Brand Guideline SPRING 2021
01
Logo Usage
Logo 03
Logo - Safezone
0.33x x
04
0.5x
3x x
Logo - Safezone 05
Logo - Safezone
0.33x x
1.5x
06
#68b096 #7dc6d1 LOGO - GRADIENT HUE
#ec6363 #f04924
07
PRIMARY COLORS
Red
f04924 R:240 G:73 B:36 C:0 M:87 Y:99 K:0 HSL: (11,87%,54%)
Brand - Color Palette
Off-Black
08
222222 R:34 G:34 B:34 C:72 M:66 Y:64 K:72 HSL: (0,0%,13%)
SECONDARY COLORS
Dark-Pink
ec6363 R:236 G:99 B:99 C:2 M:76 Y:55 K:0 HSL: (0,78%,66%)
Yellow
fab819 R:250 G:184 B:25 C:1 M:30 Y:99 K:0 HSL: (42,96%,54%)
Turquoise
68b096 R:104 G:176 B:150 C:61 M:12 Y:49 K:0 HSL: (158,31%,55%)
Blue
7dc6d1 R:125 G:198 B:209 C:49 M:4 Y:17 K:0 HSL: (188,48%,65%)
Color Palette
Logo - Background 09
10
Logo - Background
Logo - Background 11
02
Typography
SUBLETINN utilizes all caps Lato bold font for its logo.
Lato - Bold Logo - Typography
01 02 03 05 06 07 08 09 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
13
Brand - Typography
SUBLETINN utilizes different weights of Poppins font for all of its copy.
14
Poppins
01 02 03 05 06 07 08 09 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
TYPE FAMILY
Poppins H1/70PT/93PX
H3/50PT/67PX
H4/40PT/53PX
BODY/20PT/27PX
SMALLBODY/15PT/20PX
BUTTON/15PT/20PX
Header. Bold
Subheader. Bold
Type Setting
H2/60PT/80PX
Header. Bold Label. SemiBold
Body. Medium. Lorem ipsum dolor sit amet, consectetur adipiscing elit. SmallBody. Medium. Pellentesque quis lorem tempus, facilisis ligula at, volutpat velit. Text on button. SemiBold
15
H1
Type Setting
54PT/72PX/1:1
H3 18PT/24PX/1:3 Body
One that fits you
SubletInn creates communities designed for students, interns, and international travelers.
27PT/36PX/1:2 Button
16
0
Enjoy the city
Find your community
03
Logo Misuse
Do not outline SUBLETINN’s logo.
Do not separate SUBLETINN’s text color from the logo color.
Do not stretch or squeeze SUBLETINN’s logo.
Logo Misuse
Do not change the color for SUBLETINN’s logo. Only use the two specified gradient.
18
Do not remove the graphic element from SUBLETINN’s logo.
Do not add effects to SUBLETINN’s logo.
Do not change the letter casing of SUBLETINN’s logo.
Logo Misuse
Do not change the font/typeface for SUBLETINN’s logo.
19
2462 w armitage ave, Chicago, IL, US Subletinn.com Subletinn @chicagosubletinn