design relationships with a view to their utility as a design service, a catalyst
for artisan design, a design education tool and cross
cultural relationship building exercise. The focus of the
co-design will be on designing for the emerging artisan
specific e-commerce markets
both locally (in India) and globally.
artisan designer codesign in the age of
ecommerce
Methodology and Approach - The What, Why & How? M1
M2
M3
M4
M5
M6
M7
PEER REVIEWED LITERATURE
NON-PEER REVIEWED LITERATURE
INTERVIEW
EXPERIENCE
OBSERVATION
CROWD SOURCING
E-COMMERCE LIST
Co-Design as an experience in cross cultural relationships
E-commerce for Indian Artisans, Locally and Globally
Co-Design as a Tool for Education and Knowledge Transfer
Co-Design as a Service and a Catalyst for Artisan use of E-commerce
artisan designer codesign in the age of
ecommerce
Methodology and Approach - The What, Why & How? M1
M2
E-commerce for Indian Artisans, Locally and Globally
M3
M4
M5
M6
M7
artisan designer codesign in the age of
ecommerce
Methodology and Approach - The What, Why & How? M1
Co-Design as a Service and a Catalyst for Artisan use of E-commerce
M2
M3
M4
M5
M6
M7
artisan designer codesign in the age of
ecommerce
Methodology and Approach - The What, Why & How? M1
M2
M3
M4
M5
M6
M7
Co-Design as a Tool for Education and Knowledge Transfer
artisan designer codesign in the age of
ecommerce
Methodology and Approach - The What, Why & How? M1
M2
M3
M4
M5
M6
Co-Design as an experience in cross cultural relationships
M7
artisan designer codesign in the age of
ecommerce
Methodology and Approach - The What, Why & How?
Co-Design as a Tool for Education and Knowledge Transfer
Co-Design as an experience in cross cultural relationships
E-commerce for Indian Artisans, Locally and Globally
Co-Design as a Service and a Catalyst for Artisan use of E-commerce
artisan designer codesign in the age of
ecommerce
Methodology and Approach - The What, Why & How?
E-commerce for Indian Artisans, Locally and Globally
artisan designer codesign in the age of
ecommerce
Methodology and Approach - The What, Why & How? M7
• Additional research into e-commerce for artisans. • What works, what doesn’t. • The artisan experience.
M1 M2
M3 E-commerce for Indian Artisans, Locally and Globally
M5 M4 Co-Design as an experience in cross cultural relationships
Co-Design as a Tool for Education and Knowledge Transfer
• Develop list of artisan focused e-commerce providers and assess
Co-Design as a Service and a Catalyst for Artisan use of E-commerce
M6
• Observation trip to India
• Experience Co-Design in Melbourne
• Interviews: - Development - E-commerce - Artisan Education - Academia/Design • Surveys: - E-commerce • Crowd Sourcing: - Sangam FB - Friends/Family
artisan designer codesign in the age of
ecommerce
People and Ethics - The Who?
Ethics Approval Progress
Initial draft
In principal Approval
Final Draft and sign off
Sub Committee Approval
may
june
june
July
artisan designer codesign in the age of
ecommerce
Getting Started
artisan designer codesign in the age of
ecommerce
E-Commerce Website Review
artisan designer codesign
SOKO
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E-Commerce Website Review
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E-Commerce Website Review
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E-Commerce Website Review
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ecommerce
E-Commerce Website Review
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in the age of
NG
artisan designer codesign
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artisan designer codesign in the age of
ecommerce
What Next? MID SEMESTER
SEMESTER 2
EXAM PERIOD
complete ethics draft interviews
setup survey interviews codesign
conduct interviews finish ecomm list
conduct codesign interviews surveys
complete codesign lit review
develop interactive web page draft 1
observation trip to india
june
july
august
september
october
november
december
2015 incorporate india observations
deliver web page
january
february
artisan designer codesign in the age of
ecommerce
The end...
PAUL POLAK
XANANA GUSAMAO
Anne Ritchie
Out of Poverty
A Woman of Independence
Ms Drymond
“The problem is that 90 percent of the world’s designers spend all their time working on solutions to the problems of the richest 10 percent of the world’s customers.”
“If your intention is truly to help our people, then you must listen to them, respect them and treat them as equal partners, not as passive recipients of your aid”
“...if you give a [person] a fish [they’re] hungry again in an hour; if you teach [them] to catch a fish you do [them] a good turn.”
artisan designer codesign in the age of
ecommerce
references 1. Thorpe, A., & Gamman, L. (2011). Design with society: why socially responsive design is good enough. CoDesign, 7(3-4), 217-230. 2. Craft Revival Trust (New Delhi, India), Artesanías de Colombia S.A., & Unesco. (2005). Designers meet artisans: A practical guide. New Delhi: Craft Revival Trust. 3. Tung, F.-W. (2012). Weaving with rush: Exploring craft-design collaborations in revitalizing a local craft. International Journal of Design, 6, 3, 71-84. 4. Thomas, A. (2006). Design, poverty, and sustainable development. Design Issues, 22(4), 54-65. 5. Frater, J. (2012). Kala Raksha: From Cultural Identity to Intellectual Property. 6. Murray, K. (2010). “Outsourcing the hand: An analysis of craft-design collaborations across the global divide.” craft+ design enquiry 2 (2010). 7. Sanders, E. B. N., & Stappers, P. J. (2008). Co-creation and the new landscapes of design. Co-design, 4(1), 5-18. 8. Murray, K. (2013). Head and hands in the cloud: cooperative models for global trade to be found in traditional crafts. People and the Planet 2013 Conference Proceedings. 9. https://www.wevebuilt.com/ 10. http://shopsoko.com/ 11. http://www.buildanest.org/
artisan designer codesign in the age of
ecommerce
Images 1. http://threadsthroughindia.files.wordpress.com/2012/04/dsc_0028.jpg 2. http://4.bp.blogspot.com/-gHfq6w6406g/Th3U2tTYo-I/AAAAAAAAATs/j5CJWKDoWSI/s1600/IMG_0253.JPG 3. http://www.nripulse.com/April12/KalaRaksha1.jpg 4. http://ashokaindianodyssey.blogspot.com.au/2013_09_01_archive.html 5. http://ishankhosla.files.wordpress.com/2011/08/mg_3606.jpg 6. http://www.paulpolak.com/media/Speaking1-1500x580.jpg 7. http://www.theage.com.au/ffximage/2008/02/12/141001300_wideweb__470x341,0.jpg 8. http://publishing.cdlib.org/ucpressebooks/data/13030/98/ft9c600998/figures/ft9c600998_00006.jpg 9. http://digilander.libero.it/emilybad/peso.gif 10. http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/1077/536 11. https://iist.unu.edu/sites/iist.unu.edu/files/images/news/20111004_laos3_0.jpg 12. http://www.indiafutureofchange.com/Images/indiastory_DesignofChange4.jpg 13. http://1.bp.blogspot.com/-mBwmQ18CJ6w/UYyaA3fRKLI/AAAAAAAAADU/8jruCtrN3no/s1600/Sarah+Thorn+for+WorldWeave,+Acrobat+ Cushion,+2009,+wool+felt,+hand.jpg 14. http://www.seainsideproject.com/wp-content/uploads/2011/12/CoCreation_Sanders_Stappers_08_preprint.pdf 15. http://www.mochimochiland.com/blogimages/tinycomputer.jpg 16. http://kulturstiftelsen.se/wp-content/uploads/sites/4/2013/02/Nest_167_logo.png 17. https://www.wevebuilt.com/assets/logo2.png 18. http://cdn.shopify.com/s/files/1/0248/5428/t/10/assets/logo.png?7953 19. http://aartimonteiro.files.wordpress.com/2011/03/p1080451.jpg